Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Thursday, 27 July 2017

Avvio and Guestline partner to create more efficiency for hoteliers

Avvio, who provides Europe’s leading booking engine, has now integrated with Guestline to improve efficiency and revenue for accommodation providers.
Hoteliers and other accommodation providers who partner with Avvio will now be able to manage their accounts, inventory and bookings easily and efficiently by making use of the new two-way Guestline integration. The interface will ensure that all the information about rates, restrictions and availability can be instantly exchanged from Guestline to Avvio Convert booking engine and vice versa.

Accommodation providers will be able to manage their inventory, upsells, pricing and restrictions on Guestline and send them directly to Convert by Avvio. They can also pull reservations, modifications and cancellations from Convert into Guestline. In short, everything is integrated and organised in the same place, so it’s easier for accommodation providers to manage their bookings with minimum stress and confusion, and without having to switch back and forth between different software.
"Accommodation providers are tight for time and we're constantly striving to find new ways we can make their lives easier, while improving their direct booking revenue. We’re delighted to be integrating with Guestline  as it allows Avvio partners to save time and effort managing their channels and inventory, while still boosting their revenue using our Convert booking engine. They get the best of both worlds."
Frank Reeves, Avvio's Co-founder and CEO
Rupert Gutteridge, Sales & Marketing Director at Guestline added:
“Guestline is delighted to be working with Avvio, It’s important to be partnering with other leading technology providers within the hospitality industry to give hoteliers a choice of tools to improve their business. We believe the future of our success is based on offering clients a solid platform that allows great partners such as Avvio to plug into. Offering hoteliers an enhanced range of solutions and benefits”.
In a world of constant digital evolution and ever-shortening consumer attention spans, it’s more important than ever for accommodation providers to keep their guests’ booking experiences as quick and seamless as possible. Industry leading software providers, Avvio and Guestline, help their clients to achieve this efficiency, both at back-end and client-facing level. To find out more about how this new integration can help you improve your direct booking revenue and efficiency in your business, get in touch here.

Thursday, 20 July 2017

Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity


At a special Travel Weekly summit, a group of travel experts examined the growing threat from cyber criminals and what travel firms can do to protect themselves from attack. We heard from experts in cybercrime and data security. It covered fraud, security, cyber-crime, compliance, payments, data, company structures to cope with all this and disaster recovery.

In the hospitality industry, as in the wider travel industry, it has become vital that IT security is given priority focus as firms become increasingly global, embrace new forms of payment, outsource to third-party Software as a Service (SaaS) solutions and move to cloud computing. The threat of cybercrime has never been so acute as some major companies outside of the travel sector have found to their cost. Indeed, most recently here in the UK we have also seen the widespread chaos in the NHS that the huge ransomware attack brought about.

Within the broader travel industry, the travel industry association ABTA was targeted earlier this year when hackers exploited a third party service provider and stole the personal data of 660 members and some 430,000 of their customers. Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity due to the sheer amount of data that is collected by companies and the degree to which that data has to be shared.

Official figures put the cost of cybercrime to the UK economy at £10.9 billion in 2015-16 and yet it is estimated that only 10% of chief executives have taken steps to protect their companies. In addition, with the new EU GDPR regulations governing the protection and processing / handling of data due to come in during May next year, along with the associated severe penalties for companies that breach them, it is more important than ever for senior management to take steps to protect their companies and the personal data they hold.

In this world of increased threat to a company’s IT infrastructure, there are many areas of focus for companies to understand the importance and relevance related to safety and security in their business processes. One area in particular of utmost importance in our super connected and highly transactional hospitality industry is that of payment security.

With the explosion of service providers in the hospitality industry enabling payments in the online environment, it’s never been more important to provide customers and hospitality providers with secure environment and functionality to ensure payments are made safely and securely with as seamless a customer journey as possible. In addition, the rise of virtual digital payments in travel and the implications for security, has made this a very hot topic for the industry and we’ve seen several hospitality providers experience cyber security threats in recent times.

For Guestline, ensuring that the provision of payment services in the world of hospitality offers peace of mind to customers - with Level 1 PCI compliance – is vital. Secure payment gateway services enable hoteliers to process their customers’ card payments in a totally PCI compliant way, when the company’s suite of hospitality software solutions are utilised.

Clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy. Guestline has Level 1 PCI –DSS compliancy for hosting and payment processing and is listed on the VISA approved merchant list. PCI-DSS (Payment Card Industry Data Security Standard) is the standard payment card issuers have created to help reduce the level of fraud and card data loss.

There are strong reasons for maintaining PCI-DSS compliance. Guestline has developed a very simple, efficient and completely compliant suite of solutions for hotels and hospitality businesses in order to address all these issues, along with money-saving and revenue generating opportunities.

