Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Thursday, 19 October 2017

Hoteliers optimistic about outlook for 2018 with stronger focus on technology and direct guests

2017 has exceeded performance expectations and 2018 is currently on track to be even better for independent hoteliers according to new research from Guestline. The optimistic view also sees many planning to increase investments in technology and refurbishment throughout their properties to deliver growth in the year ahead. 
This is according to research published today by leading global hospitality software provider, Guestline, ahead of this week’s Independent Hotel Show taking place at London’s Olympia. Nearly two thirds (60 per cent) of those surveyed confirmed that they think 2018 will be a better year than 2017. 
Almost a quarter of those researched (24 per cent) advised that the year to-date has exceeded expectations, whilst nearly half (45 per cent) felt that 2017 has performed in line with their expectations. Likewise looking ahead to the remainder of the year there is a strong excitement and commitment to developing key areas of hotel operations. This includes refurbishment for over a quarter (27 per cent) and technology both for bookings and property management software (PMS) (20 per cent) and guest technology (13 per cent). 
Growing direct guests is a key part of hotelier’s plans for 2018 with nearly half of those researched (47 per cent) identifying it as one of their key challenges for the next 12 months. This is followed by planning for challenges around Brexit and technology (13 per cent each). A focus on staff and attracting talent will also be key for one in ten owners and operators.
Investment looks set to be a key trend as in light of this optimistic view many areas can expect to see a commitment to spend and improve. Bedrooms have been identified as a key area for investment by nearly half of respondents (47 per cent), followed by design and d├ęcor (20 per cent) and technology (17 per cent). Over a third (37 per cent) also stated they expected to invest more in technology in 2018 compared to this year, with over three quarters (77 per cent) confirming that having a PMS that is easy to integrate to other software services was essential.  

“It is exciting for the hospitality sector to see that hoteliers are optimistic about the next 12 months and that the market mood is buoyant. Certainly it has been an interesting year but 
the fact that hotel owners and operators are making a firm commitment to investment across all areas of operation, including technology and staff as well as property refurbishments indicates that not only is the sector confident there is also strong potential for growth.
The sector continues to evolve apace and we look forward to supporting our existing and potential new clients in navigating their way through this changing landscape so they are equipped with the technology and insight they need to realise this growth.” 
Emma Johnstone, VP business development
Guestline this year celebrates its 25th year of offering accommodation providers revenue generating solutions, and its technology suite is now relied on by companies in 20 countries across five continents. The company will be showcasing the potential of its market-leading software to the hospitality industry at the Independent Hotel Show (Olympia London, 17-18 October, stand number 63).  

Research conducted amongst Guestline’s independent hotel client database.  

Tuesday, 10 October 2017

Leave Guestline a review and we could be sending you a Hotel Chocolat hamper to say thanks!

Hotels, serviced apartments and pubs strive for positive reviews and this is the same for suppliers too. When researching the market and looking at changing your software provider, customer reviews can have a real impact and give accurate insight into the daily use of the proposed software. We always want to share how great our offering is but, when it comes to reviews, no one does is better than you, our customers!
Over the next 14 days we will be giving 4 Hotel Chocolat hampers away to randomly selected people who have left a review on any (or all!) of the below platforms.
Do you have a favourite piece of functionality? Has a particular member of staff gone above and beyond to help you? Has Guestline helped your property drive revenue? We want to hear from you!
To leave a review on Google click here
For Facebook go to Guestlines company page and rate Guestline out of 5 using the stars please leave a comment too!
For Capterra (a list of business software solutions), your review can be left here
And to leave a review on Hotel Tech Report (a comparison tool for hotel software) click here

Please leave your review on as many of the platforms as possible; we look forward to reading them!
Good Luck!

T & Cs
The competition will run from Thursday 5th October 2017 to Thursday 19th October 2017.Winners will be announced within 1 week.This competition is open to UK entrants only, aged 18 and over owning, employed at or consulting for an accommodation provider using Guestline’s software.Guestline’s decision is final and we reserve the right to change or remove competition at any time. No cash alternative.

