Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Monday, 26 September 2016

Why guests choose pubs to stay in

As standards across the pub industry continue to rise, more customers are choosing the pub as the place for an overnight stay. Your guests will come for many different reasons but do you know why they choose you?

Stay in a Pub, the pubs-with-rooms website with more than 1,500 listings, has shared its most popular search terms with Inapub.

Get in contact with Guestline here to find out about upcoming events for the pub industry.
And in no particular order, here's what people are looking for.

1. 'Holiday ideas' / 'Beach holidays'



Nearly half of people (41 per cent) prefer to stay in a pub rather than other options such branded hotels (23 per cent) and B&Bs (11 per cent).

When you look at the result of that Stay in a Pub survey along with VisitBritain's estimate that 36.7 million tourists will head to these shores in 2016, it's not hard to see the opportunity for pubs.
St Austell has plenty of pubs that provide holidaying opportunities in the South-West.

Accommodation manager Candace Jury says that most searches are based on location. "Across the managed and tenanted estate we definitely have more rooms than we used to. Within the managed estate accommodation sales have increased by about 30 per cent compared with five years ago," she says.

2. 'Pet-friendly holidays' / 'dog-friendly pubs'



We are a nation of dog-lovers and many people prefer to take their pets with them rather than burdening friends or paying for kennels.

The rooms at The Queens Arms in Corton Denham, Somerset, have been given five stars by the AA. One caters specifically for dogs (and their owners) and features a wooden floor, wet room, dog towel, and a bed in a cage. The pet-friendly pub also has bowls or water and treats throughout.

3. 'Country escapes'



The Roebuck in the Sussex village of Laughton has four letting rooms that prove popular with those looking for a rural retreat.
Licensee Tony Leonard, who re-opened the pub last year and gave the rooms a British beach holiday vibe, says: "Sussex is a great place for people to come and visit. We also find that Glyndebourne [opera house] brings a lot of people here.

Our Sussex breakfast, which is all locally sourced, is extremely popular too. It is something people don't really cook at home any more and it leaves the final impression of a stay."

4. 'Walking'



Pub-goers are more active than they have ever been and for many your pub will be the perfect place for a stopover after a day of exertion in the local area.
Iain Huddy, general manager at Brakspear's The Running Horses in Mickleham, Surrey, says the rooms are filled with workers in the week and walkers at weekends.

"At weekends, we get a lot of Londoners looking to escape to the country. We're only an hour's drive away and we're right on Box Hill. They can walk, enjoy the views across the Surrey countryside, then come back for a drink at the bar and dinner before taking a few steps to their room."

5. 'Cycling'

The ever-successful GB cycling team has a lot to answer for — an abundance of Lycra on the roads for one thing.
There are also more cyclists looking for stop-offs as they take part in holidays and charity challenges. The Roebuck welcomes cyclists and even sells puncture repair kits over the bar.

6. 'Brewery tours'

 
Beer fans are thirsty for new experiences and you don't have to be in Burton or near one of the bigger breweries.
At last count there were around 1,500 in the UK, so there's bound to be one nearby. Even if guests don't want a tour many who stop over will want to sample local produce. Tony says: "Our nearest breweries are Harvey's and Burning Sky, and we always have beers on from both of those."

7. 'Special offers' / Late deals

People are always on the lookout for a bargain. If the rooms are not selling out discounting the price could bring more people in and increase your take on food and drink. That's the beauty of guests who stay, they generally want to eat and drink with you too.

Stay in a Pub


Stay in a Pub, which launched in 2015, recently teamed up with VisitEngland and online booking agent Eviivo to compile best practice guidelines for pubs that have accommodation. They cover everything from serving breakfast to marketing your rooms, recruiting the right staff and using social media.

Stay in a Pub founder Paul Nunny says: "With more UK residents choosing to explore their home country, as well as an increase in tourists from abroad, 2016 looks set to be a good year for pub accommodation."



Matthew Eley
Matt Eley is the Inapub editor. Follow him on Twitter @mattheweley

Tuesday, 20 September 2016

Take full control of your propertys website

Long gone are the days where hoteliers needed to rely on a 3rd party web agency to manage, maintain and update their own website in order to stay current and on top of their game. With technology and more noticeably, website functionality, evolving at a spectacular rate, it is of no surprise hoteliers can now take full control of one of their most important assets – their hotel website - with an editable CMS (Content Management System)!

No longer do hoteliers need to pay every time they upload a special offer or need to change an event on the website - hoteliers can bring the day to day management in house and reduce costs whilst gaining the ability to update and upload at the click of a finger.

