Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Thursday, 22 December 2016

Add value to your current offering by partnering with Guestline as an approved agent


Trusted by thousands of properties worldwide, Guestline solutions are fast becoming the system of choice for Hotels, Multiple Dwelling Units and Serviced Apartments. Peace of mind comes from partnering with a hospitality provider who has operated for more than 25 years and provides a mutually financially rewarding relationship.


With a growing demand for 360° property management, distribution and PCI compliant payment solutions across the globe, Guestline will support and equip agents with the knowledge, confidence and tools required to be successful.

Dedicated account managers will work closely with each agent, with continual input and engagement welcomed into the development roadmap, and overall strategy of the business.

“Guestline is embarking on an aggressive global expansion plan with the aim of taking the market by storm. As we move into the next phase of growth, the opportunity for trusted, reputable third parties to represent the Guestline product suite are available.

2017 represents an important milestone for the evolution of Guestline and we are looking forward to partnering with agents and resellers across Europe, the Middle East, Asia and beyond.

Working closely with our agents and resellers will ensure the quality of support, customer service, product development and training is maintained for all Guestline clients and will enable us to enter new territories across the globe.”  James Cannon – Head of Commercial Development at Guestline

Becoming an approved Guestline agent will enable you to offer a complete suite of hospitality solutions and services including: Operational Solutions, Distribution Solutions and Digital Marketing

"Guestline is the right choice for Tierney’s, the Irish market have been looking for an integrated cloud based solution for some time now and Rezlynx PMS with integrated channel & distribution manager is the answer.

For Hotels it’s all about revenue management right now and every extra euro they can drive to their bottom line allows them to re-invest in their business. Adding the Guestline suite of products to Tierney’s hospitality solutions makes perfect sense for us, our business is all about the right partners who have the same customer care ethos as ourselves.

Guestline have made a substantial commitment to meet the ever changing needs of the Irish hotel market with rich reporting, PCI compliance, the digital suite and all the third party interfaces required. Working with Guestline to date has been a complete pleasure, working with such a professional team has really empowered us to deliver to the Irish market." Andy Tierney - Managing Director at Tierney's Office Automation Ltd

      
Contact our team today to discuss how this can be incorporated into your business model or send an enquiry here 

Thursday, 15 December 2016

Prepare for 2017 by getting your system in shape for the year ahead!

Our System MOT’s have been designed for hotels to streamline their current property management and distribution systems and get acquainted with the latest functionality to maximise efficiency for the year ahead.

Aimed at General Managers, Revenue Managers, Front of House staff and new starters, they will learn how to effectively: -

·         Streamline your current system to improve efficiency
·         Maximise revenue through the channels and online bookings
·         Tidy databases and remove unwanted codes
·         Cleanse your system and get it back on track for the new year.

“This is an ideal time for properties to cleanse their systems and get them back on track for a successful 2017.

Our trainers can help staff brush up their skills and increase their knowledge on the systems by teaching them best practice on a multitude of functions like sales and marketing templates, financial and revenue reports, rate optimisation and reservations for example. Hotels will be able to streamline their systems to maximise revenue and efficiency for the site.

We can also offer bespoke training according to the hotel’s specific requirements if they prefer something more tailor-made.”  Sarah Jones, Guestline Operations Director.

A Guestline trainer will assist you to evaluate your current procedures and recommend efficiencies to improve operations and make best use of the system. They will instigate effective workflows for the Front of House team and review current PCI and banking procedures.

Lori Barnes, Reception Manager at the Loch Lomond Arms Hotel received onsite training from Guestline along with her General Manager and Deputy GM, she commented: “The onsite training we received was really beneficial for us as we learnt more about the system and how to improve procedures. 

We made changes to the reservation system that have made a big difference and set up promotional codes to facilitate multi-room bookings which has saved the events team time and resources.

Another big advantage to us was learning how to build rate packages - by going through the procedures with the trainer one-to-one, we now manage the rates more effectively and have made changes to the website in how we promote our packages online.

The small tweaks we have made as a result have already had a positive impact on operations and we will continue to instigate changes as per the trainer’s recommendations. “

Want to find out more?

Contact our Client Sales Team today to book your MOT!

Alternatively, call us on +44 (0) 1743 282300 to discuss your own bespoke training requirements.

Wednesday, 14 December 2016

Guestline Connect in Ireland update

Over 40 guests recently attended our first Connect event in Ireland. Held at The Clayton Hotel in Dublin and hosted in conjunction with our Irish partner Tierney’s (a leading independent IT solution provider), hoteliers and consultants heard from a range of industry experts on the latest technological innovations on the market place.
We were joined by key partners, Google, Cadenza, Digital Alchemy and GuestRevu who demonstrated how hoteliers could convert their online presence into bookings; how to drive reviews to TripAdvisor; how to maximise business intelligence and how to effectively communicate with your guest after the reservation process. The event also included an opportunity for all guests to network and share best practice.

