Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Friday, 8 June 2018

Arrange a demonstration for your hotel and win £100


Guestline is a market leading technology company for hospitality businesses offering a powerful combination of hospitality expertise backed by customer first technology and outstanding service.

Curious as to what else is on the market? Check out Rezlynx and be entered into a draw to win one of three £100 cash prizes! 

Rezlynx was the first integrated cloud platform designed for demanding hoteliers across the globe who want seamless distribution and PMS capability.

Its open API design and Guestline Connect Partner Programme provide easy access to over 350 partners that form part of the Guestline eco system.

Arrange a demonstration of the Guestline product suite here and you could be one of the three winners! 







T & Cs
  •         1 demonstration per person is permitted and must be arranged via this link https://www.guestline.com/guestline-demonstration-win-100.html 
  •         3 random winners will be chosen to receive 1 x £100 cash.
  •         Prize will be delivered within 14 days of announcement.
  •         Demonstration must have been carried out to be eligible.
  •         Demonstrations arranged between 08/06/2018 and 08/07/2018 are eligible.
  •         This competition is open to entrants aged 18 and over only, owning, employed at or consulting for an accommodation provider using    Guestline’s software.
  •         Guestline’s decision is final and we reserve the right to change or remove competition at any time.


Travel Daily Media talk to Matthew Emptage, country manager Thailand for Guestline on becoming the people's choice!

Matthew Emptage is the country manager for Thailand at Guestline – the property management company that has just won the Hotel Tech Report’s People’s Choice Award.

We wanted to know more about his involvement in Guestline and the company’s background and future vision – and to take a look at some of the results that have earned Guestline its latest accolade. Emptage writes:

The company background

Guestline was founded in 1991 and provides end-to-end property management, channel distribution and digital marketing solutions to the hospitality sector. We build, develop and support cloud-based software for hospitality businesses.

Across our portfolio of solutions, we enable owners and managers in hotel groups, independent hotels, serviced apartments, management companies and pub companies to manage bookings and operations both efficiently and profitably.

The product

We pride ourselves on being a leading ambassador of cloud-based technology and promoting the associated benefits.

With cloud-based software, hoteliers are able to enjoy a more flexible, cost-effective solution, remote staff access to key property management system functions, easy deployment and automatic software upgrades.

All of these can improve efficiencies and revenues; this software is flexible and our team is experienced enough to operate very effectively across all of these hospitality segments.

At Guestline, we believe what sets us apart is our recognised seamless technology and commitment to first-class customer service. Guestline Labs, which was launched in 2017, marked our consistent investment in researching new ways in which technology innovation and product development can facilitate clients to operate better and grow their revenues in a cost-effective way.

Our highly experienced teams provide a wealth of knowledge from the hospitality sector and are dedicated to offering worldwide support to empower hoteliers to make effective changes in their use of technology to drive big success in their business.

My involvement

I was involved in a number of IT-based roles after graduating from university in 2006 before joining

Guestline back in 2012 as a 2nd line support engineer. This role helped me to develop skill sets and knowledge, which I see as invaluable and appropriate to my current position as country manager.

Guestline was smaller at the time, with approximately 60 employees; we were located in a small office in Shrewsbury before moving to the Business Park in 2014.  At the same time, an opportunity came up to spend three months in Bangkok, to lead the support and installations for our new and existing customers in Australasia. As the business grew over the next three years, I was promoted to country manager for the Thailand office in June 2017.

Now in its 26th year of operation, Guestline has seen strong growth in the last year with new office openings and expansion in the team so we’re proud that we serve the needs of hospitality-based businesses in a rapidly growing number of countries across five continents.

Growth in Thailand and beyond

This year will see more shifts in the hospitality market and technology landscapes and Guestline are preparing for new technology opportunities.

Our plans to continue our investment in innovating new technology will help deliver greater efficiencies and greater profitability for current and new clients in the year ahead.

The Thailand team works from a new office location in Bangkok, where they work to guide and support hospitality clients throughout the Southeast Asia region.

