Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Thursday, 23 November 2017

The hospitality industry must take a strategic approach to tackling cyber security.



Rupert Gutteridge talks about tackling cyber security

As the range of technology platforms and tools continues to expand and evolve, so too does the risk of a cyber-attack and the strain on a company’s operations that comes with it.

Such a risk is becoming an increasing challenge for both the hospitality industry and the wider leisure industry as firms become ever more reliant on technology to facilitate payments, for example, in addition to the general move towards cloud computing.

Official figures value the cost of cybercrime to the UK economy at £10.9 billion in 2015-16 (according to data from Get Safe Online and Action Fraud, published in October 2016). Despite this, it is estimated that only 10 per cent of chief executives have taken proactive steps to protect their company’s technology - the foundation of their operations.

In an effort to motivate companies to take cyber security and data management more seriously, the new EU GDPR regulations governing the protection and handling of data are due to come into effect in May next year, bringing with them severe penalties for companies that breach them. As a result, it is more important than ever for senior management to take steps to protect their companies and the personal data they hold.

So how should hospitality companies navigate their way through this brave new world and ensure their data, assets and operations are best protected?  One area that does demand a priority focus, in an industry that is characterised by a high volume of transactions, is payment security.

In the current hospitality market, there are a huge number of service providers providing online payment tools. This, in turn, demands a high level of security across the payment processes to ensure payments are made safely and securely to deliver peace of mind to both the guest and the operator. To achieve this, operators must ensure that the payment services they offer are Level 1 payment card industry (PCI) compliant. Having such secure payment gateway services in place can enable hoteliers to process their customers’ card transactions in a totally PCI compliant way. They can also benefit from a safe and secure method of storing and processing credit card details which can form part of their overall PCI compliant policy.


Both government and the industry continue to take proactive steps to tackle the threat of cyber security. Without an effective strategy and tools in place, many hoteliers run the risk of compromising the safety and security of their guests and their operations, therefore leaving themselves vulnerable to a cyber-crime attack. Remaining vigilant and ensuring your operating systems are regularly updated is key.

Hoteliers cannot afford to be complacent. Guest data is a valuable resource for the protection of your business and the consequences of not safeguarding it can be severe.  Being prepared is an ingrained service ethos of the hospitality industry, and it has never been more important to transfer these skills across to fully secure your systems and technical support.

Thursday, 2 November 2017

Prepare for 2018 by getting your property management system in shape for the year ahead!

Extremely popular last year, our System MOT’s have been designed for hotels to streamline their current property management and distribution systems and be acquainted with the latest functionality to maximise efficiency for the year ahead.

Aimed at General Managers, Revenue Managers, Front of House staff and new starters, they will learn how to effectively: -

Streamline your current system to improve efficiency

Maximise revenue through the channels and online bookings

Tidy databases and remove unwanted codes

Cleanse your system and get it back on track for the new year.


Sarah Jones, Guestline Operations Director said, “This is an ideal time for properties to cleanse their systems and get them back on track for a successful 2018.

Our trainers can help staff brush up their skills and increase their knowledge on the systems by teaching them best practice on a multitude of functions like sales and marketing templates, financial and revenue reports, rate optimisation and reservations for example. Hotels will be able to streamline their systems to maximise revenue and efficiency for the site.

We can also offer bespoke training according to the hotel’s specific requirements if they prefer something more tailor-made.”

A Guestline trainer will assist you to evaluate your current procedures and recommend efficiencies to improve operations and make best use of the system. They will instigate effective workflows for the Front of House team and review current PCI and banking procedures.

Lori Barnes, Reception Manager at the Loch Lomond Arms Hotel received onsite training from Guestline along with her General Manager and Deputy GM, she commented: “The onsite training we received was really beneficial for us as we learnt more about the system and how to improve procedures.

We made changes to the reservation system that have made a big difference and set up promotional codes to facilitate multi-room bookings which has saved the events team time and resources.

Another big advantage to us was learning how to build rate packages - by going through the procedures with the trainer one-to-one, we now manage the rates more effectively and have made changes to the website in how we promote our packages online.