One of the guests, Alva Kenny, Business Development Manager at MindaClient, commented; ‘I found the event very informative and interesting... also it was great to mingle with colleagues over lunch. It was a great success and I wanted to say a big thanks to the Tierney's and Guestline teams for the invite!’


Rupert Gutteridge, Guestline’s Sales and Marketing Director added, ‘With today’s traveller embracing online and mobile platforms more than ever before, it’s becoming significant for hoteliers to be ahead of the digital curve and ensure they are capturing their share of mobile bookings and utilising their guest data more intuitively.

Our partners helped delegates explore how hoteliers could stand out from the crowd online and understand guest loyalty and data analysis more effectively. We have run a number of these events in the UK and we are delighted to celebrate our partnership with Tierney’s and host our first Connect event in Ireland.’

Take a look at Guestline's upcoming events here - We hope to see you there!

Wednesday, 30 November 2016

How to spy on your competitors - without leaving your office!

Our partners, GuestRevu have shared the following article about how to use online information to define and refine your competitive edge for 2017.

The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation market is going to remain hugely competitive. Unfortunately for hoteliers, differentiating your hotel from the competition can be pretty tough – essentially, you and your competitors are selling a place to sleep.
Fortunately, though, your guests are buying much more than that – they are buying an experience. Differentiating yourself from your competition entails understanding the experience you are providing, and the experiences your competitors are providing, from the guest’s perspective. These days, social media and online reviews allow you to do exactly that.

The festive season is an ideal time for hoteliers to keep an eye on what is being said about their own hotels, as well as their competitors’. The increased number of reviews allows patterns in feedback to be more easily discerned, the increased number of travellers allows you to see the hotels and your area from multiple perspectives, and the heavier workload means that any faults will be much more likely to come to the fore.

Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique, and therefore what you should be highlighting on your website, social media, online travel agent listings and other promotional material for 2017, and can help you make the changes to your operations that will help you differentiate your hotel from the competition next year.


Closely reading online reviews of both your own establishment and your competitors’ hotels will show you what travellers loved and hated about their experiences, and what they think will matter to the other travellers who will be reading the reviews when they plan their trips.

Learn how to read between the lines of online reviews
Social media provides a slightly different perspective, as guests often post during their stays (rather than once they get home, as in the case of reviews) and their posts are not necessarily composed with other travellers in mind, rather they are simply sharing their travel experiences in the moment.

Watch for patterns
Anything that is mentioned frequently in reviews (or ignored frequently) can give you fodder for your marketing material (and may even give you some ideas for improving guests experiences).

For example, if you notice that your competitors’ guests often mention the wonderful experiences they have had at particular nearby tourist attractions, you know that publicising your proximity to these attractions will make visitors more likely to consider your hotel.


Identify gaps that you can fill
You can also use this information to create offerings that will help to differentiate your hotel from the competition – in the above example you could consider offering free transport to the most popular attractions, and, of course, publicising this offer.

You can then use this information to derive themes, and spot areas where you can fill a gap and differentiate yourself from your competition, and determine where your competition has the upper hand.

Create unique offerings based on what guests want
Keeping an eye on your online audience, and that of your competitors, will help you to gain a better understanding of your prospective guests likes and dislikes. If you can understand your target market well enough, you may be able to cater better to their desires than your competition.
For instance, you could take note of the kinds of activities that travellers in your target market tend to enjoy, and put together special packages for next year that include these activities at discounted rates (you might also want to offer these packages exclusively to guests who book direct to help you curb spending on commission in 2017).
Find out what you have that can't be copied
The Umaid Bhawan Palace (which was voted the world's best hotel on TripAdvisor for 2016) is a functioning palace and is still the residential abode of royals. The hotel staff are the same staff that service the royal family, and a brief browse through the hotel's online reviews will show you that the guests notice this, that it permeates the palace and colours their experience if it. Other hotels, no matter how luxurious they are and how well trained their staff are, cannot imitate this.

While your hotel might not be the seat of royalty, there will always be something that makes you unique. Keeping track of what guests mention frequently online can help you to see where your unique strengths lie. For example, your hotel might be situated closer than any of your competitor's hotels to one of the activities guests frequently mention online – make sure that people know about this.
Make the most of what guests have said
Your future guests are much more likely to believe what people similar to them tell them about your hotel than they are to believe what you tell them – use your past guests positive comments (or social proof) to highlight something that your hotel does better than your competitors.
Consider a review collection and online reputation management partner
Of course, the more feedback you get the better, so employing a review collection system that automatically asks guests for feedback can help you greatly in determining what your guests are enjoying most, what really makes you stand out, and where you need to work harder.
Many review collection systems also offer online reputation management features as well, which can help you keep track of reviews of your property from multiple sources, as well as help you to keep an eye on what's being said about your competition online.When pressed for time, as hoteliers almost always are, it can be tempting to only pay attention to reviews and mentions of your own hotel, but this will not help you to define your competitive edge. When you know what the competition is selling, you can be certain of where your product outstrips theirs, and you can discover your unique selling points more easily. If you believe in your product and are confident of its merits, potential guests will sense this, and be more inclined to choose to stay at your hotel.
For more information on Guestline's integration with GuestRevu (our review collection and online reputation management partner), please email sales@guestline.com.

