Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Tuesday, 24 November 2015

In the hot seat with Jenni Sarto from The Talbot Hotel

We love to get to know the people behind our hotel clients and this month we have got to know Jenny from The Talbot...

Describe your job in a nutshell - I arrived in Oundle from Italy as an au pair and started working part-time as a waitress a year ago. I am now working full­time and I am working in both, bar and restaurant. My responsibilities as a waitress are to look after customers and provide a consistent standard of service, while working together as part of a team and creating a welcoming atmosphere.

What sets your hotel apart from the rest? – What sets The Talbot hotel apart from the rest is its indisputable beauty and its Georgian architecture that reflects the charm of the whole town. The hotel is surrounded by history and is one of the first buildings in England to be classified as a grade 1 heritage property.

What’s your favourite thing to do in [your local area]? – What I love to do the most in Oundle is walking through town (it’s literally like walking back in the 17th century!) and, weather permitting, enjoying a drink or an ice cream at Barnwell County Park, only 10 minutes’ walk from the town centre and The Talbot.

What are the first 3 things you do when you come to work? – When I go to work I first:

1. Put my apron on and get completely ready to work
2. Check with the rest of the staff what jobs need to be done from the previous service or the day before
3. Get a pad, a pen and start working!

If you weren’t working in the hospitality industry, what would be your dream profession? - If I weren’t working in the hospitality industry, I would like to become a primary teacher or to use my mother tongue and teach Italian here in England. Never say never!

What’s been your career highlight so far? - After a year at The Talbot I have been taught a lot and I learnt a lot. I also passed and obtained the WSET Level 1 Award in Wines. Throughout this time I manage to achieve the trust of my managers, so I am able to look after the restaurant and the bar on my own and to help to train new staff when needed. 

If money were no object what would you have at your hotel? - If money were no object, I would fund and promote more events at The Talbot. As we have a big front courtyard, I would use this premise for concerts, fairs, or festivals open to all our guests and local customers to provide more income for the hotel and support local charities.

What’s the most embarrassing thing you have done at work? - I think that the most embarrassing thing I’ve ever done at work was falling in the restaurant. It was a very busy Saturday evening, one of my first shifts at The Talbot, and we had full restaurant. I missed one of the steps in the restaurant, I tripped over and dropped a tray full of drinks in front of a really amused crowd. Doubtless, it wasn’t my fault, I immediately blamed on the flat shoes I was wearing and hid myself in the kitchen for at least the next 10 minutes.

What’s your guilty pleasure? - I consider myself an authentic Italian and for this reason I’d say my guilty pleasure is food and wine. I love simple food matched with a good glass of wine, better if red! I don’t just like eating for the sake of it, but I love to taste food I have never tried before, enjoying local food and wine as well and in particular if it’s all accompanied with good company.

If you could describe yourself as a cocktail which one would you be and why? – If I could describe myself as a cocktail I would be an Aperol Spritz! It’s an Italian aperitif, more than a cocktail, and it’s originally from the area of Venice, where I am from too. It’s a mix of Aperol (similar to Campari, but sweeter in taste), prosecco, and a bit of soda water. It is called “the drink of the summer” but it’s nice any time of the year, like me!

What would you do if you won the lottery this weekend? - If I won the lottery this weekend, I’d first go on holiday, probably to Thailand. I’d buy a bigger house, a new car, lots of clothes and toys for my baby and help friends, family and charities.

We love to hear from our clients and would love to feature as many as possible. If you would like to be in the next hot seat article please send us an email 

Tuesday, 3 November 2015

'Wish you were here?' - Best Western PREMIER Sukhumvit Hotel in Bangkok, Thailand.

Congratulations to our latest ‘Wish you were here?’ winners, Best Western PREMIER Sukhumvit Hotel in Bangkok, Thailand.

Conveniently located on vibrant Sukhumvit Soi 1 in the heart of Bangkok's central business district. 

The hotel offers easy access to Ploenchit and Nana Skytrain stations making the whole of the city within easy reach.

The hotel boasts 145 rooms and suites that are all furnished to a high standard – 40 inch LCD TV’s, IPod docking stations and King-size beds are just a few of the added extras included in the offering!

We love the fact this Hotel offers all Guests a complimentary full breakfast and the fact that there is an onsite pool, fitness centre and Restaurant.

