Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Tuesday, 25 October 2016

In the Hot Seat with Adam Willcocks from Thurlestone Hotel

We love getting to know our clients and finding out more about the fantastic properties that use Guestline software. This month we have got to know Adam from the Thurlestone Hotel.

Name – Adam Willcocks

Hotel – Thurlestone Hotel –

Describe your hotel and its facilities – The Thurlestone Hotel, near Salcombe, is a luxury four star hotel with stunning coastal views in South Devon, offering first class accommodation with spa, golf and leisure facilities.  Down winding Devon lanes, past thatched cottages to the award-winning hotel that has everything you could possibly need within its 19 acres of gardens for the perfect break just five minutes’ walk from sandy beaches.

Owned by the Grose family since 1896, it is the oldest family run hotel in the UK. Its tradition of exceptional service and warm hospitality has made it the choice for guests seeking relaxing, luxurious holidays for more than 100 years. Non-residents are welcome.

Describe your job in a nutshell – As the assistant food and beverage manager, I am responsible for the operation of the four bar areas within Thurlestone which includes our very own pub the Village Inn. It is my responsibility to ensure the team are given all of the necessary tools and training to deliver great service to our guests.

What’s sets your hotel apart from the rest? – The location of the hotel for me really sets us apart from other hotels in our surroundings. Once you arrive at Thurlestone we ensure our guests are in a world of their own, ensuring we exceed our guests expectations so they wish to return. Another major factor that sets the hotel apart is the family tradition. The Grose family have owned and managed the hotel for 120 years generation after generation.

What’s your favourite thing to do in your local area? – On a sunny day you cannot beat getting into flip flops and shorts, taking a walk along the coast and ending up at the local beach house. Serving a great array of local fresh seafood from salcombe, from hot chilli and garlic prawns, steamed mussels & clams, getting stuck in with your fingers is pretty much compulsory!

What are the first 3 things you do when you come to work? – As I am often working a Duty Manager shift, I walk around the hotel checking public areas and saying good-morning to all the staff and guests. Then I will ensure breakfast service is proceeding smoothly assisting where necessary, by this time it is usually around 10am and I begin preparing for our 10.30 morning meeting with a cup of coffee and begin checking emails and my daily planner.

If money were no object what would you have at your hotel? – Here at Thurlestone I would love to have an open hot tub on the roof (fourth floor) with a champagne bar in reaching distance. This shall give me a 360 view over the sea and the village!!

What’s the most embarrassing thing you have done at work?
There are probably too many to mention however evacuating the hotel at 2am one morning due to a fire alarm (thankfully a false one) in my pyjamas is probably up there!

What’s your guilty pleasure? – Galaxy Caramel Chocolate

If you could describe yourself as a cocktail which one would you be and why? – If I could choose a cocktail it would be a ‘Key West Cooler’ this drink is made up of a mixture of spirits and juices. This drink is then layered making 3 different colours. The colours reflect my personality as being quite bright and vibrant.

What would you do if you won the lottery this weekend? I would take a group of friends away on holiday to the Maldives and have a great chill out week. Over indulge in champagne whilst absorbing the sun and sea.

Monday, 24 October 2016

Guestline's latest newsletter is out

Every other month Guestline release a hospitality newsletter covering the latest news from around the industry and Guestline’s latest announcements.

In this edition hear from Phil Davidson, CEO at Guestline, get to know Adam Wilcock’s from the Thurlestone Hotel and meet the new Chairman David Roche.

For hoteliers thinking about switching software, we have an article explaining the installation process and on page 14 you will find a directory of upcoming hospitality events.

Guestline have recently undergone a website over haul, you can find out all about this, and how you can benefit from a new website on pages 17 & 18.

If you would like to be featured in the next issue, please do send an email over to

Please feel free to share this newsletter across LinkedIn, Facebook and Twitter – We would love to hear your thoughts!

Click on the image or download the pdf version here

Tuesday, 4 October 2016

Leave Guestline a review and we could be sending you a Hotel Chocolat hamper to say thanks!

Hotels, serviced apartments and pubs strive for positive reviews – and this is the same for suppliers too.

When researching the market and looking at changing your software provider, customer reviews can have a real impact.

We would love to hear your feedback and increase our reviews on Google, Facebook and Capterra so we thought, what better way to entice you to leave your feedback than chocolate? Our last hampers went down a treat with those selected!

Over the next 14 days we will be giving 4 Hotel Chocolat hampers away to randomly selected people who have left a review on any (or all!) of the below platforms.

Do you have a favourite piece of functionality? Has a particular member of staff gone above and beyond to help you? Has Guestline helped your hotel drive revenue? We want to hear from you!

To leave a review on Google click here.

For Facebook go to Guestline’s company page and rate Guestline out of 5 using the stars – please leave a comment too!

