University of Birmingham selects Guestline's hospitality technology solutions for new hotel and conference centre

The University of Birmingham has chosen Guestline’s leading hospitality technology solutions for an extensive hotel and conferencing project close to the city centre. The University of Birmingham Edgbaston Park Hotel and Conference Centre is being developed in a quiet corner of the university’s leafy campus, just two miles from the city centre.

The 185-bed hotel and conference facility will be built near to the University’s existing conference facilities off Edgbaston Park Road. This will include the regeneration of Garth House, a Grade II* listed building, and Hornton Grange as part of the work to preserve them for future generations. Garth House, an Arts and Crafts House, was built in 1900, and Hornton Grange in 1928.



The development will sit alongside a newly developed Green Heart, opening in 2019, and the new Sport and Fitness Club, which houses the city’s first 50m pool.

The hotel’s General Manager, Richard Metcalfe comments,
 “We are delighted to partner with Guestline for this exciting project.  We undertook a rigorous process to ensure that we found a business that could match our ambitions for this project and I am confident that in Guestline, we have found that.”

The University of Birmingham has selected Guestline’s fully integrated, cloud based solutions to drive accommodation sales, handle the management of secure payments, provide optimal front of house functionality and to manage event bookings. The solutions include Guestline’s flagship PMS solution, Rezlynx, along with Channel Manager, PCI Manager, Conference and Banqueting Manager and EPoS.

“The University of Birmingham has embraced Guestline’s superior solutions and has selected Guestline technology to take advantage of the benefits that we can bring operationally and financially to the new hotel and conference facility. The University is a very welcome addition to Guestline’s rapidly increasing customer base and we are looking forward to supporting the team during this exciting time of growth and expansion.”

Matt Willacy, Guestline’s VP of Strategic Business 

For more information on Guestline’s solutions, please email enquiries@guestline.com.

For more information about the University of Birmingham Edgbaston Park Hotel, please contact Communications and Stakeholder Engagement Manager Sally Xerri-Brooks on s.b.xerribrooks@bham.ac.uk


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