Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Monday, 26 February 2018

In the hot seat with Lindsey Holland – Director at Second Nature Hotels

A career in hospitality is not for the faint hearted, but as everyone will tell you, it is one of the most rewarding industries you can work in, if you get it right! Following a successful career within the sector, Lindsey decided to brave the world of owning & running her own property - Cleeve Hill House Hotel.

Name – 
Lindsey Holland

Hotel (include website address) –
Cleeve Hill House Hotel (

What made you want to purchase Cleeve Hill House Hotel?
The views!
I wasn’t particularly looking for a hotel in any particular location, but when I saw the outside of the hotel (I always wanted a building that was old enough to have a story), alongside the feeling of just being at home when I came through the front door and then the stunning views across to the Black Mountains and the Severn Valley it all just seemed the perfect opportunity.

Have you always wanted to be a hotel owner?
Yes….although I’ve not always known how or when. Having been in the industry my whole career and loving it,I knew that at some point I’d want to do things in my style rather than reporting to an owner; I just didn’t know how it would happen.

What are the top 3 things on your wish list for your property?
At the moment having only been in the hotel for a month my top 3 alter daily! Currently I’d say that heating and hot water would be top of the list. I’ve got ground analysis happening at the moment to see just what the foundations are like, and how good the ground is underneath, so number two would have to be a good result! Finally, I want the hotel to be restored to its original beauty and reach its maximum potential. This might take a lot longer than I originally estimated but I’m determined to make that wish come true.

Describe your job in a nutshell – 
I do everything! 13 bedrooms to clean, fix, sell, paint and grounds to landscape… my job is pretty diverse at the moment.

What’s sets your hotel apart from the rest? – 
It’s location; I’m the highest hotel in the Cotswolds so it’s scenic and peaceful and yet only 15mins from the heart of Cheltenham which has a great theatre, every high street shop you could ask for and some gorgeous restaurants to dine in. Oh, and I’m only 5mins from the Racecourse!

What’s your favourite thing to do in? – 
Walking; the Cotswold Way runs past my back door and it’s great to get some fresh air and a different perspective on the day. I love running so am working on getting my off-road running shoes so I can get back to that soon.

What are the first 3 things you do when you come to work?  
Living on site means my day starts in a very different way to any previous routines I’ve had. At the moment, whilst I’m in the renovation stages, it can vary from being up to let electricians in or grabbing some breakfast whilst replying to reservation enquiries. I’m fast realising that from the moment I wake up to the moment I go to sleep it’s very easy to spend all my time working on the hotel, so trying to make sure I get time for myself either first thing in the morning or during the day is something I’m trying to do!

If you weren’t working in the hospitality industry, what would be your dream profession?
Couldn’t even answer that one! I never feel like I’m at work, I love my job and my industry and feel very grateful I have never had that dread of going to work. I’d be too worried in another career that I wouldn’t be as happy! I certainly don’t think I could ever sit at a desk all day…

What’s been your career highlight so far? 
I think I might be on the verge of it!

If money were no object what would you have at your hotel? 
Total refurbishment now! I’m having to pace the work levels due to the hotel needing so much structural change so I can’t really strip the rooms and public areas as much as I’d like to. The dream of being able to just pull out all the 80’s and 90’s fixtures and fittings and carpets etc and go full steam with my décor aims would be amazing.

What’s the most embarrassing thing you have done at work? 
I embarrass myself almost on a daily occurrence at the moment. I’m on a very steep learning curve when it comes to the technicalities of building, subsidence, electrics, plumbing, boilers etc. I have to ask the questions to ensure I understand everything, and the people I’m working with are answering, but I do wonder if they think my questions are obvious sometimes!

What’s your guilty pleasure? 
Making a drink and sitting staring at the view from my lounge. Sitting seems a guilty pleasure at the moment so taking 10 to just enjoy the reasons I moved here is very indulgent!

