Tuesday, 7 July 2015

Driving online bookings

01:23  Unknown  25 comments

With Google recently reporting that four out of five travel bookings is now made online, it has become more important than ever for hotels and apartments to have a simple and quick booking facility online.

Guestline offer a wide range of products to help hoteliers increase online bookings and generate more direct revenue. Constantly evolving, the latest product upgrade to their online booking module has seen the booking process (from search to booking confirmation) reduced to just three steps, making online booking on a hotel’s website a quick and efficient procedure.

With Online Travel Agents experiencing a huge growth in bookings over the past year, hoteliers need to respond to this trend with innovative booking facilities to maintain and grow their market share and cater for both business and leisure travellers who are increasing turning to their computers, and, increasingly, mobile devices to make their travel arrangements.

The Guestline Online Booking Manager’s advanced features and shopping basket functionality make multiple room reservations and reservations for different room types or numbers of night’s effortless, substantially reducing booking times. The ability to up sell gives hoteliers much more room to generate further revenue and assist in marketing what the hotel has to offer.

With nearly half the visitors to OTAs also going directly to the hotel’s website to research , it is imperative hotels have eye-catching, easy to navigate pages and a simple booking engine to convert these visitors into customers.

Guestline’s in-house digital marketing team have recently completed Brudenell Hotel’s dynamic new website (www.brudenellhotel.co.uk) complete with the new, reduced step online booking platform.
Delighted with their new website Peter Osborne, General Manager said; “We are confident the
new booking facility will generate more direct bookings. We will be able to set and manage live rates so guests can be assured of the best possible prices on our website.
With the facility to add promotions and events ourselves from the CMS, the site will always be up-to-date and optimised to generate additional revenue.
As more lookers are converted into bookers we look forward to a reduction in OTA commissions and a corresponding increase in our rate of return.” adds Peter.
For more information about Guestline products or to request a demo click here

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