For further information on how you can work with Guestline to ensure your business is Level 1 PCI Compliant please contact the Guestline team on 01743 282300 or request further information on enquiries@guestline.com

Guestline announce partnership agreement with Digital Alchemy

Guestline and Digital Alchemy, a leading provider of CRM solutions in the hospitality marketplace, are pleased to announce a partnership agreement.
Digital Alchemy's team of hospitality veterans create industry-leading CRM solutions for hotels, spas, and resorts. Their passion for the hospitality industry has driven them to develop digital marketing solutions that drive revenue and empower property management teams to raise the bar for guests like never before.
Digital Alchemy has a proven solution that, when paired with Guestline solutions, will allow properties to drill down into customer data and ensure every opportunity to drive revenue is optimised. They offer pre- and post-stay targeted email communications, including Confirmation Emails, Pre-Stay Reminder Emails, PostStay surveys, targeted email offers and more. Digital Alchemy’s professionals are dedicated to increasing guest engagement while turning your guests into customers for life.
“Phase 2 of Guestline’s growth is well under way with focus being put into our 3rd party integrations and partners. We are passionate about collaborating with a huge selection of hospitality focussed, industry-leading services to ensure every aspect of managing a property is met. Digital Alchemy are leaders in the field of guest management, relationship management and using social engagement to increase revenue, which we recognised as a fantastic addition to the Guestline product suite. We are looking forward to working closely with the team at Digital Alchemy to empower our users with the latest technology available.”
Andrew Williams, Development Director at Guestline
Nigel Allport, Vice President, Business Development at Digital Alchemy added, “We are very pleased to be partnered with Guestline to offer our mutual clients hospitality-specific Customer Relationship Management (CRM) and email marketing solutions. This will enable properties to increase sales, reduce no-shows and drive additional revenue.
Digital Alchemy’s aim is to help personalise the guest experience while simultaneously assisting the hotels’ overall marketing and revenue generation objectives.
We recognised Guestline as a leader within the hospitality sector. Our partnership will give Guestline clients access to world-class guest communication and digital marketing services which will bring a new dimension to driving revenue and empowering hotels to raise guest loyalty and repeat visitors”
To arrange a demonstration of the suite of hospitality software solutions available from Guestline and details on Digital Alchemy, please contact us via enquiries@guestline.com.

Wednesday, 28 June 2017

Guestline’s latest newsletter has been released

You may have noticed that we have not issued a newsletter in a little while, and that is because we have been busy working behind the scenes to give it a new look and feel alongside lots of new content too!

In this issue, hear from our new CEO Andrew MacGregor on page 2, take a look at the events and shows we have coming up on page 10 and be sure to catch up on all of our partnership developments on page 11.

Also in this issue you will find tips and tricks on how to gain more direct bookings and information on how to look after the heart of your hotel, the PMS.

Read the newsletter here.

For more information on any products featured in the newsletter, please feel free to contact a member of the team here.

Tuesday, 27 June 2017

Important notice - Is your EPoS running on Windows XP?


Replace your hardware and be fully PCI compliant


As you will be aware Microsoft Windows XP has come to the end of its life and Microsoft is no longer supporting this product. Regardless of which patches and updates you apply to your hardware, EPoS terminals running under this operating system are no longer PCI compliant.

Contact your account manager today to ensure you are PCI compliant or to talk though your options on 01743 282300. Alternately leave your details here and a member of the team will be in contact shortly.  

Why risk your hotels security when you could update to the latest hardware and upgrade to Guestline's latest hospitality specific EPoS system.

Guestline EPoS is a multi-functional point of sale solution with the added benefit of mobility for bars and restaurants. Designed to streamline operations across your property, EPoS allows staff to quickly and easily process sales.

Our next generation EPoS is:

Fully PCI compliant for improved security and peace of mind.

Faster and more intuitive for improved efficiency, service and increased revenue.

Scalable to accommodate mobile devices such as tablets and smartphones.

Fully integrated with your the Guestline PMS


Why choose to upgrade your EPoS?

New features you can benefit from include - bespoke terminal configuration, unlimited tabs, streamlined price banding, improved housekeeping, easy to use text search, secure back office, increased speed and much more! Extensive advanced reporting now available, which provides a full operational overview including stock consumption, sales, discounts and splits.

Contact Guestline today here

Monday, 26 June 2017

Guestline tap into the Student Accommodation sector to generate additional revenue for owners and operators

