Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Friday, 15 September 2017

Guestline announces Chief Technology Officer appointment and huge investment in development

Global hospitality software business Guestline announces the appointment of Andrew Metcalfe to the new role of chief technology officer and a commitment to double its UK-based development team. The senior appointment for the business, and ambitious growth plans, come as Guestline expands further to support a more diverse range of new clients, including large hotel groups, universities, a wide selection of serviced accommodation providers and a growing number of international hotels.

Metcalfe will be responsible for ensuring the business accelerates its programme of innovation as one of the industry’s premier technology driving forces, and will lead all product development, infrastructure, technical support and IT functions.

“Our business has grown tremendously over recent months and we are committed to investing in our team. Andrew brings with him a wealth of experience and insight as we look to build our position as a leading innovative hospitality technology business in the market. His impressive leadership skills and forward thinking vision mean that our largest ever development programme is in good hands. This is a positive step forward in our ambitions for future growth.”

Andrew McGregor, CEO, Guestline

Under Metcalfe’s tenure, Guestline is introducing the new Guestline Labs initiative. Designed to offer a more technical focus for clients, Guestline Labs will encompass a centre of excellence for the product management team, developers, corporate IT and data centre operations. The new approach is part of developments at Guestline to gear up for further international expansion and an extensive investment programme for Guestline’s products and services.

Guestline has recently been recognised as one of 1,000 Companies to Inspire Britain by the London Stock Exchange Group and has seen a huge influx of new hotel group, serviced apartment and independent hotels, along with an extensive selection of new technology partnerships. Metcalfe’s team of developers, project managers and technical specialists will work to support the company’s rapidly growing number of clients and partners across the hospitality sector.

“Guestline is a fantastic example of a company with huge potential to help its customers in so many ways. The hospitality industry is waking up to the ecosystem effect, using open APIs and integrations with 3rd party systems, and Guestline is ahead of the curve as this has been encouraged for years with the company’s software offering. I see this moment of investment in people, tools and approaches as the chance to formalise our approach to this and many other areas of Guestline’s capabilities. I aim for Guestline to be seen as a platform to enable innovation in hospitality software for all and will celebrate each success in that direction.”

Andrew Metcalfe, chief technology officer, Guestline
Previously, Metcalfe headed up London based engineering at OpenTable, working for the company for over six years in roles including head of search engineering, and head of international engineering.

He joins Guestline from Ve Interactive, an e-commerce technology company, where he held the roles of development director and most recently chief technology officer, overseeing teams in the UK, Spain, Romania and France.

Guestline’s multi award-winning software for hospitality businesses is cloud-based. The software enables hospitality business owners and managers in sectors such as hotels, serviced apartments, pubs, student accommodation and more, to manage bookings and operations both efficiently and profitably.

Innovative technology developments include integration with many leading 3rd party applications, tokenisation for PCI compliance and additional functionality to improve customer service and capture more revenue.

Monday, 11 September 2017

Direct bookings increase by 21% for Matfen Hall using Guestline

Matfen Hall Hotel, Golf and Spa is located just 15 miles west of Newcastle in the charming village of Matfen and is the ancestral home of Sir Hugh and Lady Blackett. It was proud winner of ‘Large Hotel of the Year 2015’ at the Visit England Awards.



Challenges:
The team at Matfen Hall were struggling with property management software (PMS) that could meet the needs of the hotel. Many of the processes the hotel was operating were completed manually and proving to be very inefficient. Any non-generic requirements of the PMS had to be created through structured query language (SQL) queries.

The system was not supported by a UK-based team and the hotel team were not always able to secure the necessary support; this was particularly concerning when the system was at risk of crashing. A sizeable investment in hardware was required from the previous provider to get the whole system up to date, with a large installation and training cost in addition. The hotel team realised it was time for a change.

Solutions:
Matfen Hall selected the comprehensive suite of Guestline hospitality solutions to better suit the needs of the hotel. This included:

Rezlynx Property Management System

EPOS

Advanced Conference and Banqueting

Online Booking Module (OBM)


The team required all processes to be streamlined and as automated as possible and, with a sizeable wedding business, they needed the powerful functionality of Advanced Conference & Banqueting to optimise the wedding operational processes for the hotel and the wedding experience for the happy couple. Seamless implementation of the Guestline EPOS across the hotel’s four food and beverage outlets and integration with the spa and golf operational software was also delivered.

Benefits:
The hotel has seen a wide range of benefits thanks to the implementation of Guestline’s suite of hospitality software.



These have included


Optimal automation of processes and procedures delivered in the implementation has given the hotel team more time to take care of helping hotel customers

Reduced costs/ commissions thanks to improvements in processes

Matfen Hall team full confidence in the hotel’s PCI compliancy

Strong integration of systems across the hotels whole operations

More control over the system than with the previous PMS and any support issues get fixed quickly by Guestline’s UK-based teams

Greatly reduced commissions payments. In the first month after implementation, direct bookings increased by 21%

The team has experienced time reductions and better management and selling of the hotels various rates and room types, especially their important groups business

The Guestline team delivering the implementation worked very closely with the Matfen Hall team – becoming part of that team through the process!

The Guestline team’s project management was extremely important for the hotel as they needed that expertise to make the whole implementation a success, helping the hotel team every step of the way.


“Guestline’s software solutions are really effective and suited the requirements of Matfen Hall extremely well and they are now at the heart of the hotel’s operations. They work hard for us and have vastly improved the operational processes at the hotel. The implementation of the Online Booking Manager in particular has helped widen our appeal, and delivered an impressive increase in direct bookings and a welcome reduction in commission payments!

In addition, we chose the Guestline team because they knew exactly what we wanted and delivered exactly what we needed. They are a very supportive, understanding and most importantly knowledgeable team of people who really help us at Matfen Hall. We have a close and productive partnership with Guestline who keep in regular contact, offering us guidance where they think it’ll benefit us the most. We are very pleased with our choice of Guestline! ”  - Matfen Hall’s Sarah Barber, Sales & Marketing Director
Emma Johnstone, VP Business Development from Guestline said, "Across our suite of tools and technologies we have an unfailing commitment to delivering efficiencies and cost savings to all our clients. Working so closely alongside the team at Matfen Hall meant that we are able to gain a real insight into their operations and identify where and how improvements could be made.

Knowing that our technology has delivered significant dividends in terms of revenue and time is extremely rewarding and we look forward to continuing to work with the team in the future."

To arrange a demonstration of Guestline’s solutions which include property management. distribution, digital marketing and EPoS contact a member of the team here. 


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