Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Thursday, 27 July 2017

Avvio and Guestline partner to create more efficiency for hoteliers

Avvio, who provides Europe’s leading booking engine, has now integrated with Guestline to improve efficiency and revenue for accommodation providers.
Hoteliers and other accommodation providers who partner with Avvio will now be able to manage their accounts, inventory and bookings easily and efficiently by making use of the new two-way Guestline integration. The interface will ensure that all the information about rates, restrictions and availability can be instantly exchanged from Guestline to Avvio Convert booking engine and vice versa.

Accommodation providers will be able to manage their inventory, upsells, pricing and restrictions on Guestline and send them directly to Convert by Avvio. They can also pull reservations, modifications and cancellations from Convert into Guestline. In short, everything is integrated and organised in the same place, so it’s easier for accommodation providers to manage their bookings with minimum stress and confusion, and without having to switch back and forth between different software.
"Accommodation providers are tight for time and we're constantly striving to find new ways we can make their lives easier, while improving their direct booking revenue. We’re delighted to be integrating with Guestline  as it allows Avvio partners to save time and effort managing their channels and inventory, while still boosting their revenue using our Convert booking engine. They get the best of both worlds."
Frank Reeves, Avvio's Co-founder and CEO
Rupert Gutteridge, Sales & Marketing Director at Guestline added:
“Guestline is delighted to be working with Avvio, It’s important to be partnering with other leading technology providers within the hospitality industry to give hoteliers a choice of tools to improve their business. We believe the future of our success is based on offering clients a solid platform that allows great partners such as Avvio to plug into. Offering hoteliers an enhanced range of solutions and benefits”.
In a world of constant digital evolution and ever-shortening consumer attention spans, it’s more important than ever for accommodation providers to keep their guests’ booking experiences as quick and seamless as possible. Industry leading software providers, Avvio and Guestline, help their clients to achieve this efficiency, both at back-end and client-facing level. To find out more about how this new integration can help you improve your direct booking revenue and efficiency in your business, get in touch here.

Thursday, 20 July 2017

Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity


At a special Travel Weekly summit, a group of travel experts examined the growing threat from cyber criminals and what travel firms can do to protect themselves from attack. We heard from experts in cybercrime and data security. It covered fraud, security, cyber-crime, compliance, payments, data, company structures to cope with all this and disaster recovery.

In the hospitality industry, as in the wider travel industry, it has become vital that IT security is given priority focus as firms become increasingly global, embrace new forms of payment, outsource to third-party Software as a Service (SaaS) solutions and move to cloud computing. The threat of cybercrime has never been so acute as some major companies outside of the travel sector have found to their cost. Indeed, most recently here in the UK we have also seen the widespread chaos in the NHS that the huge ransomware attack brought about.

Within the broader travel industry, the travel industry association ABTA was targeted earlier this year when hackers exploited a third party service provider and stole the personal data of 660 members and some 430,000 of their customers. Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity due to the sheer amount of data that is collected by companies and the degree to which that data has to be shared.

Official figures put the cost of cybercrime to the UK economy at £10.9 billion in 2015-16 and yet it is estimated that only 10% of chief executives have taken steps to protect their companies. In addition, with the new EU GDPR regulations governing the protection and processing / handling of data due to come in during May next year, along with the associated severe penalties for companies that breach them, it is more important than ever for senior management to take steps to protect their companies and the personal data they hold.

In this world of increased threat to a company’s IT infrastructure, there are many areas of focus for companies to understand the importance and relevance related to safety and security in their business processes. One area in particular of utmost importance in our super connected and highly transactional hospitality industry is that of payment security.

With the explosion of service providers in the hospitality industry enabling payments in the online environment, it’s never been more important to provide customers and hospitality providers with secure environment and functionality to ensure payments are made safely and securely with as seamless a customer journey as possible. In addition, the rise of virtual digital payments in travel and the implications for security, has made this a very hot topic for the industry and we’ve seen several hospitality providers experience cyber security threats in recent times.

For Guestline, ensuring that the provision of payment services in the world of hospitality offers peace of mind to customers - with Level 1 PCI compliance – is vital. Secure payment gateway services enable hoteliers to process their customers’ card payments in a totally PCI compliant way, when the company’s suite of hospitality software solutions are utilised.

Clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy. Guestline has Level 1 PCI –DSS compliancy for hosting and payment processing and is listed on the VISA approved merchant list. PCI-DSS (Payment Card Industry Data Security Standard) is the standard payment card issuers have created to help reduce the level of fraud and card data loss.

