Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Monday, 22 December 2014

Merry Christmas from Guestline 2014

We would like to wish all of our clients a very merry Christmas and a prosperous 2015! This year has been a great one for Guestline, with many new clients joining us and existing clients doing well. We are looking forward to 2015 with you all.

In the age of the digital world we are making a charitable donation to the Anthony Nolan fund in place of sending cards out – Anthony Nolan is the UK's blood cancer charity and bone marrow register (find out more here )
The Guestline team have got into the festive mood by raising money for Save the Children, by donning Christmas Jumpers for the day, as you can see below a great effort was made by all.Guestline picture

It is business as usual for our Support Team over the festive and new year break – if you need any help or assistance, please do not hesitate to contact the team on +44 (0)1743 282700 Mon – Fri 7am to 11pm.

Tuesday, 16 December 2014

'Wish you were here!' winners - Prestige Apartments!

We are excited to announce our next ‘Wish You Were Here’ winners are …. Prestige Apartments! Prestige have serviced apartments in cities across the UK including London, Edinburgh, Manchester, Birmingham, Liverpool and Leeds.

A fairly young company who have made a huge impact socially with constant engagement and great marketing! We especially love the Prestige Blog a great
way of keeping up to date with the goings on at Prestige.

The Prestige website offers a wealth of knowledge on what to do when staying in their apartments with local attractions, events and guides always updated. With 230 apartments listed just in London, you are sure to find what you are looking for via Prestige.

You will find loads of useful information on all sorts of subsidiary services; things like airport transfers, Zipcar (a great car club), food delivery services and travel tickets on the Prestige website

Congratulations Prestige!


Thursday, 11 December 2014

A day in the life of Development at Guestline - Nick Clarke

We caught up with Nick Clarke, Developer at Guestline to find out how his working days are spent and a little more about him!

My time is predominantly spent at my desk in front of the computer!

On a day-today basis, I improve and maintain existing applications and work on the Rezlynx PMS and related interfaces. I work on services such as IDeaS (which is basically an interface that makes decisions based on the actual data in order to drive better revenue for our client’s properties) and on our own LANSync (an application that periodically pulls data from the PMS databases to a remote database for clients to perform their own reporting).

My most current tasks include working on new developments; for example, we are looking to bring chip and pin functionality to our systems which allows guests to make and pre-authorise payments using their debit and credit cards via PDQ terminals. All of these results will automatically integrate into our software.

Within my department I work closely with the team to help resolve issues or brainstorm ideas. Outside of Development I frequently liaise with the support department to resolve any issues that arise in the live environment. I fix any bugs that have been flagged up by clients that need addressing. The Support team will raise tasks which are then assigned to one of the Development team to work on.

I also work closely with our counterparts at AROBS in Romania to work through any development issues.

Since moving to Shrewsbury earlier this year, I am now able to walk to work which I like as I am quite an outdoorsy person. I enjoy cycling and mountain biking, along with my other passion, football which I have been known to talk about in the office occasionally!!

I’m very lucky to be taken care of at work. Being a diabetic and coeliac I am pretty limited to what I can eat, however Janet in Accounts isn’t too far away with a gluten-free cake to make me feel better! If anyone else would like to try their hand at gluten-free baking, I would only be too happy to sample them!

Wednesday, 10 December 2014

Guestline’s Top 10 Social Media hints and tips for the Hospitality Industry

Here’s a brief guide on social media etiquette!

  • Have a personality – Ask questions and engage in conversation with your followers.
  • Keep the language simple – ensure it is grammatically correct. Misspelled words and bad grammar look unprofessional.
  • Use videos and pictures. They are proven to be more successful across social media channels.
  • Create exclusive offers for your social media fan base including competitions, special rates or additional value.
  • Don’t be selfish –although yes, it is your social media platform your followers don’t want to hear about me, me, and me on every post. Add content from other sources, what’s on in the area, events – even the weather! 
  • Don’t hide or delete negative comments – respond to them and address the issues – this shows that you take on board any feedback that is left.
  • Don’t over share- be careful, once you hit ‘share’ you usually can’t get it back, don’t divulge personal information that you would not like in the public domain.
  • Join forces with company’s / suppliers that you use that are already on social media channels, for example, post an update complimenting a supplier you use and tagging their page in. They will more than likely repay the favour! 
  • Invite your customer base via email to connect with you, include social media links on your confirmations, announcements, emails etc. 
  • Purchase a Facebook booking module so that guests can book there and then.
We hope you find these hints & tips useful, as I am sure you know social media is growing every month – if you need any help, contact Guestline.

Follow us on Twitter - @Guestline 

Thursday, 4 December 2014

Meet our Clients - In the hot seat with Meldrum House's General Manager

This month we decided to put Peter Walker, General Manager at The Meldrum House Hotel in the hot seat and find out more about the Hotel, The Job & Peter!