If you could skip to the future what would you do?
I wouldn’t… It’s really hard work at the moment but I wouldn’t miss any of it. I’m learning so much and meeting some amazing people along the way. Every day is a new voyage and I wouldn’t miss out on that!

If you could describe yourself as a cocktail which one would you be and why? 
I think daily I vary from an over the top and sweet Pina Colada to a delicious but more serious Old Fashioned. I am sure there’s a dash of a Silver Bullet on occasion too!

What would you do if you won the lottery this weekend? 
Call the most amazing designer I know and tell them we can go for gold with the hotel. Then maybe sneak a weekend in Iceland in; I visited last year and am so keen to go back and explore further.

One piece of advice for new comers to the hospitality industry?
Don’t give up! It can be hard, the hours are usually long and it’s not always easy to find the right fit at the beginning, but hang in there, find a mentor and keep trying different places and different employers until you find the one that works for you.

If you have that passion for making a difference to someone’s day, evening, weekend, whatever it might be then there will be somewhere out there that is the right fit for you!

Final say: Any special offers, insights or promotions to tempt our readers to your hotel?

Watch this space! At the moment it’s a bit of a working project but I’m determined that it will be very special just as soon as I can make it happen!

Friday, 23 February 2018

Guestline expandiert in den deutschsprachigen Markt

Das globale Hospitality-Software-Unternehmen Guestline expandiert in den DACH-Markt. Pünktlich zur ITB (7. bis 10. März in Berlin / Halle 7.1c, Stand 112) wird der Experte für cloud-basiertes Property Management, Vertriebs- und Online Marketing-Technologien für den Hospitality-Bereich seine Lösungen in deutscher Sprache zur Verfügung stellen sowie mit einem entsprechenden Vertriebs- und Supportteam vertreten sein. Vom neuen Standort München aus bedient das Team künftig unter der Leitung von Geschäftsführer DACH Mirko Behnert die Märkte Deutschland, Österreich und die Schweiz.

Mit Wolfgang M. Neumann, dem ehemaligen Vorstandsvorsitzenden und CEO der Rezidor Hotel Gruppe, ergänzt zudem ein weiterer ausgewiesener Branchenexperte das globale Guestline-Team. In seiner Rolle als Strategic Advisor des Vorstands wird seine Expertise die Expansion des Unternehmens in neue Märkte, insbesondere in die DACH-Region, unterstützen. „In der aktuellen Marktsituation, mit schneller werdenden Entwicklungszyklen und einem sich imminent wandelnden Recherche-, Kauf- und Buchungsverhalten der Gäste, geht es für Hoteliers nicht mehr nur darum, eine moderne Backend-Technologie einzuführen. Es geht vielmehr um eine ganzheitliche Optimierung der gesamten Geschäftsprozesse. Software-Anbieter müssen hier als strategische Partner auftreten und die nötige Erfahrung und entsprechendes Wissen um die Herausforderungen der Hotellerie-Branche mitbringen – und zwar vom Management bis hin zum Service Agenten. Nur so können wir den bevorstehenden Change Prozess bestmöglich begleiten“, kommentiert Strategic Advisor Neumann die Expansion.

„Die Branche steht vor einem großen Technologie-Generationenwechsel. Bestehende, lokale, unflexible Lösungen können mit den Herausforderungen und der Geschwindigkeit der Digitalisierung nicht mehr mithalten. Wir sind daher der festen Überzeugung, dass jetzt der richtige Zeitpunkt ist, um Hospitality-Betriebe auch hierzulande mit unseren Cloud-Lösungen auf die nächste Stufe der Digitalisierung zu heben und ihnen die nötige Flexibilität für kommende Herausforderungen an die Hand zu geben“, sagt Andrew McGregor, CEO von Guestline. „Vor lauter Digitalisierung dürfen wir dabei jedoch den Faktor Mensch nicht vergessen. Das gilt auch und besonders im Gastgewerbe. Daher stehen wir den Unternehmen im DACH-Raum auch vom Start weg mit Rat und Tat, mit lokalem Kundenservice und fachlicher Expertise als strategischer Partner zur Seite – denn dafür schätzen uns unser Kunden besonders.“

