Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Wednesday, 28 June 2017

Guestline’s latest newsletter has been released

You may have noticed that we have not issued a newsletter in a little while, and that is because we have been busy working behind the scenes to give it a new look and feel alongside lots of new content too!

In this issue, hear from our new CEO Andrew MacGregor on page 2, take a look at the events and shows we have coming up on page 10 and be sure to catch up on all of our partnership developments on page 11.

Also in this issue you will find tips and tricks on how to gain more direct bookings and information on how to look after the heart of your hotel, the PMS.

Read the newsletter here.

For more information on any products featured in the newsletter, please feel free to contact a member of the team here.

Tuesday, 27 June 2017

Important notice - Is your EPoS running on Windows XP?


Replace your hardware and be fully PCI compliant


As you will be aware Microsoft Windows XP has come to the end of its life and Microsoft is no longer supporting this product. Regardless of which patches and updates you apply to your hardware, EPoS terminals running under this operating system are no longer PCI compliant.

Contact your account manager today to ensure you are PCI compliant or to talk though your options on 01743 282300. Alternately leave your details here and a member of the team will be in contact shortly.  

Why risk your hotels security when you could update to the latest hardware and upgrade to Guestline's latest hospitality specific EPoS system.

Guestline EPoS is a multi-functional point of sale solution with the added benefit of mobility for bars and restaurants. Designed to streamline operations across your property, EPoS allows staff to quickly and easily process sales.

Our next generation EPoS is:

Fully PCI compliant for improved security and peace of mind.

Faster and more intuitive for improved efficiency, service and increased revenue.

Scalable to accommodate mobile devices such as tablets and smartphones.

Fully integrated with your the Guestline PMS


Why choose to upgrade your EPoS?

New features you can benefit from include - bespoke terminal configuration, unlimited tabs, streamlined price banding, improved housekeeping, easy to use text search, secure back office, increased speed and much more! Extensive advanced reporting now available, which provides a full operational overview including stock consumption, sales, discounts and splits.

Contact Guestline today here

Monday, 26 June 2017

Guestline tap into the Student Accommodation sector to generate additional revenue for owners and operators

Guestline’s move means that accommodation owners and operators can source additional streams of revenue from existing room stock and facilities. The company’s property management, distribution and digital marketing software deliver next generation, cloud hosted software as an effective accommodation solution, which can be readily integrated into standard operating procedures.
Guestline recently showcased their property management system, Rezlynx at ASRA, a conference specifically catering for professionals within the student accommodation sector. Seeing a gap in the market, Guestline, with over 25 years’ experience in property management solutions, are well placed to deliver Rezlynx as a preferred choice for the Student Accommodation sector. 
Guestline can provide owners and operators with access to extra revenue streams from the implementation of the Rezlynx PMS, enabling them to optimise room usage and room rate levels during non-term periods. Connection to leading online travel agents is also available from Guestline, which will provide distribution of rooms to a wider accommodation marketplace. 
Guestline customers benefit from system security and accommodation processing peace of mind with Level 1 PCI compliance for hosting and payment processing. This means customers benefit from an all in one, end to end solution from one supplier, widely experienced in delivering cloud hosted hospitality software.
With the use of Guestline’s integrated and open solutions, student accommodation operators therefore don’t have to ‘make do’ with workaround / sub optimal implementations for their booking systems and processes. The solutions offered are fully integrated and automated and allow for simple integration with other operational / payment systems that operators may have currently in use. In addition, they are also accessible from any place, on any device, at any time.
The Guestline suite of solutions can also help student accommodation providers expand their conference and banqueting business to provide a fully functional commercial solution for your entire accommodation provision and associated services.
“With Guestline’s Rezlynx PMS, Student Accommodation providers can reap in the benefits of distributing room inventory across Online Travel Agents traditionally used by hotels. Connecting to leading players such as Booking.com and Expedia can supply operators with a stream of reservations to fill room stock that would ordinarily stand empty during non-term time.  Guestline’s solutions are giving Student Accommodation providers a quick, easy and scalable suite of accommodation software solutions to generate additional revenue”
Alex Wigmore, Regional Strategic Sales consultant at Guestline
To arrange a demonstration of Guestline’s Student Accommodation solutions click here.

Wednesday, 17 May 2017

B2 Hotel group select Guestline for 30+ hotels in Thailand

Guestline, market leaders in innovative cloud hosted property management solutions and services for the hospitality sector, are pleased to announce B2 Hotels in Thailand as the latest group to opt for the company’s next generation software.
With 33 properties across Thailand and 20 more in the pipeline, including B2 Riverside Premier Hotel in Chiang Mai, B2 Monethong in Laos, B2 Pai Premier Resort in MaeHongSon, B2 Phuket Boutique & Budget hotel in Phuket, B2 Bangna Premier Hotel in Bangkok and B2 South Pattaya Premier Hotel, B2 Jomtien Boutique and Budget both are in Pattaya, B2 Hotels are an impressive addition to the hotels already utilising Guestline solutions in Thailand.