There are strong reasons for maintaining PCI-DSS compliance. Guestline has developed a very simple, efficient and completely compliant suite of solutions for hotels and hospitality businesses in order to address all these issues, along with money-saving and revenue generating opportunities.

For further information on how you can work with Guestline to ensure your business is Level 1 PCI Compliant please contact the Guestline team on 01743 282300 or request further information on enquiries@guestline.com

Guestline announce partnership agreement with Digital Alchemy

Guestline and Digital Alchemy, a leading provider of CRM solutions in the hospitality marketplace, are pleased to announce a partnership agreement.
Digital Alchemy's team of hospitality veterans create industry-leading CRM solutions for hotels, spas, and resorts. Their passion for the hospitality industry has driven them to develop digital marketing solutions that drive revenue and empower property management teams to raise the bar for guests like never before.
Digital Alchemy has a proven solution that, when paired with Guestline solutions, will allow properties to drill down into customer data and ensure every opportunity to drive revenue is optimised. They offer pre- and post-stay targeted email communications, including Confirmation Emails, Pre-Stay Reminder Emails, PostStay surveys, targeted email offers and more. Digital Alchemy’s professionals are dedicated to increasing guest engagement while turning your guests into customers for life.
“Phase 2 of Guestline’s growth is well under way with focus being put into our 3rd party integrations and partners. We are passionate about collaborating with a huge selection of hospitality focussed, industry-leading services to ensure every aspect of managing a property is met. Digital Alchemy are leaders in the field of guest management, relationship management and using social engagement to increase revenue, which we recognised as a fantastic addition to the Guestline product suite. We are looking forward to working closely with the team at Digital Alchemy to empower our users with the latest technology available.”
Andrew Williams, Development Director at Guestline
Nigel Allport, Vice President, Business Development at Digital Alchemy added, “We are very pleased to be partnered with Guestline to offer our mutual clients hospitality-specific Customer Relationship Management (CRM) and email marketing solutions. This will enable properties to increase sales, reduce no-shows and drive additional revenue.
Digital Alchemy’s aim is to help personalise the guest experience while simultaneously assisting the hotels’ overall marketing and revenue generation objectives.
We recognised Guestline as a leader within the hospitality sector. Our partnership will give Guestline clients access to world-class guest communication and digital marketing services which will bring a new dimension to driving revenue and empowering hotels to raise guest loyalty and repeat visitors”
To arrange a demonstration of the suite of hospitality software solutions available from Guestline and details on Digital Alchemy, please contact us via enquiries@guestline.com.

Wednesday, 28 June 2017

Guestline’s latest newsletter has been released

You may have noticed that we have not issued a newsletter in a little while, and that is because we have been busy working behind the scenes to give it a new look and feel alongside lots of new content too!

In this issue, hear from our new CEO Andrew MacGregor on page 2, take a look at the events and shows we have coming up on page 10 and be sure to catch up on all of our partnership developments on page 11.

Also in this issue you will find tips and tricks on how to gain more direct bookings and information on how to look after the heart of your hotel, the PMS.

Read the newsletter here.

For more information on any products featured in the newsletter, please feel free to contact a member of the team here.

Tuesday, 27 June 2017

Important notice - Is your EPoS running on Windows XP?


Replace your hardware and be fully PCI compliant


As you will be aware Microsoft Windows XP has come to the end of its life and Microsoft is no longer supporting this product. Regardless of which patches and updates you apply to your hardware, EPoS terminals running under this operating system are no longer PCI compliant.

Contact your account manager today to ensure you are PCI compliant or to talk though your options on 01743 282300. Alternately leave your details here and a member of the team will be in contact shortly.  

Why risk your hotels security when you could update to the latest hardware and upgrade to Guestline's latest hospitality specific EPoS system.

Guestline EPoS is a multi-functional point of sale solution with the added benefit of mobility for bars and restaurants. Designed to streamline operations across your property, EPoS allows staff to quickly and easily process sales.

Our next generation EPoS is:

Fully PCI compliant for improved security and peace of mind.

Faster and more intuitive for improved efficiency, service and increased revenue.

Scalable to accommodate mobile devices such as tablets and smartphones.

Fully integrated with your the Guestline PMS


Why choose to upgrade your EPoS?

New features you can benefit from include - bespoke terminal configuration, unlimited tabs, streamlined price banding, improved housekeeping, easy to use text search, secure back office, increased speed and much more! Extensive advanced reporting now available, which provides a full operational overview including stock consumption, sales, discounts and splits.