Name – Peter Walker

Hotel – Meldrum House Country Hotel & Golf Course –

Describe your hotel and its facilities – Meldrum House is quite simply unique. Nestled in the heart of Aberdeenshire’s tranquil countryside, but just a few short miles from the bustling centre of Aberdeen, our charming 13th century baronial mansion house, 240 acre estate and golf course offers more than luxury.

Describe your job in a nutshell – Leader, host, and the one that binds the team together

What’s sets your hotel apart from the rest? – Attention to detail, commitment, enthusiasm and a passion from the team to look after people

What’s your favourite thing to do in [your local area]? – Drinking fine Malt, and supporting my beloved Aberdeen FC

What are the first 3 things you do when you come to work? – check room availability/F&B bookings, have a walk round and see everyone in the team is “ok”, check emails

If you weren't working in the hospitality industry, what would be your dream profession? Global Heritage Director for a Malt Whisky company

What’s been your career highlight so far? Being the GM of the hotel and leading the team to the success that is “AA Scottish Hotel of the Year 2014-15

If money were no object what would you have at your hotel? An outdoor ice rink

What’s the most embarrassing thing you have done at work? Not telling you, that would be embarrassing

What’s your guilty pleasure? Facebook/Twitter whilst consuming wine

If you could skip to the future what would you do? Nothing, it would ruin the surprise that life is

If you could describe yourself as a cocktail which one would you be and why? – Kir Royale – Top of the range, bit bubbly, but very classical

What would you do if you won the lottery this weekend? Come to my work on Monday, oh, and buy Mrs Walker the car of her dreams

Final say: Any special offers, insights or promotions to tempt our readers to your hotel?

Thank you Peter! We have really enjoyed getting to know you! 

Monday, 17 November 2014

'Wish you were here!' winners - Brend Hotels

Guestline are pleased to announce that Brend Hotels, a collection of luxury hotels across Devon and Cornwall are the 'Wish you were here' winners!

Brend Hotels, consisting of 11 Hotels and a number of restaurants has something for everyone. The portfolio includes The Saunton Sands Hotel, The Imperial Hotel, The Park Hotel, The Barnstaple Hotel, The Royal & Fortescue Hotel, The Royal Hotel, The Victoria Hotel, The Belmont Hotel, The Devon Hotel, The Royal Duchy Hotel and The Carlyon Bay Hotel in St Austell.

Brend Hotels is a family run company that has been a leader in West Country hospitality for over fifty years! The group offer all of the added extras you could want including Golf, Spa, Fitness, Health and even run their own Coach Holidays.

All of the above properties are unique but our favourite here at Guestline is The Saunton Sands Hotel in Devon. The hotel is perfect for a relaxing break by the sea, overlooking one of the finest beaches in Devon - a three-mile stretch of smooth sand offering safe paddling and bathing, and exhilarating surfing!

During your stay there are many things to do, from Golf to the Spa, From walking to surfing. You are sure to work up an appetite which leads nicely on to the restaurant available at Saunton Sands. 

With its AA-rosette status and panoramic views of the coast, the main restaurant has all the glamour of the 1930s with original art deco chandeliers. The menus change daily and the chefs make the very best use of local produce to provide you with a real taste of Devon.

You can book your stay here and be sure to check out the special offers.

Congratulations Brend Hotels! 

Wednesday, 5 November 2014

'Wish you were here!' winners - Dashwood Apartments

We have a winner - Dashwood Apartments in Banbury!

Consisting of 16 apartments , Dashwood provide contemporary style, comfort and relaxation.

Perfectly located for sightseeing, local attractions and business travel, Dashwood are open to all. The website is full of great links to help you plan your stay.

The apartments have plenty of facilities to ensure a comfortable stay including ;

Open plan living space with dining area, comfy sofa and/or armchairs, mini hifi system with radio

Fully fitted kitchen with microwave, refridgerator, Zanussi oven, halogen hob and dishwasher

32″ Flat screen LCD TV with DVD player & freeview channels

Laptop safe and secure entry system

Free on site parking

Free BT infinity super hi speed internet access via your own hub2nd TV in Master Bedroom

You can book your stay here

Tuesday, 28 October 2014

Revenue Management with Rupert Gutteridge

Recently Guestline's Sales and Marketing Director, Rupert Gutteridge was interviewed on how best to increase revenue within Hospitality and how revenue management is about more than just rooms.

Rupert has over 20 years of experience in the industry; he previously worked as Regional Sales Director at IDeaS and also Sales Director - Central Systems, EMEA, for MICROS Fidelio. Prior to this he was with AremisSoft Corporation in both the UK and United States.

Feel free to comment with your own answers to any of the below questions!

Q, Many hotels get a significant amount of business from conferencing and banqueting facilities, F&B operations , the golf course, etc. But revenue management strategies are often focused just on rooms. Looking at the industry as a whole, do you see many hotels taking all revenue streams into account with their revenue management strategies?