The small tweaks we have made as a result have already had a positive impact on operations and we will continue to instigate changes as per the trainer’s recommendations. “

Want to find out more? Contact our Client Sales Team today to book your MOT!

Alternatively, call us on +44 (0) 1743 282300 to discuss your own bespoke training requirements.

Wednesday, 1 November 2017

Guestline hospitality software announces expansion in Asia

Global hospitality software business Guestline has increased its global footprint even further with the appointment of a new country manager in Thailand, in addition to expanding its team in the Asia region. 

New country manager Matthew Emptage leads the growth of the team in Thailand. His role also oversees Australia and Singapore for Guestline. The appointment follows the recent opening of Guestline's first ever office in Ireland and Guestline expects to add further to its international expansion over the next six months with new appointments and new offices. 

The Thailand team works from a new office location in Bangkok and guides and supports hospitality clients throughout the South East Asia region. The new appointments see Guestline have both training and sales roles based in Thailand for the first time, developed to offer increased customer service and administrative support. 

Guestline has had an office in Thailand since 2014 and continues to add to its Asian client base. The new team is in place to support this growth. Most recently the company has been appointed by the boutique and budget chain B2 Hotels to undertake a rapid installation of its award winning property management system, Rezlynx, Guestline distribution and integrations across 33 of its properties. The installation programme commences with immediate effect and will see Guestline’s experienced team work alongside the B2 Hotels team to undertake an extensive training and support programme.

Rupert Gutteridge, sales and marketing director, Guestline comments:

"Guestline's investment in new teams and new opportunities to support our clients has been extensive. We continue to grow in both existing and new markets for our business. Enhancing our team in South East Asia is an exciting milestone. This is an important step in Guestline’s international growth programme so watch this space for further new developments in other regions of the world renowned for their hospitality excellence."

In addition to investment in expanded teams and new office locations around the world, 2017 has also seen Guestline further boost their product and service portfolio. This includes the creation of a new Guestline Labs centre of excellence development team, new technology tools such as the dynamic Online Ticket Sales (OTS) platform, and the appointment of several key roles such as new chief technology officer (CTO) in Andrew Metcalfe. 


For more information about Guestline please visit Guestline.com

Thursday, 19 October 2017

Hoteliers optimistic about outlook for 2018 with stronger focus on technology and direct guests

2017 has exceeded performance expectations and 2018 is currently on track to be even better for independent hoteliers according to new research from Guestline. The optimistic view also sees many planning to increase investments in technology and refurbishment throughout their properties to deliver growth in the year ahead. 
This is according to research published today by leading global hospitality software provider, Guestline, ahead of this week’s Independent Hotel Show taking place at London’s Olympia. Nearly two thirds (60 per cent) of those surveyed confirmed that they think 2018 will be a better year than 2017. 
Almost a quarter of those researched (24 per cent) advised that the year to-date has exceeded expectations, whilst nearly half (45 per cent) felt that 2017 has performed in line with their expectations. Likewise looking ahead to the remainder of the year there is a strong excitement and commitment to developing key areas of hotel operations. This includes refurbishment for over a quarter (27 per cent) and technology both for bookings and property management software (PMS) (20 per cent) and guest technology (13 per cent). 
Growing direct guests is a key part of hotelier’s plans for 2018 with nearly half of those researched (47 per cent) identifying it as one of their key challenges for the next 12 months. This is followed by planning for challenges around Brexit and technology (13 per cent each). A focus on staff and attracting talent will also be key for one in ten owners and operators.
Investment looks set to be a key trend as in light of this optimistic view many areas can expect to see a commitment to spend and improve. Bedrooms have been identified as a key area for investment by nearly half of respondents (47 per cent), followed by design and d├ęcor (20 per cent) and technology (17 per cent). Over a third (37 per cent) also stated they expected to invest more in technology in 2018 compared to this year, with over three quarters (77 per cent) confirming that having a PMS that is easy to integrate to other software services was essential.  

