In an increasingly mobile savvy world, it is of no surprise
that today’s traveller has different booking habits and access to a range of
comparison tools at the touch of a button.
8 out of 10 guests book online
so it’s imperative that your website is equipped with a simple and fast booking
engine. And with 5 billion mobile devices in the world today and mobile search
for hotels now more common than desktop, how
mobile friendly is your website?
Ensuring your website is mobile friendly and fully optimised
is a great big leap in the right direction, catering for your target audience
is of upmost importance when attracting them to your site and more importantly
enticing them to stay and ultimately book with you.
Over 60 % of users will leave a website within the first 5
seconds if it isn’t mobile optimised – a scary thought for most!
Encouraging potential guests to browse your website,
regardless of the device they are using, is extremely important for capturing
the booking. Guests want to see images that display correctly, information that
sits correctly on their screen (regardless of its size!) and be able to
navigate to the areas of interest to them, quickly and easily.
Integrating an optimised online booking manager will allow
guests to seamlessly travel through your site and progress to the booking
process smoothly, leaving less room for “drop offs”. Hoteliers also need to
reassure guests they are getting a good deal by going direct - a room rate
comparison tool like Guestline’s Price Assure module can help reduce cart
abandonment by reassuring guests they are getting the most competitive rate on
their website compared to alternative travel agents.
Your property’s website can open a whole host of
opportunity’s to drive revenue – make sure you are not left behind!
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