Guestline CTO talks about future proofing your hotel business

Most of the technology industry has moved towards the idea of seamless integration and data flows, enabling richer functionality and greater potential to enhance that functionality too. It is hard to ever fully know how the hospitality industry will evolve in a similar vein.
In some ways the sector has been slower – up until now – to adopt the integrated mindset as comprehensively as other industries. For instance, many hotels still host much of their system within their premises, largely due to the need for a physical presence. Encouragingly, more office-related systems are now hosted in the cloud, enabling workers to access systems remotely and therefore also allow the integration of other remotely-hosted systems.
If we also look to other industries and their systems, we can learn from their evolution. Companies like Microsoft and Apple – which previously operated a more closed source or isolated business model – have now recognised the need to partner with other leading technology companies, often even their direct competition. Social media, for instance, has forced both Microsoft and Google to require integration with Facebook and Twitter where previously they would have tried to build their own networks. Some of this is undoubtedly trial and error; indeed they tried with their own platforms but discovered that users wanted to stick to their existing networks. Now the integrations on Windows, Android and iOS with Facebook and Twitter accounts are taken for granted.
So, how does this translate to a hotelier’s property operating systems? Cloud-based software has transformed the way that hoteliers manage their properties and their distribution channels. At the heart of all this is the property management system (PMS). This part of the change has largely happened, although hotels with on–premise solutions are yet to be able to take full advantage of the next phase afforded to them.
Just like Microsoft and Google found when looking to social networks, hoteliers are finding that the next phase in the hospitality technology revolution is driven by the guest experience. The user experience for a guest will need to change in order for a hotel to stay competitive. For example, guests increasingly expect to be able to check-in on their phone, request services ahead of arrival or during the stay, to be remembered for having stayed previously and even to collaborate with other guests throughout this process.
The PMS is often regarded as the ‘beating heart’ of a hotel’s operations to manage not just the bookings, but also the whole guest experience. Plus, it has an integral role in updating staff on volume of sales, vacancies, management of room rates and much more. Taking it one step further, the PMS also now has to connect with multiple hospitality operational systems, such as electronic locking systems and energy systems, for example, to manage key cards and room temperature.
Now we need to add these guest experience elements, potentially under a banner of customer relationship management (CRM) or “socialising” the experience. Having a system that can easily and seamlessly interact with the leading players in delivering these services is going to be crucial. The factors for a PMS to achieve this include having an open ecosystem, which is most typically cloud based and therefore always connected. This also means having open API integrations and also intelligent data processing to help make important decisions, or at least recommendations, automatically. Of course, this is just a starting point.
The trend is not limited to just the guest experience. More traditional operations of a hotel also benefit from similar ecosystem integrations, and new start-ups are emerging all the time to help with a range of operational efficiencies and enhancements.
From my perspective, the priority for hoteliers thinking about future proofing their technology requires being cloud-based and open to integrations, but importantly to respect privacy concerns. As has always been number one in the hospitality sector, maintaining great quality service is an absolute essential. Technology integration is showing its prowess through new ideas and exciting opportunities that improve how hotels do business and become more profitable. It is fascinating to be part of such an exciting period for technology functionality and innovation.
To speak to a member of the Guestline team please contact us here 

Friday, 15 September 2017

Guestline announces Chief Technology Officer appointment and huge investment in development

Global hospitality software business Guestline announces the appointment of Andrew Metcalfe to the new role of chief technology officer and a commitment to double its UK-based development team. The senior appointment for the business, and ambitious growth plans, come as Guestline expands further to support a more diverse range of new clients, including large hotel groups, universities, a wide selection of serviced accommodation providers and a growing number of international hotels.

Metcalfe will be responsible for ensuring the business accelerates its programme of innovation as one of the industry’s premier technology driving forces, and will lead all product development, infrastructure, technical support and IT functions.

“Our business has grown tremendously over recent months and we are committed to investing in our team. Andrew brings with him a wealth of experience and insight as we look to build our position as a leading innovative hospitality technology business in the market. His impressive leadership skills and forward thinking vision mean that our largest ever development programme is in good hands. This is a positive step forward in our ambitions for future growth.”

Andrew McGregor, CEO, Guestline

Under Metcalfe’s tenure, Guestline is introducing the new Guestline Labs initiative. Designed to offer a more technical focus for clients, Guestline Labs will encompass a centre of excellence for the product management team, developers, corporate IT and data centre operations. The new approach is part of developments at Guestline to gear up for further international expansion and an extensive investment programme for Guestline’s products and services.

Guestline has recently been recognised as one of 1,000 Companies to Inspire Britain by the London Stock Exchange Group and has seen a huge influx of new hotel group, serviced apartment and independent hotels, along with an extensive selection of new technology partnerships. Metcalfe’s team of developers, project managers and technical specialists will work to support the company’s rapidly growing number of clients and partners across the hospitality sector.