“It is exciting for the hospitality sector to see that hoteliers are optimistic about the next 12 months and that the market mood is buoyant. Certainly it has been an interesting year but 
the fact that hotel owners and operators are making a firm commitment to investment across all areas of operation, including technology and staff as well as property refurbishments indicates that not only is the sector confident there is also strong potential for growth.
The sector continues to evolve apace and we look forward to supporting our existing and potential new clients in navigating their way through this changing landscape so they are equipped with the technology and insight they need to realise this growth.” 
Emma Johnstone, VP business development
Guestline this year celebrates its 25th year of offering accommodation providers revenue generating solutions, and its technology suite is now relied on by companies in 20 countries across five continents. The company will be showcasing the potential of its market-leading software to the hospitality industry at the Independent Hotel Show (Olympia London, 17-18 October, stand number 63).  

Research conducted amongst Guestline’s independent hotel client database.  

Tuesday, 10 October 2017

Leave Guestline a review and we could be sending you a Hotel Chocolat hamper to say thanks!

Hotels, serviced apartments and pubs strive for positive reviews and this is the same for suppliers too. When researching the market and looking at changing your software provider, customer reviews can have a real impact and give accurate insight into the daily use of the proposed software. We always want to share how great our offering is but, when it comes to reviews, no one does is better than you, our customers!
Over the next 14 days we will be giving 4 Hotel Chocolat hampers away to randomly selected people who have left a review on any (or all!) of the below platforms.
Do you have a favourite piece of functionality? Has a particular member of staff gone above and beyond to help you? Has Guestline helped your property drive revenue? We want to hear from you!
To leave a review on Google click here
For Facebook go to Guestlines company page and rate Guestline out of 5 using the stars please leave a comment too!
For Capterra (a list of business software solutions), your review can be left here
And to leave a review on Hotel Tech Report (a comparison tool for hotel software) click here

Please leave your review on as many of the platforms as possible; we look forward to reading them!
Good Luck!

T & Cs
The competition will run from Thursday 5th October 2017 to Thursday 19th October 2017.Winners will be announced within 1 week.This competition is open to UK entrants only, aged 18 and over owning, employed at or consulting for an accommodation provider using Guestline’s software.Guestline’s decision is final and we reserve the right to change or remove competition at any time. No cash alternative.

Guestline CTO talks about future proofing your hotel business

Most of the technology industry has moved towards the idea of seamless integration and data flows, enabling richer functionality and greater potential to enhance that functionality too. It is hard to ever fully know how the hospitality industry will evolve in a similar vein.
In some ways the sector has been slower – up until now – to adopt the integrated mindset as comprehensively as other industries. For instance, many hotels still host much of their system within their premises, largely due to the need for a physical presence. Encouragingly, more office-related systems are now hosted in the cloud, enabling workers to access systems remotely and therefore also allow the integration of other remotely-hosted systems.
If we also look to other industries and their systems, we can learn from their evolution. Companies like Microsoft and Apple – which previously operated a more closed source or isolated business model – have now recognised the need to partner with other leading technology companies, often even their direct competition. Social media, for instance, has forced both Microsoft and Google to require integration with Facebook and Twitter where previously they would have tried to build their own networks. Some of this is undoubtedly trial and error; indeed they tried with their own platforms but discovered that users wanted to stick to their existing networks. Now the integrations on Windows, Android and iOS with Facebook and Twitter accounts are taken for granted.
So, how does this translate to a hotelier’s property operating systems? Cloud-based software has transformed the way that hoteliers manage their properties and their distribution channels. At the heart of all this is the property management system (PMS). This part of the change has largely happened, although hotels with on–premise solutions are yet to be able to take full advantage of the next phase afforded to them.
Just like Microsoft and Google found when looking to social networks, hoteliers are finding that the next phase in the hospitality technology revolution is driven by the guest experience. The user experience for a guest will need to change in order for a hotel to stay competitive. For example, guests increasingly expect to be able to check-in on their phone, request services ahead of arrival or during the stay, to be remembered for having stayed previously and even to collaborate with other guests throughout this process.
The PMS is often regarded as the ‘beating heart’ of a hotel’s operations to manage not just the bookings, but also the whole guest experience. Plus, it has an integral role in updating staff on volume of sales, vacancies, management of room rates and much more. Taking it one step further, the PMS also now has to connect with multiple hospitality operational systems, such as electronic locking systems and energy systems, for example, to manage key cards and room temperature.
Now we need to add these guest experience elements, potentially under a banner of customer relationship management (CRM) or “socialising” the experience. Having a system that can easily and seamlessly interact with the leading players in delivering these services is going to be crucial. The factors for a PMS to achieve this include having an open ecosystem, which is most typically cloud based and therefore always connected. This also means having open API integrations and also intelligent data processing to help make important decisions, or at least recommendations, automatically. Of course, this is just a starting point.
The trend is not limited to just the guest experience. More traditional operations of a hotel also benefit from similar ecosystem integrations, and new start-ups are emerging all the time to help with a range of operational efficiencies and enhancements.
From my perspective, the priority for hoteliers thinking about future proofing their technology requires being cloud-based and open to integrations, but importantly to respect privacy concerns. As has always been number one in the hospitality sector, maintaining great quality service is an absolute essential. Technology integration is showing its prowess through new ideas and exciting opportunities that improve how hotels do business and become more profitable. It is fascinating to be part of such an exciting period for technology functionality and innovation.
To speak to a member of the Guestline team please contact us here 