Friday, 25 November 2016

Revenue management is for life - not just for Christmas

With the festive period just around the corner, we’re sure you’ve already pulled out all the stops to promote your wonderful festive packages and amazing food and beverage offering. While you’re looking forward to the big day and of course all the joy it brings, there must have been a number of questions you asked yourself in the run up to the grand reveal of the “Christmas Package of the Century” – have we out done the competition? Will our offer be as eagerly anticipated as the “John Lewis Advert”? How will we let the wider world know about the tasty treats and fantastic seasonal offers we have in store for them?

Of course a lot of thought - not to say, blood, sweat and tears – will have gone into what you’ll provide and of course Chef is there, ensuring he receives every penny of his allocation as part of the divine packages you’ve set out for this year’s extravaganza. My question is simple: You’ll be pleased to know it’s not whether you’ve been naughty or nice! I’d rather know whether you dedicate as much time and thought to packages throughout the year? Have you mapped out a few options on how you can drive direct business over trough periods? And more over, how can you attract more guests directly without the reliance on increasing commissions and offering inventory to distress channels?

Whist we all may wish for World Peace – our owners and GM’s may also want great revenue and reduced commissions, fabulous feedback by happy guests with higher incremental spend and of course, all the joys the season brings; this should be the aim for every day of the year though – and not just for Christmas. Speak to us on how we can help you drive the three pillars of wisdom (see, what I did there? Not just Three Wise Men) of good distribution principles – Digital Marketing, Distribution and of course Revenue Management.

Guestline offers a range of revenue management consultancy services - Find out more here

Tuesday, 25 October 2016

In the Hot Seat with Adam Willcocks from Thurlestone Hotel

We love getting to know our clients and finding out more about the fantastic properties that use Guestline software. This month we have got to know Adam from the Thurlestone Hotel.

Name – Adam Willcocks

Hotel – Thurlestone Hotel – www.thurlestone.co.uk

Describe your hotel and its facilities – The Thurlestone Hotel, near Salcombe, is a luxury four star hotel with stunning coastal views in South Devon, offering first class accommodation with spa, golf and leisure facilities.  Down winding Devon lanes, past thatched cottages to the award-winning hotel that has everything you could possibly need within its 19 acres of gardens for the perfect break just five minutes’ walk from sandy beaches.

Owned by the Grose family since 1896, it is the oldest family run hotel in the UK. Its tradition of exceptional service and warm hospitality has made it the choice for guests seeking relaxing, luxurious holidays for more than 100 years. Non-residents are welcome.

Describe your job in a nutshell – As the assistant food and beverage manager, I am responsible for the operation of the four bar areas within Thurlestone which includes our very own pub the Village Inn. It is my responsibility to ensure the team are given all of the necessary tools and training to deliver great service to our guests.

What’s sets your hotel apart from the rest? – The location of the hotel for me really sets us apart from other hotels in our surroundings. Once you arrive at Thurlestone we ensure our guests are in a world of their own, ensuring we exceed our guests expectations so they wish to return. Another major factor that sets the hotel apart is the family tradition. The Grose family have owned and managed the hotel for 120 years generation after generation.

What’s your favourite thing to do in your local area? – On a sunny day you cannot beat getting into flip flops and shorts, taking a walk along the coast and ending up at the local beach house. Serving a great array of local fresh seafood from salcombe, from hot chilli and garlic prawns, steamed mussels & clams, getting stuck in with your fingers is pretty much compulsory!

What are the first 3 things you do when you come to work? – As I am often working a Duty Manager shift, I walk around the hotel checking public areas and saying good-morning to all the staff and guests. Then I will ensure breakfast service is proceeding smoothly assisting where necessary, by this time it is usually around 10am and I begin preparing for our 10.30 morning meeting with a cup of coffee and begin checking emails and my daily planner.

If money were no object what would you have at your hotel? – Here at Thurlestone I would love to have an open hot tub on the roof (fourth floor) with a champagne bar in reaching distance. This shall give me a 360 view over the sea and the village!!

What’s the most embarrassing thing you have done at work?
There are probably too many to mention however evacuating the hotel at 2am one morning due to a fire alarm (thankfully a false one) in my pyjamas is probably up there!