Contact Guestline today here

Monday, 26 June 2017

Guestline tap into the Student Accommodation sector to generate additional revenue for owners and operators

Guestline’s move means that accommodation owners and operators can source additional streams of revenue from existing room stock and facilities. The company’s property management, distribution and digital marketing software deliver next generation, cloud hosted software as an effective accommodation solution, which can be readily integrated into standard operating procedures.
Guestline recently showcased their property management system, Rezlynx at ASRA, a conference specifically catering for professionals within the student accommodation sector. Seeing a gap in the market, Guestline, with over 25 years’ experience in property management solutions, are well placed to deliver Rezlynx as a preferred choice for the Student Accommodation sector. 
Guestline can provide owners and operators with access to extra revenue streams from the implementation of the Rezlynx PMS, enabling them to optimise room usage and room rate levels during non-term periods. Connection to leading online travel agents is also available from Guestline, which will provide distribution of rooms to a wider accommodation marketplace. 
Guestline customers benefit from system security and accommodation processing peace of mind with Level 1 PCI compliance for hosting and payment processing. This means customers benefit from an all in one, end to end solution from one supplier, widely experienced in delivering cloud hosted hospitality software.
With the use of Guestline’s integrated and open solutions, student accommodation operators therefore don’t have to ‘make do’ with workaround / sub optimal implementations for their booking systems and processes. The solutions offered are fully integrated and automated and allow for simple integration with other operational / payment systems that operators may have currently in use. In addition, they are also accessible from any place, on any device, at any time.
The Guestline suite of solutions can also help student accommodation providers expand their conference and banqueting business to provide a fully functional commercial solution for your entire accommodation provision and associated services.
“With Guestline’s Rezlynx PMS, Student Accommodation providers can reap in the benefits of distributing room inventory across Online Travel Agents traditionally used by hotels. Connecting to leading players such as Booking.com and Expedia can supply operators with a stream of reservations to fill room stock that would ordinarily stand empty during non-term time.  Guestline’s solutions are giving Student Accommodation providers a quick, easy and scalable suite of accommodation software solutions to generate additional revenue”
Alex Wigmore, Regional Strategic Sales consultant at Guestline
To arrange a demonstration of Guestline’s Student Accommodation solutions click here.

Wednesday, 17 May 2017

B2 Hotel group select Guestline for 30+ hotels in Thailand

Guestline, market leaders in innovative cloud hosted property management solutions and services for the hospitality sector, are pleased to announce B2 Hotels in Thailand as the latest group to opt for the company’s next generation software.
With 33 properties across Thailand and 20 more in the pipeline, including B2 Riverside Premier Hotel in Chiang Mai, B2 Monethong in Laos, B2 Pai Premier Resort in MaeHongSon, B2 Phuket Boutique & Budget hotel in Phuket, B2 Bangna Premier Hotel in Bangkok and B2 South Pattaya Premier Hotel, B2 Jomtien Boutique and Budget both are in Pattaya, B2 Hotels are an impressive addition to the hotels already utilising Guestline solutions in Thailand.


Mr Niran Chawla, CEO at B2 Hotels, recently visited Guestline’s UK based head office to participate in the signing ceremony with Guestline CEO, Andrew McGregor, Head of Commercial Development James Cannon and Sales and Marketing Director, Rupert Gutteridge.

B2 Hotels have chosen Guestline’s award winning property management system Rezlynx, Guestline distribution and a number of industry integrations to power the day-to-day management of each property.

Explaining the decision to implement Guestline solutions across the portfolio, Mr Niran Chawla commented,
Guestline are the right fit for our business needs as we expand our portfolio of properties throughout Asia Pacific. Cloud hosted solutions will enable us to manage our accommodation offering from one system, in real time, from any place and on any device.

Management will be able to access reports on each property easily and the integrations offered by Guestline will allow us to operate more efficiently. We recognised Guestline as an industry leader in technology for the hospitality marketplace and are therefore very happy to be working alongside the team.

Andrew McGregor – CEO at Guestline said,
“B2 Boutique and Budget Hotels has become a well-known and successful boutique and budget hotel chain in Thailand and neighbouring countries, and is continuously expanding and welcoming new properties into the group. We are extremely pleased to have been selected to support B2 Hotels with their technology needs and look forward to increasing our presence across Thailand.”

To arrange a demonstration of Guestline solutions in the Asia Pacific region, please contact the team here.

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