Guestline ist seit 1991 am Markt und setzt bereits seit 2002 ausschließlich auf eine cloud-basierte, modulare und flexible Plattform-Architektur, die von über 2.000 Kunden weltweit eingesetzt wird. „Hoteliers orientieren sich auch in DACH-Markt mit ihren Vertriebs- und Managementprozessen zunehmend in die Cloud und brauchen dazu einen erfahrenen Partner für diesen Prozess. Guestline vereint langjährige Erfahrung in der Zusammenarbeit mit Kunden, gerade auch in unserem Heimatmarkt Großbritannien, mit lokaler Marktkenntnis und einem tiefen Verständnis für Software-as-a-Service-Prozesse und Cloud-Ökosysteme in unserer Branche. Damit bieten wir die richtige Kombination, um auch im deutschsprachigen Markt ein starker Partner für die Unternehmen und schnell einer der relevanten Player zu werden“, sagt Mirko Behnert, der den Aufbau der DACH-Niederlassung verantwortlich zeichnete.

Der Einstieg in den deutschsprachigen Markt folgt den jüngsten Expansionen des Unternehmens in die BeNeLux-Länder, Irland und Thailand.

Weitere Informationen finden Sie unter Gerne stehen die Kollegen von Guestline auch für Gespräche auf der ITB, vom 7. bis 10. März in Berlin, zur Verfügung. Sie finden Guestline in Halle 7.1c am Stand 112.

Über Guestline

Guestline bietet cloudbasierte, skalierbare Hospitality-Softwarelösungen für das Property Management, den Vertrieb und das digitale Marketing. Betreiber von Hotels jeder Kategorie sowie professionelle Apartment-Betreiber (Serviced Apartments) können damit die Prozesse in ihren Unternehmen optimieren und ihre Auslastung und somit ihre Umsätze steigern.

Das Produktportfolio von Guestline beinhaltet u.a. die Property Management Software Rezlynx PMS, Komponenten für Konferenz- und Bankettbuchungen, Online-Buchungen und Bezahlvorgänge, einen Channel Manager für den optimierten Vertrieb über OTAs und andere Distributionskanäle sowie eine WebSuite für digitales Marketing.

Guestline wurde 1991 in Großbritannien gegründet und zählt derzeit über 2.000 Kunden in 25 Ländern.

Mehr Informationen finden Sie unter

Pünktlich zur @ITB in Berlin expandiert Guestline in den deutschsprachigen Markt. Mit dem Start in Deutschland, Österreich und der Schweiz setzen wir unsere europäische Expansion fort und geben gleichzeitig eine neue Führungsposition bekannt. Zu finden sind wir auf der ITB in Halle 7.1c, Stand 112. Gesprächstermine gibt es hier oder über

Wednesday, 14 February 2018

Ellenborough Park Hotel drive additional revenue through UpsellGuru and Guestline interface

Ellenborough Park Hotel have harnessed the power of upselling and generated an additional £6,600 in the first 3 months through upsells including room upgrades and in room purchases thanks to the sleek partnership provided by UpsellGuru and Guestline.

The interface, which is readily available by contacting the Guestline team, includes features such as automatically sending and receiving upgrade requests to a hotel’s targeted customers, upgrade bidding and add ons such as breakfast, wine, champagne and chocolates. It is customisable to display the hotel’s brand colours, logos and the products they want to sell.

In addition, daily transactions in real time are available so hotels can adjust their selling strategy according to the results and guests can book reservation add-ons such as breakfast and transportation. The two companies are now working in close partnership and have the interface in place with several customers who have reported positive results.

On average, the team at Ellenborough Park receive 70 additional upsell requests per month and the Guestline interface allows them to automatically send out the email requests and to post the upgrades back into the PMS.

To arrange a demonstration of the Guestline and UpsellGuru interface, please contact a member of the team here.

