Following on from our previous blog on digital marketing, we
thought it would make sense to focus on the next top area of interest – E–marketing.
Successful e-marketing can really boost a hotels occupancy,
revenue and reputation and drive a steady flow of direct bookings through to a
property. With 79% of people using their smartphones to read email (that’s a
higher percentage than people that use a smartphone to make phone calls!),
email marketing is as popular as ever.
Having a responsive e-mail campaign platform is no longer an
added extra but a necessity. 71.2% of people will delete an email immediately
if it does not display correctly – hoteliers must ensure they are catering for
the target audience, maximising potential reach and utilising all tools made
available to them through various marketing platforms.
Once you have a responsive e-mail campaigner, it’s time to
really thing about your strategy. What content you will be sending out, what’s
the call to action and what’s the desired affects you would like it to have? Email
marketing is a very successful and effective way to build guest loyalty, to
encourage repeat bookings and to strengthen your brand reputation - use this
medium to distribute special offers, new packages and to stay in contact with
your past, present and future guests.
Automation of pre and post stay emails saves time, allowing
you to concentrate on other revenue sources across the property. By using email
to drive traffic to your website (which after reading our blog on ‘first impressions’ should now look amazing!) you are one
step closer to securing the booking.
**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our mobile enabled web design services and email campaign platform is the perfect solution for your hospitality digital needs. Arrange a demonstration here. ****
