With Google recently reporting that four out of five travel
bookings is now made online, it has become more important than ever for hotels
and apartments to have a simple and quick booking facility online.
Guestline offer a wide range of products to help hoteliers
increase online bookings and generate more direct revenue. Constantly evolving,
the latest product upgrade to their online booking module has seen the booking process
(from search to booking confirmation) reduced to just three steps, making
online booking on a hotel’s website a quick and efficient procedure.
With Online Travel Agents experiencing a huge growth in
bookings over the past year, hoteliers need to respond to this trend with
innovative booking facilities to maintain
and grow their market share and cater for both business and leisure travellers who are increasing turning to their
computers, and, increasingly, mobile devices to make their travel arrangements.
The Guestline Online Booking Manager’s advanced features and
shopping basket functionality make multiple room reservations and reservations
for different room types or numbers of night’s effortless, substantially
reducing booking times. The ability to up sell gives hoteliers much more room to
generate further revenue and assist in marketing what the hotel has to offer.
With nearly half the visitors to OTAs also going directly to
the hotel’s website to research , it is imperative hotels have eye-catching,
easy to navigate pages and a simple booking engine to convert these visitors
into customers.
Guestline’s in-house digital marketing
team have recently completed Brudenell Hotel’s dynamic new website (www.brudenellhotel.co.uk) complete with the new, reduced step online booking platform.
Delighted with their new website Peter
Osborne, General Manager said; “We are confident the
With
the facility to add promotions and events ourselves from the CMS, the site will
always be up-to-date and optimised to generate additional revenue.
As more lookers are converted into
bookers we look forward to a reduction in OTA commissions and a corresponding
increase in our rate of return.” adds Peter.
For more information about Guestline products or
to request a demo click here
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