Wednesday, 13 January 2016

Are online reviews REALLY that important for hotels?

The answer is a definite yes! With 95% of travellers trusting online reviews when making a purchase, it has never been more important to keep abreast of your online reputation.

According to a TrustYou study, a traveller is four times more likely to choose a higher rated hotel over its equally priced counterpart. Furthermore, a single point increase in reputation score gives a hotel the latitude to raise its room rates up to 11.2%.

With 160 new reviews being published on TripAdvisor every minute, it is no surprise hoteliers are keen to improve rankings. One of the main ways to do so is encourage guests to leave new reviews - the older the review the less weight it carries. Make sure you have new reviews coming in all of the time to keep your score up. Send guests post-stay emails encouraging them to review their stay.

The second most important factor we believe is responding to reviews – good and bad! 87% of potential customers believe that an appropriate response to a bad review IMPROVES their impression of the hotel.

In an ever changing industry it is safe to say, reviews are here for keeps. Over half of the negative reviews left on TripAdvisor were as a result of poor service – which can be easily improved by training staff to deal with queries differently, delivering a positive and memorable guest experience and ensuring staff understand the importance of exceptional customer service.

With higher review ratings come higher rates and increased bookings – Guestline are holding a free to attend networking event with TripAdvisor focusing on the importance of online reviews and the impact they have on your business.

To register your interest please click here.

Alternatively, as always we would be pleased to arrange a personal consultation on how Guestline’s services can drive more direct bookings and increase revenue within your hotel. Please click here to arrange.


I'm impressed This post gives me some new thoughts .
hotel in islamabad

Thanks for your sharing, I appreciate this. keep up the good work.
Showbox for pc

Xmodgames are also known as the hacking app. Xmod app This application actually hacks the games and creates a mod version of the games. It also allow the users to modify the game as and when they needed Xmodgames apkIt provides for various facilities like skip the level of the game which you feel hard or increase the number of coins and lives and many more.

iOS devices are the most trusted and branded operating system developed by for apple devices. Games are rationale for all the devices but if you like to add mod to your games, then you need to be give different treatment to your iOS devices.iOS modded gamesis now possible to play with the help of Xmod Free Download for iOS. Playing games are stress reliving but limited lives in your game at the most exciting level, will make you feel otherwise. For nonstop enjoyment,xmod app download will help you out. Download xmod on your iPhone or iPad and play your favorite game without any limitations of lives or coins or gems. Check out the xmodgames apk download process below.

Post a Comment

Explore our blog...