More than 7 out of 10 Millennials consult, react and post
about products, brands and companies on social media. Bearing this in mind, it
is very important to master marketing to ‘Millennials’.
Be Social
Traditionally companies would advertise in the Yellow Pages,
the local newspaper and via flyers or leaflets – why? Because that was where
their target market were and where customers would look to find a company.
Today, the internet and social media is the new directory – quick, easy and in
real time.
You need to be present where your customers are present –
Facebook, Twitter, Pinterest and YouTube are all tools that need to be used to
maximise your marketing efforts. Social media is 24/7 and always open, this new
generation, often nicknamed the "now generation" want information and answers "now" and have a desire for instant gratification.
62 percent of Millennials use Facebook when researching
products they want to buy.
Engaging Content is King!
If you are only posting about yourself and what your company
does, the audience will get bored and disconnect. You must keep your content
relevant and engaging. Millennials like to be part of the ongoing
conversation and feel like they can communicate with the brand. Make your
campaigns interactive, share content that is interesting to the target market
you want to attract and try to follow the 80/20 approach; 80% general
interaction content and 20% marketing yourself. Social media is a place for
your existing customers to reach out to you as well as encourage new customers.
Imagery Appeals!
Images and video are the way forward, on average you have
about 7 seconds to grab someone's interest as they scroll down timelines and
pages. Visual content has shown increases of up to 53% more likes, 104% more comments and 84% more
click-through’s on links.
Pair this with
the fact that viewers are 85% more likely to purchase a product after watching
a product video and you can understand why video and images are everything.
Quick, go grab that camera!
1 comments:
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