Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Wednesday, 24 August 2016

Make a great first impression - with your website!

As you well know, first impressions count and it takes just one-tenth of a second for us to judge someone or something and form an opinion!

Many people are under the illusion that a hotel’s first impressions are made at the point of reception, stood outside the hotel on arrival or even on meeting front of house staff at check in …but in reality, guests have more than likely already formed their opinions far before this point.

In a day and age where digital rules, guests are flocking online to check out the hotel’s offerings and to decide whether or not the hotel meets their expectations. When it only takes a few milliseconds for bookers to form an opinion on your website, it is of course of no surprise that a property’s website is of upmost importance in moulding a potential guest’s first impression.

Your website is the digital version of old school brochures, an opportunity to really showcase your facilities and show off your best assets. Photos of the bedrooms (and the views, if picturesque) are highly sort after, with potential guests wanting to see what they are paying for. If your property offers conference and banqueting facilitates and hosts weddings and events, make this known on your website and again, display lots of photos.

First impressions cannot be changed, you want a potential booker’s perception of your hotel to be positive and welcoming in the first instance. A study carried out by British researchers found that 94% of first impressions are design related when it comes to websites, making visual appeal top of the list.

Give your property the best chance of securing the booking and invest in your best piece of marketing – your website!

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our website design services and seamless integration with our latest online booking functionality is the perfect solution for your hospitality digital needs. Arrange a demonstration here.  ****

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