Mr Niran Chawla, CEO at B2 Hotels, recently visited Guestline’s UK based head office to participate in the signing ceremony with Guestline CEO, Andrew McGregor, Head of Commercial Development James Cannon and Sales and Marketing Director, Rupert Gutteridge.

B2 Hotels have chosen Guestline’s award winning property management system Rezlynx, Guestline distribution and a number of industry integrations to power the day-to-day management of each property.

Explaining the decision to implement Guestline solutions across the portfolio, Mr Niran Chawla commented,
Guestline are the right fit for our business needs as we expand our portfolio of properties throughout Asia Pacific. Cloud hosted solutions will enable us to manage our accommodation offering from one system, in real time, from any place and on any device.

Management will be able to access reports on each property easily and the integrations offered by Guestline will allow us to operate more efficiently. We recognised Guestline as an industry leader in technology for the hospitality marketplace and are therefore very happy to be working alongside the team.

Andrew McGregor – CEO at Guestline said,
“B2 Boutique and Budget Hotels has become a well-known and successful boutique and budget hotel chain in Thailand and neighbouring countries, and is continuously expanding and welcoming new properties into the group. We are extremely pleased to have been selected to support B2 Hotels with their technology needs and look forward to increasing our presence across Thailand.”

To arrange a demonstration of Guestline solutions in the Asia Pacific region, please contact the team here.

Thursday, 11 May 2017

Guestline release upgraded Rezlynx PMS to deliver more advanced and powerful property management solutions

Guestline, experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry, have released the latest upgrade to Rezlynx – the popular cloud hosted property management system. The new release of Rezlynx is packed with new and enhanced functionality to cater for the ever-changing needs of today’s hotelier.



Guestline have a UK-based development team, comprising experts from across the hospitality industry that is continuously enhancing the comprehensive range of hospitality solutions and planning an ongoing programme of new product development. These upgrades are processed quickly and remotely to ensure smooth adoption by hospitality customers.

The latest release of Guestline’s Property Management System (PMS), Rezlynx 1.476, brings an extensive range of enhancements to deliver greater operational efficiencies. Included are advanced workflows and profiles development, the introduction of a profile feedback feature, extended flexibility in cancellation options, additional invoicing options, further enhancements to rate plan management, improved room booking allocations and the introduction of more integrations to simplify usage of software supporting properties.
“We are continually developing our solutions to ensure our customers have access to cutting-edge technology. Rezlynx’s new release brings a new level of integrations and functionality, designed to arm hoteliers with superior revenue driving tools. We pride ourselves on delivering upgrades free of charge to our client base and that our system is developed from the user’s requests and recommendations.”
Rupert Gutteridge, Sales and Marketing Director at Guestline


These enhancements will save the users valuable time, allow for better customer insight and ensure better customer understanding. The extended management intelligence and the enhanced rate plan management tools enable the optimisation of the use of rate types and increased revenue management opportunities.

Additional integrations have been developed to make the use of the integrated software much easier in conjunction with Rezlynx, and to allow flexibility in choice for Guestline users.

For more information on Guestline’s award winning property management system, Rezlynx, or to register for the upgrade to be activated please click here.

Tuesday, 9 May 2017

Become a Guestline integration partner


Fully integrated and cloud-hosted, Guestline solutions are easy to install and quick to deploy with low cost of ownership. Designed to eliminate the challenges of disparate hotel systems and associated supplier connectivity fatigue, the solutions also address the ever-present need to grow occupancy, optimise room rates and reduce costs. Our range of end-to-end hospitality technology solutions come with a wide variety of existing interfaces.


While Guestline are always keen to integrate with partners and passionately believe that technology works best when it is “joined up”, like every company we need to ensure that our R&D effort is focused in the rights areas and, as such, we will look to prioritise integrations specifically requested by clients. With this in mind please provide the information below and we shall assess and respond to your request.

If you currently provide services to the hospitality industry, leave your details here and a representative will be in touch to discuss how you can become a Guestline Integration Partner

Further information on the Guestline product suite can be found here

Wednesday, 26 April 2017

How the hospitality industry is embracing social media… and the results are generating revenue

With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two or more social media channels and the hospitality industry should be no different.

A fairly unknown and potentially daunting concept to many, here we look at just some of the ways media savvy hoteliers have embraced the channel and the interesting results they have seen. From Facebook, Twitter and Instagram to blogging, let’s dive in and take a closer look at the ways you can adopt some successful strategies for your own property.

Facebook – With 1.86 billion active users, Facebook can provide you with a platform to reach an audience much larger than traditional hotel marketing. Five new profiles are created on Facebook every second, which means your future guests are very likely to be there! Visually appealing and with no restrictions on the length of text you can use in a post, Facebook is becoming an increasingly popular channel for hoteliers to drive brand awareness, direct bookings and a great way to collect much sought-after reviews.

Facebook can be used to share information on your hotels facilities, things to do in the local area and a great place to generate reviews as well as connecting with past guests. To get started, connect with the local businesses around you that could advise their customers on your accommodation offering; is there a local castle, attraction or tourist hotspot near you? Follow their pages and promote their services to your followers; people will repay the favour and especially so if you work on that online relationship! Encourage guests to share their snaps online, offer an incentive to do so and make it clear that the guest will always receive the best deal by booking directly with you. Publish your events on the Facebook page and look into purchasing a Facebook booking app to capture those lookers into bookers!