For more information on UpsellGuru visit the website

Monday, 12 February 2018

Book your place on Guestline's free Roomlynx webinar for Guestline users

Book your free webinar place now and find out more about:

· What green, amber and red lights mean

· How to deal with amber and red lights

· Understand warning triangles

Difference between interface types

· PMS Interface

· Q&A session

If you are a...

· Daily user of Guestline Distribution

· Revenue Manager

· Reservation Manager

...then this is the webinar for you! Book your place, now -  Thursday 22nd February 2pm -3pm

Click here to book your place

Thursday, 25 January 2018

In the hot seat with Colm Daly – General Manager at Glen Eden Hotel

It is no secret that a hotel’s secret weapon is the team behind the scenes, the individuals that go the extra mile to satisfy the guests and leave them wanting to return. In this interview, we find out more about Colm, who went from collecting glasses at 16, to General Manager before the age of 30!

What are the top three things on your wish list for your property?
To have a successful opening year, to gain a four star status, and to set the tone for excellent customer service.

Describe your job in a nutshell –
Overseeing the whole hotel operations, planning and organising to ensure that the needs of the business are met as per the director’s requests.

What sets your hotel apart from the rest?  
The hotel sits adjacent to the World-renowned and Award Winning Belleek Pottery, elements of which can be viewed throughout our hotel. As well as this, what really set us apart is the professional, personable and exceptional service each guest will receive from the moment they arrive, whether it is a guest dining, staying, or enquiring.

What is your favourite thing to do?
Walks around the beaches in Donegal, which are on my doorstep, the perfect way to unwind.

What are the first three things you do when you come to work?
Grab a large cup of coffee, check on my team and how their day is going, ensure we are prepared for the day ahead.

If you were not working in the hospitality industry, what would be your dream profession?
This is my dream profession, I started working in Hospitality at the age of 16 collecting glasses and 14 years later, I still have the same passion and drive for the industry.

What has been your career highlight so far?
Becoming a GM before the age of 30 in the same hotel that started my hospitality career 14years ago, after many memorable hospitality experiences in Belfast, Florida and beyond.

If money were no object, what would you have at your hotel?
Award winning luxury spa and resort overlooking the Lough

What is the most embarrassing thing you have done at work?
Slipped on the dancefloor when guests were having their wedding breakfast, thankfully no glasses where dropped & I did get a large cheer!

What is your guilty pleasure?
Red Wine & charcuterie boards.

If you could skip to the future, what would you do?
What is the rush! Life is too short to be wishing time away. I intend to continue enjoying the rollercoaster ride that is my life.

If you could describe yourself as a cocktail which one would you be and why?  
Chilli Chocolate Espresso Martini – I’m fiery, wide awake, ready for what life throws at me, and I’m a little sweet when I need to be.

What would you do if you won the lottery this weekend?
Travel the world, open my own luxury resort, take care of my family and close friends.

One piece of advice for newcomers to the hospitality industry?
Be ready for tears, tantrums and seeing your co-workers more than your family, but with the right team by your side, you will enjoy going into work each morning.

Final say: Any special offers, insights or promotions to tempt our readers to your hotel?

Keep up to date with our website for our special opening offers at

Join Guestline on LinkedIn, Facebook, Twitter & Instagram for access to the latest news, interviews, events and solutions in the hospitality industry. 

Monday, 22 January 2018

Help – How can I afford the latest hospitality software technology for my hotel?

The Hospitality industry is starting to adopt and embrace the benefits of technology leasing. Take the cloud model as an example - essentially the key difference between this model and more traditional technology leasing is that the hardware is stored in a data centre and of course the software is hosted there as well.

Costings should not be an insurmountable barrier to optimising your technology set up in order to harness your property’s potential when it comes to using the latest software tools available.

David Louth, Marketing Manager at Blue Star Leasing says, 

“Ranging from new start businesses to established companies, we have a range of technology finance solutions to offer to the marketplace. Technology is constantly evolving, so we understand how important it is for hotels to stay up-to-date with the latest advancements.