“Guestline is a fantastic example of a company with huge potential to help its customers in so many ways. The hospitality industry is waking up to the ecosystem effect, using open APIs and integrations with 3rd party systems, and Guestline is ahead of the curve as this has been encouraged for years with the company’s software offering. I see this moment of investment in people, tools and approaches as the chance to formalise our approach to this and many other areas of Guestline’s capabilities. I aim for Guestline to be seen as a platform to enable innovation in hospitality software for all and will celebrate each success in that direction.”

Andrew Metcalfe, chief technology officer, Guestline
Previously, Metcalfe headed up London based engineering at OpenTable, working for the company for over six years in roles including head of search engineering, and head of international engineering.

He joins Guestline from Ve Interactive, an e-commerce technology company, where he held the roles of development director and most recently chief technology officer, overseeing teams in the UK, Spain, Romania and France.

Guestline’s multi award-winning software for hospitality businesses is cloud-based. The software enables hospitality business owners and managers in sectors such as hotels, serviced apartments, pubs, student accommodation and more, to manage bookings and operations both efficiently and profitably.

Innovative technology developments include integration with many leading 3rd party applications, tokenisation for PCI compliance and additional functionality to improve customer service and capture more revenue.

Monday, 11 September 2017

Direct bookings increase by 21% for Matfen Hall using Guestline

Matfen Hall Hotel, Golf and Spa is located just 15 miles west of Newcastle in the charming village of Matfen and is the ancestral home of Sir Hugh and Lady Blackett. It was proud winner of ‘Large Hotel of the Year 2015’ at the Visit England Awards.



Challenges:
The team at Matfen Hall were struggling with property management software (PMS) that could meet the needs of the hotel. Many of the processes the hotel was operating were completed manually and proving to be very inefficient. Any non-generic requirements of the PMS had to be created through structured query language (SQL) queries.

The system was not supported by a UK-based team and the hotel team were not always able to secure the necessary support; this was particularly concerning when the system was at risk of crashing. A sizeable investment in hardware was required from the previous provider to get the whole system up to date, with a large installation and training cost in addition. The hotel team realised it was time for a change.

Solutions:
Matfen Hall selected the comprehensive suite of Guestline hospitality solutions to better suit the needs of the hotel. This included:

Rezlynx Property Management System

EPOS

Advanced Conference and Banqueting

Online Booking Module (OBM)


The team required all processes to be streamlined and as automated as possible and, with a sizeable wedding business, they needed the powerful functionality of Advanced Conference & Banqueting to optimise the wedding operational processes for the hotel and the wedding experience for the happy couple. Seamless implementation of the Guestline EPOS across the hotel’s four food and beverage outlets and integration with the spa and golf operational software was also delivered.

Benefits:
The hotel has seen a wide range of benefits thanks to the implementation of Guestline’s suite of hospitality software.



These have included


Optimal automation of processes and procedures delivered in the implementation has given the hotel team more time to take care of helping hotel customers

Reduced costs/ commissions thanks to improvements in processes

Matfen Hall team full confidence in the hotel’s PCI compliancy

Strong integration of systems across the hotels whole operations

More control over the system than with the previous PMS and any support issues get fixed quickly by Guestline’s UK-based teams

Greatly reduced commissions payments. In the first month after implementation, direct bookings increased by 21%

The team has experienced time reductions and better management and selling of the hotels various rates and room types, especially their important groups business

The Guestline team delivering the implementation worked very closely with the Matfen Hall team – becoming part of that team through the process!

The Guestline team’s project management was extremely important for the hotel as they needed that expertise to make the whole implementation a success, helping the hotel team every step of the way.


“Guestline’s software solutions are really effective and suited the requirements of Matfen Hall extremely well and they are now at the heart of the hotel’s operations. They work hard for us and have vastly improved the operational processes at the hotel. The implementation of the Online Booking Manager in particular has helped widen our appeal, and delivered an impressive increase in direct bookings and a welcome reduction in commission payments!

In addition, we chose the Guestline team because they knew exactly what we wanted and delivered exactly what we needed. They are a very supportive, understanding and most importantly knowledgeable team of people who really help us at Matfen Hall. We have a close and productive partnership with Guestline who keep in regular contact, offering us guidance where they think it’ll benefit us the most. We are very pleased with our choice of Guestline! ”  - Matfen Hall’s Sarah Barber, Sales & Marketing Director
Emma Johnstone, VP Business Development from Guestline said, "Across our suite of tools and technologies we have an unfailing commitment to delivering efficiencies and cost savings to all our clients. Working so closely alongside the team at Matfen Hall meant that we are able to gain a real insight into their operations and identify where and how improvements could be made.