What’s your guilty pleasure? – Galaxy Caramel Chocolate

If you could describe yourself as a cocktail which one would you be and why? – If I could choose a cocktail it would be a ‘Key West Cooler’ this drink is made up of a mixture of spirits and juices. This drink is then layered making 3 different colours. The colours reflect my personality as being quite bright and vibrant.

What would you do if you won the lottery this weekend? I would take a group of friends away on holiday to the Maldives and have a great chill out week. Over indulge in champagne whilst absorbing the sun and sea.

Monday, 24 October 2016

Guestline's latest newsletter is out

Every other month Guestline release a hospitality newsletter covering the latest news from around the industry and Guestline’s latest announcements.

In this edition hear from Phil Davidson, CEO at Guestline, get to know Adam Wilcock’s from the Thurlestone Hotel and meet the new Chairman David Roche.

For hoteliers thinking about switching software, we have an article explaining the installation process and on page 14 you will find a directory of upcoming hospitality events.

Guestline have recently undergone a website over haul, you can find out all about this, and how you can benefit from a new website on pages 17 & 18.

If you would like to be featured in the next issue, please do send an email over to marketingteam@Guestline.com

Please feel free to share this newsletter across LinkedIn, Facebook and Twitter – We would love to hear your thoughts!

Click on the image or download the pdf version here

Tuesday, 4 October 2016

Leave Guestline a review and we could be sending you a Hotel Chocolat hamper to say thanks!

Hotels, serviced apartments and pubs strive for positive reviews – and this is the same for suppliers too.

When researching the market and looking at changing your software provider, customer reviews can have a real impact.

We would love to hear your feedback and increase our reviews on Google, Facebook and Capterra so we thought, what better way to entice you to leave your feedback than chocolate? Our last hampers went down a treat with those selected!



Over the next 14 days we will be giving 4 Hotel Chocolat hampers away to randomly selected people who have left a review on any (or all!) of the below platforms.

Do you have a favourite piece of functionality? Has a particular member of staff gone above and beyond to help you? Has Guestline helped your hotel drive revenue? We want to hear from you!

To leave a review on Google click here.

For Facebook go to Guestline’s company page and rate Guestline out of 5 using the stars – please leave a comment too!

For Capterra (a list of business software solutions), your review can be left here

Please leave your review on as many of the platforms as possible, we look forward to reading them!


T & C’s
The competition will run from Tuesday 4th October 2016 – Tuesday 18th October 2016.
Winners will be announced within 1 week.
This competition is open to UK entrants only, aged 18 and over.
Guestline’s decision is final and we reserve the right to change or remove competition at any time. No cash alternative.

Good Luck!

Monday, 26 September 2016

Why guests choose pubs to stay in

As standards across the pub industry continue to rise, more customers are choosing the pub as the place for an overnight stay. Your guests will come for many different reasons but do you know why they choose you?

Stay in a Pub, the pubs-with-rooms website with more than 1,500 listings, has shared its most popular search terms with Inapub.

Get in contact with Guestline here to find out about upcoming events for the pub industry.
And in no particular order, here's what people are looking for.

1. 'Holiday ideas' / 'Beach holidays'



Nearly half of people (41 per cent) prefer to stay in a pub rather than other options such branded hotels (23 per cent) and B&Bs (11 per cent).

When you look at the result of that Stay in a Pub survey along with VisitBritain's estimate that 36.7 million tourists will head to these shores in 2016, it's not hard to see the opportunity for pubs.
St Austell has plenty of pubs that provide holidaying opportunities in the South-West.

Accommodation manager Candace Jury says that most searches are based on location. "Across the managed and tenanted estate we definitely have more rooms than we used to. Within the managed estate accommodation sales have increased by about 30 per cent compared with five years ago," she says.

2. 'Pet-friendly holidays' / 'dog-friendly pubs'



We are a nation of dog-lovers and many people prefer to take their pets with them rather than burdening friends or paying for kennels.

The rooms at The Queens Arms in Corton Denham, Somerset, have been given five stars by the AA. One caters specifically for dogs (and their owners) and features a wooden floor, wet room, dog towel, and a bed in a cage. The pet-friendly pub also has bowls or water and treats throughout.

3. 'Country escapes'



The Roebuck in the Sussex village of Laughton has four letting rooms that prove popular with those looking for a rural retreat.
Licensee Tony Leonard, who re-opened the pub last year and gave the rooms a British beach holiday vibe, says: "Sussex is a great place for people to come and visit. We also find that Glyndebourne [opera house] brings a lot of people here.

Our Sussex breakfast, which is all locally sourced, is extremely popular too. It is something people don't really cook at home any more and it leaves the final impression of a stay."

