Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Friday, 8 June 2018

Travel Daily Media talk to Matthew Emptage, country manager Thailand for Guestline on becoming the people's choice!

Matthew Emptage is the country manager for Thailand at Guestline – the property management company that has just won the Hotel Tech Report’s People’s Choice Award.

We wanted to know more about his involvement in Guestline and the company’s background and future vision – and to take a look at some of the results that have earned Guestline its latest accolade. Emptage writes:

The company background

Guestline was founded in 1991 and provides end-to-end property management, channel distribution and digital marketing solutions to the hospitality sector. We build, develop and support cloud-based software for hospitality businesses.

Across our portfolio of solutions, we enable owners and managers in hotel groups, independent hotels, serviced apartments, management companies and pub companies to manage bookings and operations both efficiently and profitably.

The product

We pride ourselves on being a leading ambassador of cloud-based technology and promoting the associated benefits.

With cloud-based software, hoteliers are able to enjoy a more flexible, cost-effective solution, remote staff access to key property management system functions, easy deployment and automatic software upgrades.

All of these can improve efficiencies and revenues; this software is flexible and our team is experienced enough to operate very effectively across all of these hospitality segments.

At Guestline, we believe what sets us apart is our recognised seamless technology and commitment to first-class customer service. Guestline Labs, which was launched in 2017, marked our consistent investment in researching new ways in which technology innovation and product development can facilitate clients to operate better and grow their revenues in a cost-effective way.

Our highly experienced teams provide a wealth of knowledge from the hospitality sector and are dedicated to offering worldwide support to empower hoteliers to make effective changes in their use of technology to drive big success in their business.

My involvement

I was involved in a number of IT-based roles after graduating from university in 2006 before joining

Guestline back in 2012 as a 2nd line support engineer. This role helped me to develop skill sets and knowledge, which I see as invaluable and appropriate to my current position as country manager.

Guestline was smaller at the time, with approximately 60 employees; we were located in a small office in Shrewsbury before moving to the Business Park in 2014.  At the same time, an opportunity came up to spend three months in Bangkok, to lead the support and installations for our new and existing customers in Australasia. As the business grew over the next three years, I was promoted to country manager for the Thailand office in June 2017.

Now in its 26th year of operation, Guestline has seen strong growth in the last year with new office openings and expansion in the team so we’re proud that we serve the needs of hospitality-based businesses in a rapidly growing number of countries across five continents.

Growth in Thailand and beyond

This year will see more shifts in the hospitality market and technology landscapes and Guestline are preparing for new technology opportunities.

Our plans to continue our investment in innovating new technology will help deliver greater efficiencies and greater profitability for current and new clients in the year ahead.

The Thailand team works from a new office location in Bangkok, where they work to guide and support hospitality clients throughout the Southeast Asia region.

We are looking forward to furthering global expansion in 2018. We want to continue to position Guestline as an industry leader in providing world-class cloud-based solutions to international hoteliers.

Everything we are doing is designed to enhance and streamline hospitality businesses’ operations to improve the customer journey, make the businesses more profitable, and deliver more efficient operations.

Increasing revenue for clients

The last 12 months have been particularly rewarding for Guestline as the business grew its client portfolio by 20%; we heavily invested in our presence in overseas markets and in our commitment to contributing to new hospitality software innovations.

Our customers recognise our growth and have chosen to use our booking portals 30% more than last year. This has contributed to a total client revenue increase of 49%. We are already seeing a profitable start to 2018 as most recently the company has been commissioned by the boutique and budget chain B2 Hotels to undertake a rapid installation of our property management system, Rezlynx, Guestline distribution and integrations across 33 of its properties.

Hotel Tech Report’s People’s Choice Award

Winning the award is a great accolade to add to our credentials, especially as it was voted for by
customers.  A key part of our own operations and company ethos is our unfailing commitment to delivering and maintaining excellent customer service. Rather than operating as a third party supplier, we take a strong partnership approach to working with our clients to ensure they are fully supported in their operations.

 The property management system is fundamental to maintaining a hotel’s operations so it is essential that not only is it efficient but also used to maximum advantage by all members of a hotel team. Essentially it is mission-critical software so it’s important to ensure it runs smoothly.

Conclusion

Beyond Thailand, we are expanding into new territories that include Benelux, plus Germany, Austria and the Swiss (DACH) markets. In a move to extend business opportunities in Benelux, we also recently announced the arrival of Robert Vogt as director of business development.

As a business looking forward to future growth and expansion of our network and footprint, via new partnerships, it is essential that we increase our global presence and continue to develop new solutions for the hospitality sector. In March this year, we launched the Guestline Connect Partner Programme, which is split into three partner categories: operation, distribution, and guest experience.

Customers will be able to benefit from new interfaces across Guestline’s current portfolio of software solutions, from revenue management to metasearch bidding and upselling opportunities. This is just one example of how we are looking to grow our profile and opportunities for our customers and we are looking forward to continued growth in the future.