Knowing that our technology has delivered significant dividends in terms of revenue and time is extremely rewarding and we look forward to continuing to work with the team in the future."

To arrange a demonstration of Guestline’s solutions which include property management. distribution, digital marketing and EPoS contact a member of the team here. 


Thursday, 27 July 2017

Avvio and Guestline partner to create more efficiency for hoteliers

Avvio, who provides Europe’s leading booking engine, has now integrated with Guestline to improve efficiency and revenue for accommodation providers.
Hoteliers and other accommodation providers who partner with Avvio will now be able to manage their accounts, inventory and bookings easily and efficiently by making use of the new two-way Guestline integration. The interface will ensure that all the information about rates, restrictions and availability can be instantly exchanged from Guestline to Avvio Convert booking engine and vice versa.

Accommodation providers will be able to manage their inventory, upsells, pricing and restrictions on Guestline and send them directly to Convert by Avvio. They can also pull reservations, modifications and cancellations from Convert into Guestline. In short, everything is integrated and organised in the same place, so it’s easier for accommodation providers to manage their bookings with minimum stress and confusion, and without having to switch back and forth between different software.
"Accommodation providers are tight for time and we're constantly striving to find new ways we can make their lives easier, while improving their direct booking revenue. We’re delighted to be integrating with Guestline  as it allows Avvio partners to save time and effort managing their channels and inventory, while still boosting their revenue using our Convert booking engine. They get the best of both worlds."
Frank Reeves, Avvio's Co-founder and CEO
Rupert Gutteridge, Sales & Marketing Director at Guestline added:
“Guestline is delighted to be working with Avvio, It’s important to be partnering with other leading technology providers within the hospitality industry to give hoteliers a choice of tools to improve their business. We believe the future of our success is based on offering clients a solid platform that allows great partners such as Avvio to plug into. Offering hoteliers an enhanced range of solutions and benefits”.
In a world of constant digital evolution and ever-shortening consumer attention spans, it’s more important than ever for accommodation providers to keep their guests’ booking experiences as quick and seamless as possible. Industry leading software providers, Avvio and Guestline, help their clients to achieve this efficiency, both at back-end and client-facing level. To find out more about how this new integration can help you improve your direct booking revenue and efficiency in your business, get in touch here.

Thursday, 20 July 2017

Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity


At a special Travel Weekly summit, a group of travel experts examined the growing threat from cyber criminals and what travel firms can do to protect themselves from attack. We heard from experts in cybercrime and data security. It covered fraud, security, cyber-crime, compliance, payments, data, company structures to cope with all this and disaster recovery.

In the hospitality industry, as in the wider travel industry, it has become vital that IT security is given priority focus as firms become increasingly global, embrace new forms of payment, outsource to third-party Software as a Service (SaaS) solutions and move to cloud computing. The threat of cybercrime has never been so acute as some major companies outside of the travel sector have found to their cost. Indeed, most recently here in the UK we have also seen the widespread chaos in the NHS that the huge ransomware attack brought about.

Within the broader travel industry, the travel industry association ABTA was targeted earlier this year when hackers exploited a third party service provider and stole the personal data of 660 members and some 430,000 of their customers. Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity due to the sheer amount of data that is collected by companies and the degree to which that data has to be shared.

Official figures put the cost of cybercrime to the UK economy at £10.9 billion in 2015-16 and yet it is estimated that only 10% of chief executives have taken steps to protect their companies. In addition, with the new EU GDPR regulations governing the protection and processing / handling of data due to come in during May next year, along with the associated severe penalties for companies that breach them, it is more important than ever for senior management to take steps to protect their companies and the personal data they hold.

In this world of increased threat to a company’s IT infrastructure, there are many areas of focus for companies to understand the importance and relevance related to safety and security in their business processes. One area in particular of utmost importance in our super connected and highly transactional hospitality industry is that of payment security.

With the explosion of service providers in the hospitality industry enabling payments in the online environment, it’s never been more important to provide customers and hospitality providers with secure environment and functionality to ensure payments are made safely and securely with as seamless a customer journey as possible. In addition, the rise of virtual digital payments in travel and the implications for security, has made this a very hot topic for the industry and we’ve seen several hospitality providers experience cyber security threats in recent times.

For Guestline, ensuring that the provision of payment services in the world of hospitality offers peace of mind to customers - with Level 1 PCI compliance – is vital. Secure payment gateway services enable hoteliers to process their customers’ card payments in a totally PCI compliant way, when the company’s suite of hospitality software solutions are utilised.

Clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy. Guestline has Level 1 PCI –DSS compliancy for hosting and payment processing and is listed on the VISA approved merchant list. PCI-DSS (Payment Card Industry Data Security Standard) is the standard payment card issuers have created to help reduce the level of fraud and card data loss.

There are strong reasons for maintaining PCI-DSS compliance. Guestline has developed a very simple, efficient and completely compliant suite of solutions for hotels and hospitality businesses in order to address all these issues, along with money-saving and revenue generating opportunities.

For further information on how you can work with Guestline to ensure your business is Level 1 PCI Compliant please contact the Guestline team on 01743 282300 or request further information on enquiries@guestline.com

Guestline announce partnership agreement with Digital Alchemy

Guestline and Digital Alchemy, a leading provider of CRM solutions in the hospitality marketplace, are pleased to announce a partnership agreement.
Digital Alchemy's team of hospitality veterans create industry-leading CRM solutions for hotels, spas, and resorts. Their passion for the hospitality industry has driven them to develop digital marketing solutions that drive revenue and empower property management teams to raise the bar for guests like never before.
Digital Alchemy has a proven solution that, when paired with Guestline solutions, will allow properties to drill down into customer data and ensure every opportunity to drive revenue is optimised. They offer pre- and post-stay targeted email communications, including Confirmation Emails, Pre-Stay Reminder Emails, PostStay surveys, targeted email offers and more. Digital Alchemy’s professionals are dedicated to increasing guest engagement while turning your guests into customers for life.
“Phase 2 of Guestline’s growth is well under way with focus being put into our 3rd party integrations and partners. We are passionate about collaborating with a huge selection of hospitality focussed, industry-leading services to ensure every aspect of managing a property is met. Digital Alchemy are leaders in the field of guest management, relationship management and using social engagement to increase revenue, which we recognised as a fantastic addition to the Guestline product suite. We are looking forward to working closely with the team at Digital Alchemy to empower our users with the latest technology available.”
Andrew Williams, Development Director at Guestline
Nigel Allport, Vice President, Business Development at Digital Alchemy added, “We are very pleased to be partnered with Guestline to offer our mutual clients hospitality-specific Customer Relationship Management (CRM) and email marketing solutions. This will enable properties to increase sales, reduce no-shows and drive additional revenue.
Digital Alchemy’s aim is to help personalise the guest experience while simultaneously assisting the hotels’ overall marketing and revenue generation objectives.
We recognised Guestline as a leader within the hospitality sector. Our partnership will give Guestline clients access to world-class guest communication and digital marketing services which will bring a new dimension to driving revenue and empowering hotels to raise guest loyalty and repeat visitors”
To arrange a demonstration of the suite of hospitality software solutions available from Guestline and details on Digital Alchemy, please contact us via enquiries@guestline.com.

Wednesday, 28 June 2017

Guestline’s latest newsletter has been released

You may have noticed that we have not issued a newsletter in a little while, and that is because we have been busy working behind the scenes to give it a new look and feel alongside lots of new content too!

In this issue, hear from our new CEO Andrew MacGregor on page 2, take a look at the events and shows we have coming up on page 10 and be sure to catch up on all of our partnership developments on page 11.

Also in this issue you will find tips and tricks on how to gain more direct bookings and information on how to look after the heart of your hotel, the PMS.

Read the newsletter here.

For more information on any products featured in the newsletter, please feel free to contact a member of the team here.

Tuesday, 27 June 2017

Important notice - Is your EPoS running on Windows XP?


Replace your hardware and be fully PCI compliant


As you will be aware Microsoft Windows XP has come to the end of its life and Microsoft is no longer supporting this product. Regardless of which patches and updates you apply to your hardware, EPoS terminals running under this operating system are no longer PCI compliant.

Contact your account manager today to ensure you are PCI compliant or to talk though your options on 01743 282300. Alternately leave your details here and a member of the team will be in contact shortly.  

Why risk your hotels security when you could update to the latest hardware and upgrade to Guestline's latest hospitality specific EPoS system.

Guestline EPoS is a multi-functional point of sale solution with the added benefit of mobility for bars and restaurants. Designed to streamline operations across your property, EPoS allows staff to quickly and easily process sales.

Our next generation EPoS is:

Fully PCI compliant for improved security and peace of mind.

Faster and more intuitive for improved efficiency, service and increased revenue.

Scalable to accommodate mobile devices such as tablets and smartphones.

Fully integrated with your the Guestline PMS


Why choose to upgrade your EPoS?

