Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Thursday, 12 July 2018

Charles Cowley CCO from Impala sits down with Guestline to discuss the complex topic of third party integrations and APIs


Robert Vogt caught up with Charles Cowley co-founder of Impala earlier this week to discuss the new connectivity partnership and look into what this means for customers across the globe. In a world of connections and, with new technologies emerging on a daily basis, it is key for us at Guestline, to offer a quick and easy (although always secure!) integration for the solutions our hoteliers want and need.



Hi Charles, what is you role within Impala, in a nutshell?

I’m the Chief Commercial Officer at Impala, which in practice means I spend my time travelling the world meeting everyone who currently works in the hospitality tech space. It’s my job to get out there, bang the drum and tell everyone that the days of difficult, expensive, time-consuming integrations are coming to an end.

Why did you want to collaborate with Guestline?

Our core business is connecting developers and hospitality tech companies with hotel data by helping them integrate with PMS. So linking-up with Guestline was a no-brainer for us as they are one of Europe’s leading Property Management Systems. We’ve been very impressed by the big moves the Guestline team have been making outside of the UK for some time and want to help them grow into new regions like Germany, Benelux and beyond.

How will this connectivity partnership benefit mutual clients?

Our service will allow Guestline to connect to multiple hotel tech vendors through one simple, secure integration. In essence, this will provide Guestline clients with full use of a much larger range of technology services, without having to wait an outrageous amount of time for individual integrations to be completed or pay a premium for each one.

How long has Impala been in the industry?

We started the business in early 2017 and launched the service officially in February this year. We released Impala Version 2 earlier this week and are really excited to see how our partnership with Guestline can help take our user offering to the next level.

Are you global player?  ... Or which markets do you work in? 

Going by the amount of new stamps in my passport over the last 18 months, I’d say we were an international company! In all seriousness though, while our team is primarily based in the UK, the very nature of what we do means that ours is very much a global product because hotels and tech are such ubiquitous industries. It’s very much one of the things that drew us to the hotel tech space to begin with. We want to be facilitators for the industry. We think UK businesses like Guestline should be free and able to sell their products to hotels in Germany or integrate with third party services in the States, Sweden or Swaziland. A global industry should be globally connected. We think that sounds pretty cool.

What does your typical customer look like?

There’s actually no straightforward answer to that because we have always made a point of engaging with hotel brands of all shapes and sizes. The problem we are trying to solve is felt just as acutely by family-run B&Bs as massive hotel chains. We want to make it incredibly easy for any brand of hotel to reap the benefits of the software and hardware available to them, without having to worry about how they connect with it all.

What sets Impala apart from the rest?

I’d probably have to say ‘focus’. Our team build hospitality PMS integrations and help hoteliers connect with third party apps and services. That’s basically it. We haven’t spent the last two years building a million different things and taking on a whole laundry list of challenges, nor do we really plan on ever doing so. We identified a problem in the PMS integration sector that we believe that, as infrastructure engineers, we could deliver an effective, secure solution to. So we went for it and that is what we’ll continue to do.

What challenges/ common issues does your solution resolve for hoteliers?


At the risk of sounding a bit like a broken record, our business is all about greater, more effective connectivity. Hoteliers have been well aware of the benefits of third-party integration for years, the problem has always been that integrations have previously been expensive, complicated and time-consuming. Impala negates the need for manual data transfer on the part of hotels and seeks to identify and eliminate any friction points within the integration process. We want hoteliers to be able to use any service that can make their lives easier through greater connectivity.

What should hoteliers be focusing on for the next 12 months?

I’m a big believer in learning from your peers and staying abreast of the up-and-comers in your chosen field, hotels and hotel tech, more specifically, is no different. There are too many companies making strides in this sector to name, but I guess my advice would be to check Hotel Tech Report regularly and stay on top of the movers and shakers. It could end up saving you a huge amount of time and money in the long run. I would also definitely suggest updating and expanding their software use around their PMS. Mind you, I would say that, wouldn’t I?

