Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Thursday, 26 January 2017

Thank you for staying with us, See you soon!


So - there you are! You’ve just said goodbye to one of your hopefully happy guests. If you are hoping to see them again soon, have you had a chance to chat to them and perhaps make another booking for them prior to completing the check-out? Great, well done! It’s amazing how many guests aren’t asked whether they have plans to come back.


I’m guessing you’ve budgeted to have more direct bookings and “win” back some of the business currently being delivered by the OTA’s whilst still maintaining a good relationship with them too. Perhaps you’ve set it as a KPI target.  Let’s take a closer look at the possibilities of “winning back” some bookings and - more importantly - the rules of engagement.
You’ll know that you no longer receive guest email addresses via the majority of the OTA’s prior to the guests arriving; that is because they own the relationship until the point of arrival. On check-in, however, you can request that  the guest provide their own email address, but please be sure you comply to the strict regulations of capturing data – this is absolutely critical. You can find out more at: https://ico.org.uk/media/1555/direct-marketing-guidance.pdf
Now, let’s say you’re fully compliant and your registration card allows guests to opt in to your marketing campaign (Yay, hoorah, yippie!) then you need to save/link and update their profile and handle it with care, as this data is a bit like a gold mine, but more of that later. Sadly, the same applies if they chose to opt out of email marketing (boo!). #Justsayin … it might be a good time to check how easy it is to subscribe to/unsubscribe from your marketing on your website too; YOU must allow contacts to unsubscribe and ensure they are removed from any future marketing campaigns. Another important factor you should consider when capturing data is this: GDPR General Data Protection Regulation - https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/
In essence, the more quality data you capture then the bigger your chances are of winning direct business from that and also capitalizing on what you really want: the direct guest relationship.
For instance, you could segment your data and launch a targeted, direct closed user group offer to a select group of contacts – maybe based on the room type or package they have booked previously and offer a value-add to motivate them; this could be with an upgrade at a higher rate. Alternatively, you could launch a campaign, perhaps based on the channel they have booked through in the past, and offer a voucher towards additional services you have available at your property.
There are a number of possibilities and of course you need to make sure you always have a compelling offer and message too. The other option is to work on winning back more guests booking direct by seeking feedback from your guests; remember: feedback is a great gift.
Either way, it’s always really good to capture quality data as it means you can stay in touch with your guests, and you should also keep them engaged with your property and your brand. Guestline has a number of hospitality solutions and services available to help you in your sales and marketing efforts; feel free to contact us – we promise we won’t send you endless sales and marketing information either!

Tuesday, 24 January 2017

Legacy Hotels select Guestline’s Hospitality Software Solutions


Guestline are pleased to announce that Legacy Hotels and Resorts are now live with the Rezlynx property management system across the portfolio and have reported a strong increase in Average Room Rate since the implementation.  Legacy selected Rezlynx, part of Guestline’s unique, cloud hosted suite of solutions for the hospitality industry, to assist them in increasing revenues, streamlining operations and lowering costs.
Legacy selected Guestline because of their requirement for a comprehensive business-driven solution that offered extensive hotel reporting functionality coupled with remote system access.

In addition, Guestline’s Support and Development teams were key infrastructure components in the selection and implementation process for Legacy - along with system ease of use, fully integrated EPoS and the extensive Conference and Banqueting offering.

Tori Ackling, Revenue Manager at Legacy Hotels and Resorts explains, “The Guestline systems have allowed us to become much more efficient in our operations and in utilising the data collected across our properties. The two-way interface with Best Western allows information to be shared easily across the partnership making marketing and reporting a much simpler exercise.
The Advanced Conference and Banqueting Manager has assisted us in driving more revenue growth across the properties and the Guestline systems are easy to use, allowing us to train new staff quickly and cost effectively.

I cannot praise the Support department enough; they are fantastic and have always left us fully satisfied. The whole booking process is a much simpler and speedier process, making the customer journey much more enjoyable for our guests.

Guestline is a company with great customer service and hands on support when required which is exactly what we wanted in choosing a provider.”
Legacy Hotels & Resorts have hotels across the UK and Southern Spain and are continually expanding their portfolio. In addition to the managed hotels, Legacy also offer a collection of ‘Associate’ hotels. These hotels are all privately owned and managed but have chosen to join the Legacy family.
Rupert Gutteridge – Sales and Marketing Director at Guestline added, “Legacy Hotels & Resorts is an innovative hotel and leisure management Company and we are very pleased to be the chosen supplier to provide future proof software and services. The team needed a system that could accommodate the need for a cloud-based solution that could be used across the portfolio of properties and Guestline ticked all of the boxes.”
To find out how Guestline solutions can help your property, arrange a demonstration here.


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