New features you can benefit from include - bespoke terminal configuration, unlimited tabs, streamlined price banding, improved housekeeping, easy to use text search, secure back office, increased speed and much more! Extensive advanced reporting now available, which provides a full operational overview including stock consumption, sales, discounts and splits.

Contact Guestline today here

Monday, 26 June 2017

Guestline tap into the Student Accommodation sector to generate additional revenue for owners and operators

Guestline’s move means that accommodation owners and operators can source additional streams of revenue from existing room stock and facilities. The company’s property management, distribution and digital marketing software deliver next generation, cloud hosted software as an effective accommodation solution, which can be readily integrated into standard operating procedures.
Guestline recently showcased their property management system, Rezlynx at ASRA, a conference specifically catering for professionals within the student accommodation sector. Seeing a gap in the market, Guestline, with over 25 years’ experience in property management solutions, are well placed to deliver Rezlynx as a preferred choice for the Student Accommodation sector. 
Guestline can provide owners and operators with access to extra revenue streams from the implementation of the Rezlynx PMS, enabling them to optimise room usage and room rate levels during non-term periods. Connection to leading online travel agents is also available from Guestline, which will provide distribution of rooms to a wider accommodation marketplace. 
Guestline customers benefit from system security and accommodation processing peace of mind with Level 1 PCI compliance for hosting and payment processing. This means customers benefit from an all in one, end to end solution from one supplier, widely experienced in delivering cloud hosted hospitality software.
With the use of Guestline’s integrated and open solutions, student accommodation operators therefore don’t have to ‘make do’ with workaround / sub optimal implementations for their booking systems and processes. The solutions offered are fully integrated and automated and allow for simple integration with other operational / payment systems that operators may have currently in use. In addition, they are also accessible from any place, on any device, at any time.
The Guestline suite of solutions can also help student accommodation providers expand their conference and banqueting business to provide a fully functional commercial solution for your entire accommodation provision and associated services.
“With Guestline’s Rezlynx PMS, Student Accommodation providers can reap in the benefits of distributing room inventory across Online Travel Agents traditionally used by hotels. Connecting to leading players such as Booking.com and Expedia can supply operators with a stream of reservations to fill room stock that would ordinarily stand empty during non-term time.  Guestline’s solutions are giving Student Accommodation providers a quick, easy and scalable suite of accommodation software solutions to generate additional revenue”
Alex Wigmore, Regional Strategic Sales consultant at Guestline
To arrange a demonstration of Guestline’s Student Accommodation solutions click here.

Wednesday, 17 May 2017

B2 Hotel group select Guestline for 30+ hotels in Thailand

Guestline, market leaders in innovative cloud hosted property management solutions and services for the hospitality sector, are pleased to announce B2 Hotels in Thailand as the latest group to opt for the company’s next generation software.
With 33 properties across Thailand and 20 more in the pipeline, including B2 Riverside Premier Hotel in Chiang Mai, B2 Monethong in Laos, B2 Pai Premier Resort in MaeHongSon, B2 Phuket Boutique & Budget hotel in Phuket, B2 Bangna Premier Hotel in Bangkok and B2 South Pattaya Premier Hotel, B2 Jomtien Boutique and Budget both are in Pattaya, B2 Hotels are an impressive addition to the hotels already utilising Guestline solutions in Thailand.


Mr Niran Chawla, CEO at B2 Hotels, recently visited Guestline’s UK based head office to participate in the signing ceremony with Guestline CEO, Andrew McGregor, Head of Commercial Development James Cannon and Sales and Marketing Director, Rupert Gutteridge.

B2 Hotels have chosen Guestline’s award winning property management system Rezlynx, Guestline distribution and a number of industry integrations to power the day-to-day management of each property.

Explaining the decision to implement Guestline solutions across the portfolio, Mr Niran Chawla commented,
Guestline are the right fit for our business needs as we expand our portfolio of properties throughout Asia Pacific. Cloud hosted solutions will enable us to manage our accommodation offering from one system, in real time, from any place and on any device.

Management will be able to access reports on each property easily and the integrations offered by Guestline will allow us to operate more efficiently. We recognised Guestline as an industry leader in technology for the hospitality marketplace and are therefore very happy to be working alongside the team.

Andrew McGregor – CEO at Guestline said,
“B2 Boutique and Budget Hotels has become a well-known and successful boutique and budget hotel chain in Thailand and neighbouring countries, and is continuously expanding and welcoming new properties into the group. We are extremely pleased to have been selected to support B2 Hotels with their technology needs and look forward to increasing our presence across Thailand.”