4. 'Walking'



Pub-goers are more active than they have ever been and for many your pub will be the perfect place for a stopover after a day of exertion in the local area.
Iain Huddy, general manager at Brakspear's The Running Horses in Mickleham, Surrey, says the rooms are filled with workers in the week and walkers at weekends.

"At weekends, we get a lot of Londoners looking to escape to the country. We're only an hour's drive away and we're right on Box Hill. They can walk, enjoy the views across the Surrey countryside, then come back for a drink at the bar and dinner before taking a few steps to their room."

5. 'Cycling'

The ever-successful GB cycling team has a lot to answer for — an abundance of Lycra on the roads for one thing.
There are also more cyclists looking for stop-offs as they take part in holidays and charity challenges. The Roebuck welcomes cyclists and even sells puncture repair kits over the bar.

6. 'Brewery tours'

 
Beer fans are thirsty for new experiences and you don't have to be in Burton or near one of the bigger breweries.
At last count there were around 1,500 in the UK, so there's bound to be one nearby. Even if guests don't want a tour many who stop over will want to sample local produce. Tony says: "Our nearest breweries are Harvey's and Burning Sky, and we always have beers on from both of those."

7. 'Special offers' / Late deals

People are always on the lookout for a bargain. If the rooms are not selling out discounting the price could bring more people in and increase your take on food and drink. That's the beauty of guests who stay, they generally want to eat and drink with you too.

Stay in a Pub


Stay in a Pub, which launched in 2015, recently teamed up with VisitEngland and online booking agent Eviivo to compile best practice guidelines for pubs that have accommodation. They cover everything from serving breakfast to marketing your rooms, recruiting the right staff and using social media.

Stay in a Pub founder Paul Nunny says: "With more UK residents choosing to explore their home country, as well as an increase in tourists from abroad, 2016 looks set to be a good year for pub accommodation."



Matthew Eley
Matt Eley is the Inapub editor. Follow him on Twitter @mattheweley

Tuesday, 20 September 2016

Take full control of your propertys website

Long gone are the days where hoteliers needed to rely on a 3rd party web agency to manage, maintain and update their own website in order to stay current and on top of their game. With technology and more noticeably, website functionality, evolving at a spectacular rate, it is of no surprise hoteliers can now take full control of one of their most important assets – their hotel website - with an editable CMS (Content Management System)!

No longer do hoteliers need to pay every time they upload a special offer or need to change an event on the website - hoteliers can bring the day to day management in house and reduce costs whilst gaining the ability to update and upload at the click of a finger.

Having an editable CMS enables hoteliers to upload special offers and events as and when they happen – all in an instant. Imagine the scenario…there’s a festival being hosted and tickets have just been released, within 10 minutes you can have a specific landing page available with room booking details directing all guests to your online booking platform. Pair this with a successful e-mail campaign (see our previous blog) and hey presto, you are one of the first property’s with availability being advertised as and when the details are released! Not only will you potentially avoid agency fees for every change, but it will help maximise revenue opportunities at all times.

An easy to use, intuitive and functionality-rich CMS is now on most hoteliers wish list, is it on yours?

**** Guestline’s latest product, Guestline Digital/ WebSuite has been launched with fantastic results. With an experienced and superior design team, integrated with cutting edge booking functionality and teamed with hospitality experts – WebSuite is the perfect solution for your hospitality digital needs. Arrange a demonstration here. ****

Tuesday, 13 September 2016

How can you use the OTA’s to your advantage, drive direct bookings and reduce commissions?

With so many articles about reducing your reliance on Online Travel Agents and driving more direct bookings, hoteliers can be left feeling over whelmed with where to start.

Everyone knows a commission free booking is much more profitable than an OTA booking but, how do you encourage direct bookings and how can you use the OTA’s to your advantage?

In an ever competitive market place, hotels are striving to deliver more direct bookings to boost revenue and the hotel’s website can play a crucial role in achieving this. Ensuring your website is visually appealing, can be easily navigated and is easy to book must be top of your priority list. Many potential guests will find your hotel via an Online Travel Agent and then research your hotel online ultimately ending up on your website. You can read our thoughts on how to create good first impressions on your website on this blog.

Online Travel Agents don’t need to be your enemy, they are a fantastic way to broaden your reach and advertise your hotel with advertising budgets that are completely unattainable for independent hotels and brands alike. Use a guest’s initial booking as an introduction to your hotel - a commission paid for a loyal, repeat customer. Ensure you tempt the guest to book direct next time – offer an incentive or an exclusive offer and make sure you keep in touch.

OTA’s have introduced “dimming” - deliberately minimising a hotel’s appearance or lowering the ranking on its results page. This can include removing images of the hotel, colour listings made monochrome, lowering the ranking or even showing the property as unavailable. This can have catastrophic results for smaller hotels so view OTA’s as another source of generating direct bookings. Let them introduce first time guests and then make it your mission to turn that customer into a direct booker next time.