Guestline’s move means that accommodation owners and operators can source additional streams of revenue from existing room stock and facilities. The company’s property management, distribution and digital marketing software deliver next generation, cloud hosted software as an effective accommodation solution, which can be readily integrated into standard operating procedures.
Guestline recently showcased their property management system, Rezlynx at ASRA, a conference specifically catering for professionals within the student accommodation sector. Seeing a gap in the market, Guestline, with over 25 years’ experience in property management solutions, are well placed to deliver Rezlynx as a preferred choice for the Student Accommodation sector. 
Guestline can provide owners and operators with access to extra revenue streams from the implementation of the Rezlynx PMS, enabling them to optimise room usage and room rate levels during non-term periods. Connection to leading online travel agents is also available from Guestline, which will provide distribution of rooms to a wider accommodation marketplace. 
Guestline customers benefit from system security and accommodation processing peace of mind with Level 1 PCI compliance for hosting and payment processing. This means customers benefit from an all in one, end to end solution from one supplier, widely experienced in delivering cloud hosted hospitality software.
With the use of Guestline’s integrated and open solutions, student accommodation operators therefore don’t have to ‘make do’ with workaround / sub optimal implementations for their booking systems and processes. The solutions offered are fully integrated and automated and allow for simple integration with other operational / payment systems that operators may have currently in use. In addition, they are also accessible from any place, on any device, at any time.
The Guestline suite of solutions can also help student accommodation providers expand their conference and banqueting business to provide a fully functional commercial solution for your entire accommodation provision and associated services.
“With Guestline’s Rezlynx PMS, Student Accommodation providers can reap in the benefits of distributing room inventory across Online Travel Agents traditionally used by hotels. Connecting to leading players such as Booking.com and Expedia can supply operators with a stream of reservations to fill room stock that would ordinarily stand empty during non-term time.  Guestline’s solutions are giving Student Accommodation providers a quick, easy and scalable suite of accommodation software solutions to generate additional revenue”
Alex Wigmore, Regional Strategic Sales consultant at Guestline
To arrange a demonstration of Guestline’s Student Accommodation solutions click here.

Wednesday, 17 May 2017

B2 Hotel group select Guestline for 30+ hotels in Thailand

Guestline, market leaders in innovative cloud hosted property management solutions and services for the hospitality sector, are pleased to announce B2 Hotels in Thailand as the latest group to opt for the company’s next generation software.
With 33 properties across Thailand and 20 more in the pipeline, including B2 Riverside Premier Hotel in Chiang Mai, B2 Monethong in Laos, B2 Pai Premier Resort in MaeHongSon, B2 Phuket Boutique & Budget hotel in Phuket, B2 Bangna Premier Hotel in Bangkok and B2 South Pattaya Premier Hotel, B2 Jomtien Boutique and Budget both are in Pattaya, B2 Hotels are an impressive addition to the hotels already utilising Guestline solutions in Thailand.


Mr Niran Chawla, CEO at B2 Hotels, recently visited Guestline’s UK based head office to participate in the signing ceremony with Guestline CEO, Andrew McGregor, Head of Commercial Development James Cannon and Sales and Marketing Director, Rupert Gutteridge.

B2 Hotels have chosen Guestline’s award winning property management system Rezlynx, Guestline distribution and a number of industry integrations to power the day-to-day management of each property.

Explaining the decision to implement Guestline solutions across the portfolio, Mr Niran Chawla commented,
Guestline are the right fit for our business needs as we expand our portfolio of properties throughout Asia Pacific. Cloud hosted solutions will enable us to manage our accommodation offering from one system, in real time, from any place and on any device.

Management will be able to access reports on each property easily and the integrations offered by Guestline will allow us to operate more efficiently. We recognised Guestline as an industry leader in technology for the hospitality marketplace and are therefore very happy to be working alongside the team.

Andrew McGregor – CEO at Guestline said,
“B2 Boutique and Budget Hotels has become a well-known and successful boutique and budget hotel chain in Thailand and neighbouring countries, and is continuously expanding and welcoming new properties into the group. We are extremely pleased to have been selected to support B2 Hotels with their technology needs and look forward to increasing our presence across Thailand.”

To arrange a demonstration of Guestline solutions in the Asia Pacific region, please contact the team here.

Thursday, 11 May 2017

Guestline release upgraded Rezlynx PMS to deliver more advanced and powerful property management solutions

Guestline, experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry, have released the latest upgrade to Rezlynx – the popular cloud hosted property management system. The new release of Rezlynx is packed with new and enhanced functionality to cater for the ever-changing needs of today’s hotelier.



Guestline have a UK-based development team, comprising experts from across the hospitality industry that is continuously enhancing the comprehensive range of hospitality solutions and planning an ongoing programme of new product development. These upgrades are processed quickly and remotely to ensure smooth adoption by hospitality customers.

The latest release of Guestline’s Property Management System (PMS), Rezlynx 1.476, brings an extensive range of enhancements to deliver greater operational efficiencies. Included are advanced workflows and profiles development, the introduction of a profile feedback feature, extended flexibility in cancellation options, additional invoicing options, further enhancements to rate plan management, improved room booking allocations and the introduction of more integrations to simplify usage of software supporting properties.
“We are continually developing our solutions to ensure our customers have access to cutting-edge technology. Rezlynx’s new release brings a new level of integrations and functionality, designed to arm hoteliers with superior revenue driving tools. We pride ourselves on delivering upgrades free of charge to our client base and that our system is developed from the user’s requests and recommendations.”
Rupert Gutteridge, Sales and Marketing Director at Guestline


These enhancements will save the users valuable time, allow for better customer insight and ensure better customer understanding. The extended management intelligence and the enhanced rate plan management tools enable the optimisation of the use of rate types and increased revenue management opportunities.