The Best Western PREMIER Sukhumvit offers guests a range of services to enhance your stay including Doctor on call, Dry Cleaning, Ice machines on all floors and foreign currency exchange.
If you are heading over to Thailand, The Best Western PREMIER Sukhumvit is definitely a hotel to visit! You can explore the hotel more here

Tuesday, 27 October 2015

A day in the life of... Matthew Emptage – Overseas Support

Each month we like to catch up with a member of the Guestline team and find out what a typical day consists of. So, this month we delve into Matthew Emptage’s working day who explains more about what he gets up to...
So this might be a culmination of a ‘month’ in the life of me due to my usually mundane activities of eating/ working/sleeping!
My mornings are always spent multi-tasking between drinking coffee, getting ready, reading Facebook and standing under my air conditioner!
After my humid walk to work and then spending the next 30 minutes cooling down, Outlook is opened. They do say managing emails is a full time job and I think it’s true. Once complete I get into the swing of “work”.

Since my move out to Thailand my job has changed significantly. I still cover support, answering any queries from our customers across Australasia. Support is sometimes quite difficult as many of our users have very limited English. My two fellow Guestliners (Pop and Tan) help with any language barriers and also assist in supporting our hotels here. Pop and Tan have been in the hotel industry for many years and provide great assistance when training/supporting our customers. We currently supply 24 hour email and phone support. Armed with a work mobile, activated to ring from 6am-6pm, this enables me to receive support calls no matter where I am. Our Shrewsbury office then pick up any support calls made ‘out of hours’. In addition to support, I also attempt to keep my colleagues in the office smiling with my witty banter! My main role at the moment is concentrating on sales, working closely with Best Western trying to secure orders and make them believe Guestline is “the future”. With a few sales under my belt I am hoping to push on and make Thailand a success for not only myself but for Guestline as well.

People say I live a great life, travelling around to beautiful places…and I couldn’t agree more. But after the sun/sea/ sandy beaches, a lot of hard work is done in the background that doesn’t get shared in a photo on Facebook.

I started my career with Guestline over 4 years ago taking up a support role. Before my move to the Shire [Shrewsbury] I was working in the oil and gas industry down in Surrey. I completed my Honours Degree in Business IT over 10 years ago now (makes me feel old!). Unlike most of my colleagues, I had never worked in the hospitality sector before…until now!
Now onto my hobbies/ interests. I will keep this short. I love coffee. I play golf to a semi pro/ amateur/beginner level (dependant on the day). I enjoy a bit of culture (turning up to a picturesque place, taking a picture and leaving).

One thing many people won’t know is that I used to play badminton for Scotland Under18’s... however, due to carrying excess weight and trying to shoot a football like Messi, my knees certainly aren’t what they used to be! I love Thai food so am definitely in the right place for that!
Thank you for taking the time to read this piece!

Friday, 16 October 2015

It’s never too early to mention the C-word!

The time of year is fast approaching! As function bookings for Christmas parties and festive get togethers start to increase at hotels, are you prepared? 

Make sure your team is fully up to date with the latest functionality within Rezlynx PMS to make the Christmas period run as smooth and stress free as possible. Now is the perfect time to stock up on that additional EPoS unit to cater for demand, extra till rolls that will be needed and essential training to support your staff.

Are you marketing your Christmas offers and rates online? Make sure all your seasonal deals and packages are clearly promoted and ensure you have a simple booking engine (with associated promo codes if required) to capture the surge in festive reservations.

Preparation is key to ensure a stress-free, quick and efficient service for your guests at this busy time of year…which in turn will provide more revenue cheer for you!

If you haven’t already installed Guestline’s Conference and Banqueting Manager, November gives you the perfect opportunity ahead of the festive rush!

Enquire about extra till rolls here

Additional EPoS terminals can enquired about here

Training packages can be arranged by clicking here

Advanced Conference and Banqueting Manager can be demonstrated by clicking here
Not only will the additional support assist you through a busy festive season but you will enter 2016 fully equipped and ready to roll! 

Friday, 9 October 2015

Which hospitality events will you be attending?

It’s that time of year where the hospitality industry hosts many events. First off is the Annual Hotel Conference on 14 and 15th October held in Manchester which is the UK's leading conference for individual, boutique, branded and consortium hotel owners, operators and managers.

Guestline will be there and we would love to meet up if you too are attending, you can contact us here and we will contact you back to arrange a time to suit.

Following this conference, the Independent Hotel Show arrives on the 20th – 21st October in London which presents the latest trends, ideas and expert advice, networking opportunities as well as top suppliers, service providers, designers, luxury products and brands in the industry – creating an event specifically tailored to the owners, operators and key decision-makers in this niche sector.