A, Yes most definitely, the objective of more and more hotel companies today, is to integrate as many systems as possible. This is done not only to eliminate errors but also allow for the consumption of packaged elements within promotions etc to be automatically and correctly posted on to one central bill. This has the key benefit of also showing the total customer spend. This data illustrates that the management of guests by market segment / room type or channel is very rudimentary. The analysis of total spend can often point to to whole different room rate strategy. This is illustrated further by more hotels using GOP as a KPI rather than RevPAR.

Q, If you do have a hotel with excellent conferencing facilities, for example, how valuable could adopting revenue management strategies in these parts of your business be for boosting the bottom line?

A, This is key to successful business as the lead time on conference business is much greater than transient business and as a result sales people working within the hotel, who are often targeted on conference business, do not look at the displacement cost of cheaper accommodation being offered to conference business. They should be offsetting the displacement cost against the total conference value and further analysing the profitability of the individual conference before deciding whether or not to take the conference business.
Q, When it comes to revenue management for conferencing facilities, what are the added complexities compared to room revenue management?

A, There are many more complexities around conference business than rooms business. To start with the space & capacity of a space needs to be considered. Room rate or per head charge, greater number of delegates does not mean higher spend. Conference facilitities often have a lower profitability as margins are lower on equipment and other resources as well as food and beverage not to mention additional costs associated with more staff, wear and tear, etc.

Q, Where should a hotelier start when devising a revenue management strategy for conferencing facilities?

A, The first place to start is understanding the revenue by department is across rooms / conference and F&B. Then understand the pattern of business. When is the demand of conference business and when is the demand for transient business, what rates are achieved by these two segments.

Q, What performance indicators should be used and what tools are available to forecast and track demand and pick up?

A, The KPI that has to be used when looking at a business that has multiple revenue streams has to be Gross Operating Profit. So with effective displacement cost analysis achieved through accurate forecasting, careful analysis of F&B margins as well as other costs. In order to collate this data a number of systems are available to the hotelier to ease the job. A good PMS to record the customer data, reservations, pick up and other rooms related data. A conference and banqueting system to record ALL conference, meeting and event, reservations and enquiries. A good POS solution with stock control to record the consumption of F&B as well as the stock, wastage, and cost of items. Finally a revenue tool that will help forecast rooms demand and pricing variance.

Q, How important is it to get the sales team incentivised properly so they sell conferencing space to the right sort of customers, who will generate the best profit? How can this be done?

A, A creative approach to incentivation would be the only way to change the normal practice of simply filling the conference rooms and discounting the bedrooms to accommodate the residential delegates. If simple volume is used as a yard stick then the occupancy and not the profit will remain the measure of success.

Q, Similarly, when it comes to F&B operations, what are the added complexities compared to room revenue management?

A, F&B is a complex area to manage in terms of revenue management. It is difficult to change the metrics of price... study demand... and increase profit on low margin items. There are also too many other factors that effect demand like menu selection, ambiance of restaurants, printing menues etc. However time of day, best selling items, day of week can all be used as oportunities to create demand and maximise revenue.

Q. Where should a hotelier start devising a revenue management strategy for F&B operations?

A, Breakfast and room service.

Q, What operating metrics should be used?

A,GOP and turnover 

Q. Is it advisable for hoteliers to have a dynamic pricing strategy for F&B? Why/ why not?

A, Pricing strategy can easily be applied in certain areas ... happy hour / packages with in-room entertainment / early dinners ( pre theatre etc.) Day of week ( curry night / Sunday lunch) such easy wins should be employed. However changing price of particular food item demanding upon demand can be challenging. Is it acceptable with the guest / can it be easily implemented etc.

Wednesday, 22 October 2014

'Wish you were here!' winners - Best Western Plus Centurion Hotel

The BEST WESTERN PLUS Centurion Hotel are a welcoming, luxury 4 star hotel that prides itself on offering the best service possible.

With an impressive 44 bedrooms The Centurion is a family owned hotel conveniently situated close to Bath and Wells and is only a short distance from some of the South West’s top attractions including World Heritage sites such as the Roman Baths and the famous Cheddar Gorge.

The Hotels website has great offers to take advantage of including Kids Stay FREE and The Longleat package which includes tickets to Longleat Safari & Adventure Park!

If a day out at the adventure park is not your cup of tea then the options are endless. The hotel is home to JAYS Sports bar - with its relaxed friendly atmosphere JAYS Bar is the place to be whether its for a quick lunch break, an after hours wind down, or a family outing. 

There is the Centurion Health Bar, which is made up of 3 sections, The Gym, The Spa and The Pool. The 9 Hole golf course and

The Green Apple is a treatment room offering spa treatments from Holistic Massage to Waxing!

The gallery could tempt anyone into booking, we especially love the gorgeous stand alone bath tub! 

Friday, 17 October 2014

Guestline earn 8th spot in the Top 20 PMS

Guestline are excited to announce that Rezlynx, our web based Property Management System has ranked 8th in the Top 20 most popular Hospitality Management Software awards with Capterra!

Every month, Capterra helps thousands of businesses and non-profits find the software that will allow them to improve, grow and succeed.