Additional integrations have been developed to make the use of the integrated software much easier in conjunction with Rezlynx, and to allow flexibility in choice for Guestline users.

For more information on Guestline’s award winning property management system, Rezlynx, or to register for the upgrade to be activated please click here.

Tuesday, 9 May 2017

Become a Guestline integration partner


Fully integrated and cloud-hosted, Guestline solutions are easy to install and quick to deploy with low cost of ownership. Designed to eliminate the challenges of disparate hotel systems and associated supplier connectivity fatigue, the solutions also address the ever-present need to grow occupancy, optimise room rates and reduce costs. Our range of end-to-end hospitality technology solutions come with a wide variety of existing interfaces.


While Guestline are always keen to integrate with partners and passionately believe that technology works best when it is “joined up”, like every company we need to ensure that our R&D effort is focused in the rights areas and, as such, we will look to prioritise integrations specifically requested by clients. With this in mind please provide the information below and we shall assess and respond to your request.

If you currently provide services to the hospitality industry, leave your details here and a representative will be in touch to discuss how you can become a Guestline Integration Partner

Further information on the Guestline product suite can be found here

Wednesday, 26 April 2017

How the hospitality industry is embracing social media… and the results are generating revenue

With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two or more social media channels and the hospitality industry should be no different.

A fairly unknown and potentially daunting concept to many, here we look at just some of the ways media savvy hoteliers have embraced the channel and the interesting results they have seen. From Facebook, Twitter and Instagram to blogging, let’s dive in and take a closer look at the ways you can adopt some successful strategies for your own property.

Facebook – With 1.86 billion active users, Facebook can provide you with a platform to reach an audience much larger than traditional hotel marketing. Five new profiles are created on Facebook every second, which means your future guests are very likely to be there! Visually appealing and with no restrictions on the length of text you can use in a post, Facebook is becoming an increasingly popular channel for hoteliers to drive brand awareness, direct bookings and a great way to collect much sought-after reviews.

Facebook can be used to share information on your hotels facilities, things to do in the local area and a great place to generate reviews as well as connecting with past guests. To get started, connect with the local businesses around you that could advise their customers on your accommodation offering; is there a local castle, attraction or tourist hotspot near you? Follow their pages and promote their services to your followers; people will repay the favour and especially so if you work on that online relationship! Encourage guests to share their snaps online, offer an incentive to do so and make it clear that the guest will always receive the best deal by booking directly with you. Publish your events on the Facebook page and look into purchasing a Facebook booking app to capture those lookers into bookers!

Insider tip – Incentives really do capture people’s attention, so run a campaign to offer a night's free stay, a bar tab or prize for one lucky ‘liker’ of your page. This will generate likes for your page that will then provide you with an audience to receive your updates in their newsfeed – Win / Win for all involved. Keep an eye on the Guestline blog for an article on running successful Facebook campaigns for hotels.

Twitter – There are 284 million active users on Twitter, and this is where the hashtag # was born. On average, 6000 tweets are sent out every second, making an impressive 500 million tweets per day! Twitter has a 140 character limit on posts which means tweets are short and to the point. Hashtags are a great way to target in on prospect guests and lead generation for your hotel, whilst also building brand awareness, guest interaction and loyalty.

To maximize your marketing efforts with Twitter, ensure your page is up to date and pay special attention to your bio. Make sure you describe your hotel as clearly as possible and it is vital to include your location! (It is surprising how many active hotels on Twitter forget this simple, yet extremely effective step) If a potential guest searches on Twitter for “Hotel in London” and your location is not disclosed, you will immediately miss out on appearing in the results. Twitter is unique in its offering, with a character limit of 140, you need to keep your message sharp – wherever possible try and include a link to your website for the relevant information. Use this channel to strengthen your brand awareness and connect with your guests by using trending hashtags and, as with Facebook, connect with local businesses that can refer business your way. Again, don’t forget to broadcast the fact that booking direct with you means the guest will get the best deal! Maybe you could introduce a special offer, whereby if a guest books direct and tweets the hotel a picture of their stay, they receive a free glass of bubbly! Make sure you capture these people by creating private lists in Twitter- a place where you can manage your followers and directly market to a particular group of users.

Insider tip If there is an event, concert or other publically recognized festival upcoming in your area search the hashtag with hotel – This will show you a reel of tweets where, more than likely, people are looking for accommodation.

Instagram – Instagram has gone from being a relatively smaller, IOS only photo sharing social site to a massive channel with Android and web presence. 600 million monthly users are active on Instagram and this number is predicted to grow rapidly.

