Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Wednesday, 27 August 2014

How to market to the Millennials

More than 7 out of 10 Millennials consult, react and post about products, brands and companies on social media. Bearing this in mind, it is very important to master marketing to ‘Millennials’.

Social Media Landscape

Be Social

Traditionally companies would advertise in the Yellow Pages, the local newspaper and via flyers or leaflets – why? Because that was where their target market were and where customers would look to find a company. Today, the internet and social media is the new directory – quick, easy and in real time.

You need to be present where your customers are present – Facebook, Twitter, Pinterest and YouTube are all tools that need to be used to maximise your marketing efforts. Social media is 24/7 and always open, this new generation, often nicknamed the "now generation" want information and answers "now" and have a desire for instant gratification.

62 percent of Millennials use Facebook when researching products they want to buy.

Engaging Content is King!

If you are only posting about yourself and what your company does, the audience will get bored and disconnect. You must keep your content relevant and engaging. Millennials like to be part of the ongoing conversation and feel like they can communicate with the brand. Make your campaigns interactive, share content that is interesting to the target market you want to attract and try to follow the 80/20 approach; 80% general interaction content and 20% marketing yourself. Social media is a place for your existing customers to reach out to you as well as encourage new customers. 

Imagery Appeals!

Images and video are the way forward, on average you have about 7 seconds to grab someone's interest as they scroll down timelines and pages.  Visual content has shown increases of up to 53% more likes, 104% more comments and 84% more click-through’s on links.

Pair this with the fact that viewers are 85% more likely to purchase a product after watching a product video and you can understand why video and images are everything. Quick, go grab that camera!

More to come on this subject!

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