Having an editable CMS enables hoteliers to upload special offers and events as and when they happen – all in an instant. Imagine the scenario…there’s a festival being hosted and tickets have just been released, within 10 minutes you can have a specific landing page available with room booking details directing all guests to your online booking platform. Pair this with a successful e-mail campaign (see our previous blog) and hey presto, you are one of the first property’s with availability being advertised as and when the details are released! Not only will you potentially avoid agency fees for every change, but it will help maximise revenue opportunities at all times.

An easy to use, intuitive and functionality-rich CMS is now on most hoteliers wish list, is it on yours?

**** Guestline’s latest product, Guestline Digital/ WebSuite has been launched with fantastic results. With an experienced and superior design team, integrated with cutting edge booking functionality and teamed with hospitality experts – WebSuite is the perfect solution for your hospitality digital needs. Arrange a demonstration here. ****

Tuesday, 13 September 2016

How can you use the OTA’s to your advantage, drive direct bookings and reduce commissions?

With so many articles about reducing your reliance on Online Travel Agents and driving more direct bookings, hoteliers can be left feeling over whelmed with where to start.

Everyone knows a commission free booking is much more profitable than an OTA booking but, how do you encourage direct bookings and how can you use the OTA’s to your advantage?

In an ever competitive market place, hotels are striving to deliver more direct bookings to boost revenue and the hotel’s website can play a crucial role in achieving this. Ensuring your website is visually appealing, can be easily navigated and is easy to book must be top of your priority list. Many potential guests will find your hotel via an Online Travel Agent and then research your hotel online ultimately ending up on your website. You can read our thoughts on how to create good first impressions on your website on this blog.

Online Travel Agents don’t need to be your enemy, they are a fantastic way to broaden your reach and advertise your hotel with advertising budgets that are completely unattainable for independent hotels and brands alike. Use a guest’s initial booking as an introduction to your hotel - a commission paid for a loyal, repeat customer. Ensure you tempt the guest to book direct next time – offer an incentive or an exclusive offer and make sure you keep in touch.

OTA’s have introduced “dimming” - deliberately minimising a hotel’s appearance or lowering the ranking on its results page. This can include removing images of the hotel, colour listings made monochrome, lowering the ranking or even showing the property as unavailable. This can have catastrophic results for smaller hotels so view OTA’s as another source of generating direct bookings. Let them introduce first time guests and then make it your mission to turn that customer into a direct booker next time.

Ensure you keep your Online Travel Agent listing up to date and in line with your terms and conditions – these companies spend millions on advertising and can assist you in showcasing your hotel to a huge audience.

Have a clear message on your website informing potential guests that the best deal can be booked direct with yourself – this doesn’t have to be of monetary value! Use social media and email campaigns to drive traffic to your hotel website and don’t forget to keep your customer database up to date. A good, clean email marketing list will increase opens, reads and ultimately clicks.

Or talk to Guestline about our online booking manager which can help hoteliers increase commission-free, direct bookings on their website in just 3 simple steps. The module is integrated with Guestline’s distribution and PMS and therefore bookings and rates are automatically updated in real-time. 

There is also the Price Assure room rate comparison tool and a PCI compliant payment platform.


Arrange a demonstration here.  

Friday, 9 September 2016

Delivering successful e-mail campaigns in the hospitality sector


Following on from our previous blog on digital marketing, we thought it would make sense to focus on the next top area of interest – E–marketing.
Successful e-marketing can really boost a hotels occupancy, revenue and reputation and drive a steady flow of direct bookings through to a property. With 79% of people using their smartphones to read email (that’s a higher percentage than people that use a smartphone to make phone calls!), email marketing is as popular as ever.
Having a responsive e-mail campaign platform is no longer an added extra but a necessity. 71.2% of people will delete an email immediately if it does not display correctly – hoteliers must ensure they are catering for the target audience, maximising potential reach and utilising all tools made available to them through various marketing platforms.
Once you have a responsive e-mail campaigner, it’s time to really thing about your strategy. What content you will be sending out, what’s the call to action and what’s the desired affects you would like it to have? Email marketing is a very successful and effective way to build guest loyalty, to encourage repeat bookings and to strengthen your brand reputation - use this medium to distribute special offers, new packages and to stay in contact with your past, present and future guests.
Automation of pre and post stay emails saves time, allowing you to concentrate on other revenue sources across the property. By using email to drive traffic to your website (which after reading our blog on ‘first impressions’ should now look amazing!) you are one step closer to securing the booking.