Guestline will be exhibiting for both days. Our team will be carrying out product demonstrations and will be on hand to answer questions on any of our products, including:

Cloud-hosted Property Management Systems
Central Reservations Systems
Mobile Bookings
Online Bookings
PCI Credit Card security
Digital Marketing
You can book to make a reservation for a demonstration on the stand here 

WTM (World Travel Market) is back on the 2nd to the 5th of November at Excel, London. This is the leading global event for the travel industry. Don't miss the unique opportunity to meet, negotiate and trade at this must attend 4 day business-to-business event. Arrangements to meet Guestline can be made here 

Then we move on to the serviced apartment and extended stay sector which sees ASAP – the Association of Serviced Apartment Providers host the annual Serviced Apartment Conference and Exhibition on the 3rd December at ETC Venues in St Paul’s, London. ASAP'S well established annual conference, provides a unique opportunity for you to debate key issues for the serviced apartment sector and meet with over 250 ASAP member employee delegates and over 30 sponsors/exhibitors. 

Schedule a meeting at the conference with Guestline here 

We are looking forward to meeting with as many as you as possible and as always, if you are unable to make any of the above events, you can still arrange a demonstration of Guestline’s products here 

Monday, 5 October 2015


This week, we would like to treat 5 of our followers with a luxury hamper from Thornton’s.

Each day everyone that has liked or followed the Guestline accounts on Facebook or Twitter will be put into a draw to win that day’s hamper. Perfect to share across the hotel, the hamper will be delivered directly to you within 14 days of being notified.

We appreciate all your support and custom and this is just a little way to say ‘Thank You!’ to you and your teams.

This collection is the perfect gift for chocolate lovers. It contains gorgeous collections of some of the very favourite sweets and chocolates from Thornton’s.

Whether you love nutty truffles, gooey caramels or light and fluffy chocolate mousses from the Continental range, or from mouth-watering milk chocolate Classics to more exotic flavours such as Turkish delight and fruit and nut combinations.

There is something for every chocolate lover...

Head over to Facebook here

Or try your luck over on Twitter here

T & C’s

The competition will run from Monday 5th October until Friday 9th October.

Daily winners will be announced the following day – Friday’s winner will be announce Monday 12th October.

This competition is open to UK entrants only, aged 18 and over.

Guestline’s decision is final and we reserve the right to change or remove competition at any time. The prize is as stated (or one of equal value) and there is no cash alternative.

Good Luck!

Tuesday, 29 September 2015

‘Wish you were here?’ – Gallivant Hotel in East Sussex

Congratulations to our latest ‘Wish you were here?’ winners, The Gallivant Hotel in East Sussex! 

Situated a stone’s throw away from the dunes and sandy beach, The Gallivant Hotel has been crowned with countless awards including The Independent’s Top 13 Best Beachside Hotels, The Daily Telegraph’s Top 25 Seaside Hotels and The Sunday Times’ Top 100 UK Hotels.

With 20 bedrooms, The Gallivant Hotel has a calm and therapeutic atmosphere decorated with coastal colours throughout and furnished with handmade driftwood furniture.  The hotel offers luxury Hypnos King or Super King beds, goose/duck down pillows and duvets and the very best 300 count linen sheets to ensure a relaxing and comfortable stay.

With house tea and cakes served daily at 4pm, guests can unwind and be rest assured all is taken care of. Eating at The Gallivant is memorable, with lighting and atmosphere feeling romantic and sophisticated. It’s no surprise that the hotel has also been recognised in Stylist’s Top 10 UK most romantic hotels.

Members of the Mr and Mrs Smith group, The Galliavnt Hotel is highly recommended for that extra special stay when you are looking for more than just a place to lay your head. You can find out more about the hotel and book a stay here


Nominate your own hotel here 

Wednesday, 23 September 2015

In the hot seat with Lucy Readshaw from The Bannatyne Hotel, Darlington

Here at Guestline, we love getting to know our clients and finding out more about the fantastic properties that use Guestline software. This month we have interviewed Lucy Readshaw from the Bannatyne Hotel in Darlington to find out a bit more about her role as the General Manager. 

Describe your hotel and its facilities – We are a Grade II listed townhouse, in the heart of Darlington's West End. Offering 60 bedrooms, fantastic restaurant and bar with a reputation all of their own and an array of functions suites allowing us to create bespoke weddings, christenings and corporate events. 

Describe your job in a nutshell – Overseeing all departments within the hotel, working closely with the management team ensuring efficient service from both an operational and customer service perspective. I like to provide a supporting role for all members of the team as I believe a happy team leads to happy customers.

What’s sets your hotel apart from the rest? – A unique mix of traditional and modern features gives our hotel a desirable boutique feel. Complimentary access to state of the art fitness facilities for all guests and my superb team create a friendly and welcoming atmosphere.Our prime location offers excellent travel links, perfectly situated to visit Darlington's designer shops and thriving nightlife, whilst still offering the tranquility of our sun soaked terrace and gardens.  

