Thursday, 23 June 2016

Content marketing – A check list for hotel websites

With so much competition, your website needs to stand out from the crowd, draw guests in and help convert bookings. It also helps justify your rates and manage guest expectations. Here’s some tips for delivering first class content on your website:


  • Regularly upload new content to keep your site fresh, up to date and high up in the Google rankings.

  • Start a blog - research shows that websites with blogs get 55% more visitors over sites with no blog.

  • Include regional/local activities and events – reflect what’s going on around your area throughout the year. Make it timely, topical and exciting. 

  • Write about the people who work in your hotel – who grows the vegetables/maintains the gardens, whose responsible for procuring the locally sourced toiletries etc.?

  • Give something for free (added value for your guests) e.g. golf hints and tips from the golf pro, gardening tips, wine reviews. Or start up a Rewards Club to build loyalty.

  • Inspire guests with unique experiences they can undertake when they stay at your hotel – cookery classes, walking trips – encourage your guests to live at your hotel, not just go there.

  • Tell a story with your photos- use relevant and high-resolution photos to showcase your property’s unique features. Use your photos to show potential guests what they can expect.

  • Make sure you showcase your entire property by including the photos of the exterior, shared spaces (lobby, lounge, terrace, etc.), facilities (swimming pool, spa, restaurant, etc.) and your bedrooms

  • Always upload high-quality photos and upload videos if you can. You only get one chance at a first impression. Photos should be 2048 x 1536 pixels (3.1 megapixels) and of a horizontal orientation

  • Give ‘Best’ guarantees – reassure people they are getting the best prices/local produce/local area expertise. Publicise reviews and star ratings to give guests an independent opinion of your hotel. Reassure guests they are getting the best rate by booking direct at your hotel (see Guestline’s Price Assure tool for example).

  • Always consider your audience when writing and compiling copy to ensure it’s relevant and topical for them. For example, if you’re mainly accommodating and appealing to the 50+ market, then information on the local nightclubs and DJ nights might not be that relevant!

  • Use the YouGov Profiles to obtain a wealth of data and insight into your targeted demographic e.g. if you targeting people that live in Somerset to visit your hotel, type in ‘Somerset’ and you are presented with a variety of information on people with an interest in Somerset. https://yougov.co.uk/profileslite#

  • What are your business objectives? If it is to increase wedding bookings for example, then showcase recent weddings and testimonials from the bride and groom.

  • Answer guest’s questions and solve problems. For example, for corporate Christmas party bookings, promote how you can fulfil the organiser’s main requirements e.g. do they mainly want an all in one solution with DJ/band/decoration provided, value for money, exclusive use?

Good luck with increased bookings and traffic!

112 comments:

You have a tremendous website.Certainly a fantastic piece of work ...It has relevant information. Thanks for posting this.Your blog is so interesting and very informative.

Assignment writing service reviews

I enjoyed over read your blog post. Your blog have nice information, I got good ideas from this amazing blog. I am always searching like this type blog post. I hope I will see again. automatic gate

this competition world everyone take new idea for improve the activity of their own services. Content marketing have important role for the success rate of a site. Dissertation writing services helps for more idea.

It is essential to add quality content in your website to increase traffic. Here are some best suggestions for delivering quality content. Go through essay writing service for getting more ideas.

In this competitive environment, we need to add more quality content in website to get acceptance from visitors. These tips will be useful to improve the quality of content in your website. Custom essay writing service

This comment has been removed by the author.
This comment has been removed by the author.

Content marketing is a popular area in this competitive environment.More quality content is very essential for the website to cope with it. dissertation writing service reviews is the best guide for quality content writing.

To stand out from the crowd and in this competitive environment content marketing is a popular area and quality content is neccessary to make your websites popular. Dissertation writing service reviews is the most helpful guide for high quality content writing and writers.

Writing is very important tasks,to write very well should have high knowledge about the subject.Academic writing services are provide best guide to complete our need.Best knowledge is the best quality of a student

Look also here - https://samedaypaper.org/ for some help with your college papers.

In this competitive environment, we need to add more quality content in website to get acceptance from visitors. Chaussures Nike Air Max
Chaussures Nike Air Max Zero

content marketing is so inn and its too good if you have know how about marketing and marketing strategies.thanks for sharing this.i have a site Research Paper Writing Service

content marketing is so inn and its too good if you have know how about marketing and marketing strategies.thanks for sharing this.i have a site research paper writing service which provide such marketing strategies.

This is reminder for all the people who wants free xbox codes online for xbox one console.