Friday, 15 September 2017

Guestline announces Chief Technology Officer appointment and huge investment in development

Global hospitality software business Guestline announces the appointment of Andrew Metcalfe to the new role of chief technology officer and a commitment to double its UK-based development team. The senior appointment for the business, and ambitious growth plans, come as Guestline expands further to support a more diverse range of new clients, including large hotel groups, universities, a wide selection of serviced accommodation providers and a growing number of international hotels.

Metcalfe will be responsible for ensuring the business accelerates its programme of innovation as one of the industry’s premier technology driving forces, and will lead all product development, infrastructure, technical support and IT functions.

“Our business has grown tremendously over recent months and we are committed to investing in our team. Andrew brings with him a wealth of experience and insight as we look to build our position as a leading innovative hospitality technology business in the market. His impressive leadership skills and forward thinking vision mean that our largest ever development programme is in good hands. This is a positive step forward in our ambitions for future growth.”

Andrew McGregor, CEO, Guestline

Under Metcalfe’s tenure, Guestline is introducing the new Guestline Labs initiative. Designed to offer a more technical focus for clients, Guestline Labs will encompass a centre of excellence for the product management team, developers, corporate IT and data centre operations. The new approach is part of developments at Guestline to gear up for further international expansion and an extensive investment programme for Guestline’s products and services.

Guestline has recently been recognised as one of 1,000 Companies to Inspire Britain by the London Stock Exchange Group and has seen a huge influx of new hotel group, serviced apartment and independent hotels, along with an extensive selection of new technology partnerships. Metcalfe’s team of developers, project managers and technical specialists will work to support the company’s rapidly growing number of clients and partners across the hospitality sector.

“Guestline is a fantastic example of a company with huge potential to help its customers in so many ways. The hospitality industry is waking up to the ecosystem effect, using open APIs and integrations with 3rd party systems, and Guestline is ahead of the curve as this has been encouraged for years with the company’s software offering. I see this moment of investment in people, tools and approaches as the chance to formalise our approach to this and many other areas of Guestline’s capabilities. I aim for Guestline to be seen as a platform to enable innovation in hospitality software for all and will celebrate each success in that direction.”

Andrew Metcalfe, chief technology officer, Guestline
Previously, Metcalfe headed up London based engineering at OpenTable, working for the company for over six years in roles including head of search engineering, and head of international engineering.

He joins Guestline from Ve Interactive, an e-commerce technology company, where he held the roles of development director and most recently chief technology officer, overseeing teams in the UK, Spain, Romania and France.

Guestline’s multi award-winning software for hospitality businesses is cloud-based. The software enables hospitality business owners and managers in sectors such as hotels, serviced apartments, pubs, student accommodation and more, to manage bookings and operations both efficiently and profitably.

Innovative technology developments include integration with many leading 3rd party applications, tokenisation for PCI compliance and additional functionality to improve customer service and capture more revenue.

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