Capterra is a free service to help businesses find the right software with thousands of providers listed, we are extremely proud to be in up there in the top 10! With Capterra you can browse hundreds of different categories, compare options in one place, read reviews on software and contact different vendors.

To help us reach our goal, within the TOP 3 spaces we need your help too! We would like our customers to leave a review of Guestline on the website to help other users with making their decisions.

Really looking forward to reading your reviews,

Friday, 10 October 2014

Freebie Friday with Guestline

Twitter Competition 10/10/2014

Guestline are running a #FreebieFriday competition to win 1 of 5 £50 discount vouchers off your next Guestline order! All you have to do to be in with a chance of winning is tell us where Guestline’s global division is run from!

Go to Twitter - and reply to our competition tweet!

Hint - Our website reveals all ;-)

Good Luck!

  • This competition is open to all.
  • £50 to be used as a discount from a new order
  • Minimum spend of new order -  £500
  • Prize must be used within 30 days
  • Guestline reserve the right to withdraw this promotion at any time
  • Guestline’s decision on winners are final. Guestline will randomly select 5 winners from all correct entries received 
  • Closing date for entries 11.59pm 10/10/2014 

Wednesday, 8 October 2014

Nominate your Hotel - 'Wish you were here!'

Guestline’s 'Wish You Were Here' fortnightly competition has been launched! Once a fortnight we will choose a property to promote across our social media channels as part of our 'Wish You Were Here' campaign.

Guestline picture

Each fortnight Guestline will choose a “star” property to be featured across our Twitter and Facebook pages – we will upload pictures and a write up on the chosen property on our social media platforms and in our newsletter.
Nominate your property by emailing with the subject line ‘Wish you were here?’ Include your contact details (or tweet us) @Guestline and we will randomly select one property every two weeks.
Good Luck! 

Tuesday, 7 October 2014

Guestline's Global Expansion

Guestline has increased their presence across Asia-Pacific with a number of new software installations in leading independent hotels and groups in this region. Based in Bangkok, Guestline’s cloud-based hotel and central management systems and distribution platforms are now installed in over 30 properties across Thailand, New Zealand, Australia, Sri Lanka, China, Nepal and Malaysia. 

Guestline have recently installed their Rezlynx property management and channel and distribution systems at the Maduzi Hotel in Bangkok. The forty room boutique hotel is a member of ‘Small Luxury Hotels of the World’ and has installed the software to help manage reservations, front of house operations and increase their room inventory across multiple channels. They have also installed Guestline’s Online Booking Manager to drive direct sales through their own website and promote their exclusive tailor-made services.
Guestline’s cloud based software covers all areas of hotel management and channel distribution that enables properties of all sizes to maximize revenue, streamline management processes and reduce operational costs.  Customers include leading five star hotels, serviced apartment operators and budget hotels that operate on an independent or large group basis with interfaces to the booking systems of global hotel brands.
Guestline’s overseas division is run from Bangkok and is headed up by Regional Director, Kitti Pornsiwakit who has over 15 years’ experience in the IT and hospitality industry. Kitti is joined by a number of trainers and account managers from the UK and Thailand.
Guestline picture
The Guestline systems are also installed across a group of 8 modern hotels run by hotel management expert GLOW by Zinc. The popular mid-scale brand GLOW hotels are located in Thailand, Malaysia and Nepal with additional hotels and studios under development in India, Vietnam, Thailand and Nepal. The hotels have Rezlynx PMS and the Channel and Distribution solutions installed as well as the Online Booking Manager and EPoS software in some of the hotels to help them manage their food and beverage sales.
Rupert Gutteridge, Guestline Sales and Marketing Director added ‘Business across the Asia-Pacific region is progressing well and we now have a growing foothold in this area with a number of new orders and new installations. We have now moved to a larger office as we have doubled the number of the staff working here and we will continue to drive new orders and explore new opportunities in this region. The team has a wealth of experience in the hospitality industry and will provide clients with the most cost effective solutions for their property management and distribution needs.’

The cloud based systems have also been installed in the following hotels:–

  • Best Western Plus Maple Leaf, Bangladesh - an upscale stylish boutique hotel in Dhaka operated and managed by Maple Leaf Hotel & Resort Ltd which has 53 rooms. 
  • World Resort, Koh Samui - 54 Thai style bungalows sitting on the palm fringed, white sandy beach of Bophut. 
  • Mangapapa Petit Hotel, Hawkes Bay, New Zealand - Stunning boutique hotel with 12 suites and a spa retreat.
  • Andaman White Beach, Thailand - Villas and rooms, with extensive spa and leisure facilities.
  • La Rose Suites, Phnom Penh, Cambodia - spacious suites with four-poster beds and an outdoor pool and restaurant.
  • The Fisherman’s House, Koh Samui - a 3 star inn with 9 rooms and a restaurant, located in Fisherman Village, just steps away from Bophut Beach.

Tuesday, 30 September 2014

'Wish you were here!' winners - The Old Hall Hotel Buxton

Ever wondered which hotel is the oldest in England? Well, our next ‘Wish you were here?’ winners are the lucky title holders. The Old Hall Hotel in Buxton dates back to 1753 and boasts 38 unique bedrooms.

