Barnham Broom Hotel, set in 300 acres of beautiful Norfolk
countryside with 46 refurbished bedrooms offering comfortable, stylish and
luxurious accommodation, have upgraded their software to the award winning
Rezlynx PMS by Guestline.
Looking for a more cost effective and future-proof offering, the team soon saw the benefits of choosing Guestline solutions. Rezlynx eliminated the need for an expensive server and ongoing IT infrastructure upgrade costs. The systems are easily accessible and the staff benefit from the flexibility of accessing them from any tablet or pc, both on and off site.
Jon Baird, Chief
Financial Officer at Barnham Broom explains, “We looked at a range of
solutions, but Guestline listened to what we required and provided us with the
solution that most suited our needs.
We are a large resort and needed a robust, multi-functional
solution – the Guestline system has allowed us to speed up processes, review
our performance and maximise revenue opportunities.
We can now analyse and forecast our business more
effectively, in order to hit our targets and swiftly address any shortcomings."
The integration of the new Guestline systems went seamlessly
with minimal disruption to hotel operations and very limited downtime. With the
integrated PDQ system on EPoS, charges can be posted directly to rooms and they
can now provide contactless payments and ‘pay at table’ functionality for their
Guestline’s EPoS system is quick and efficient in dealing
with the large number of covers in their restaurant.
The hotel required comprehensive functionality that could be
expanded and developed upon as they grew their operations. The Guestline
systems are adaptable and can be easily modified according to their needs as the
business grows. There is also the option
to integrate other software modules into the system in the future.
to its robust integration into Rezlynx PMS, Guestline’s Channel Manager has
enabled the hotel to manage their OTAs and rates more effectively. By flexing
and managing their rates more efficiently across all channels and implementing
new rate strategies, they are now up to 94% occupancy.
The hotel uses the e-shot templates embedded in the system
to promote their spa, golf and restaurant offerings and
exclusive packages to drive repeat, direct bookings and increase revenue across
non - room profit centres.
Emma Johnstone, VP Business Development at Guestline added,
“Guestline solutions are proving time after time to be a cost effective,
efficient and revenue generating choice across the globe. Barnham Broom have
used the system to drive occupancy up to 94%, save time with automated
processes and ensure all avenues are pursued in order to drive revenue. "
To find out how Guestline solutions can help your property,
arrange a demonstration here.