Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Tuesday, 12 August 2014

Millennials – who are they?

Your future target market!

There has been a lot of talk recently about Millennials, but who are they? And why is it important you understand them?

Millennials (also known as the Millennial Generation or Generation Y) are a group of people born between the 1980’s and early 1990’s. They are the most powerful, largest & most talked about generation to date, even surpassing the Baby Boomers!

Millennials were born within a growing fast paced technological time meaning computers, mobile phones, social media and the internet are part of their everyday life. They communicate online, make decisions via forums, share every part of their life, rely heavily on opinions of their peers & interact daily via the internet.

Traditional behavior and consumption patterns are a thing of the past. When we think about Millennials, most people talk about “when they grow up,” but what they fail to realise is that it has already happened for a lot of them—just not in the way that “growing up” looked like in the past.

No longer are companies spending their marketing budgets on business cards, flyers and adverts in the paper, they are utilising the internet and marketing digitally. Millennials are buying, they’re just buying differently – and, more importantly, they aren't going to change any time soon.

By 2015, 75 percent of the world’s employees will be the Millennial Generation, can you afford to misunderstand them?

Make sure you keep an eye out for our next piece on ‘How to market effectively to the Millennials’

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