The Old Hall Hotel’s restaurant offers the very best in traditional and contemporary A la Carte cuisine using only fresh local produce. 
You can enjoy Afternoon Tea in the Cockerel Bar and savour homemade delights that include homemade scones, Jam and clotted cream – You can book here

The Old Hall Hotel in Buxton is an excellent venue for conferences and meetings, weddings and a base to explore the Lake District.

We especially love the ‘Information for Kids’ section on the website! A family friendly hotel which oozes personality and charm.

Thursday, 25 September 2014

Best Western Annual Sales and Marketing Conference

Has it really been a year since the last Best Western Annual Sales and Marketing Conference? Well, they do say time flies when you are having fun!

I am sure, just like all of the other hundreds of Best Western members you are looking forward to this popular event, the workshops and content of the conference are always very valuable and a lot can be taken on board.

As the deadline creeps ever closer to install the Best Western Two Way interface Guestline, as one of few suppliers to have the Interface in place, are hoping to connect and meet as many of you as possible.

You may have seen our latest email, you may have read our recent letter but, if you have yet to hear

Members with the interface are benefitting from an average increase in revenue of 26% and an increase of 30% on room nights compared to non-two way hotels.

I am sure you will agree, they are very impressive figures!
Guestline will be exhibiting at the Best Western Annual Sales and Marketing Conference and as always, would love to meet with you. 

To give you an incentive to do so we are entering each and every Hotel that visits the Guestline stand the chance to WIN an IPad Mini! The draw will take place on the day at our stand, and as they say - You have to be in it to win it!

Book a meeting at the Conference Here 

Non Guestline clients have been sent an Entry ticket, bring this along and it goes straight into the draw. Clients entry forms are held on the stand so - do come by, say hello and pop your entry into the draw.

Good Luck all, See you next week


Tuesday, 16 September 2014

'Wish you were here!' winners - The Morritt Hotel and Garage Spa

The Morritt Hotel and Garage Spa

When we found out that The Morritt Country House Hotel was nominated for Best Countryside Venue in the 2015 Wedding Industry Awards we were not at all surprised. The Morritt has 26 individually designed rooms boasting character and charm, located in County Durham this hotel is a real treat.

The grounds are well kept, the restaurant contemporary and spacious and the menus provide a wide variety to entice any taste buds!

Our favourite item on the menu at The Morritt Hotel is the afternoon tea. Dainty sandwiches along with delicious strawberry jam, cakes and fancies, all served on Royal Albert “Old Country Roses” china. All Ingredients are locally sourced and the afternoon tea is competitively priced.

The Morritt Hotel also homes the lovely Garage Spa, a relaxing retreat from busy everyday life. The Spa has many facilities and treatments available such as the steam room, hot tubs, salt relaxation room and the Whispering Room.

We highly recommend a stay at The Morritt Hotel, Hospitality with a capital H! Book your stay here

Monday, 15 September 2014

Guestline Connect has Launched!

Welcome to Connect, the first edition of Guestline's newsletter!

It is designed to give you an overview of Guestline, the solutions we provide and the latest developments taking place here and across our industry.

We'll give you an insight into the world of Guestline, the markets we work in and the role our team play in the UK and abroad. As a growing company we are committed to staying in touch with our clients and partners and communicating the latest product developments and industry sound bites on a regular basis.

Here's a preview of what to expect this month:
- The Best Western Two-Way Interface
- Latest properties on board
- JLL Hotels and Hospitality Group partnership
- Latest product news

Click here to read

Friday, 5 September 2014

Guestline's Development Director's Ultimate Challenge raising funds for Hope House Children's Hospices

Guestline’s Development Director, Andrew Williams is taking part in the ultimate challenge this month. Andrew, who has been with Guestline nearly 10 years is cycling from Land’s End to John O’Groats, covering 969 miles in 9 days!

Andrew, who has paid all of his own expenses, is raising funds for Hope House Children's Hospices - Charity Registration No. 1003859

Hope House Children's Hospices in Oswestry and Ty Gobaith in Conwy, provide specialist nursing care along with practical emotional support to terminally ill and life limited children and young people.

Guestline have donated a massive £500 to this great cause with donations currently sitting at an impressive £1,113.22!

Andrew says “I am cycling from Land’s End to John O’Groats. It’s the UKs ultimate cycling challenge and something I have wanted to do since I was a boy. I will be raising money for Hope House Children’s Hospices which is a great charity. I am very grateful for all of the donations to date, including £500 from Guestline & £200 from AROBS – I am really looking forward to completing the challenge”

We will be keeping our social media accounts updated with Andrew’s progress, so come over and connect with us to follow the journey. Good Luck Andrew!

To make a donation you can visit

Monday, 1 September 2014

'Wish you were here!' winners - Peckforton Castle

Peckforton Castle boasts 48 luxury rooms, 2 restaurants, 6 conference and meeting rooms, a relaxing Spa and magical grounds. Based in Cheshire, Peckforton is a gem.