Ensure you keep your Online Travel Agent listing up to date and in line with your terms and conditions – these companies spend millions on advertising and can assist you in showcasing your hotel to a huge audience.

Have a clear message on your website informing potential guests that the best deal can be booked direct with yourself – this doesn’t have to be of monetary value! Use social media and email campaigns to drive traffic to your hotel website and don’t forget to keep your customer database up to date. A good, clean email marketing list will increase opens, reads and ultimately clicks.

Or talk to Guestline about our online booking manager which can help hoteliers increase commission-free, direct bookings on their website in just 3 simple steps. The module is integrated with Guestline’s distribution and PMS and therefore bookings and rates are automatically updated in real-time. 

There is also the Price Assure room rate comparison tool and a PCI compliant payment platform.


Arrange a demonstration here.  

Friday, 9 September 2016

Delivering successful e-mail campaigns in the hospitality sector


Following on from our previous blog on digital marketing, we thought it would make sense to focus on the next top area of interest – E–marketing.
Successful e-marketing can really boost a hotels occupancy, revenue and reputation and drive a steady flow of direct bookings through to a property. With 79% of people using their smartphones to read email (that’s a higher percentage than people that use a smartphone to make phone calls!), email marketing is as popular as ever.
Having a responsive e-mail campaign platform is no longer an added extra but a necessity. 71.2% of people will delete an email immediately if it does not display correctly – hoteliers must ensure they are catering for the target audience, maximising potential reach and utilising all tools made available to them through various marketing platforms.
Once you have a responsive e-mail campaigner, it’s time to really thing about your strategy. What content you will be sending out, what’s the call to action and what’s the desired affects you would like it to have? Email marketing is a very successful and effective way to build guest loyalty, to encourage repeat bookings and to strengthen your brand reputation - use this medium to distribute special offers, new packages and to stay in contact with your past, present and future guests.
Automation of pre and post stay emails saves time, allowing you to concentrate on other revenue sources across the property. By using email to drive traffic to your website (which after reading our blog on ‘first impressions’ should now look amazing!) you are one step closer to securing the booking.

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our mobile enabled web design services and email campaign platform is the perfect solution for your hospitality digital needs. Arrange a demonstration here. ****

Tuesday, 6 September 2016

Win one of 5 Hotel Chocolat Hampers with Guestline


It has been a busy few months over at Guestline’s head office with the official launch of our new digital marketing solutions and excitingly, our brand new website – www.guestline.com.

The team have worked hard to deliver a dynamic, easy to navigate and engaging website and although we may be biased, we love it! To celebrate this milestone, we would like to give you the chance to win one of 5 Hotel Chocolat hampers – delivered straight to your door in exchange for your feedback on the new site.

Do you like the colours? Is it easy to navigate? Let us know in one of the following ways and you could be receiving a chocolaty treat very soon!

Tweet us with #GuestlineWebsite @Guestline **Insert feedback**

Follow Guestline on Twitter and retweet the pinned tweet, replying with your feedback

Like the Guestline Facebook page and comment on the competition post

Head over to Instagram, follow Guestline and comment on the competition post

Find Guestline on LinkedIn here and comment on the competition post with your feedback

Comment below on this blog

You can enter on as many of the social platforms as you like, the more ways you enter, the better your chances at bagging the hampers.


We also design and develop engaging websites for the hospitality industry that are proven to increase the conversion of visitors into bookers. Check out our digital marketing solutions here


T & C’s
The competition will run from Tuesday 6th September 2016 – Tuesday 13th September 2016.
Winners will be announced within 1 week.
This competition is open to UK entrants only, aged 18 and over.
Guestline’s decision is final and we reserve the right to change or remove competition at any time. No cash alternative.
Good Luck!

Tuesday, 30 August 2016

Drive online and mobile bookings through your website


In an increasingly mobile savvy world, it is of no surprise that today’s traveller has different booking habits and access to a range of comparison tools at the touch of a button.

8 out of 10 guests book online so it’s imperative that your website is equipped with a simple and fast booking engine. And with 5 billion mobile devices in the world today and mobile search for hotels now more common than desktop, how mobile friendly is your website?


We have seen hundreds of articles throughout the year on the increase of online and mobile bookings but, as a hotelier, how do you capture these?


Ensuring your website is mobile friendly and fully optimised is a great big leap in the right direction, catering for your target audience is of upmost importance when attracting them to your site and more importantly enticing them to stay and ultimately book with you. 

Over 60 % of users will leave a website within the first 5 seconds if it isn’t mobile optimised – a scary thought for most!