We are looking forward to furthering global expansion in 2018. We want to continue to position Guestline as an industry leader in providing world-class cloud-based solutions to international hoteliers.

Everything we are doing is designed to enhance and streamline hospitality businesses’ operations to improve the customer journey, make the businesses more profitable, and deliver more efficient operations.

Increasing revenue for clients

The last 12 months have been particularly rewarding for Guestline as the business grew its client portfolio by 20%; we heavily invested in our presence in overseas markets and in our commitment to contributing to new hospitality software innovations.

Our customers recognise our growth and have chosen to use our booking portals 30% more than last year. This has contributed to a total client revenue increase of 49%. We are already seeing a profitable start to 2018 as most recently the company has been commissioned by the boutique and budget chain B2 Hotels to undertake a rapid installation of our property management system, Rezlynx, Guestline distribution and integrations across 33 of its properties.

Hotel Tech Report’s People’s Choice Award

Winning the award is a great accolade to add to our credentials, especially as it was voted for by
customers.  A key part of our own operations and company ethos is our unfailing commitment to delivering and maintaining excellent customer service. Rather than operating as a third party supplier, we take a strong partnership approach to working with our clients to ensure they are fully supported in their operations.

 The property management system is fundamental to maintaining a hotel’s operations so it is essential that not only is it efficient but also used to maximum advantage by all members of a hotel team. Essentially it is mission-critical software so it’s important to ensure it runs smoothly.

Conclusion

Beyond Thailand, we are expanding into new territories that include Benelux, plus Germany, Austria and the Swiss (DACH) markets. In a move to extend business opportunities in Benelux, we also recently announced the arrival of Robert Vogt as director of business development.

As a business looking forward to future growth and expansion of our network and footprint, via new partnerships, it is essential that we increase our global presence and continue to develop new solutions for the hospitality sector. In March this year, we launched the Guestline Connect Partner Programme, which is split into three partner categories: operation, distribution, and guest experience.

Customers will be able to benefit from new interfaces across Guestline’s current portfolio of software solutions, from revenue management to metasearch bidding and upselling opportunities. This is just one example of how we are looking to grow our profile and opportunities for our customers and we are looking forward to continued growth in the future.