Everything about the castle is spectacular, luxurious and spacious with something to appeal to all interests and ages.

The spa, which can be seen on the website is a tranquil retreat, designed for both men and women. You can explore the castle’s grounds via Land Rover through one of the many activities available as extras at Peckforton, or even take an off-road driving course! Watch a video of the vehicles in action here .

If driving is not your cup of tea, and you don’t fancy bring pampered in the Spa maybe you would like to try the laser clay shooting, archery, air rifle shooting or maybe even mountain biking?

Of course, such an enchanting castle is popular for weddings and Peckforton offer exclusive use of their entire venue if desired. 

Family friendly, corporate ready and spacious for organised events, Peckforton Castle caters for all.

Book your stay today,

Wednesday, 27 August 2014

How to market to the Millennials

More than 7 out of 10 Millennials consult, react and post about products, brands and companies on social media. Bearing this in mind, it is very important to master marketing to ‘Millennials’.

Social Media Landscape

Be Social

Traditionally companies would advertise in the Yellow Pages, the local newspaper and via flyers or leaflets – why? Because that was where their target market were and where customers would look to find a company. Today, the internet and social media is the new directory – quick, easy and in real time.

You need to be present where your customers are present – Facebook, Twitter, Pinterest and YouTube are all tools that need to be used to maximise your marketing efforts. Social media is 24/7 and always open, this new generation, often nicknamed the "now generation" want information and answers "now" and have a desire for instant gratification.

62 percent of Millennials use Facebook when researching products they want to buy.

Engaging Content is King!

If you are only posting about yourself and what your company does, the audience will get bored and disconnect. You must keep your content relevant and engaging. Millennials like to be part of the ongoing conversation and feel like they can communicate with the brand. Make your campaigns interactive, share content that is interesting to the target market you want to attract and try to follow the 80/20 approach; 80% general interaction content and 20% marketing yourself. Social media is a place for your existing customers to reach out to you as well as encourage new customers. 

Imagery Appeals!

Images and video are the way forward, on average you have about 7 seconds to grab someone's interest as they scroll down timelines and pages.  Visual content has shown increases of up to 53% more likes, 104% more comments and 84% more click-through’s on links.

Pair this with the fact that viewers are 85% more likely to purchase a product after watching a product video and you can understand why video and images are everything. Quick, go grab that camera!

More to come on this subject!

Tuesday, 19 August 2014

'Wish you were here!' winners - Watergate Bay

Watergate Bay Hotel is a truly spectacular hotel you have to visit – make sure it is on your list! Located in Newquay the hotel is on the doorstep of a two-mile stretch of beach in North Cornwall. It's home to one of the best surf and kitesurfing breaks in the county and is well known as a walkers paradise.
Our favourite thing about The Watergate Bay hotel is the tranquil, relaxing atmosphere surrounding the property. The sound of the sea, the clean and cosy rooms and the tentative staff will make your stay unforgettable. 

Well known for its annual polo events, there are many things to do and see whilst staying at the Hotel from the Electric Beach Festival to the English Nationals Surfing Championships, the hotel boasts a wide range of activities on the events page.

Eating and drinking at Watergate bay could not be easier. There are 5 unique places to eat within the grounds. Zacry’s is where breakfast is served each morning and in the evening there’s a daily changing menu- international and local influenced dishes with a hint of contemporary American cuisine. Cross the reception and you’re in to the hotel’s bar; from 11:30am till 10pm it serves a menu of rustic dishes perfect for sharing.

Down the lane and almost on the sand is The Beach Hut. One of Cornwall’s best known beach-side hangouts and a great place to eat, The Beach Hut serves burgers, steaks, fish and shellfish.

Up above The Beach Hut is Jamie Oliver’s Fifteen Cornwall; the Italian inspired, social enterprise restaurant that empowers, unemployed, young people in Cornwall with the kitchen skills and experience to flourish in the world of work.

If you just want to be out on the beach then grab something from Venus Café Sea Lane. This award-winning takeaway has a menu full of local & organic food & drink

Watergate Bay is a family friendly, fresh and exciting hotel, whether staying for 1 night or 2 weeks you are sure to enjoy your experience.

Book your stay here

Tuesday, 12 August 2014

Millennials – who are they?

Your future target market!

There has been a lot of talk recently about Millennials, but who are they? And why is it important you understand them?

Millennials (also known as the Millennial Generation or Generation Y) are a group of people born between the 1980’s and early 1990’s. They are the most powerful, largest & most talked about generation to date, even surpassing the Baby Boomers!

Millennials were born within a growing fast paced technological time meaning computers, mobile phones, social media and the internet are part of their everyday life. They communicate online, make decisions via forums, share every part of their life, rely heavily on opinions of their peers & interact daily via the internet.

Traditional behavior and consumption patterns are a thing of the past. When we think about Millennials, most people talk about “when they grow up,” but what they fail to realise is that it has already happened for a lot of them—just not in the way that “growing up” looked like in the past.