Investigate what others with your field are finishing, and whatever they say. You can get incredible thoughts from the sites, and they can disclose to you the place you stand. Resident Evil Leather Jacket

Interesting article! Thank you for sharing them! I hope you will continue to have similar posts to share with everyone. Chris Evans Jacket

This is very interesting, You’re a very skilled blogger.
It is the little changes that make the largest changes.
Your selection of topic is very good and also well written. Thanks for sharing with us most effective information.
Keep sharing more with us!
Spiderman 2 jacket

This comment has been removed by a blog administrator.

I don't have any hotel type website yet but I'll bookmark this link cause maybe in future i create any.

Yahoo mail security issues

The Andhra Pradesh government is one of the first in entire India to launch ePASS for students to help economically backward classes. In this scheme, the students will get financial help to aspire for higher studies.
AP ePASS
epass.apcfss.in

WWE Summerslam 2018 marks the 31st edition of the event after it was inaugurated in 1988. The event will take place on August 19, 2018, at the iconic Barclays Center in Brooklyn, New York.

Summerslam 2018 live
Summerslam live

MyKFCExperience Survey is an Intermediate amongst organization and customers for reviewing and feedback.
mykfcexperience

The foods on the Military Diet can be used to create a gluten free, lactose free, vegetarian and vegan version of the Military Diet substitutes.
Military diet

Are you caught up in the celebrity world and fascinated with Hermès Birkin bags in basic black? There is the perfect place to find what you are looking for – HermesSale.ee for the best in Hermes Birkin bags in black and every other color.


Let’s be frank. There are too many of you that lust after the Hermès mini Birkin bag. The supple texture of the leather and the hand crafted design is to die for. Too bad Hermès prices are well out of your range. Go to HermesSale.ee instead. Shop for the perfect Hermès mini Birkin bag at a fraction of the cost.

Are you caught up in the celebrity world and fascinated with Hermès Birkin bags in basic black? There is the perfect place to find what you are looking for – HermesSale.ee for the best in Hermes Birkin bags in black and every other color.


Let’s be frank. There are too many of you that lust after the Hermès mini Birkin bag. The supple texture of the leather and the hand crafted design is to die for. Too bad Hermès prices are well out of your range. Go to HermesSale.ee instead. Shop for the perfect Hermès mini Birkin bag at a fraction of the cost.


Are you caught up in the celebrity world and fascinated with Hermès Birkin bags in basic black? There is the perfect place to find what you are looking for – HermesSale.ee for the best in Hermes Birkin bags in black and every other color.


Let’s be frank. There are too many of you that lust after the Hermès mini Birkin bag. The supple texture of the leather and the hand crafted design is to die for. Too bad Hermès prices are well out of your range. Go to HermesSale.ee instead. Shop for the perfect Hermès mini Birkin bag at a fraction of the cost.

Thanks for sharing the information. Keep the good work going.whatsapp plus download freedom download creehack android

https://community-blog.waze.com/2014/08/moderating-places-youve-got-power.html?showComment=1537697241667#c8586643619988933649

This article is indeed worth reading . I think this was just an amazing information regarding an important issue You should also read this out to check how to free fb hacks can be done

This article is indeed worth reading . I think this was just an amazing information regarding an important issue You should also read this out to check how to free fb hacks can be done

Luxdens The first British owned real estate company in Kuwait.HELLO KUWAIT We embrace change and are constantly challenging tradition because we have a strong desire to improve the way our industry operates. We do business differently to give you the edge.

Tell the Bell is also offering a $500 prize money for the lucky participants who take part in this survey.
TelltheBell
Taco Bell Survey

If you are new, I advise you to consult professionals who will make you a site or allow you to choose a template for your site in the category go here html website templates

This comment has been removed by a blog administrator.


Thanks for sharing the information.
http://freefbhacks.com/

Thanks for the useful information. Very well everything is painted. I will use the information. You can also use grade miners There are excellent experts.

Thank you for making me realize this. It's great.
เว็บไซต์คาสิโนออนไลน์ที่ได้คุณภาพอับดับ 1 ของประเทศ
เป็นเว็บไซต์การพนันออนไลน์ที่มีคนมา สมัคร Gclub Royal1688
และยังมีหวยให้คุณได้เล่น สมัครหวยออนไลน์ ได้เลย
สมัครสมาชิกที่นี่ >>> Gclub Royal1688
ร่วมลงทุนสมัครเอเย่นคาสิโนกับทีมงานของเราได้เลย