Arrange a demonstration of Guestline solutions here


Wednesday, 6 June 2018

Make Tech Investments Wisely - Alan O' Neill, Sunday Independent Columnist

Make Tech Investments Wisely
Every single day, we see example of changes in our world. Whether it’s driven by technological advancements, people and society, by the economy or by political and legislative changes, we have to cope with it. For some industries, this change is hugely disruptive and stressful yet for others it’s a tremendous opportunity. A lot of that has to do with your mindset. Embrace it or resist it, it’s going to happen anyway.
While all of these change drivers are interwoven and impact each other, we have to give special attention to the change driven by technology. Gordon Moore was one of the founders of Intel Corp. In 1965, he predicted that the processing power for computers would double every two years (known as Moore’s Law). Think about the exponential growth we’ve seen such as the comparison between the power of a giant Supercomputer back then and the smartphone of today.
That has facilitated and necessitated the need for specialization of professional services companies who focus perhaps on a technology or an industry to provide specialized support and expertise.
Guestline:
Guestline is one such tech company specialising in Hospitality Software Solutions. They are experts in cloud based property management, distribution and digital marketing technologies for the hospitality industry.
Siloed technology and the absence of coherent and meaningful data are real issues in the hospitality software sector. Hotels tend to have lots of standalone systems that don’t talk to one another and therefore they cannot rely on the accuracy or completeness of data when making business critical decisions. Whereas an efficient Property Management System brings them all together in a way that eases a lot of pain for the hotelier, improves efficiency, saves cost and greatly enhances the customer experience, all done in compliance with data protection regulations.
Clio O’Gara is Country Manager, Ireland for Guestline. “Because we know the industry so well, we don’t just focus on our customers, i.e. the hotels. We also put huge emphasis on knowing the behaviours and expectations of our customer’s customers and integrate them in all we do”. Clio knows the industry inside out having spent many years in marketing roles. She knows the importance of a fully integrated approach.
A classic ‘kitchen table’ start-up company founded 25 years ago, Guestline is now leading the field in Cloud PMS technology available across most of Europe and South East Asia
Challenges with Tech in the Hospitality Industry
Hoteliers have had no resistance to investing in technology to improve their business. That includes accounts packages, programming of TVs in bedrooms and reservations systems. The challenge is more about what technology to invest in. The industry like many others is in a state of flux and confusion given the various technological advances over the years.
Additionally, there is a mine of information at their fingertips. However, in my experience, it is not being exploited in a way that will drive sales and add value. I believe there are three reasons for that. One is that ‘serving guests’ is their core business and therefore their comfort zone; tech is not a natural comfort area. Two, they tend to have many tech suppliers who do not share their data, so they have baskets of what seems like unrelated information. And three, hoteliers don’t always know what actual data is most relevant or indeed what to do with that data.   
Change Tips
Because of the speed of technological change and the dramatic growth in professional services companies, we are all being regularly bombarded with new concepts every day. We might read about them in trade press, see them at exhibitions or be exposed to them through various media. But just like a child in a sweet shop, we can’t have them all. Even my large corporate clients have budgets to work to, so neither can they jump on every band-wagon when it rolls into town.
1.      As a first step, we have to be open to change and listen out for new trends. For example we know for sure that omni-channel is penetrating B2C industries like retail and hospitality. Customers want a seamless experience at all touch-points and we have to explore how we can do that.
2.      When those small tech companies knock on your door wanting to tell you about their expertise, maybe you should find time for them. I know that’s a time management nightmare, but it might just give you a competitive edge.
3.      Acknowledge to yourself that tech is not your core expertise so don’t be embarrassed about not keeping up. But do partner with a key tech supplier that can help you make sense of trends in the industry and your changing needs. For hoteliers, the Property Management System sits at the heart of the business. Guestline are solutions-focused and have the expertise to ensure independent hotels and groups of any size exploit their tech investments to the maximum. That of course requires trust and a long-term partnership.
Summary
Just this week I was in London working with a start-up tech company who are doing truly amazing things in the digital payments and loyalty space. On their behalf, I interviewed several retailers and coffee chains to get their views on how they see the industry changing and what their changing needs are. In summary, I discovered  that their customers ‘don’t know what they don’t know’.
What I meant was that retailers, hoteliers, coffee shops have a core business doing what they do which is usually buying, selling and serving customers. They are neither data analysts or tech experts and therefore can and need to be led by responsible professional services partners. Furthermore, data is just a set of numbers that is of no value without insights being drawn out. Cosying up with the right partner will ensure your tech investment reaps the rewards that you deserve.
Alan O’Neill is the Change Agent. Go to www.alan-oneill.com if you’d like help with your business
For more information on Guestline, visit www.guestline.com 

Thursday, 24 May 2018

University of Birmingham selects Guestline's hospitality technology solutions for new hotel and conference centre

The University of Birmingham has chosen Guestline’s leading hospitality technology solutions for an extensive hotel and conferencing project close to the city centre. The University of Birmingham Edgbaston Park Hotel and Conference Centre is being developed in a quiet corner of the university’s leafy campus, just two miles from the city centre.

The 185-bed hotel and conference facility will be built near to the University’s existing conference facilities off Edgbaston Park Road. This will include the regeneration of Garth House, a Grade II* listed building, and Hornton Grange as part of the work to preserve them for future generations. Garth House, an Arts and Crafts House, was built in 1900, and Hornton Grange in 1928.



The development will sit alongside a newly developed Green Heart, opening in 2019, and the new Sport and Fitness Club, which houses the city’s first 50m pool.

The hotel’s General Manager, Richard Metcalfe comments,
 “We are delighted to partner with Guestline for this exciting project.  We undertook a rigorous process to ensure that we found a business that could match our ambitions for this project and I am confident that in Guestline, we have found that.”