To arrange a demonstration of Guestline solutions in the Asia Pacific region, please contact the team here.

Thursday, 11 May 2017

Guestline release upgraded Rezlynx PMS to deliver more advanced and powerful property management solutions

Guestline, experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry, have released the latest upgrade to Rezlynx – the popular cloud hosted property management system. The new release of Rezlynx is packed with new and enhanced functionality to cater for the ever-changing needs of today’s hotelier.



Guestline have a UK-based development team, comprising experts from across the hospitality industry that is continuously enhancing the comprehensive range of hospitality solutions and planning an ongoing programme of new product development. These upgrades are processed quickly and remotely to ensure smooth adoption by hospitality customers.

The latest release of Guestline’s Property Management System (PMS), Rezlynx 1.476, brings an extensive range of enhancements to deliver greater operational efficiencies. Included are advanced workflows and profiles development, the introduction of a profile feedback feature, extended flexibility in cancellation options, additional invoicing options, further enhancements to rate plan management, improved room booking allocations and the introduction of more integrations to simplify usage of software supporting properties.
“We are continually developing our solutions to ensure our customers have access to cutting-edge technology. Rezlynx’s new release brings a new level of integrations and functionality, designed to arm hoteliers with superior revenue driving tools. We pride ourselves on delivering upgrades free of charge to our client base and that our system is developed from the user’s requests and recommendations.”
Rupert Gutteridge, Sales and Marketing Director at Guestline


These enhancements will save the users valuable time, allow for better customer insight and ensure better customer understanding. The extended management intelligence and the enhanced rate plan management tools enable the optimisation of the use of rate types and increased revenue management opportunities.

Additional integrations have been developed to make the use of the integrated software much easier in conjunction with Rezlynx, and to allow flexibility in choice for Guestline users.

For more information on Guestline’s award winning property management system, Rezlynx, or to register for the upgrade to be activated please click here.

Tuesday, 9 May 2017

Become a Guestline integration partner


Fully integrated and cloud-hosted, Guestline solutions are easy to install and quick to deploy with low cost of ownership. Designed to eliminate the challenges of disparate hotel systems and associated supplier connectivity fatigue, the solutions also address the ever-present need to grow occupancy, optimise room rates and reduce costs. Our range of end-to-end hospitality technology solutions come with a wide variety of existing interfaces.


While Guestline are always keen to integrate with partners and passionately believe that technology works best when it is “joined up”, like every company we need to ensure that our R&D effort is focused in the rights areas and, as such, we will look to prioritise integrations specifically requested by clients. With this in mind please provide the information below and we shall assess and respond to your request.

If you currently provide services to the hospitality industry, leave your details here and a representative will be in touch to discuss how you can become a Guestline Integration Partner

Further information on the Guestline product suite can be found here

Wednesday, 26 April 2017

How the hospitality industry is embracing social media… and the results are generating revenue

With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two or more social media channels and the hospitality industry should be no different.

A fairly unknown and potentially daunting concept to many, here we look at just some of the ways media savvy hoteliers have embraced the channel and the interesting results they have seen. From Facebook, Twitter and Instagram to blogging, let’s dive in and take a closer look at the ways you can adopt some successful strategies for your own property.

Facebook – With 1.86 billion active users, Facebook can provide you with a platform to reach an audience much larger than traditional hotel marketing. Five new profiles are created on Facebook every second, which means your future guests are very likely to be there! Visually appealing and with no restrictions on the length of text you can use in a post, Facebook is becoming an increasingly popular channel for hoteliers to drive brand awareness, direct bookings and a great way to collect much sought-after reviews.

Facebook can be used to share information on your hotels facilities, things to do in the local area and a great place to generate reviews as well as connecting with past guests. To get started, connect with the local businesses around you that could advise their customers on your accommodation offering; is there a local castle, attraction or tourist hotspot near you? Follow their pages and promote their services to your followers; people will repay the favour and especially so if you work on that online relationship! Encourage guests to share their snaps online, offer an incentive to do so and make it clear that the guest will always receive the best deal by booking directly with you. Publish your events on the Facebook page and look into purchasing a Facebook booking app to capture those lookers into bookers!

Insider tip – Incentives really do capture people’s attention, so run a campaign to offer a night's free stay, a bar tab or prize for one lucky ‘liker’ of your page. This will generate likes for your page that will then provide you with an audience to receive your updates in their newsfeed – Win / Win for all involved. Keep an eye on the Guestline blog for an article on running successful Facebook campaigns for hotels.