Arrange a demonstration of Guestline solutions here


Wednesday, 6 June 2018

Make Tech Investments Wisely - Alan O' Neill, Sunday Independent Columnist

Make Tech Investments Wisely
Every single day, we see example of changes in our world. Whether it’s driven by technological advancements, people and society, by the economy or by political and legislative changes, we have to cope with it. For some industries, this change is hugely disruptive and stressful yet for others it’s a tremendous opportunity. A lot of that has to do with your mindset. Embrace it or resist it, it’s going to happen anyway.
While all of these change drivers are interwoven and impact each other, we have to give special attention to the change driven by technology. Gordon Moore was one of the founders of Intel Corp. In 1965, he predicted that the processing power for computers would double every two years (known as Moore’s Law). Think about the exponential growth we’ve seen such as the comparison between the power of a giant Supercomputer back then and the smartphone of today.
That has facilitated and necessitated the need for specialization of professional services companies who focus perhaps on a technology or an industry to provide specialized support and expertise.
Guestline:
Guestline is one such tech company specialising in Hospitality Software Solutions. They are experts in cloud based property management, distribution and digital marketing technologies for the hospitality industry.
Siloed technology and the absence of coherent and meaningful data are real issues in the hospitality software sector. Hotels tend to have lots of standalone systems that don’t talk to one another and therefore they cannot rely on the accuracy or completeness of data when making business critical decisions. Whereas an efficient Property Management System brings them all together in a way that eases a lot of pain for the hotelier, improves efficiency, saves cost and greatly enhances the customer experience, all done in compliance with data protection regulations.
Clio O’Gara is Country Manager, Ireland for Guestline. “Because we know the industry so well, we don’t just focus on our customers, i.e. the hotels. We also put huge emphasis on knowing the behaviours and expectations of our customer’s customers and integrate them in all we do”. Clio knows the industry inside out having spent many years in marketing roles. She knows the importance of a fully integrated approach.
A classic ‘kitchen table’ start-up company founded 25 years ago, Guestline is now leading the field in Cloud PMS technology available across most of Europe and South East Asia
Challenges with Tech in the Hospitality Industry
Hoteliers have had no resistance to investing in technology to improve their business. That includes accounts packages, programming of TVs in bedrooms and reservations systems. The challenge is more about what technology to invest in. The industry like many others is in a state of flux and confusion given the various technological advances over the years.
Additionally, there is a mine of information at their fingertips. However, in my experience, it is not being exploited in a way that will drive sales and add value. I believe there are three reasons for that. One is that ‘serving guests’ is their core business and therefore their comfort zone; tech is not a natural comfort area. Two, they tend to have many tech suppliers who do not share their data, so they have baskets of what seems like unrelated information. And three, hoteliers don’t always know what actual data is most relevant or indeed what to do with that data.   
Change Tips
Because of the speed of technological change and the dramatic growth in professional services companies, we are all being regularly bombarded with new concepts every day. We might read about them in trade press, see them at exhibitions or be exposed to them through various media. But just like a child in a sweet shop, we can’t have them all. Even my large corporate clients have budgets to work to, so neither can they jump on every band-wagon when it rolls into town.
1.      As a first step, we have to be open to change and listen out for new trends. For example we know for sure that omni-channel is penetrating B2C industries like retail and hospitality. Customers want a seamless experience at all touch-points and we have to explore how we can do that.
2.      When those small tech companies knock on your door wanting to tell you about their expertise, maybe you should find time for them. I know that’s a time management nightmare, but it might just give you a competitive edge.
3.      Acknowledge to yourself that tech is not your core expertise so don’t be embarrassed about not keeping up. But do partner with a key tech supplier that can help you make sense of trends in the industry and your changing needs. For hoteliers, the Property Management System sits at the heart of the business. Guestline are solutions-focused and have the expertise to ensure independent hotels and groups of any size exploit their tech investments to the maximum. That of course requires trust and a long-term partnership.
Summary
Just this week I was in London working with a start-up tech company who are doing truly amazing things in the digital payments and loyalty space. On their behalf, I interviewed several retailers and coffee chains to get their views on how they see the industry changing and what their changing needs are. In summary, I discovered  that their customers ‘don’t know what they don’t know’.
What I meant was that retailers, hoteliers, coffee shops have a core business doing what they do which is usually buying, selling and serving customers. They are neither data analysts or tech experts and therefore can and need to be led by responsible professional services partners. Furthermore, data is just a set of numbers that is of no value without insights being drawn out. Cosying up with the right partner will ensure your tech investment reaps the rewards that you deserve.
Alan O’Neill is the Change Agent. Go to www.alan-oneill.com if you’d like help with your business
For more information on Guestline, visit www.guestline.com 

Explore our blog...