Your future target market!
There has been a lot of talk recently about
Millennials, but who are they? And why is it important you understand them?
Millennials (also known as the Millennial Generation or Generation Y) are a group of people born between the 1980’s and early
1990’s. They are the most powerful, largest & most talked about generation to date, even
surpassing the Baby Boomers!
Millennials were born within a growing fast paced technological
time meaning computers, mobile phones, social media and the internet are part
of their everyday life. They communicate online, make decisions via forums,
share every part of their life, rely heavily on opinions of their peers &
interact daily via the internet.
Traditional behavior and consumption patterns are a
thing of the past. When we think about Millennials, most people talk about “when they grow
up,” but what they fail to realise is that it has already happened for a lot of
them—just not in the way that “growing up” looked like in the past.
No longer are companies spending their marketing
budgets on business cards, flyers and adverts in the paper, they are utilising
the internet and marketing digitally. Millennials are buying, they’re just buying differently –
and, more importantly, they aren't going to change any time soon.
By 2015, 75 percent of
the world’s employees will be the Millennial Generation, can you afford to
misunderstand them?
Make sure you keep an eye out for our next piece on ‘How to market
effectively to the Millennials’
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