Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Thursday, 20 July 2017

Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity


At a special Travel Weekly summit, a group of travel experts examined the growing threat from cyber criminals and what travel firms can do to protect themselves from attack. We heard from experts in cybercrime and data security. It covered fraud, security, cyber-crime, compliance, payments, data, company structures to cope with all this and disaster recovery.

In the hospitality industry, as in the wider travel industry, it has become vital that IT security is given priority focus as firms become increasingly global, embrace new forms of payment, outsource to third-party Software as a Service (SaaS) solutions and move to cloud computing. The threat of cybercrime has never been so acute as some major companies outside of the travel sector have found to their cost. Indeed, most recently here in the UK we have also seen the widespread chaos in the NHS that the huge ransomware attack brought about.

Within the broader travel industry, the travel industry association ABTA was targeted earlier this year when hackers exploited a third party service provider and stole the personal data of 660 members and some 430,000 of their customers. Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity due to the sheer amount of data that is collected by companies and the degree to which that data has to be shared.

Official figures put the cost of cybercrime to the UK economy at £10.9 billion in 2015-16 and yet it is estimated that only 10% of chief executives have taken steps to protect their companies. In addition, with the new EU GDPR regulations governing the protection and processing / handling of data due to come in during May next year, along with the associated severe penalties for companies that breach them, it is more important than ever for senior management to take steps to protect their companies and the personal data they hold.

In this world of increased threat to a company’s IT infrastructure, there are many areas of focus for companies to understand the importance and relevance related to safety and security in their business processes. One area in particular of utmost importance in our super connected and highly transactional hospitality industry is that of payment security.

With the explosion of service providers in the hospitality industry enabling payments in the online environment, it’s never been more important to provide customers and hospitality providers with secure environment and functionality to ensure payments are made safely and securely with as seamless a customer journey as possible. In addition, the rise of virtual digital payments in travel and the implications for security, has made this a very hot topic for the industry and we’ve seen several hospitality providers experience cyber security threats in recent times.

For Guestline, ensuring that the provision of payment services in the world of hospitality offers peace of mind to customers - with Level 1 PCI compliance – is vital. Secure payment gateway services enable hoteliers to process their customers’ card payments in a totally PCI compliant way, when the company’s suite of hospitality software solutions are utilised.

Clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy. Guestline has Level 1 PCI –DSS compliancy for hosting and payment processing and is listed on the VISA approved merchant list. PCI-DSS (Payment Card Industry Data Security Standard) is the standard payment card issuers have created to help reduce the level of fraud and card data loss.

There are strong reasons for maintaining PCI-DSS compliance. Guestline has developed a very simple, efficient and completely compliant suite of solutions for hotels and hospitality businesses in order to address all these issues, along with money-saving and revenue generating opportunities.

For further information on how you can work with Guestline to ensure your business is Level 1 PCI Compliant please contact the Guestline team on 01743 282300 or request further information on enquiries@guestline.com

Guestline announce partnership agreement with Digital Alchemy

Guestline and Digital Alchemy, a leading provider of CRM solutions in the hospitality marketplace, are pleased to announce a partnership agreement.
Digital Alchemy's team of hospitality veterans create industry-leading CRM solutions for hotels, spas, and resorts. Their passion for the hospitality industry has driven them to develop digital marketing solutions that drive revenue and empower property management teams to raise the bar for guests like never before.
Digital Alchemy has a proven solution that, when paired with Guestline solutions, will allow properties to drill down into customer data and ensure every opportunity to drive revenue is optimised. They offer pre- and post-stay targeted email communications, including Confirmation Emails, Pre-Stay Reminder Emails, PostStay surveys, targeted email offers and more. Digital Alchemy’s professionals are dedicated to increasing guest engagement while turning your guests into customers for life.
“Phase 2 of Guestline’s growth is well under way with focus being put into our 3rd party integrations and partners. We are passionate about collaborating with a huge selection of hospitality focussed, industry-leading services to ensure every aspect of managing a property is met. Digital Alchemy are leaders in the field of guest management, relationship management and using social engagement to increase revenue, which we recognised as a fantastic addition to the Guestline product suite. We are looking forward to working closely with the team at Digital Alchemy to empower our users with the latest technology available.”
Andrew Williams, Development Director at Guestline
Nigel Allport, Vice President, Business Development at Digital Alchemy added, “We are very pleased to be partnered with Guestline to offer our mutual clients hospitality-specific Customer Relationship Management (CRM) and email marketing solutions. This will enable properties to increase sales, reduce no-shows and drive additional revenue.
Digital Alchemy’s aim is to help personalise the guest experience while simultaneously assisting the hotels’ overall marketing and revenue generation objectives.
We recognised Guestline as a leader within the hospitality sector. Our partnership will give Guestline clients access to world-class guest communication and digital marketing services which will bring a new dimension to driving revenue and empowering hotels to raise guest loyalty and repeat visitors”
To arrange a demonstration of the suite of hospitality software solutions available from Guestline and details on Digital Alchemy, please contact us via enquiries@guestline.com.

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