What’s your favourite thing to do in [your local area]? – As a working Mum I treasure any opportunity to get in to the beautiful surrounding Yorkshire Dales with the children and Buster, our westie!

What are the first 3 things you do when you come to work? – First thing I do, is visit each department for an update on their day, any issues? Then I head to my office to check emails and paperwork with a cuppa. Following that I do my daily aesthetic and maintenance walk around, checking everything is in good working order. 

If you weren’t working in the hospitality industry, what would be your dream profession? -  Having the opportunity to admire our Brides' dresses during the Hotel's weddings each week, I'd like to think I've become quite the dress connoisseur! And therefore a bridal boutique, with rail upon rail of beautiful gowns would be an amazing business to operate.

What’s been your career highlight so far? - Following 12 years in banking deciding to make a career move to another sector was a scary one but following my appointment as General Manager at a Bannatyne Health Club and subsequently a move to the hotel arm of the business, I am very proud of my success in three very different industries.

If money were no object what would you have at your hotel? We would appreciate additional space to extend rather than money only. If we had the space we would love to extend the bedrooms further and add an additional function suite but due to our town centre location and Grade II listed status, we have already extended as much as we can.

What’s the most embarrassing thing you have done at work? Well hotel life is never dull and I'm sure there have been a few - but one that come to mind is a guest was having a fabulous surprise 60th birthday and needless to say after my questioning over the location for the cake, it wasn't a surprise anymore!

What’s your guilty pleasure? I dont know if its my guilty pleasure as I don't feel that guilty but my favourite films of all time are the Rocky films, never tire of watching them especially Rocky IV.

If you could skip to the future what would you do? I would love to see 20 years in the future, to see how my children's lives have turned out and have they achieved their dreams....and did my husband ever tidy the garage!

If you could describe yourself as a cocktail which one would you be and why? – A good Mojito will always make you smile, and that's how I'd like to think of myself! They're refreshing and sweet and have universal appeal.

What would you do if you won the lottery this weekend? - I think I would book a flight to the Maldives with my husband and spend the weekend deciding how to share the money and then come home and change my families lives.

Final say: Any special offers, insights or promotions to tempt our readers to your hotel? -  We've recently launched 3 fantastic wedding packages, which have proved an enormous success. These all-encompassing packages start at £4,995 for 70 day and 100 evening guests, and provide everything the modern Bride needs for an incredible day.

Thursday, 3 September 2015

1 Million pounds worth of finance arranged for Guestline customers via Bluestar

Guestline and Bluestar Leasing have been working in partnership for over 3 years. During this period many hoteliers have opted for Bluestar’s finance when purchasing their Guestline system, with over 1 million pounds worth of leasing arranged  - Here’s why and what they have to say;
In today’s financial climate preserving working capital is key, yet businesses still need to grow and regularly invest in new technology. Our partnership with Bluestar Leasing ensures that our customers can commit to our solutions quickly and on competitive terms that best suits budgets and cash flow.
Bluestar Leasing are an independent equipment finance company partnering with some of the world’s leading banks and financial institutions. If you are looking to invest in some new equipment for your business then please do get in touch, we would love the opportunity to talk to you. In addition to financing your Guestline system we would be delighted to assist you with any asset you may be looking to buy for your business, including vehicles and refurbishment projects. Every opportunity receives our fullest attention and we strive to develop relationships which is why we’re still arranging new agreements for existing clients many years after we first started working together.
Try our new Guestline leasing calculator here
Key features of leasing with Bluestar;
  • Terms from 2 – 5 years available
  • Leasing available to all businesses, including start-ups
  • Tax advantages – Leasing is 100% tax allowable
  • Credit decisions typically secured within 4 business hours
  • Finance Lease, Hire Purchase and Technology Instalment Plans available
  • Flexibility – Upgrade, make additions or settle at any point during the term
  • Total solution finance – Equipment, software, installation and pre-delivered services
  • All business assets considered including premises refurbishment projects
If you would like to know more about our services please contact Tracy Millsom at Bluestar Leasing today on 01420 481500 or email

Friday, 21 August 2015

Corus Hotel staff boost their knowledge

Corus Hotel Group recently enjoyed training from Guestline to get equipped with the latest functionality of Rezlynx and how they can benefit from the upgraded version (1.470 from 1.450). They held workshop days in both the Laura Ashley Manor Hotel in Elstree and The Old Golf Hotel in Huddersfield with Guestline's experienced training team.