This article is great. I like it very much. Thank you.
โปรโมชั่นGclub ของทางทีมงานตอนนี้แจกฟรีโบนัส 50%
เพียงแค่คุณสมัคร Gclub กับทางทีมงานของเราเพียงเท่านั้น
ร่วมมาเป็นส่วนหนึ่งกับเว็บไซต์คาสิโนออนไลน์ของเราได้เลยค่ะ
สมัครสล็อตออนไลน์ >>> goldenslot
สนใจร่วมลงทุนกับเรา สมัครเอเย่น Gclub คลิ๊กได้เลย

This is Very very nice article. Everyone should read. Thanks for sharing. Don't miss WORLD'S BEST TrainDrivingSimulatorFreeGames

Leather Jackets paying little mind to their shading, style and material used for gathering is no ifs, ands or buts gives you confirmation against intermittent conditions. Beside its utility as cautious gadget cowhide coat in like manner add to you personality and demonstrate your attitude, lifestyle and considered as a picture of status.
Sale On Leather

Great information for new guy like me. This shows not only particular heck but also give idea about. Thanks for sharing this information. How to download instagram videos free

Thanks for sharing such a nice Blog.I like it.
norton.com/setup

Great post, fun and full of information. But most of all, I like the way you write. You have to tell me what they will do about Boohoo Voucher Code

I must say you have done a excellent job with this. Also, the blog loads extremely quick for me on Chrome. Outstanding Blog! Cleaning Company in Dubai

We are offering high-resolution web design and web development and that put us the supreme website design company in Dubai. We are providing the best website development and web design services in a better pricing plan among other companies.

سفارش ترجمه تنها در عرض چند دقیقه میتوانید متن مورد نظز خود را در سایت ترجمه انلاین سفارش دهید

Recount to a story with your photographs utilise pertinent and high-goals photographs to grandstand your property's one of a kind highlights. Utilise your photographs to show potential visitors what they can anticipate.Leading one of the best Web Design Company in Doha just click for more updates!

https://www.viralhub24.com/

Great contest provided by the author i really like it thanks for sharing for web design related helps you can reach web design company in Dubai if you are planing any web development for your business or for your personal use.

Great post. Look also here- https://applionsoft.com/

Such A nice post... thanks For Sharing !!Great information for new guy like happynewyeari

I was searching fOr it and found it finally.free unblocked movie sites

Expand your jewellery rotation with our edit of necklace for women ,you can use necklaces in the party.

Thank you very much for the information provided! I was looking for this data for a long time, but I was not able to find the trusted source.
RED CAPSULE AKIRA KANEDA LEATHER JACKET

Thanks For Sharing Such An Interesting Article, It Is Really Worthy To Read. I Have Subscribed To You And From Now On I'll Check Your Profile Daily For Interesting Stuffs. Flash Teddy Sears Jacket

Hello I am designer of the leather jacket and I am hard Working and its Geniune leather jacket website you like a this site so visit our site Designer Jackets

Thanks For Sharing Such An Interesting Article, It Is Really Worthy To Read. I Have Subscribed To You And From Now On I'll Check Your Profile Daily For Interesting Stuffs. rocky jacket tiger

Profile Hosting is One Most Popular Website in India. We host Every one Profile
ofilmywap is One Most Popular Website in India. We host Every one Profile

mallumv-malayalam-movie is One Most Popular Website in India. We host Every one Profile
cinevood-movie-download is One Most Popular Website in India. We host Every one Profile

This is very interesting news for us to check the food quality in the hotel or a big restaurant.
dissertation writing service

Thanks for sharing such a nice Blog.I like it.
Windows 7 Customer Service

Thanks for sharing such a nice Blog.I like it.
Windows 10 Customer Service

At Eastern Oklahoma Dental Care, our priority is to provide comfort and satisfaction to the patients. At Easternoklahomadentalcare.com, With a team of well-practiced cosmetic and family desists.

Thank you for your informative article, if you are looking for House Cleaning Services or Office Cleaning Services then please visit our cleaning services.

Greetings! Very helpful advice within this article! Free Xbox Live Codes Free Robux It is the little changes that produce the largest changes. Many thanks for sharing!

Today, I find out the good site for me becaouse, justamericanjackets.com I'm fond of this type of sites and enjoy to get some knowledge from here we hope you share this kind of information as soon as possible and keep in touch with me.

Let’s be frank. There are too many of you that lust after the Handmade Leather Jackets. The supple texture of the leather and the hand crafted design is to die for go to the Top Celebs Jackets Website and get more ideas.

Thank you for your informative article, if you are looking for beat quality of mens and womens Hollywood Movies Leather Jackets and Coats Fashion Costumes Celebrity Clothing and much more. All available at Low Cost with Free Shipping Worldwide only on The Leather Makers.