For Capterra (a list of business software solutions), your review can be left here

Please leave your review on as many of the platforms as possible, we look forward to reading them!

T & C’s
The competition will run from Tuesday 4th October 2016 – Tuesday 18th October 2016.
Winners will be announced within 1 week.
This competition is open to UK entrants only, aged 18 and over.
Guestline’s decision is final and we reserve the right to change or remove competition at any time. No cash alternative.

Good Luck!

Monday, 26 September 2016

Why guests choose pubs to stay in

As standards across the pub industry continue to rise, more customers are choosing the pub as the place for an overnight stay. Your guests will come for many different reasons but do you know why they choose you?

Stay in a Pub, the pubs-with-rooms website with more than 1,500 listings, has shared its most popular search terms with Inapub.

Get in contact with Guestline here to find out about upcoming events for the pub industry.
And in no particular order, here's what people are looking for.

1. 'Holiday ideas' / 'Beach holidays'

Nearly half of people (41 per cent) prefer to stay in a pub rather than other options such branded hotels (23 per cent) and B&Bs (11 per cent).

When you look at the result of that Stay in a Pub survey along with VisitBritain's estimate that 36.7 million tourists will head to these shores in 2016, it's not hard to see the opportunity for pubs.
St Austell has plenty of pubs that provide holidaying opportunities in the South-West.

Accommodation manager Candace Jury says that most searches are based on location. "Across the managed and tenanted estate we definitely have more rooms than we used to. Within the managed estate accommodation sales have increased by about 30 per cent compared with five years ago," she says.

2. 'Pet-friendly holidays' / 'dog-friendly pubs'

We are a nation of dog-lovers and many people prefer to take their pets with them rather than burdening friends or paying for kennels.

The rooms at The Queens Arms in Corton Denham, Somerset, have been given five stars by the AA. One caters specifically for dogs (and their owners) and features a wooden floor, wet room, dog towel, and a bed in a cage. The pet-friendly pub also has bowls or water and treats throughout.

3. 'Country escapes'

The Roebuck in the Sussex village of Laughton has four letting rooms that prove popular with those looking for a rural retreat.
Licensee Tony Leonard, who re-opened the pub last year and gave the rooms a British beach holiday vibe, says: "Sussex is a great place for people to come and visit. We also find that Glyndebourne [opera house] brings a lot of people here.

Our Sussex breakfast, which is all locally sourced, is extremely popular too. It is something people don't really cook at home any more and it leaves the final impression of a stay."

4. 'Walking'

Pub-goers are more active than they have ever been and for many your pub will be the perfect place for a stopover after a day of exertion in the local area.
Iain Huddy, general manager at Brakspear's The Running Horses in Mickleham, Surrey, says the rooms are filled with workers in the week and walkers at weekends.

"At weekends, we get a lot of Londoners looking to escape to the country. We're only an hour's drive away and we're right on Box Hill. They can walk, enjoy the views across the Surrey countryside, then come back for a drink at the bar and dinner before taking a few steps to their room."

5. 'Cycling'

The ever-successful GB cycling team has a lot to answer for — an abundance of Lycra on the roads for one thing.
There are also more cyclists looking for stop-offs as they take part in holidays and charity challenges. The Roebuck welcomes cyclists and even sells puncture repair kits over the bar.

6. 'Brewery tours'

Beer fans are thirsty for new experiences and you don't have to be in Burton or near one of the bigger breweries.
At last count there were around 1,500 in the UK, so there's bound to be one nearby. Even if guests don't want a tour many who stop over will want to sample local produce. Tony says: "Our nearest breweries are Harvey's and Burning Sky, and we always have beers on from both of those."

7. 'Special offers' / Late deals

People are always on the lookout for a bargain. If the rooms are not selling out discounting the price could bring more people in and increase your take on food and drink. That's the beauty of guests who stay, they generally want to eat and drink with you too.

Stay in a Pub

Stay in a Pub, which launched in 2015, recently teamed up with VisitEngland and online booking agent Eviivo to compile best practice guidelines for pubs that have accommodation. They cover everything from serving breakfast to marketing your rooms, recruiting the right staff and using social media.

Stay in a Pub founder Paul Nunny says: "With more UK residents choosing to explore their home country, as well as an increase in tourists from abroad, 2016 looks set to be a good year for pub accommodation."

Matthew Eley
Matt Eley is the Inapub editor. Follow him on Twitter @mattheweley

Tuesday, 20 September 2016

Take full control of your propertys website

Long gone are the days where hoteliers needed to rely on a 3rd party web agency to manage, maintain and update their own website in order to stay current and on top of their game. With technology and more noticeably, website functionality, evolving at a spectacular rate, it is of no surprise hoteliers can now take full control of one of their most important assets – their hotel website - with an editable CMS (Content Management System)!