With product updates and upgrades regularly released by Guestline’s Development team, it is of great benefit for hotels to learn about the new features and functionality in greater detail so they are getting the most out of their technology investment. The new group features (how to override pricing and rates prior to pick up, ideal for conference block bookings) was a popular area along side meal plan reports.

Natalie Griffiths, National Revenue and Distribution Manager for Corus Hotels said 'Having worked with Guestline for over 3 years we have really benefitted from the upgrade training we received. Not only is this great to show the hotel staff the changes but also a great forum for any questions from existing and new staff. The trainers are always knowledgeable on the system and having come from a hotel background, they can appreciate the types of questions we ask.'
Ryan Yallop, Guestline trainer commented 'The staff learnt all the new group features which will allow them to forecast group prices and bookings more accurately. They all picked it up quickly and we covered a lot of ground that they will now benefit from when back at their respective hotels.'
Guestline on-site training days are a popular choice across our portfolio of clients as hotels are able to tailor the training to their needs.

To request further information or to enquire on available dates please email the team here or request a call back here.

Tuesday, 18 August 2015

‘Wish you were here?’ winners - The Bear Hotel, Devizes

Guestline are pleased to announce the latest ‘Wish you were here?’ winners as The Bear Hotel, Devizes in Wiltshire!

Ideally located in the heart of the bustling town of Devizes, The Bear Hotel is in the perfect location for business and pleasure. Boasting 25 luxurious en suite, four poster rooms, this hotel offers a relaxed and traditional atmosphere.

The hotel offers a beautiful restaurant for guests to enjoy, the Lambton’s Restaurant, named after one of the most famous paintings by a former landlord's son and president of the Royal Academy at that time, Sir Thomas Lawrence.

For a more casual dining experience guests can also use the Bear Grills Bistro. The Bear Grills Bistro is an informal lunchtime and evening Bistro open seven days a week offering dishes such as beer battered haddock, chips, garden peas and tartare sauce and iced mango and passion fruit parfait, Chantilly cream, seasonal fruits and chocolate drizzle. 

The menus are mouth-watering, take a look here

This hotel offers conference and meeting facilities to accommodate corporate clients and has a fantastic reputation for weddings and special celebrations.

If you are looking for a hotel with character and charm, The Bear Hotel, Devizes should be top of your list!

Book your stay here

Monday, 10 August 2015

In the hot seat with Parminder Purewal

In each newsletter, we like to get to know the people behind the hotel names. In the latest edition, which you can read here we got to know Parminder Purewal, General Manager for The Erskine Bridge Hotel and The Normandy Hotel Glasgow.

Describe your job in a nutshell – My job fundamentally is to lead our teams and develop our products to excellence and further growth. I do this in the main by assessing areas of asset potential and driving efficiencies through all departments in order to offer great value for our clients.

What’s sets your hotel apart from the rest? – As a large independent hotel we believe we can offer a quicker & more personalised solution for our guests at room rates which don`t have to reflect substantial brand franchise fees.

What’s your favourite thing to do in [your local area]? – I love walking around Mugdock reservoir and going to the gym, the motions keep my emotions in top form.

What are the first 3 things you do when you come to work? – On my way to work I always listen to some meditation music, I believe in making clear decisions before even starting the day, secondly, I jot down a to do list for the day which will be segmented for urgent and important tasks, this helps me frame present daily duties and allocate time to future tasks, thereafter it’s a cup of tea to get stuck into meeting and reports.

If you weren’t working in the hospitality industry, what would be your dream profession?Sales Manager for Guestline- I think David Hunter has got a great job.

What’s been your career highlight so far? Since 2010, we have been fortunate enough to grow and develop the hotels year on year after a 13 year period of steady decline reflected by mismanagement of the previous hierarchal structure. Being able to reward our staff and having a crystalised vision is extremely rewarding.

If money were no object what would you have at your hotel? -  I would probably look at automating as much as possible with technology and sit down and assess
The future of hotels in order to implement asap, a possible reconfiguration of our functioning departments , again to build on a model which truly offers a 24hr generating income in conjunction with a peaceful nights` sleep.

What’s your guilty pleasure? -  Krispy Kreme & Costa Coffee.

If you could describe yourself as a cocktail which one would you be and why? – I`m definitely a Vodka Martini, shaken not stirred- as soon as I mentioned the drink an image of James Bond came into your head!!Like attracts like!!

What would you do if you won the lottery this weekend? -  Possibly sit down with a double vodka martini and think of all the people who need it most from a family and friends list-
For myself- my understanding is money is a tool for buying experiences and there in no other experience of spending money on what you have dreamed of with what you have earned through hard work and graft.