The best online writing source for all students. Providing quality, non-plagiarized papers at affordable rates. On time delivery and no hidden charges at all! Contact us now.
http://www.masterpaperwriters.com/

At Impexlog Inc., we have the best seller products available at an affordable pricing range. With multiple brands cooperating with us, we are able to provide a wide range of products to meet your needs. Our prices are affordable, and our services are what make us best in eCommerce.

I never used all the features of Garmin Nuvi GPS. But still I can say that this is the best app I have ever used. Garnim Nuvi comes with some refined features. Check out Garmin Nuvi Map Update or call +1-888-309-0939 for instant help from Garmin GPS experts.

My travel life have been easier with My Garmin Express. Plus I can get all the additional knowledge through their blogs. I use the Garmin app and is totally upto the mark. I recommend everyone to use Garmin Express Update and get Garmin life time map update or call +1-888-309-0939 for instant help from Garmin GPS experts.

Build Powerful & Lead Generation Ecommerce website development company Sites From Our Experts.

My silver service offers you Daewoo cabs with a fleet of over 200 vehicles, Daewoo cabs provides point to point and intercity service in the world.
silver service Melbourne

Our Academic writers from every field face similar challenges during the writing process.
Essay

'I'm highly impressed by the piece of thoughts you have shared on this portal. all the best
connect us on Assignment Help can shed your burden of assignments with a return of qualitative assignments.
Online Assignment Help
Programming Assignment Help
Management Assignment Help
assignment experts
Networking Assignment Help

Online biology essay services have come up with Biology Essay Writing Services for biology research paper writing service students in order for them to score straight A’s in their custom biology research paper services.

The ultimate goal of online sociology research paper writing services is to provide Sociology Assignment Writing Services and sociology essay writing services since most sociology term paper writing service students lack time to complete their custom sociology coursework writing services.

Online psychology essay writing services are very difficult to complete and many students are always searching for Help with Psychology Coursework Writing services to help them complete their psychology research paper writing services and psychology case study writing services.

Finding the best healthcare assignment writing services and Medical Assignment Writing Services is not easy unless one is keen to establish a reliable custom medical research paper provider & medical writing service help online.

It is important for theology & religion writing service students to seek Religion & Theology Research Writing Services from a reputable theology & religion research paper service provider for their custom theology & religion assignment writing services.

Top 6 Time Management Tips & Tricks for Project Managers

Time management is a key aspect for employees, coworkers, and project managers to effectively maintain their timeframe. If you want to be a successful project manager, it is essential that you must be able to effectively manage your respective time.

For those who want Goverment Jobs Latest Update and news; this is the website to come. A lot of articles are available for free reading. All India Government Jobs - Employment News of Central and State Governments, Govt Undertaking, Public Sector, Railway and Bank Jobs in India.

Job in Delhi
Jobs in Mumbai
Jobs in India

To seek the best Healthcare Assignment Writing Services for those studying healthcare coursework writing services, it is important to hire an award winning healthcare essay writing service company.

Terrible assistance. We gave a motivation for reference and they for all intents and purposes duplicated it. We requested to include web based life symbols and nothing was added.We requested changes and still not here. Cash down the channel, and I've worked with numerous Fiverr originators. The majority of them make an extraordinary portfolio, yet they structures they give you are not even half as great.
Branding Company

Our Academic writing service is most amazing service and reasonable service. Our Assignments are always a hassle, especially when there are too many of them.
Academic Insides UK

Thanks for sharing this marvelous post. I m very pleased to read this article. Suicide Squad Jacket

I enjoy this site - its so usefull and helpfull.
Halloween Jacket

Enjoyed reading the blog above , really explains everything in detail,the black leather jacket women blog is very interesting and effective.Thank you and good luck for the upcoming articles.

I really helps me to get some points about content marketing because i'm a content writer, here is Women Biker Jackets

Thank you for this great contribution, I find it very interesting and well thought out and put together. I hope to read your work in the future.
Mens Sheepskin Coat

Accentuating your looks is a must in times of fast fashion. The Just American provides a stellar range of leather biker jackets to enhance your overall look with a hint of ruggedness.Fragile Express jacket Our clothing has all comfort aspects and designed specially to give elite aesthetics!

This marketing strategy essentially gives customers yet another reason to buy your products.

According to Microsoft, a promotional code, sometimes known as coupon code or discount code

The American jacket store proving to be the best in the industry always delivers leather jackets made out of pure quality and perfect hand work.leather biker jacket With these jackets you can always look trendier and more fashionable, as well as with material used American jacket store provide comfort.

Post a comment

Explore our blog...