A reliable IT infrastructure is key to the success of many businesses. In today’s fast moving development cycle, technology advancements occur frequently. Companies have to adapt to this and invest in the new technology as soon as possible after it becomes available so as not to be left behind in a competitive market.  
All of these advancements can come with sizeable costs attached to acquire and implement. To help ease the impact of these costs, we can finance the total solution, the hardware, software and services, thus enabling our customers to spread the payments and acquire the new technology today. We also offer technology loans for non-leasable IT services such as websites and support contracts.”

Benefits of Technology Leasing:

·         Terms from 2 – 5 years available

·         Tax advantages – Leasing is 100% tax allowable

·         Stage payment options – Ideal for phased installations (there are options available to also fund your deposit)

·         Simple process – Finance approval can be secured within hours and easily approved with eSign documents

·         Cash flow can be assisted – Preserve your working capital

·         Flexibility – Upgrade, make additions or settle at any point during the term

·         Total solution finance – Finance the hardware, software and all delivered services

·         Various products – Finance lease, hire purchase and loans are available

Guestline, experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry are pleased to work with Blue Star Leasing to offer financial flexibility to their customers. Curious as to how much it may cost you each month? Use the dedicated finance calculator here

To arrange a demonstration and to find out how much Rezlynx would cost for your property, please contact a member of the team here.

Tuesday, 16 January 2018

Christmas parties – a revenue generator for hotels or headache inducer?

Did your systems help manage and organise your Christmas parties effectively?

If they caused a few headaches, you might be interested in Guestline’s Advanced Conference and Banqueting Manager, designed to manage operations and drive revenue from your events.

Here are some of the ways it can help:
  • Reconcile deposits 
  • Delegate lists 
  • Pre-orders for meals and drinks
  • Confirmation emails 
  • Combine bedroom bookings 
  • Generate invoices
  • Reports and analysis 
From event enquiries and bookings, to contracts and invoices, the Conference and Banqueting Manager is a user-friendly event management solution that takes the hassle out of organising events and helps you deliver a seamless operation!

Plus, all orders for the Conference and Banqueting Manager will be eligible for 50% off Guestline’s Online Ticket Sales module which delivers a ready-made online solution for hotels wanting to sell tickets to hotel events.

Thursday, 11 January 2018

Best Western Hotel members invited to meet Guestline at Annual Members Conference 2018

Guestline will be exhibiting at the Best Western Annual Members Conference 2018 on the 29th and 30th January. Our stand will be showcasing our latest innovations for the hospitality sector, plus a selection of well-versed team members will be on hand to answer questions your questions.
  • Web-based Property Management Systems
  • Central Reservations Systems
  • Mobile Bookings
  • Online Bookings
  • Best Western Two-Way CRS Interface
  • PCI Credit Card security
  • EPoS
  • Digital Marketing


The Grand Hotel Brighton 
If you would like to have a chat and coffee with a member of our sales team, please fill in your details here and we look forward to seeing you at the event.

How to maximise hotel bookings during low season

Is your hotel running a January sale to drive bookings in the new year?  Many hotels run promotions and offers in January which boosts occupancy and revenue at what can be a quiet time of year.

Do you know how to?

·         Set up promotional rates and offers in Rezlynx?

·         Promote them online?

·         Extract your database for marketing?

·         Make them available on Roomlynx?

We have training packages available to assist you in setting up promotions and offers and we are offering 20% off our standard packages for any training booked in January 2018 (a little January promotion of our own!). 

Onsite training:

We have several training packages available for our clients from new starter training through to refresher courses. We can also offer customised training for clients with specific training needs.
  1. Onsite training
  2. Virtual classroom training
  3. Bespoke training plans
  4. Online training material in all products
  5. Department specific trainings
  6. Guestline product upgrade training
  7. Regional training workshops
To ensure the utmost effectiveness, we limit our training to a maximum of 6 delegates per course.