Tuesday, 4 August 2015

Anyone for afternoon tea?

Afternoon tea is certainly growing in popularity with more and more restaurants and hotels offering this quintessential British tradition on their menus. There’s even Afternoon Tea Week taking place next week (10th August) with special events, themed menus and promotions taking place across the country.
Personally I’m a massive fan as it gives you the opportunity to try a selection of sandwiches, mini savouries and sweets treats the chef has crafted. It also presents an opportunity for hotels to promote their chef’s range of skills and delicacies as a potential marketing tool for the restaurant and the hotel in general as well as a good revenue generator mid-afternoon.

I recently had afternoon tea at The Close Hotel in Tetbury which is part of the Cotswolds Inns. This former town house oozes charm and sophistication with its contemporary décor and traditional finishes. I was served with an assortment of savoury specialities including finger sandwiches (king prawn, coronation chicken and mozzarella pesto), a smoked salmon and cheese croissant and a roast beef and camembert bruschetta, all of which tasted wonderful. 

As if this wasn’t enough (!) I then enjoyed an array of sweet delights including a scone with jam and scoops of clotted cream, a raspberry cream pie, a strawberry vanilla cheesecake and a slice of ginger cake! To say it was amazing is an understatement, I enjoyed everything on offer! I think it was a great way to show off the Head Chef’s expertise and seasonal offerings and had I been staying in the area longer, I would certainly be tempted back to enjoy other dishes from their lunch and evening menus.

I do generally enjoy an afternoon tea and will seek them out in place of a more traditional lunch any day of the week. Why eat one dish when you can try a selection the most popular items that would tempt most taste buds?

They are also getting popular at weddings in place of the traditional wedding breakfast.
With no set rules as to what hotels have to offer, this traditional pastime which mainly consists of sandwiches, scones, sweet pastries and cakes is often enjoyed as an occasional indulgence or to celebrate a special event such as a birthday, or a pre-wedding or baby shower party with a group of friends but is fast becoming a viable alternative for lunch and a great opportunity to boost revenue.
In 2014, saw 300,000 covers booked through the site, generating £7.5m of afternoon tea revenue for the venues they promote.
Hotels up and down the country will be capitalising on afternoon tea week by hosting special events, running promotions and encouraging guests to give their own afternoon tea offering a try. Afternoon Tea Week runs 10th – 16th August 2015 with more information on

Monday, 27 July 2015

A day in the life of Liz O Doherty, First Line Support at Guestline

At Guestline we pride ourselves on offering a fantastic level of support to help our clients make the most of their systems. Below we take a look at a typical day behind the scenes with Liz O Doherty 

When I arrive at work, I always start the day with a Berocca – life cannot continue without one!

I work in First Line Support and have various shift patterns - including weekends and different start/finish times - to ensure a continuous service to our customers all day, every day.

My team are the first point of contact for customers. We’ll try to solve the issue immediately if possible or will log it for further investigation by the Distribution team or the Second Line engineers if need be.

Support is a very busy, bustling, noisy department with phones ringing constantly, it’s a top atmosphere with a first class team running it!

I love the interaction with the customers, after 30+ years in the hotel trade (as manager and in audit management), it still feels like I am part of the same industry, even though I lack the stamina needed in hotels these days! The good thing about our First Line team is that most of us have worked in the trade so we can appreciate exactly what is going on at the other end.

We deal with all types of calls within this department and no two days are the same. We also field all incoming emails and deal with those requests too. We can be working on EPoS, Rezlynx or distribution several times throughout the day as well as other related products.

I have been with Guestline for many years - I first used Guestline’s Windows based PMS and then Rezlynx in my hotel career and worked closely with the company during the changeovers and the rollout of Rezlynx. They then made the mistake of inviting me to work for them! Initially I was a trainer doing corporate roll outs, Rezlynx individual sites and system training.

After a life on the road I moved into the Support team 3 years ago, although I still do some training for the company when needed.

I am the oldest inhabitant at Guestline - as they say every company has to have one and I’m known as Liz O by most, Smirnoff by one! There’s definitely no intention of retirement (sorry bosses) as it’s a great company to work for.

In my spare time and when I have a weekend off, I go home to my beloved Great Yarmouth to see my children, friends and numerous grandchildren and great grandchildren. I also use my holidays for family visits to Australia to catch up with more numerous grandchildren and children.

Otherwise I enjoy the various activities we get up to at Guestline, be it dog racing or boat racing!

Thursday, 23 July 2015

Introducing our latest ‘Wish you were here?’ winners!