Pictures are worth a thousand words, and Instagram is a sure way to get your property in the picture (quite literally!). Consider your Instagram page as an additional hotel gallery, a place that potential guests will come to in order to see real life, accurate and different images that are not the work of a Photoshop happy marketer. Go behind the scenes at your property and share images the guests want to see – check out what your competitors are doing and ensure you stay current. Don’t forget the ‘ole faithful’ hashtag and be sure to make regular searches for pictures past and present that guests have posted of your hotel, re gram (share) these and interact with these guests. Word of mouth is the best tool for recommendations - with social media recommendations closely on its tail. Capture your properties personality in its best light and share that with your followers. Of course, even the best content is worthless without an audience so be sure to work on growing that following.

Insider tip Although you may not see immediate return on investment or interaction, persevere with Instagram, a constant stream of visually appealing imagery will do wonders for tempting those bookers your way.

Blogging – On average 2.73 million posts are made on blogs every day and this number is increasing at speed. Blogs are proving to be a fantastic way for millennials and reviewers to share first hand experiences, for properties to showcase their offerings and for readers to get a much more detailed understanding of your establishment than a short “typical” social media posting.

Content marketing is becoming one of the most powerful trends in the marketing world and blogs are the perfect platform to deliver fresh and engaging content to your potential guests. Blog posts make for fantastic content to be shared across other social media platforms as above and therefore should be tailored into your overall marketing strategy. Use this channel to tell your story, share information on things to do when guests stay with you, on the staff behind the scenes and remember to update regularly! Regular content will encourage readers back to your blog and ensure your visibility online is rising – Google indexes all of the material it can find online so see your blog as another channel to strengthen your online presence.

Insider tip There is a huge trend at the moment on well-established bloggers offering honest and detailed reviews for properties in exchange for a free stay. This is a fantastic way to generate user created content that can be recycled across other platforms!

It is clear that social media marketing should be a part of all hotels, pubs, apartments and hostels overall marketing strategy and that revenue can be increased through this medium. Guests will be 'snooping' on your property on social media whether you are active or not, so it’s best to be in control of the content they are seeing.

Marina Haigh – Sales and Marketing coordinator from Interstate Europe Hotels explains, “Our ROI has definitely increased from using social media; to be honest I can't imagine a time when hotels didn't! It is so necessary to keep connected and build awareness of brand, but consistency I would have to say is key. Whether you hire a social media company like us or have someone constantly reacting to feedback and guests on social media - it has to happen. ROI doesn't happen straight away, it's about building the trust between our brand and clients, them knowing that we're proactive and responsive through social media channels and keeping them updated means that they'll book with us again.”

If you are not already utilizing the power of social media, ask yourself why? – What do you have to lose?

For more hospitality focused news, articles and updates connect with Guestline on LinkedIn, Facebook, Twitter and Instagram.

Monday, 24 April 2017

Guestline and GuestRevu collaborate to drive online reviews for hospitality industry


Guestline’s collaboration with GuestRevu provides the industry with automated guest feedback and online reputation management, directly connected to the PMS. 93% of travellers say online reviews have an impact on their booking decisions, which makes this a particularly attractive proposition for hotels, serviced apartments, pubs and hostels looking to further improve their guest pre- and post-stay experience.
The GuestRevu tool enables hoteliers to generate a higher number of quality reviews, which can boost a property’s review score on TripAdvisor. With the interface, hotel guests automatically receive a customised email after checking out, encouraging them to send feedback to the hotel as well as posting a review directly to TripAdvisor.


The hotel will also receive valuable feedback to help them make the necessary operational improvements and provide the best possible guest experience.

With the average response rate from GuestRevu emails being 24%, the interface is already delivering impressive results amongst Guestline customers.

The Coaching Inn Group saw a 300% increase in the number of reviews collected in just 3 months of using the GuestRevu solution.
"While the explosive growth of online reviews continues to transform the market, hoteliers need technologies to help them stay competitive. GuestRevu’s interface with Guestline provides just the tool needed to leverage this - an automated solution to help hoteliers leverage their guest reviews (both direct and online) and recapture commissions lost to online travel agents.”
Kevin Charity, CEO Coaching Inn Group.

“We are delighted to have the opportunity to work with Guestline. Our partnership will give Guestline clients access to world-class guest feedback technology, which will assist them in making more informed operational decisions and help them to effectively manage their online reputations.”
Francine Heywood, Director of Sales and Marketing GuestRevu

Rupert Gutteridge, Sales and Marketing Director at Guestline concludes “ We are committed to offering our customers a wide range of tools, services and interfaces that can assist with the successful day to day management of hotels, hostels, management companies, pubs, serviced apartments and student accommodation. GuestRevu has delivered proven results across a range of our users and we are therefore very happy to collaborate with them and help provide these services to customers..”

For more information on this interface with Guestrevu please click here or email enquiries@guestline.com

Wednesday, 12 April 2017

Join Guestline on LinkedIn, Facebook, Twitter or Instagram and you stand the chance of winning some Chocolate treats!