Speak to one of the team now to book your training - all training is subject to availability.

Tuesday, 9 January 2018

Leave a review of Guestline software for a chance to win an Amazon gift card

Hotels, serviced apartments and pubs strive for positive reviews and this is the same for suppliers too. When researching the market and looking at changing your software provider, customer reviews can have a real impact and give accurate insight into the daily use of the proposed software.
We always want to share how great our offering is but, when it comes to reviews, no one does is better than you, our customers!
Good or bad, we want to know how we are doing. Did your install go smoothly? Was the training to a good standard? Is there any functionality missing that you would like to see? 
Please leave a review of Guestline solutions here to cast your vote! All reviews received between 03/01/2018 and 31/01/2018 will be entered into a prize draw to win one of five £50 Amazon gift cards.
Thank you for all of your support thus far, we look forward to bringing you even more award winning solutions in the New Year.
Once you have left your review, please email to enter the prize draw for 1 of 5 £50 Amazon E gift cards. Please provide your name, hotel name & email address. 
Voting closes on January 31st 2018.
T & Cs can be found here 

Thursday, 4 January 2018

5 x £50.00 Amazon E gift cards T&Cs

5 x £50.00 Amazon E gift cards.

1 review per person in permitted and must be submitted here

5 random winners will be chosen to receive 1 x £50 Amazon E gift card

The Gift card will be issued within 14 days.

Once you have left a review, please email to enter into the prize draw. Please let us know your name, hotel name & email address.  

This competition is open to entrants aged 18 and over only, over owning, employed at or consulting for an accommodation provider using Guestline’s software.

Guestline’s decision is final and we reserve the right to change or remove competition at any time.

No cash alternative

Closing date 31.01.2018

Karma Sanctum Soho Hotel realises a 20% hike in revenue

Karma Sanctum Soho Hotel, located in the heart of London’s buzzing West End, is the latest in a succession of luxury boutique hotels to enjoy an increase in revenue and ADR following the implementation of Guestline’s web based property management and distribution systems.

Previously incurring problems with their on-premise solution with failed servers and restrictive access, the team were keen to implement a more reliable, cloud hosted system to assist in the day-to-day management of the hotel.

The hotel wanted a more efficient, multi-functional property management system that seamlessly integrated with a channel manager and online booking module from a company that provided a more prompt, UK support facility.

“Our hotel operations have improved remarkably since we switched to Guestline’s systems. We have become more efficient and we are generating more revenue as a result.

All our processes are now automated and help us save time and money - our staff have more time to dedicate to other areas of the business to improve the customer experience.

By managing rates and channels more effectively, ADR and occupancy has improved and we have boosted sales of added-value products.

The system is multi-functional, yet intuitive and easy to use. Overall, the system has benefited many areas of the business and we are thrilled that we made the switch.”
Ani Chirita, Rooms Division Manager 

The hotel’s average daily room rate has increased by £30 since the system was installed (1 and ½ years ago) going from an ADR of £170-185 net to £200 net.

The hotel can now manipulate rates to drive revenue during peak seasons and have the ability to flex the rates instantly. Any changes are made in real-time and reflected online immediately. They can also change the room descriptions and photos to attract better rates. With average occupancy of 85% across the year, their average monthly revenue budget has increased by 15-20%.

Sanctum Soho are now able to take advanced payments online through a secure, PCI compliant gateway. Which means by taking a credit card number at the reservation stage, the hotel can also charge for no-shows, eradicating any lost revenue.

Guest communication has improved with booking confirmations automatically being delivered to guests. Pre-stay emails (promoting upsells and special offers) and post emails (with incentives to return) are sent to guests and, with the in-depth reporting function, it is easy to forecast and plan rates and restrictions accordingly. The end of the day reports drill down to minutiae detail and have been set up bespoke to the hotel’s requirements.

Karma Sanctum Soho Hotel implemented Guestline’s Rezlynx PMS, Channel Manager, Online Booking Manger and EPoS.

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