Insider tip – Incentives really do capture people’s attention, so run a campaign to offer a night's free stay, a bar tab or prize for one lucky ‘liker’ of your page. This will generate likes for your page that will then provide you with an audience to receive your updates in their newsfeed – Win / Win for all involved. Keep an eye on the Guestline blog for an article on running successful Facebook campaigns for hotels.

Twitter – There are 284 million active users on Twitter, and this is where the hashtag # was born. On average, 6000 tweets are sent out every second, making an impressive 500 million tweets per day! Twitter has a 140 character limit on posts which means tweets are short and to the point. Hashtags are a great way to target in on prospect guests and lead generation for your hotel, whilst also building brand awareness, guest interaction and loyalty.

To maximize your marketing efforts with Twitter, ensure your page is up to date and pay special attention to your bio. Make sure you describe your hotel as clearly as possible and it is vital to include your location! (It is surprising how many active hotels on Twitter forget this simple, yet extremely effective step) If a potential guest searches on Twitter for “Hotel in London” and your location is not disclosed, you will immediately miss out on appearing in the results. Twitter is unique in its offering, with a character limit of 140, you need to keep your message sharp – wherever possible try and include a link to your website for the relevant information. Use this channel to strengthen your brand awareness and connect with your guests by using trending hashtags and, as with Facebook, connect with local businesses that can refer business your way. Again, don’t forget to broadcast the fact that booking direct with you means the guest will get the best deal! Maybe you could introduce a special offer, whereby if a guest books direct and tweets the hotel a picture of their stay, they receive a free glass of bubbly! Make sure you capture these people by creating private lists in Twitter- a place where you can manage your followers and directly market to a particular group of users.

Insider tip If there is an event, concert or other publically recognized festival upcoming in your area search the hashtag with hotel – This will show you a reel of tweets where, more than likely, people are looking for accommodation.

Instagram – Instagram has gone from being a relatively smaller, IOS only photo sharing social site to a massive channel with Android and web presence. 600 million monthly users are active on Instagram and this number is predicted to grow rapidly.

Pictures are worth a thousand words, and Instagram is a sure way to get your property in the picture (quite literally!). Consider your Instagram page as an additional hotel gallery, a place that potential guests will come to in order to see real life, accurate and different images that are not the work of a Photoshop happy marketer. Go behind the scenes at your property and share images the guests want to see – check out what your competitors are doing and ensure you stay current. Don’t forget the ‘ole faithful’ hashtag and be sure to make regular searches for pictures past and present that guests have posted of your hotel, re gram (share) these and interact with these guests. Word of mouth is the best tool for recommendations - with social media recommendations closely on its tail. Capture your properties personality in its best light and share that with your followers. Of course, even the best content is worthless without an audience so be sure to work on growing that following.

Insider tip Although you may not see immediate return on investment or interaction, persevere with Instagram, a constant stream of visually appealing imagery will do wonders for tempting those bookers your way.

Blogging – On average 2.73 million posts are made on blogs every day and this number is increasing at speed. Blogs are proving to be a fantastic way for millennials and reviewers to share first hand experiences, for properties to showcase their offerings and for readers to get a much more detailed understanding of your establishment than a short “typical” social media posting.

Content marketing is becoming one of the most powerful trends in the marketing world and blogs are the perfect platform to deliver fresh and engaging content to your potential guests. Blog posts make for fantastic content to be shared across other social media platforms as above and therefore should be tailored into your overall marketing strategy. Use this channel to tell your story, share information on things to do when guests stay with you, on the staff behind the scenes and remember to update regularly! Regular content will encourage readers back to your blog and ensure your visibility online is rising – Google indexes all of the material it can find online so see your blog as another channel to strengthen your online presence.

Insider tip There is a huge trend at the moment on well-established bloggers offering honest and detailed reviews for properties in exchange for a free stay. This is a fantastic way to generate user created content that can be recycled across other platforms!

It is clear that social media marketing should be a part of all hotels, pubs, apartments and hostels overall marketing strategy and that revenue can be increased through this medium. Guests will be 'snooping' on your property on social media whether you are active or not, so it’s best to be in control of the content they are seeing.

Marina Haigh – Sales and Marketing coordinator from Interstate Europe Hotels explains, “Our ROI has definitely increased from using social media; to be honest I can't imagine a time when hotels didn't! It is so necessary to keep connected and build awareness of brand, but consistency I would have to say is key. Whether you hire a social media company like us or have someone constantly reacting to feedback and guests on social media - it has to happen. ROI doesn't happen straight away, it's about building the trust between our brand and clients, them knowing that we're proactive and responsive through social media channels and keeping them updated means that they'll book with us again.”

If you are not already utilizing the power of social media, ask yourself why? – What do you have to lose?

For more hospitality focused news, articles and updates connect with Guestline on LinkedIn, Facebook, Twitter and Instagram.

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