Encouraging potential guests to browse your website, regardless of the device they are using, is extremely important for capturing the booking. Guests want to see images that display correctly, information that sits correctly on their screen (regardless of its size!) and be able to navigate to the areas of interest to them, quickly and easily.

Integrating an optimised online booking manager will allow guests to seamlessly travel through your site and progress to the booking process smoothly, leaving less room for “drop offs”. Hoteliers also need to reassure guests they are getting a good deal by going direct - a room rate comparison tool like Guestline’s Price Assure module can help reduce cart abandonment by reassuring guests they are getting the most competitive rate on their website compared to alternative travel agents.

Your property’s website can open a whole host of opportunity’s to drive revenue – make sure you are not left behind!

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our mobile enabled web design services and seamless integration with our latest online booking functionality is the perfect solution for your hospitality digital needs. Arrange a demonstration here.  ****

Wednesday, 24 August 2016

Make a great first impression - with your website!

As you well know, first impressions count and it takes just one-tenth of a second for us to judge someone or something and form an opinion!

Many people are under the illusion that a hotel’s first impressions are made at the point of reception, stood outside the hotel on arrival or even on meeting front of house staff at check in …but in reality, guests have more than likely already formed their opinions far before this point.

In a day and age where digital rules, guests are flocking online to check out the hotel’s offerings and to decide whether or not the hotel meets their expectations. When it only takes a few milliseconds for bookers to form an opinion on your website, it is of course of no surprise that a property’s website is of upmost importance in moulding a potential guest’s first impression.

Your website is the digital version of old school brochures, an opportunity to really showcase your facilities and show off your best assets. Photos of the bedrooms (and the views, if picturesque) are highly sort after, with potential guests wanting to see what they are paying for. If your property offers conference and banqueting facilitates and hosts weddings and events, make this known on your website and again, display lots of photos.

First impressions cannot be changed, you want a potential booker’s perception of your hotel to be positive and welcoming in the first instance. A study carried out by British researchers found that 94% of first impressions are design related when it comes to websites, making visual appeal top of the list.

Give your property the best chance of securing the booking and invest in your best piece of marketing – your website!

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our website design services and seamless integration with our latest online booking functionality is the perfect solution for your hospitality digital needs. Arrange a demonstration here.  ****

Tuesday, 9 August 2016

Pause for paws? Barking mad? Tails a wagging? ...How can you tap into the pet friendly accommodation offering


In recent years taking your pets, most commonly your dogs, on holiday with you is becoming the norm – and hotels can tap into a niche market to drive loyalty, guest satisfaction and revenue by offering pet friendly accommodation.


Research carried out by a pet insurance provider discovered that over half of British dog owners are prepared to pay extra for pet friendly accommodation and a fifth of dog owners claimed they would be willing to pay up to £25.00 more per night. Over the course of a year, accommodating pets could provide hoteliers with a boost in revenue reaching thousands of pounds.
Almost a quarter of UK households own a dog which makes pet friendly offerings a very lucrative market. Advertise the fact you are pet friendly and include added revenue opportunities such as a pet menu, pet treats or even organise a pet related grooming package including overnight accommodation, a pet behaviour therapist session or planned walks in the surrounding areas!

A survey carried out by TripAdvisor found that 50% of people’s biggest pet peeves when travelling with pets is finding activities to do and 15% struggle to find pet friendly accommodation at all.
Simple things can be put into place to cater for this market - branded food and water bowls made readily available, dog beds and towels for comfort, a selection of toys and a brochure with a guide of what dogs and their owners have access to around the property for example.

In an ever competitive market place, offering pet friendly accommodation could be your unique selling point against your competitors and could earn your hotel a large sum of incremental revenue – now that’s paws for thought!
For more revenue generating ideas, speak to Guestline's experienced consultants here

Friday, 29 July 2016

Time for a change of career in the hospitality industry?

Guestline is a market leader in the supply of cloud based property management solutions for the hospitality industry. Due to continued growth of our product range and expanding client base, we are continually looking to recruit confident, self-motivated individuals for a diverse range of roles within the company.

If you are interested in being part of an international, fast-growing, dynamic and rewarding company, then you should think about a career with Guestline.

Ongoing training and staff development are key elements of our business. Our customers and their requirements are constantly evolving and in turn so are we. We encourage a continual learning programme for our staff and a diverse range of skills across the business and as such there are always opportunities to progress within the company.

The following roles are now available;

Head of Projects and Installations

General Manager - Distribution and Digital Marketing Division

Hotel Software Trainer

Product Specialist

First Line Support Analyst

Software Developer

Client Tele-Sales Executive

Second Line Support Analyst 

Friday, 22 July 2016

Where can I finance software for the hospitality industry?