This week, we would like to treat a few of our followers with some Hotel Chocolat goodies, because...  we appreciate all your support and custom and this is just a little way to say ‘Thank You!’ to you and your teams.

All you have to do to be in with a chance of being picked is join us on one of the four following channels and a selection will be picked at random to receive a little treat from Guestline.

On each social media platform, you will find the following picture – Just leave a like or comment and your name is in the hat!



Head over to Facebook here 

Or try your luck over on Twitter here 

You can follow us on LinkedIn here 

And for those of you on Instagram, Join us here 



T & C’s

·        The competition will run from Wednesday 12th April until Tuesday 18th April.

·        Winners will be chosen at random from all qualifying entries.

·        Winners will be notified on Wednesday 19th April.

Prizes will be distributed within 7 days of announcement. 

This competition is open to UK entrants only, aged 18 and over.

Guestline’s decision is final and we reserve the right to change or remove competition at any time. 

No cash alternative.

Good Luck!


Thursday, 30 March 2017

Guestline appoints HotelREZ as a GDS representation partner



HotelREZ Hotels & Resorts (HotelREZ) and Guestline ink new partnership agreement to provide full service representation to hotels via HotelREZ’s own HO chain code on the GDS.

HotelREZ, one of the largest and fastest growing hotel representation companies in the world, has been appointed as a GDS and distribution partner to Guestline, a leading provider of cloud-hosted property management (PMS), distribution and digital marketing technologies for the hospitality industry.

The two UK-based companies have already put in place a certified 2-way XML connection, which ensures hotel customers benefit from seamless connectivity between both providers. With this new partnership, Guestline customers are able to distribute real-time rates and inventory to the Global Distribution Systems (GDS), primarily used by travel agents, as well as to millions of other bookers using websites powered by the GDS worldwide. In addition to this, HotelREZ customers can benefit from Guestline’s online merchandising platform, WebSuite, and channel management services.
Guestline customers can also benefit from access to HotelREZ’S own network of preferred travel agencies and consortia partnerships, as well as its global demand programme, which includes corporate and MICE RFP generation.
“Recognising that the GDS is of great importance to hotels’ bottom line, we decided to broaden our distribution offering by partnering with HotelREZ, who are recognised as a global leader in the hotel representation sector. Our certified 2-way connectivity has already proved beneficial to a significant portfolio of mutual clients, providing them with optimal revenue and yield capabilities. Coupling Guestline’s Rezlynx PMS with HotelREZ’s unique distribution capabilities adds significant value for customers.”
Rupert Gutteridge, Sales and Marketing Director at Guestline
“Guestline offers a best in breed property management system, and exceptional service to its customers, so we are delighted to have been selected as a GDS representation partner. HotelREZ is continually focused on leading the market in providing a range of flexible entrepreneurial distribution, sales and marketing tools, aimed at independent hotels worldwide on an individual hotel or Private Label basis. We believe a combination of Guestline technology and our distribution platforms offers the very best solution for hotels looking for revenue growth.”
Mark Lewis, founder and CEO of HotelREZ
Guestline and HotelREZ working in partnership will provide hotels with significant business distribution capabilities and ensure the latest technologies are available to Guestline customers. Contact us here for further information.

For more information on the suite of products and services available from Guestline, please visit www.guestline.com

Wednesday, 22 March 2017

Industry joins forces to promote staying in a pub

The pub sector has joined forces behind a new industry initiative to promote staying in pubs as an alternative to hotels.
The second Profitable Beds in Pubs event took place in London this week, with representatives from: the Association of Licensed Multiple Retailers, Guestline, In a Pub and Stay in a Pub hearing from delegates on the growing consumer trend of overnight pub stays.

Speakers highlighted the importance of businesses standing out in an emerging marketplace and provided tips on maximising offerings and connecting with customers. Topics discussed included digital marketing for pub accommodation, revenue management, the importance of managing guest reviews, the impact of tourist accommodation legislation and a presentation of research findings on pub accommodation.

ALMR Director of Communications Tony Sophoclides said: “Buoyed by a burgeoning consumer preference for boutique and character-driven accommodation, pubs are in a great position to capitalise and evolve their businesses. It is absolutely vital that any pubs looking to begin offering accommodation, or enhance their current accommodation offerings, are fully aware of the opportunities and pitfalls of this exciting sector.

This was a great event and an important step in helping pubs utilise their rooms. The ALMR will be working closely with its members and is excited to help promote this dynamic and growing aspect of the UK’s pub market.”

Stay in a Pub Director Paul Nunny added: “With the sector in its infancy, it is important to learn how we can continue to make gains with pub accommodation. As 80% of consumers want to book accommodation online, it is imperative that we are aware of the opportunities in relation to digital marketing, revenue management and getting to grips with TripAdvisor. This roundtable event ticked all these boxes.”