Congratulations to the Black Boy Inn, Guestline’s latest ‘Wish you were here?’ winners! Located in Caernarfon, the Black Boy Inn offers a selection of accommodation including 16 en-suite bedrooms at The Inn, 10 bedrooms at Black Jacks (in the courtyard of the Inn) and 13 large rooms situated at the Ty Dre Town House on the High Street.

Offering hotel style accommodation and dining of distinction for more than five centuries, The Black Boy Inn is perfect for guests who enjoy unique character and atmosphere. Diners are offered a wealth of choice and flavours. Depending on your mood, taste or occasion you can choose between the hearty à la carte restaurant menu and the chalkboard of seasonal specials.

The Black Boy Inn pride themselves on traditional real ale bars, complete with low ceilings, heavy oak beams and thick stone walls, enticing visitors to sample locally brewed Welsh ales and Local lager, and also offering a comprehensive wine list to excite the connoisseur. There are always 5 hand pull beers on tap.

The team’s efforts were duly rewarded recently when the Black Boy Inn won two Bronze awards at this year’s National Tourism Awards for Wales 2015!

The team at Guestline love staying at The Black Boy Inn, a truly beautiful hidden gem. You can book your stay here

Tuesday, 14 July 2015

Most unusual complaints and requests revealed by hotel staff:

Working within the hospitality sector many of us come across bizarre and often mind boggling requests but the list below has to top anything we have heard of! We would love to hear the most random requests you have had, Tweet us at @Guestline 

Most unusual complaints revealed by hotel staff:

1) The sheets are too white

2) The sea was too blue

3) Ice cream too cold

4) Bath was too big

5) Girlfriend's snoring kept guest awake

6) Guest's dog didn't enjoy his stay

7) Hotel had no ocean view (in Mayfair, London)

8) There was no steak on vegetarian menu

9) Waiter was too handsome

10) Mother of groom wasn't given the honeymoon suite

Most unusual hotel requests revealed by hotel staff:

1) One glass of water on the hour every hour, throughout the night

2) 15 cucumbers a day

3) Toilet to be filled with mineral water

4) Bath of honey

5) Sound of goat bells to aid sleep

6) Only the right legs of a chicken

7) A dead mouse

8) Bath of chocolate milk

9) 16 pillows (for single guest)

10) Crocodile soup

This certainly cheered up our Tuesday morning! 

Tuesday, 7 July 2015

Driving online bookings

With Google recently reporting that four out of five travel bookings is now made online, it has become more important than ever for hotels and apartments to have a simple and quick booking facility online.

Guestline offer a wide range of products to help hoteliers increase online bookings and generate more direct revenue. Constantly evolving, the latest product upgrade to their online booking module has seen the booking process (from search to booking confirmation) reduced to just three steps, making online booking on a hotel’s website a quick and efficient procedure.

With Online Travel Agents experiencing a huge growth in bookings over the past year, hoteliers need to respond to this trend with innovative booking facilities to maintain and grow their market share and cater for both business and leisure travellers who are increasing turning to their computers, and, increasingly, mobile devices to make their travel arrangements.

The Guestline Online Booking Manager’s advanced features and shopping basket functionality make multiple room reservations and reservations for different room types or numbers of night’s effortless, substantially reducing booking times. The ability to up sell gives hoteliers much more room to generate further revenue and assist in marketing what the hotel has to offer.

With nearly half the visitors to OTAs also going directly to the hotel’s website to research , it is imperative hotels have eye-catching, easy to navigate pages and a simple booking engine to convert these visitors into customers.

Guestline’s in-house digital marketing team have recently completed Brudenell Hotel’s dynamic new website ( complete with the new, reduced step online booking platform.
Delighted with their new website Peter Osborne, General Manager said; “We are confident the
new booking facility will generate more direct bookings. We will be able to set and manage live rates so guests can be assured of the best possible prices on our website.
With the facility to add promotions and events ourselves from the CMS, the site will always be up-to-date and optimised to generate additional revenue.
As more lookers are converted into bookers we look forward to a reduction in OTA commissions and a corresponding increase in our rate of return.” adds Peter.
For more information about Guestline products or to request a demo click here

Friday, 3 July 2015

Meet Guestline at the Serviced Apartment Summit

Can you believe it has been 12 months since the last Serviced Apartment Summit? Over the last year, we have had many more serviced apartment and extended stay providers join the Guestline portfolio including the likes of Prestige Apartments and SO Luxury Serviced Apartments. You can find the latest customer profile booklet here which outlines the reasons why Guestline were chosen by each provider.

Rezlynx for Apartments is a bespoke software solution for this fast growing sector. Scalable and web-hosted, the multi-functional software helps owners and operators centralise processes, boost revenue and reduce operational costs.

