Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Tuesday, 30 August 2016

Drive online and mobile bookings through your website


In an increasingly mobile savvy world, it is of no surprise that today’s traveller has different booking habits and access to a range of comparison tools at the touch of a button.

8 out of 10 guests book online so it’s imperative that your website is equipped with a simple and fast booking engine. And with 5 billion mobile devices in the world today and mobile search for hotels now more common than desktop, how mobile friendly is your website?


We have seen hundreds of articles throughout the year on the increase of online and mobile bookings but, as a hotelier, how do you capture these?


Ensuring your website is mobile friendly and fully optimised is a great big leap in the right direction, catering for your target audience is of upmost importance when attracting them to your site and more importantly enticing them to stay and ultimately book with you. 

Over 60 % of users will leave a website within the first 5 seconds if it isn’t mobile optimised – a scary thought for most!

Encouraging potential guests to browse your website, regardless of the device they are using, is extremely important for capturing the booking. Guests want to see images that display correctly, information that sits correctly on their screen (regardless of its size!) and be able to navigate to the areas of interest to them, quickly and easily.

Integrating an optimised online booking manager will allow guests to seamlessly travel through your site and progress to the booking process smoothly, leaving less room for “drop offs”. Hoteliers also need to reassure guests they are getting a good deal by going direct - a room rate comparison tool like Guestline’s Price Assure module can help reduce cart abandonment by reassuring guests they are getting the most competitive rate on their website compared to alternative travel agents.

Your property’s website can open a whole host of opportunity’s to drive revenue – make sure you are not left behind!

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our mobile enabled web design services and seamless integration with our latest online booking functionality is the perfect solution for your hospitality digital needs. Arrange a demonstration here.  ****

Wednesday, 24 August 2016

Make a great first impression - with your website!

As you well know, first impressions count and it takes just one-tenth of a second for us to judge someone or something and form an opinion!

Many people are under the illusion that a hotel’s first impressions are made at the point of reception, stood outside the hotel on arrival or even on meeting front of house staff at check in …but in reality, guests have more than likely already formed their opinions far before this point.

In a day and age where digital rules, guests are flocking online to check out the hotel’s offerings and to decide whether or not the hotel meets their expectations. When it only takes a few milliseconds for bookers to form an opinion on your website, it is of course of no surprise that a property’s website is of upmost importance in moulding a potential guest’s first impression.

Your website is the digital version of old school brochures, an opportunity to really showcase your facilities and show off your best assets. Photos of the bedrooms (and the views, if picturesque) are highly sort after, with potential guests wanting to see what they are paying for. If your property offers conference and banqueting facilitates and hosts weddings and events, make this known on your website and again, display lots of photos.

First impressions cannot be changed, you want a potential booker’s perception of your hotel to be positive and welcoming in the first instance. A study carried out by British researchers found that 94% of first impressions are design related when it comes to websites, making visual appeal top of the list.

Give your property the best chance of securing the booking and invest in your best piece of marketing – your website!

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our website design services and seamless integration with our latest online booking functionality is the perfect solution for your hospitality digital needs. Arrange a demonstration here.  ****

Tuesday, 9 August 2016

Pause for paws? Barking mad? Tails a wagging? ...How can you tap into the pet friendly accommodation offering


In recent years taking your pets, most commonly your dogs, on holiday with you is becoming the norm – and hotels can tap into a niche market to drive loyalty, guest satisfaction and revenue by offering pet friendly accommodation.


Research carried out by a pet insurance provider discovered that over half of British dog owners are prepared to pay extra for pet friendly accommodation and a fifth of dog owners claimed they would be willing to pay up to £25.00 more per night. Over the course of a year, accommodating pets could provide hoteliers with a boost in revenue reaching thousands of pounds.
Almost a quarter of UK households own a dog which makes pet friendly offerings a very lucrative market. Advertise the fact you are pet friendly and include added revenue opportunities such as a pet menu, pet treats or even organise a pet related grooming package including overnight accommodation, a pet behaviour therapist session or planned walks in the surrounding areas!

A survey carried out by TripAdvisor found that 50% of people’s biggest pet peeves when travelling with pets is finding activities to do and 15% struggle to find pet friendly accommodation at all.
Simple things can be put into place to cater for this market - branded food and water bowls made readily available, dog beds and towels for comfort, a selection of toys and a brochure with a guide of what dogs and their owners have access to around the property for example.

In an ever competitive market place, offering pet friendly accommodation could be your unique selling point against your competitors and could earn your hotel a large sum of incremental revenue – now that’s paws for thought!
For more revenue generating ideas, speak to Guestline's experienced consultants here

Friday, 29 July 2016

Time for a change of career in the hospitality industry?

Guestline is a market leader in the supply of cloud based property management solutions for the hospitality industry. Due to continued growth of our product range and expanding client base, we are continually looking to recruit confident, self-motivated individuals for a diverse range of roles within the company.

If you are interested in being part of an international, fast-growing, dynamic and rewarding company, then you should think about a career with Guestline.

Ongoing training and staff development are key elements of our business. Our customers and their requirements are constantly evolving and in turn so are we. We encourage a continual learning programme for our staff and a diverse range of skills across the business and as such there are always opportunities to progress within the company.