Guestline Head of Marketing Andy Craddock said: “The Profitable Beds in Pubs initiative and this event are unique opportunities to share, learn, discuss and implement good practice in developing profitable accommodation in the sector. Guestline is delighted to be a key part of making that happen.”

Fuller’s Head of Hotel Operations Mark Fulton concluded: “The annual Roundtable event is an excellent opportunity to openly discuss the challenges and opportunities facing us in the years ahead. It is an uncertain time at the moment, but well -run pubs serving excellent food that have beautiful bedrooms are well-placed to capitalise on the increase of tourists to the UK and the increasing popularity of “staycations.” Stay in a Pub provides managed and tenanted businesses with the perfect platform to publicise our businesses with rooms, and encourage commission-free bookings, and I look forward to working more closely with them this year.”

Thursday, 16 March 2017

Dolby Hotel in Liverpool achieve record breaking room rates, occupancy and yield with Guestline solutions

The Dolby Hotel, a 64 bedroomed property in central Liverpool, have reported strong increases across the board since implementing Guestline hospitality software solutions.

These include Guestline's award winning property management system Rezlynx, Guestline's robust EPoS, Guestline Distribution and PCI Solutions.

Cloud hosted and used in thousands of properties worldwide, Guestline's solutions embrace next generation technology and empower hotels with revenue generation capabilities, flexibility and enhanced control.
Gavin Shelton from The Dolby Hotel Management Team explains, "2016 average room rate was up 4% on 2015 which had previously held the record for the highest we have achieved to date. I genuinely did not think we could ever make an improvement on 2015 as this had beaten the previous record by 10%. Implementing Guestline was the best decision we could have made at The Dolby Hotel. We have substantially increased the number of direct bookings we take via our own website, which I attribute to bookers taking advantage of the easy to use Online Booking Manager.

The easy to use, yet very powerful rate control, has allowed us to use rate restrictions to improve length of stay during high demand periods, and this has contributed hugely to our record-breaking figures. The comprehensive Channel Manager connects to all of the top performing channels in real time allowing our complete available room inventory to be on the market at all times."

The Dolby Hotel have seen overall turnover up by 6% on the previously recorded best year and yield up by 7%. Reduced operating costs, together with streamlined, automated processes, have allowed the team to concentrate on their guests. In addition, by using one of Guestline's many user-friendly interfaces, they have successfully increased the number of TripAdvisor reviews five-fold following the implementation of Guestline and TripAdvisor's latest tool, Review Express.

To arrange a demonstration of the suite of hospitality software solutions available from Guestline, please visit www.guestline.com or contact us via enquiries@guestline.com

Monday, 13 March 2017

Guestline and Tierney's invite Irish hoteliers to popular Connect event in Limerick



Guestline has teamed up with their Irish partner, Tierney’s, to host a second Irish Connect event in Limerick, aimed at the Irish hospitality market.

Being held on 5th April at The Hunt Museum, hoteliers will learn about the latest technological innovations in the marketplace from industry experts and can share fresh ideas with like-minded hoteliers from across the region.

Guestline, market leaders in property management, distribution and digital marketing solutions for the hospitality market and their Irish partner Tierney’s, a leading independent IT solution provider, will be hosting this event in Limerick.

They will be joined by key industry partners, Google, Cadenza, Digital Alchemy and GuestRevu who will be demonstrating how hoteliers can convert their online presence into bookings; how to drive reviews to TripAdvisor; how to maximise business intelligence and how to effectively communicate with hotel guests after the reservation process.
‘With today’s traveller embracing online and mobile platforms more than ever before, it’s becoming significant for hoteliers to be ahead of the digital curve and ensure they are capturing their share of mobile bookings and utilising their guest data more intuitively. Our partners, Google and Cadenza will help delegates explore how hoteliers can stand out from the crowd online and understand guest loyalty more effectively.’

James Cannon, Head of Commercial Development at Guestline 
With reviews also having a major impact on traveller’s booking decisions, GuestRevu will demonstrate how valuable it is for hoteliers to know what guests are saying to help them increase loyalty, growth and profitability. Additionally, Digital Alchemy will demonstrate some great tips for finding hidden revenue and keeping guests spending within the hotel.

This is the ideal event for hoteliers interested in driving their occupancy and increasing revenue. It will be relevant for general managers, owners and operators, revenue managers, operation managers and front of house managers who work in independent hotels or groups.

The event is free to attend. As numbers are strictly limited, the event is expected to be booked up early so hoteliers need to register their interest ASAP here

Wednesday, 22 February 2017

Guestline taps into the Hostel marketplace at STAY WYSE in Amsterdam


With the Hostel market blooming and savvy millennial travellers opting to explore the world and use hostels as a cost-effective alternative to hotels, there has never been a better time for hostel owners and operators to fine tune their offering.  
Recently Guestline attended STAY WYSE, the industry-leading event dedicated to the sector. Now in its second year, the conference has rapidly established itself as the place to meet with new trading partners: from buyers, to operators, investors and suppliers. Guestline attended as an opportunity to showcase their cloud hosted solutions to a wide range of successful hostel operators.

