Wednesday, 27 August 2014

How to market to the Millennials

More than 7 out of 10 Millennials consult, react and post about products, brands and companies on social media. Bearing this in mind, it is very important to master marketing to ‘Millennials’.

Social Media Landscape

Be Social

Traditionally companies would advertise in the Yellow Pages, the local newspaper and via flyers or leaflets – why? Because that was where their target market were and where customers would look to find a company. Today, the internet and social media is the new directory – quick, easy and in real time.

You need to be present where your customers are present – Facebook, Twitter, Pinterest and YouTube are all tools that need to be used to maximise your marketing efforts. Social media is 24/7 and always open, this new generation, often nicknamed the "now generation" want information and answers "now" and have a desire for instant gratification.

62 percent of Millennials use Facebook when researching products they want to buy.

Engaging Content is King!

If you are only posting about yourself and what your company does, the audience will get bored and disconnect. You must keep your content relevant and engaging. Millennials like to be part of the ongoing conversation and feel like they can communicate with the brand. Make your campaigns interactive, share content that is interesting to the target market you want to attract and try to follow the 80/20 approach; 80% general interaction content and 20% marketing yourself. Social media is a place for your existing customers to reach out to you as well as encourage new customers. 

Imagery Appeals!

Images and video are the way forward, on average you have about 7 seconds to grab someone's interest as they scroll down timelines and pages.  Visual content has shown increases of up to 53% more likes, 104% more comments and 84% more click-through’s on links.

Pair this with the fact that viewers are 85% more likely to purchase a product after watching a product video and you can understand why video and images are everything. Quick, go grab that camera!

More to come on this subject!

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