Guestline and Bluestar Leasing have been working in partnership for over 4 years. During this period many hoteliers have opted for Bluestar’s finance when purchasing their Guestline system. Below we have a guest blog from Bluestar themselves on where hoteliers can turn when they need financing options.

Where can I finance software is a question I am sure you must ask yourself when you realise your bank are not remotely interested in financing an asset that has no tangible value.

Banks have a notoriously low risk threshold, although they try and tell people that they are open for business and are lending, we all know different. Unless you have a proven track record, with an excellent balance sheet and are prepared to put your house on the line as security they are not interested. Tell them it’s for software and well, before they have even checked out your credit status the computer will definitely say NO.

At Bluestar Leasing we do not work with traditional high street banks instead we have aligned ourselves with finance houses and private banks who understand information technology finance. Our funders are more than comfortable with a 100% software installation such as Rezlynx and, we can even include Guestline’s delivered services such as training and installation.

Not only can we offer you a competitive finance quotation we can also guide you through the complexities of a software installation. The payment terms we offer can be spread over two to five years to suit your budget.

If you are a business and you are looking to invest in a new software solution you should give us a call here at Bluestar Leasing on 01420 481 500.

If you would prefer us to call you please click here and complete the short form.

If you have already chosen your supplier and would just like a quotation emailing to you please click here and complete the form.

Thank you for reading our blog on Where Can I Finance Software.

Monday, 18 July 2016

A day in the life of an Installations Engineer at Guestline, Paul Clegg


I am employed as a Field based engineer and my role includes installing Guestline’s PMS & EPOS Systems, Call Logging, Door Locking, Chip and Pin systems and carrying out Site Surveys. When not on the road, I work in Support, alongside the Additional Work Department.

I thoroughly enjoy dealing with third party companies, working closely with, advising, troubleshooting and resolving any issues. As you can see, it’s a varied role and I’m constantly learning, but it’s really enjoyable.

My day can start anytime from 05.00, depending on location (I always try to be on site by 10.00, no matter where), and finish whenever the job is complete. This sometimes requires an overnight stay in the hotel I’m working at.

My work is usually given to me via Projects (along with any discussions and telephone calls that have been made and the agreed timescales) and then I’m off to site. 

I have 2 trusty steeds, my work one, a VW Passat; we cover approximately 45,000 miles a year, and my hobby one, a Triumph Speedmaster, only doing approximately 5,000 miles a year. 

I am ex-forces, Army, (REME) and I attend a lot of Motorcycle Charity events. I am a Member of TOMCC (Triumph Owners Motorcycle Club) and Triumph Euro. This year I will be attending 7 events both home and abroad. 

I enjoy watching football, I am an All Red Member (Liverpool Football Club) and I attend games whenever possible. I also enjoy going to concerts. 

In the past year I have seen AC DC, Slash, Queen, Fleetwood Mac and The Foo Fighters – there are still so many more to see!


Thursday, 30 June 2016

In the Hot Seat with Joanne Cook from Best Western Hotels


Here at Guestline, we love getting to know our clients and finding out more about the fantastic properties that use Guestline software. This month we have interviewed Joanne Cook from Best Western Hotels.
Name – Joanne Cook Head of Business Change

Hotel – Best Western Central Office, York

Describe your job in a nutshell – I work as the Head of Business Change for Best Western Hotels GB. My team and I work together to both support and implement a great deal of business change via a series of very different projects. The Best Western Business Change team has a fantastic set of diverse skills from business data analysis, business systems and process knowledge to industry recognised project management best practice and change management principles. The Best Western Member Helpdesk also form a crucial part of the team in ensuring that the communication and support for the numerous changes we implement is always available for our members.

What’s your favourite thing to do in [your local area]? – I love long walks in the East Riding of Yorkshire Wolds or at the coast with my family and very energetic German Shepherd.

What are the first 3 things you do when you come to work? – Make myself a coffee, scan through my email and review my daily “to do” list.

If you weren’t working in the hospitality industry, what would be your dream profession?  - I am quite an outdoorsy person so I’d love to do something that sees me being outside and active, preferably with horses as I adore them although I have recently discovered an interest for archaeology.

What’s been your career highlight so far? - I think my most recent project here at Best Western has been one of my most challenging, but thankfully, most successful highlights. Working with 265 individual hotels to support them in embracing both new PMS and Best Western Two-Way Interface technology has taken both patience and persistence to ensure success.   

What’s the most embarrassing thing you have done at work? – Thankfully I work at home so any embarrassing moments I may have had have been strictly between me and the dog!

What’s your guilty pleasure? – Beauty treatments; there’s nothing I love more that booking myself into a spa for some serious R&R

What would you do if you won the lottery this weekend? - Pack up and travel the world with my family and friends, once I’d finished, buy a huge property with lots of horses and dogs – I might even get down to digging up some fields looking for treasure.



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