The market share is set to expand by 15% over the next 4 years*, ensure you maximise your bookings and revenue with our cloud hosted, PCI compliant solutions.

Guestline's full-service Property Management System includes:
·         Central invoicing module
·         Reservations
·         Rate Management
·         Front Of House
·         Back Office
·         Conference and Banqueting
·         Billing
·         Sales Ledger
·         Multi-Currency
·         Maintenance
·         Sales and Marketing
·         Financial Reporting & Forecasting
·         3rd Party Integration To Phones, EPOS, Mini Bars, TVs
·         Occupancy Reporting
·         Business Analysis Reporting
·         Housekeeping
·         Multi-Language

The Serviced Apartment Summit is taking place next week on 7th and 8th July at the PARK PLAZA VICTORIA LONDON and as ever, we would like to meet with you.

Click here to arrange a suitable time

Looking forward to seeing you there,


*Centre for Economics and Business Research

Friday, 19 June 2015

Wish you were here winners - Chartridge Venues!

Finding star properties that stand out from the crowd was no easy job but this week, Chartridge Venues scoop the award from Guestline.

Chartridge Venues comprises of four unique venues, each set in picturesque landscaped grounds and ideally located in the Midlands and South of England. The group consists of Chartridge Lodge, Hitchin Priory, Lydiard House and The Beeches.

A popular choice for meeting and events, each venue offers spacious meeting rooms, stationery, flip chart and LCD projectors, plus delicious lunches and unlimited teas, lattes, cappuccinos and hot chocolate in the break out areas. Free wifi and ample parking are great plus points for the group.

Chartridge Venues offer the perfect locations to celebrate weddings with each venue holding a civil ceremony licence. The picturesque settings offer a tranquil and relaxing atmosphere.

Here at Guestline, our favourite property of the four is The Hitchin Priory, located in Hertfordshire. A charming 14th Century building nestled in 19 acres of parkland, Hitchin Priory offers an individual and unique stay with 52 rooms, all en suite.

Don’t just take our word for it, take a look at the hotel here

Congratulations Chartridge Venues!

To nominate your property for the next award please click here 

Friday, 12 June 2015

In the hot seat with Amanda Aitken from Banchory Lodge

Every other month the marketing team at Guestline distribute a newsletter covering the hospitality industry - If you have yet to read a copy our latest edition can be found here. This time around we caught up with Amanda Aitken, Sales and Marketing Manager at Banchory Lodge to find out a bit more about her role and Hotel. 
If you fancy putting yourself in the hot seat you can contact the team at with the subject 'In the hot seat'. 

Name – Amanda Aitken

Hotel – Banchory Lodge Hotel

Describe your hotel and its facilities – A former Georgian Mansion set on the banks of the River Dee where it meets the River Feugh, the hotel has stunning views over the rivers and grounds. The hotel has 28 individually decorated bedrooms as well as a function Suite which can cater for up to 120 guests, we have Dining room, Lounge and bar area all offering fantastic food and an outdoor terrace for those sunny days.

Describe your job in a nutshell – As a small hotel I get involved in all areas but my main role is to look after the sales & marketing of the hotel, reception and event co-ordination

What’s sets your hotel apart from the rest? – The location, the unique design and the staff, there is always a warm welcome here

What’s your favourite thing to do?  – Walking, whether it be through the city or the countryside, you'll always see something new

What are the first 3 things you do when you come to work? – I normally start around 7am so a check round the hotel and the staff to see all is well, computer on and a cup of hot water

If you weren’t working in the hospitality industry, what would be your dream profession? Have my own patisserie, I love baking cakes & biscuits and also decorating cakes

What’s been your career highlight so far? The transformation of Banchory Lodge, it's gone from a tired, quiet hotel to vibrant and busy, a place to be in the area!

If money were no object what would you have at your hotel? A leisure centre with pool, gym and spa, it would be fantastic

What’s the most embarrassing thing you have done at work? Oh, my colleagues might say there are too many to choose one, I can be a little clumsy at times

What’s your guilty pleasure? A wee sing along at home to Kenny Rodgers whilst cooking & cleaning

If you could describe yourself as a cocktail which one would you be and why? – Bellini, a fun drink with a bit of sparkle but still traditional

What would you do if you won the lottery this weekend? Treat all our family to a holiday, somewhere warm & sunny, oh and a new car for me

Final say: Any special offers, insights or promotions to tempt our readers to your hotel?
We offer a fabulous celebration package which include dinner, breakfast as well as a bottle of prosecco in the room from only £170 per couple, the perfect way to relax and spoil your other half

Explore our blog...