Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Friday, 3 June 2016

Driving down the cost of distribution

There were several insightful seminars at the recent National Hotel Marketing Conference, one of which was on distribution costs and ways to reduce them. Here’s some ideas that were gleamed from the conference that might help you drive down distribution costs:
  •    Review your agreement with the OTAs and look at your commercial terms, are there any other costs to consider other than just their commissions?
  •     Have regular account manager reviews with your channel partner – how do you compare to the local competition on these channels, is there anything more you can be doing to enhance your profile and drive bookings? What’s the latest trends and research pointing at?
  •   Do you know what your cost of acquisition is? Manage and review your revenue streams by cost of sale and from where they were derived.
  •   Review your channel roster and number of partners you’re currently working with – you might be able to work more effectively with a smaller number so it might be an idea to condense and focus on fewer partners?
  •   Develop a bespoke strategy per OTA – look at sales, availability, costs, if/when you need to hold back inventory.
  •   What are you doing to drive direct bookings on your website when a prospective guest clicks onto your website to conduct further research [after initially finding you on an OTA]? Tools such as Guestline’s Price Assure module will help reassure guests they are getting the best rate direct when comparing room rates and thus boost direct bookings.
  •   Have a direct booking strategy – use the channels as a marketing tool and have a plan in place to secure and drive return bookings direct. Make sure you capture data from the guests whilst they are staying with you and develop a marketing plan to promote direct bookings (and other initiatives, such as reviews) post-stay.
  •   For example, develop a ‘Win back’ campaign using automated templates in your PMS to drive repeat, direct business.
  •   Think Social – think of your platforms and the audience. Launch a ‘Share & Like’ programme and ensure you provide updates on what’s happening in the area – don’t always focus on the sale. Have a Top 10 of things to see, do, eat etc. Think of enhancing the guests’ experience and providing them with inspirational ideas.

Hopefully these ideas will get you thinking and assessing your costs and routes to market. If you’d like any further information or assistance on revenue management, Guestline have a range of consultancy services; more details of which can be found here.


Thanks for reading! 

Tuesday, 31 May 2016

Cumbria is ‘open for business’ this summer!



Following on from the Cumbria floods, Guestline are pleased to see most hoteliers across the Lake District are getting back to their former glory and open for business during this summer season.

After the recent floods, many hotels were forced to close their doors and many experienced a dramatic decrease in visitors during the difficult time. Five months on and the community has worked together to welcome tourists back to one of the country’s most beautiful places.

Lake Districts hotels such as The Inn On the Square, The Whitewater Hotel, The Swan Hotel and The Lakeside Hotel were all affected and were forced to close due to the floods.

Robert Teasdale, whose local convenience store has reopened after being under three foot of water during the floods, says “Some people still believe that Glenridding is shut, the battle is to tell people that the village is open. What we really need now is for people to come and support local businesses.”

Following on from the devastation of the flooding, there has never been a better time to support the Lake District and help re-build their tourism industry. With their friendly, welcoming spirit, hoteliers across Cumbria are keen to put the Storm Desmond floods of 2015 behind them and welcome new visitors to their beautiful properties and the surrounding countryside.

The latest update, issued on May 13th 2016 from The Lake District National Park’s website said “We are keen to share the message that Cumbria is open, in support of our communities and businesses following the Cumbria floods. It’s important that people who are thinking of visiting know that the majority of places are still open and accessible throughout the national park.”

So the message is loud and clear – Cumbria is open for business, and still as beautiful as ever!

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