No longer are companies spending their marketing budgets on business cards, flyers and adverts in the paper, they are utilising the internet and marketing digitally. Millennials are buying, they’re just buying differently – and, more importantly, they aren't going to change any time soon.

By 2015, 75 percent of the world’s employees will be the Millennial Generation, can you afford to misunderstand them?

Make sure you keep an eye out for our next piece on ‘How to market effectively to the Millennials’

Monday, 4 August 2014

'Wish you were here' Winners!

The Coombe Abbey Hotel, located in Warwickshire, boasts 119 rooms and is a unique and stunning venue for weddings, conferences and special occasions.

Originally built as a Cistercian Abbey in the 12th Century, Coombe Abbey has now been lovingly restored to its former glory by its current owners No Ordinary Hotels. The hotel is set in 500 acres of parkland, overlooking formal gardens and a tranquil lake.

We especially love the afternoon tea that Coombe Abbey offer which includes items such as Scotch Duck Egg, Malt Farm Local Pork Pie, Venison & Red Wine Sausage Roll, Mature Cheddar & Sticky Pickle Sandwich, Real Ale Chutney Piccalilli & Raspberry Jam, Lemon Curd & Cornish Clotted Cream.

The historic grade I listed building and grounds are spectacular, everything about this country house hotel oozes history and grandeur.

The Coombe Abbey Hotel staff are extremely professional, friendly and approachable. Recently they over saw the installation of Guestline software and happily posed below with our trainers - we certainly enjoyed working with the team.

Congratulations on winning our ‘Wish you were here’ competition – very worthy winners!

Book to stay at Coombe Abbey Hotel here

Friday, 25 July 2014

Have your cake and eat it!

The case for balancing OTA-driven demand with your direct channels

There has been much discussion around whether hoteliers need to focus on using indirect sales channels like OTAs to conjure business, or that they need to move away from indirect channels and join the growing industry of social business. Ignoring one channel at the expense of another can be detrimental to the maximising of revenue - hoteliers need to focus on both in order to capture all forms of online demand.

While it is great to have so many OTA players in the market, offering hotels tools to sell their product, it’s down to the hotels themselves to ensure they carefully manage these channels.It’s unwise to open all inventory to just OTAs, relying on that business alone to fill rooms.

More than ever before, businesses are viewing social media as an essential tool in their kit to communicate with consumers. With the growth of Facebook, Twitter, Linkedin and the blogosphere, social media is fast becoming social business, where online interactions are seen as marketing initiatives.

Technology advancements in the development of distribution channels have greatly affected the evolution of a customer life cycle when booking accommodation online. Hoteliers need to consider these rapid changes in consumer behaviour and make a decision, not only on whether to use direct or indirect channels to capture this growing web traffic, but rather on how to integrate both effectively into a hotel’s marketing strategy,
by utilising the management tools at their disposal.

To learn how to balance your OTA-driven demand with direct channels, click here to download the guide.

Online Travel Agent Rankings: How To Get To Pole Position

Online Travel Agent Rankings: How To Get To Pole Position

Seven essential “C’s” you should know, is a comprehensive E-Guide to help hotels increase their profitability. In just a few pages, we will give you seven essential tips on how to really gain a competitive edge in the crowded online market place.

Like many hoteliers, you are probably getting frustrated at the battle to win those all-important online bookings, achieve optimum rates and balance the on-going challenge to achieve 100% occupancy with Zero over booking?

To read more and download, simply click here.

How Facebook can boost your sales!

How Facebook can boost your sales and save you money: 7 Essential Secrets, is the second of the Guestline E-Guides designed to help you increase your revenue and exposure. In just a few pages, we will give you seven essential tips on how to harness Facebook to engage with your fans and convert ‘lookers’ into ‘bookers’.

To download it, simply click here.

Customised domain names for hospitality business's?

With .com & .net domain names becoming increasingly harder to get hold of, a Mexican based company Punto 2012 have brought a plan to the table, so to speak.

Punto 2012 have created hospitality based domain names such as .rest  .bar & .cafe in an effort to improve Search Engine Optimisation and on-line visibility for Restaurants and Pubs alike.

Aaron Grego, CEO of Punto 2012 says, "90% of domains are unavailable, so the idea is to help people find restaurants and bars more easily. Business's can switch over from one domain to another easily therefore keeping their existing SEO efforts"

Punto have made the domains available to buy for everyone, with no selection process in place meaning companies will not have to prove they are in the industry to acquire the domain name they want.   

The big question is though, will it catch on?

Sophie Cartwright - Online Marketing Executive at Guestline

PCI compliance - prime reasons to ensure you do not get caught out

Did you know that in 2012, 54 per cent of all credit card breaches and fraudulent activity worldwide occurred within the accommodation and food and beverage industry?