Other than Impala of course, What is the most exciting technology within the industry at the moment?

One of the areas which we’re noticing a lot of movement in right now is guest experience, which has seen a huge number of new entrants in the last 12 months alone. Of course, it would be optimistic to claim that all of them will definitely succeed, but I think the current surge in interest will reveal much about how guests will be interacting with the hotel in years to come.

Any future tech trend predictions?

That’s the million dollar question, isn’t it? I think it’s really interesting to look at the rest of travel and to see where hotel tech is maybe a step behind. For me, upselling will be the next niche that really takes hold of the industry and we are already seeing the first shoots of it. If you take airlines as an example, and you see how effective Ryanair/easyjet are in their upselling strategies, just imagine that being deployed in hotels across the world. I dread to think how much of my hard-earned cash would be coming their way.

One piece of advice for newcomers to the hospitality industry?

Honestly? Don’t build PMS integrations! It’s damn hard work, but we love it.

Impala and Guestline announce connectivity partnership - Full article 

Monday, 9 July 2018

Tori Ackling, Legacy Hotels tells all on working with Guestline

We are getting many positive reviews for Guestline’s cloud based PMS, Rezlynx, but what is it about the company (and its software) that hoteliers are getting so excited about? Matt Thomas, Corporate Sales Consultant for Legacy Hotels and Resorts (a collection of three and four star properties across the UK and southern Spain) goes behind the hotel desk to speak to Tori Ackling, Revenue Manager at Legacy Hotels to find out!

Matt Thomas – Hi Tori! Legacy Hotels have been a long-standing user of Rezlynx, why did you
choose Guestline?

Tori Ackling - We were looking for a cost effective solution that could deliver a slick PMS. It needed to be easy to use, easy to implement, cloud based and with great reports in order to analyse and track the business. We were also left feeling a little neglected by our old PMS providers, they seemed to not really care, so we really wanted a company where the support was great and account management was strong.  

Matt Thomas – And how have you found working with Guestline?

Tori Ackling - Very easy and simple. If you need help someone is always there. The support is fantastic. Guestline deliver great account management, the implementation process is thorough and we were guided through every step and made to feel at ease. It was seamless and stress-free.

Matt Thomas – It is always great to hear positive feedback on our support offering, they do a great job! You have recently appointed Guestline as a preferred supplier, why did Legacy Hotels make this decision?

Tori Ackling - Legacy Hotels were looking for a company that understood our business and Guestline have shown that they do! Our USP is that we do not dictate that our hotels all have the same PMS but where evolution comes about and we need a new PMS within a hotel, we have put in a common platform across all hotels and we use Guestline. It is great from a revenue manager’s point of view as I can jump onto the PMS at any time and look at a number of our hotels and assist and support.

 Matt Thomas – That is great to hear, so you recommend to hoteliers within your group to use Guestline, what would be your advice to hoteliers who are on the fence about moving to Rezlynx?

Tori Ackling - "Just go for it… You will not be forgotten about as some other providers do once implementation is over, its great value for money! I definitely would recommend Guestline. The implementation process is great, support great and Guestline has many API connections with lots of other products/companies so it really opens doors to automated processes and gaining more information to help, do your job better and help the performance of the hotel."

Matt Thomas – As with all business relationships, trust within your supplier is of paramount importance. Do you have that with Guestline?

Tori Ackling – We trust Guestline completely, and feel extremely valued. They have listened to our development requests and actioned. The Guestline Connect events that you put on are great. You get to hear from lots of different people in the industry and make good connections and a chance to build relationships – this shows us that Guestline are about more than just selling services into their clients.

Matt Thomas – This is great customer feedback Tori, and it is very much appreciated. One last question, would you make the same decision again, implementing Guestline?

Tori Ackling – 100%!

For more information on how Legacy Hotels utilise Guestline solutions, read the full case study here.

www.guestline.com


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