Twitter – There are 284 million active users on Twitter, and this is where the hashtag # was born. On average, 6000 tweets are sent out every second, making an impressive 500 million tweets per day! Twitter has a 140 character limit on posts which means tweets are short and to the point. Hashtags are a great way to target in on prospect guests and lead generation for your hotel, whilst also building brand awareness, guest interaction and loyalty.

To maximize your marketing efforts with Twitter, ensure your page is up to date and pay special attention to your bio. Make sure you describe your hotel as clearly as possible and it is vital to include your location! (It is surprising how many active hotels on Twitter forget this simple, yet extremely effective step) If a potential guest searches on Twitter for “Hotel in London” and your location is not disclosed, you will immediately miss out on appearing in the results. Twitter is unique in its offering, with a character limit of 140, you need to keep your message sharp – wherever possible try and include a link to your website for the relevant information. Use this channel to strengthen your brand awareness and connect with your guests by using trending hashtags and, as with Facebook, connect with local businesses that can refer business your way. Again, don’t forget to broadcast the fact that booking direct with you means the guest will get the best deal! Maybe you could introduce a special offer, whereby if a guest books direct and tweets the hotel a picture of their stay, they receive a free glass of bubbly! Make sure you capture these people by creating private lists in Twitter- a place where you can manage your followers and directly market to a particular group of users.

Insider tip If there is an event, concert or other publically recognized festival upcoming in your area search the hashtag with hotel – This will show you a reel of tweets where, more than likely, people are looking for accommodation.

Instagram – Instagram has gone from being a relatively smaller, IOS only photo sharing social site to a massive channel with Android and web presence. 600 million monthly users are active on Instagram and this number is predicted to grow rapidly.

Pictures are worth a thousand words, and Instagram is a sure way to get your property in the picture (quite literally!). Consider your Instagram page as an additional hotel gallery, a place that potential guests will come to in order to see real life, accurate and different images that are not the work of a Photoshop happy marketer. Go behind the scenes at your property and share images the guests want to see – check out what your competitors are doing and ensure you stay current. Don’t forget the ‘ole faithful’ hashtag and be sure to make regular searches for pictures past and present that guests have posted of your hotel, re gram (share) these and interact with these guests. Word of mouth is the best tool for recommendations - with social media recommendations closely on its tail. Capture your properties personality in its best light and share that with your followers. Of course, even the best content is worthless without an audience so be sure to work on growing that following.

Insider tip Although you may not see immediate return on investment or interaction, persevere with Instagram, a constant stream of visually appealing imagery will do wonders for tempting those bookers your way.

Blogging – On average 2.73 million posts are made on blogs every day and this number is increasing at speed. Blogs are proving to be a fantastic way for millennials and reviewers to share first hand experiences, for properties to showcase their offerings and for readers to get a much more detailed understanding of your establishment than a short “typical” social media posting.

Content marketing is becoming one of the most powerful trends in the marketing world and blogs are the perfect platform to deliver fresh and engaging content to your potential guests. Blog posts make for fantastic content to be shared across other social media platforms as above and therefore should be tailored into your overall marketing strategy. Use this channel to tell your story, share information on things to do when guests stay with you, on the staff behind the scenes and remember to update regularly! Regular content will encourage readers back to your blog and ensure your visibility online is rising – Google indexes all of the material it can find online so see your blog as another channel to strengthen your online presence.

Insider tip There is a huge trend at the moment on well-established bloggers offering honest and detailed reviews for properties in exchange for a free stay. This is a fantastic way to generate user created content that can be recycled across other platforms!

It is clear that social media marketing should be a part of all hotels, pubs, apartments and hostels overall marketing strategy and that revenue can be increased through this medium. Guests will be 'snooping' on your property on social media whether you are active or not, so it’s best to be in control of the content they are seeing.

Marina Haigh – Sales and Marketing coordinator from Interstate Europe Hotels explains, “Our ROI has definitely increased from using social media; to be honest I can't imagine a time when hotels didn't! It is so necessary to keep connected and build awareness of brand, but consistency I would have to say is key. Whether you hire a social media company like us or have someone constantly reacting to feedback and guests on social media - it has to happen. ROI doesn't happen straight away, it's about building the trust between our brand and clients, them knowing that we're proactive and responsive through social media channels and keeping them updated means that they'll book with us again.”

If you are not already utilizing the power of social media, ask yourself why? – What do you have to lose?

For more hospitality focused news, articles and updates connect with Guestline on LinkedIn, Facebook, Twitter and Instagram.

Explore our blog...