Regardless of the penalties any hotel could face from a compliance point of view, this statistic is still worrying and potentially very damaging to any business.
It is for this reason that the banks and acquires such as Visa and MasterCard have made hotels and businesses within the hospitality industry agree to store their card data securely within their terms and conditions of the merchant services agreements. These payment card storage rules are through the Payment Card Industry Data Security Standard (PCI-DSS)

Acquiring Banks (E.g. Streamline, First data merchant services etc.) can be fined by the card schemes if their merchants are not compliant. They are now aggressively chasing and auditing businesses on their PCI compliance and the fines and penalties incurred can, if their targets are not reached, be passed on to the merchants. Non-compliance fees are being implemented via increased transaction percentages and monthly flat charges, variable by acquirer.

Guestline, who are providers of software to the hotel and hospitality industry, have outlined several key reasons for hoteliers to follow and ensure they are compliant and warns of the dangers and implications they face if they find themselves in breach of PCI compliance.

Reason 1 – Any business ‘touching’ credit card data MUST be PCI compliant. The standard, which is set by the acquirers and banks means all business must be PCI Level 1 compliant.

Many hotels self-assess as being compliant with the PCI-DSS without considering the delivery of reservations to them from third parties. If you are using an external supplier to process your credit card information, whether through a channel manager or booking engine, and they are not compliant your business WILL NOT be compliant either.

Guestline are the only total solution provider to the hospitality industry of fully integrated PMS, channel managers and online booking services who ARE PCI Level 1 compliant. It is important to check all your suppliers before it is too late! Ask them today.

Reason 2 – Becoming PCI Level 1 compliant will MAKE you MONEY!

Storing payment card details enables you to charge for lost revenue through cancellation charges and take payment for no show fees. This can represent a significant percentage of revenue for some properties.

Guestline’s PCI Manager software has the ability to provide a complete check on all cards to ensure they are not fraudulent and that they are valid for use. The card data is then securely stored with a Payment Service Provider who are assessed as PCI-DSS Level 1 Service Providers, completely removing the need for the hotel to store card data. This dramatically reduces the cost and complexity of maintaining compliance, as well as reducing the risk to the business from breached card data.

Marstons hotel group installed Guestline’s PCI Manager and were able to generate £147,000 of no show revenue (in nine months) as a result of automated payments. Previously they had not been taking payments as it was too costly to take guarantees.

Reason 3 – Becoming PCI compliant will SAVE you MONEY

Using Guestline’s PCI Manager Software will save money by significantly reducing the liability and opportunity for charge-backs due to fraudulent activity.
Fines imposed for not being compliant will vary depending on the bank or acquirer. Barclaycard, for example, have been known to charge £500 per month for noncompliance, whilst other banks may charge an additional percentage fee on each transaction.

In addition, if a hotel is storing card data and is breached, the following cost will need to be met:
Average cost for investigation, remediation and compensation after a breach is £85 per individual card record breached.
Fines from the card schemes and acquiring banks, which can range up to $250,000.
After a breach, the merchant will be required to have an annual assessment from a Qualified Security Assessor. Daily fees for QSA are generally in excess of £1000 per day, + costs.
There is also a massive risk of damage to reputation and commercial value. The damage this would do to your reputation and potential lost revenue could be catastrophic for a business, regardless of size.

Reason 4 – Potential loss of existing and new business

Hotels are beginning to find during corporate rate negotiations that compliance with PCI-DSS is a pre-requisite for winning the business. Large corporates who have been through stringent assessments of compliance do not want to compromise their own compliance by passing card data on to hotels who are not storing it securely. Therefore non-compliance is resulting in many businesses losing out on extremely valuable contracts.

These reasons all make a good case for maintaining PCI-DSS compliance. Guestline has developed a very simple, efficient and completely compliant solution for hotels and hospitality businesses in order to address all these issues, save money and generate revenue.

The Guestline PCI Manager will provide you with all of the tools you need to achieve compliance with PCI-DSS and provides a secure process for cardholder not-present transactions.

The PCI Manager is a combination of technology and business processes aimed at achieving compliance in a structured, easy to follow format.

Benefits of PCI Manager:
Enables you to take deposits from customers over the phone or via your website in a secure manner
Permits you to apply cancellation charges for no show bookings without the need to store cardholder data
Offers advanced purchase rates and securely captures revenue
A service to help the hotel achieve PCI security
The service includes:
Security scans
Site visits from engineers
An information security policy, tailored to hotel operations
Online training tools for staff in card handling processes
Checklists for initial compliance tasks, along with quarterly and annual checklist for maintaining compliance
Self-Assessment completion guidance and advice

For further information on how you can ensure your business is Level 1 PCI Compliant please contact the Guestline team on 01743 282300

Thursday, 13 March 2014

Twitter Marketing Tactics To Grow Your Business

Twitter marketing tactics

Social media marketing has changed the way we conduct business today. Twitter is an online platform that is often used as a 24-hour news outlet. Twitter is often referred to as the thinking man’s social media. Presently, Twitter has approximately 200 million active users. Top tweets attract huge number of followers and so this medium has become one of the most powerful tools of online marketing.


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