Of course a lot of thought - not to say, blood, sweat and tears – will have gone into what you’ll provide and of course Chef is there, ensuring he receives every penny of his allocation as part of the divine packages you’ve set out for this year’s extravaganza. My question is simple: You’ll be pleased to know it’s not whether you’ve been naughty or nice! I’d rather know whether you dedicate as much time and thought to packages throughout the year? Have you mapped out a few options on how you can drive direct business over trough periods? And more over, how can you attract more guests directly without the reliance on increasing commissions and offering inventory to distress channels?
Whist we all may wish for World Peace – our owners and GM’s may also want great revenue and reduced commissions, fabulous feedback by happy guests with higher incremental spend and of course, all the joys the season brings; this should be the aim for every day of the year though – and not just for Christmas. Speak to us on how we can help you drive the three pillars of wisdom (see, what I did there? Not just Three Wise Men) of good distribution principles – Digital Marketing, Distribution and of course Revenue Management.