No longer do hoteliers need to pay every time they upload a special offer or need to change an event on the website - hoteliers can bring the day to day management in house and reduce costs whilst gaining the ability to update and upload at the click of a finger.

Having an editable CMS enables hoteliers to upload special offers and events as and when they happen – all in an instant. Imagine the scenario…there’s a festival being hosted and tickets have just been released, within 10 minutes you can have a specific landing page available with room booking details directing all guests to your online booking platform. Pair this with a successful e-mail campaign (see our previous blog) and hey presto, you are one of the first property’s with availability being advertised as and when the details are released! Not only will you potentially avoid agency fees for every change, but it will help maximise revenue opportunities at all times.

An easy to use, intuitive and functionality-rich CMS is now on most hoteliers wish list, is it on yours?

**** Guestline’s latest product, Guestline Digital/ WebSuite has been launched with fantastic results. With an experienced and superior design team, integrated with cutting edge booking functionality and teamed with hospitality experts – WebSuite is the perfect solution for your hospitality digital needs. Arrange a demonstration here. ****

Tuesday, 13 September 2016

How can you use the OTA’s to your advantage, drive direct bookings and reduce commissions?

With so many articles about reducing your reliance on Online Travel Agents and driving more direct bookings, hoteliers can be left feeling over whelmed with where to start.

Everyone knows a commission free booking is much more profitable than an OTA booking but, how do you encourage direct bookings and how can you use the OTA’s to your advantage?

In an ever competitive market place, hotels are striving to deliver more direct bookings to boost revenue and the hotel’s website can play a crucial role in achieving this. Ensuring your website is visually appealing, can be easily navigated and is easy to book must be top of your priority list. Many potential guests will find your hotel via an Online Travel Agent and then research your hotel online ultimately ending up on your website. You can read our thoughts on how to create good first impressions on your website on this blog.

Online Travel Agents don’t need to be your enemy, they are a fantastic way to broaden your reach and advertise your hotel with advertising budgets that are completely unattainable for independent hotels and brands alike. Use a guest’s initial booking as an introduction to your hotel - a commission paid for a loyal, repeat customer. Ensure you tempt the guest to book direct next time – offer an incentive or an exclusive offer and make sure you keep in touch.

OTA’s have introduced “dimming” - deliberately minimising a hotel’s appearance or lowering the ranking on its results page. This can include removing images of the hotel, colour listings made monochrome, lowering the ranking or even showing the property as unavailable. This can have catastrophic results for smaller hotels so view OTA’s as another source of generating direct bookings. Let them introduce first time guests and then make it your mission to turn that customer into a direct booker next time.

Ensure you keep your Online Travel Agent listing up to date and in line with your terms and conditions – these companies spend millions on advertising and can assist you in showcasing your hotel to a huge audience.

Have a clear message on your website informing potential guests that the best deal can be booked direct with yourself – this doesn’t have to be of monetary value! Use social media and email campaigns to drive traffic to your hotel website and don’t forget to keep your customer database up to date. A good, clean email marketing list will increase opens, reads and ultimately clicks.

Or talk to Guestline about our online booking manager which can help hoteliers increase commission-free, direct bookings on their website in just 3 simple steps. The module is integrated with Guestline’s distribution and PMS and therefore bookings and rates are automatically updated in real-time. 

There is also the Price Assure room rate comparison tool and a PCI compliant payment platform.

Arrange a demonstration here.  

Friday, 9 September 2016

Delivering successful e-mail campaigns in the hospitality sector

Following on from our previous blog on digital marketing, we thought it would make sense to focus on the next top area of interest – E–marketing.
Successful e-marketing can really boost a hotels occupancy, revenue and reputation and drive a steady flow of direct bookings through to a property. With 79% of people using their smartphones to read email (that’s a higher percentage than people that use a smartphone to make phone calls!), email marketing is as popular as ever.
Having a responsive e-mail campaign platform is no longer an added extra but a necessity. 71.2% of people will delete an email immediately if it does not display correctly – hoteliers must ensure they are catering for the target audience, maximising potential reach and utilising all tools made available to them through various marketing platforms.
Once you have a responsive e-mail campaigner, it’s time to really thing about your strategy. What content you will be sending out, what’s the call to action and what’s the desired affects you would like it to have? Email marketing is a very successful and effective way to build guest loyalty, to encourage repeat bookings and to strengthen your brand reputation - use this medium to distribute special offers, new packages and to stay in contact with your past, present and future guests.
Automation of pre and post stay emails saves time, allowing you to concentrate on other revenue sources across the property. By using email to drive traffic to your website (which after reading our blog on ‘first impressions’ should now look amazing!) you are one step closer to securing the booking.

**** Guestline’s WebSuite digital marketing solutions has been launched with fantastic results. Our mobile enabled web design services and email campaign platform is the perfect solution for your hospitality digital needs. Arrange a demonstration here. ****

Explore our blog...