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our mobile enabled web design services and email campaign platform is the perfect solution for your hospitality digital needs. Arrange a demonstration here. ****

Tuesday, 6 September 2016

Win one of 5 Hotel Chocolat Hampers with Guestline


It has been a busy few months over at Guestline’s head office with the official launch of our new digital marketing solutions and excitingly, our brand new website – www.guestline.com.

The team have worked hard to deliver a dynamic, easy to navigate and engaging website and although we may be biased, we love it! To celebrate this milestone, we would like to give you the chance to win one of 5 Hotel Chocolat hampers – delivered straight to your door in exchange for your feedback on the new site.

Do you like the colours? Is it easy to navigate? Let us know in one of the following ways and you could be receiving a chocolaty treat very soon!

Tweet us with #GuestlineWebsite @Guestline **Insert feedback**

Follow Guestline on Twitter and retweet the pinned tweet, replying with your feedback

Like the Guestline Facebook page and comment on the competition post

Head over to Instagram, follow Guestline and comment on the competition post

Find Guestline on LinkedIn here and comment on the competition post with your feedback

Comment below on this blog

You can enter on as many of the social platforms as you like, the more ways you enter, the better your chances at bagging the hampers.


We also design and develop engaging websites for the hospitality industry that are proven to increase the conversion of visitors into bookers. Check out our digital marketing solutions here


T & C’s
The competition will run from Tuesday 6th September 2016 – Tuesday 13th September 2016.
Winners will be announced within 1 week.
This competition is open to UK entrants only, aged 18 and over.
Guestline’s decision is final and we reserve the right to change or remove competition at any time. No cash alternative.
Good Luck!

Tuesday, 30 August 2016

Drive online and mobile bookings through your website


In an increasingly mobile savvy world, it is of no surprise that today’s traveller has different booking habits and access to a range of comparison tools at the touch of a button.

8 out of 10 guests book online so it’s imperative that your website is equipped with a simple and fast booking engine. And with 5 billion mobile devices in the world today and mobile search for hotels now more common than desktop, how mobile friendly is your website?


We have seen hundreds of articles throughout the year on the increase of online and mobile bookings but, as a hotelier, how do you capture these?


Ensuring your website is mobile friendly and fully optimised is a great big leap in the right direction, catering for your target audience is of upmost importance when attracting them to your site and more importantly enticing them to stay and ultimately book with you. 

Over 60 % of users will leave a website within the first 5 seconds if it isn’t mobile optimised – a scary thought for most!

Encouraging potential guests to browse your website, regardless of the device they are using, is extremely important for capturing the booking. Guests want to see images that display correctly, information that sits correctly on their screen (regardless of its size!) and be able to navigate to the areas of interest to them, quickly and easily.

Integrating an optimised online booking manager will allow guests to seamlessly travel through your site and progress to the booking process smoothly, leaving less room for “drop offs”. Hoteliers also need to reassure guests they are getting a good deal by going direct - a room rate comparison tool like Guestline’s Price Assure module can help reduce cart abandonment by reassuring guests they are getting the most competitive rate on their website compared to alternative travel agents.

Your property’s website can open a whole host of opportunity’s to drive revenue – make sure you are not left behind!

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our mobile enabled web design services and seamless integration with our latest online booking functionality is the perfect solution for your hospitality digital needs. Arrange a demonstration here.  ****

Wednesday, 24 August 2016

Make a great first impression - with your website!

As you well know, first impressions count and it takes just one-tenth of a second for us to judge someone or something and form an opinion!

Many people are under the illusion that a hotel’s first impressions are made at the point of reception, stood outside the hotel on arrival or even on meeting front of house staff at check in …but in reality, guests have more than likely already formed their opinions far before this point.

In a day and age where digital rules, guests are flocking online to check out the hotel’s offerings and to decide whether or not the hotel meets their expectations. When it only takes a few milliseconds for bookers to form an opinion on your website, it is of course of no surprise that a property’s website is of upmost importance in moulding a potential guest’s first impression.

Your website is the digital version of old school brochures, an opportunity to really showcase your facilities and show off your best assets. Photos of the bedrooms (and the views, if picturesque) are highly sort after, with potential guests wanting to see what they are paying for. If your property offers conference and banqueting facilitates and hosts weddings and events, make this known on your website and again, display lots of photos.

First impressions cannot be changed, you want a potential booker’s perception of your hotel to be positive and welcoming in the first instance. A study carried out by British researchers found that 94% of first impressions are design related when it comes to websites, making visual appeal top of the list.

Give your property the best chance of securing the booking and invest in your best piece of marketing – your website!

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our website design services and seamless integration with our latest online booking functionality is the perfect solution for your hospitality digital needs. Arrange a demonstration here.  ****

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