The following roles are now available;

Head of Projects and Installations

General Manager - Distribution and Digital Marketing Division

Hotel Software Trainer

Product Specialist

First Line Support Analyst

Software Developer

Client Tele-Sales Executive

Second Line Support Analyst 

Friday, 22 July 2016

Where can I finance software for the hospitality industry?

Guestline and Bluestar Leasing have been working in partnership for over 4 years. During this period many hoteliers have opted for Bluestar’s finance when purchasing their Guestline system. Below we have a guest blog from Bluestar themselves on where hoteliers can turn when they need financing options.

Where can I finance software is a question I am sure you must ask yourself when you realise your bank are not remotely interested in financing an asset that has no tangible value.

Banks have a notoriously low risk threshold, although they try and tell people that they are open for business and are lending, we all know different. Unless you have a proven track record, with an excellent balance sheet and are prepared to put your house on the line as security they are not interested. Tell them it’s for software and well, before they have even checked out your credit status the computer will definitely say NO.

At Bluestar Leasing we do not work with traditional high street banks instead we have aligned ourselves with finance houses and private banks who understand information technology finance. Our funders are more than comfortable with a 100% software installation such as Rezlynx and, we can even include Guestline’s delivered services such as training and installation.

Not only can we offer you a competitive finance quotation we can also guide you through the complexities of a software installation. The payment terms we offer can be spread over two to five years to suit your budget.

If you are a business and you are looking to invest in a new software solution you should give us a call here at Bluestar Leasing on 01420 481 500.

If you would prefer us to call you please click here and complete the short form.

If you have already chosen your supplier and would just like a quotation emailing to you please click here and complete the form.

Thank you for reading our blog on Where Can I Finance Software.

Monday, 18 July 2016

A day in the life of an Installations Engineer at Guestline, Paul Clegg


I am employed as a Field based engineer and my role includes installing Guestline’s PMS & EPOS Systems, Call Logging, Door Locking, Chip and Pin systems and carrying out Site Surveys. When not on the road, I work in Support, alongside the Additional Work Department.

I thoroughly enjoy dealing with third party companies, working closely with, advising, troubleshooting and resolving any issues. As you can see, it’s a varied role and I’m constantly learning, but it’s really enjoyable.

My day can start anytime from 05.00, depending on location (I always try to be on site by 10.00, no matter where), and finish whenever the job is complete. This sometimes requires an overnight stay in the hotel I’m working at.

My work is usually given to me via Projects (along with any discussions and telephone calls that have been made and the agreed timescales) and then I’m off to site. 

I have 2 trusty steeds, my work one, a VW Passat; we cover approximately 45,000 miles a year, and my hobby one, a Triumph Speedmaster, only doing approximately 5,000 miles a year. 

I am ex-forces, Army, (REME) and I attend a lot of Motorcycle Charity events. I am a Member of TOMCC (Triumph Owners Motorcycle Club) and Triumph Euro. This year I will be attending 7 events both home and abroad. 

I enjoy watching football, I am an All Red Member (Liverpool Football Club) and I attend games whenever possible. I also enjoy going to concerts. 

In the past year I have seen AC DC, Slash, Queen, Fleetwood Mac and The Foo Fighters – there are still so many more to see!


Thursday, 30 June 2016

In the Hot Seat with Joanne Cook from Best Western Hotels


Here at Guestline, we love getting to know our clients and finding out more about the fantastic properties that use Guestline software. This month we have interviewed Joanne Cook from Best Western Hotels.
Name – Joanne Cook Head of Business Change

Hotel – Best Western Central Office, York

Describe your job in a nutshell – I work as the Head of Business Change for Best Western Hotels GB. My team and I work together to both support and implement a great deal of business change via a series of very different projects. The Best Western Business Change team has a fantastic set of diverse skills from business data analysis, business systems and process knowledge to industry recognised project management best practice and change management principles. The Best Western Member Helpdesk also form a crucial part of the team in ensuring that the communication and support for the numerous changes we implement is always available for our members.

What’s your favourite thing to do in [your local area]? – I love long walks in the East Riding of Yorkshire Wolds or at the coast with my family and very energetic German Shepherd.

What are the first 3 things you do when you come to work? – Make myself a coffee, scan through my email and review my daily “to do” list.

If you weren’t working in the hospitality industry, what would be your dream profession?  - I am quite an outdoorsy person so I’d love to do something that sees me being outside and active, preferably with horses as I adore them although I have recently discovered an interest for archaeology.

What’s been your career highlight so far? - I think my most recent project here at Best Western has been one of my most challenging, but thankfully, most successful highlights. Working with 265 individual hotels to support them in embracing both new PMS and Best Western Two-Way Interface technology has taken both patience and persistence to ensure success.   

What’s the most embarrassing thing you have done at work? – Thankfully I work at home so any embarrassing moments I may have had have been strictly between me and the dog!

What’s your guilty pleasure? – Beauty treatments; there’s nothing I love more that booking myself into a spa for some serious R&R

What would you do if you won the lottery this weekend? - Pack up and travel the world with my family and friends, once I’d finished, buy a huge property with lots of horses and dogs – I might even get down to digging up some fields looking for treasure.



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