Flying the Guestline flag was Alex Wigmore -  Strategic Sales Consultant at Guestline - who has spent many years in the hospitality industry providing property management solutions to independent and group properties throughout Europe, including hotels, hostels and student accommodation.

Due to the fantastic organisation of the event by the STAY WYSE team, Alex was able to have 25 meetings all in one day! Held in the historic stock exchange building in central Amsterdam, the day could only be described as a roaring success.

With attendees from across the globe, there was a clear vision of how important the use of social media is for the sector. Youth travellers are incredibly ‘social’ and therefore one of the best ways to entice and introduce them to hostel brands is via those very channels.
Instagram, Facebook, Twitter and Blogs are a brilliant way to connect with potential guests and extremely helpful in encouraging repeat bookings by keeping them engaged in hostel brands long after they have ‘checked out’.
It is refreshing to see operators, particularly at the event, understanding the value of investing in not just a quality property management system but also in their company and the people behind it.
Price is not necessarily the main driver anymore for hostel companies to consider – product quality and guest experience delivery, plus supplier support and development are key to helping businesses grow.  Investors are looking for a ‘partnership’ rather than a traditional B2B transaction which is something Guestline are very proud of being recognised for.
The importance of a solution provider that can offer a “one-stop solution” was also recognised. Guestline’s product suite ranges from cloud hosted PMS, Distribution and EPoS all the way to website and blog design and implementation.
Guestline are really excited to be working with operators in the hostel marketplace and will be sharing the very latest product enhancement and development plans in the coming weeks.

Click here to arrange a demonstration of Guestline solutions with Alex.

Tuesday, 14 February 2017

Innkeeper's Lodge, managed by Mitchells & Butlers, select Guestline's suite of hospitality solutions for their 51 sites


Innkeeper’s Lodge are the latest hotel group to select Guestline’s comprehensive suite of hospitality software solutions. Opting for Rezlynx, (Guestline’s cloud hosted property management system), CRS (Central Reservation System), Guestline Distribution, PCI (Guestline’s integrated payment gateway) and WebSuite, (Guestline’s digital marketing solutions) will provide Innkeeper’s Lodge with scalable, functionality-rich next generation technology.

Owned and managed by Mitchells & Butlers, a leading restaurant and pub company in the UK, Innkeeper’s Lodge required a technology solution that could deliver multi-property management across the 51 properties in the portfolio.


Quote from Mitchells & Butlers “ Guestline’s user-friendly interfaces, secure data storage, transparent management reporting and enhanced control of rates and room inventory across all channels were some of the many factors taken into consideration when we evaluated the marketplace and selected Guestline. Operational issues such as overbookings and system accuracy levels were previously an issue, and frustrations with down time and system reliability encouraged us to seek a replacement solution provider. We are very pleased that Guestline can provide us with a comprehensive suite of solutions that, amongst many positives, offers live availability across the entire portfolio to allow Innkeeper’s Lodge teams to cross-sell where appropriate and ensure revenue is optimised at every opportunity.

When selecting Guestline, seamless integrations with 3rd parties in order to maximize operational efficiency and ensure the company stayed current and competitive were major selling points, along with the need for a system that could allow full control of the properties preferences.  We’re delighted to be working with Guestline.”

The provision of training and implementation is a core part of the Guestline support programme and ensures customers optimise their use of an accessible and reliable solution with proven success. The team at Innkeeper’s Lodge have welcomed Guestline’s support team.

Guestline has attained Level 1 compliance hosting and payment processing and is listed on the VISA approved merchant list. Innkeeper’s Lodge will benefit from a safe and secure method of storing and processing credit card details, which will form part of the hotel’s overall PCI compliance policy.

Rupert Gutteridge – Sales and Marketing Director at Guestline explains, “It is of upmost importance to us that our customers get exactly what they want in the way of interfaces. Our systems are developed with the user at its core and Rezlynx is a system that allows seamless integrations across a wide range of services, which is continually added to without penalty to the properties. 

To offer a complete, sophisticated, yet easy to deploy and use property management solution has always been our priority at Guestline. We are extremely pleased to welcome Innkeeper’s Lodge to our expanding customer base and look forward to a long and successful working relationship with the team.”

Innkeeper’s Lodge have also selected Guestline’s digital marketing solution, developed specifically for the hospitality industry. WebSuite offers customers bespoke website design, access to the custom-built CMS (Content Management System) and fully responsive websites built for all devices. Bringing full control in house, this allows the properties to make changes as and when the need arises, ensuring events, updates and offers promotional functionality are utilised at all opportunities.

To find out how Guestline solutions can help you, please arrange a demonstration here.

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