The University of Birmingham has selected Guestline’s fully integrated, cloud based solutions to drive accommodation sales, handle the management of secure payments, provide optimal front of house functionality and to manage event bookings. The solutions include Guestline’s flagship PMS solution, Rezlynx, along with Channel Manager, PCI Manager, Conference and Banqueting Manager and EPoS.
“The University of Birmingham has embraced Guestline’s superior solutions and has selected Guestline technology to take advantage of the benefits that we can bring operationally and financially to the new hotel and conference facility. The University is a very welcome addition to Guestline’s rapidly increasing customer base and we are looking forward to supporting the team during this exciting time of growth and expansion.”

Matt Willacy, Guestline’s VP of Strategic Business 

For more information on Guestline’s solutions, please email enquiries@guestline.com.

For more information about the University of Birmingham Edgbaston Park Hotel, please contact Communications and Stakeholder Engagement Manager Sally Xerri-Brooks on s.b.xerribrooks@bham.ac.uk


Arrange a demonstration here

Tuesday, 8 May 2018

St Pancras Hotels Group partners with Guestline to keep ahead of the game

Guestline has been selected to provide technology solutions to the St Pancras Hotels Group to manage bookings and operations across its six unique destinations located in the heart of King’s Cross St. Pancras.
The independent hospitality group includes The Megaro Hotel, Megaro Eatery, Megaro Bar, The California London, St Pancras Meeting Rooms and The Gyl (launching January 2019). Guestline’s solutions will help the group centralise operations and automate processes to ensure they remain ahead of the game in such a fast-paced environment.

The group were impressed with Guestline’s commitment to innovation with regular product upgrades and in-house development that could respond and deliver on their bespoke requests.
‘We persistently and enthusiastically seek innovative ways to ensure we are constantly improving and evolving as the market demands.
Having been released from the claws of a larger system operator after several years, we had to deliver on our promise to our team that they would have the technical tools and know-how they needed to be great ambassadors and hosts.

Guestline was that choice. Whilst not as gritty and provocative as us, the ease of their hotel systems and the intuitive interface is helping us to continue to rock’n’roll all over Kings Cross, and the surrounding hood!’
Christian Kaberg, Group Operations Director at St Pancras Hotels Group
The group have ambitions to grow their portfolio too, so the technology they install today needed to be future proofed and flexible to scale up when the company expanded.

Tanya Stallard, Business Development Manager at Guestline added, ‘We have worked closely with the group and have developed a close partnership with them to ensure their individual needs are met.

With our solutions, they will be able to streamline and integrate processes across their range of unique places to work, rest and play to deliver on their high standards of customer service and keep up with the evolving and dynamic location of St Pancras.’

For more information on Guestline's cloud based property management system Rezlynx, click here 

Thursday, 5 April 2018

MyHotelBreak Partnership With Guestline – It’s a Win-Win!


MyHotelBreak partnered with Guestline back in early 2017 and since then the relationship has gone from strength to strength.
   
Working with Guestline’s Channel Manager, MyHotelBreak streamlines the process of administrating rates and availability. Having all bookings, room stock and deals under one roof not only enhances the operational aspects for hotels working with MyHotelBreak – it delivers much more. Guestline’s Channel Manager distributes a property’s live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost.


Streamlining the channel management process by allowing you to control rates and availability from a single real-time source, removes the requirement for room allotments and manual adjustments on an individual channel basis. Seamlessly integrated with Rezlynx PMS it enables bookings, regardless of their source, to flow directly into the PMS without the need for time consuming manual data entry and allocation. MyHotelBreak now has 20% of its hotel portfolio connected through Guestline’s channel manager and that is steadily growing every month.

“Our partnership with Guestline has gone from strength to strength. It has assisted in business growth by helping us easily take on new hotel partners and, even more importantly, to be able to deliver better and more efficiently for our existing hotel partners. The two-way connection allows hotels to easily load rates, availability and packages on our website, whilst receiving bookings directly in to their reservations systems. This has almost nullified the amount of over-bookings and also allowed us to help the hotels maximise sales by having real-time availability. It’s great to see the hard work paying off as more and more hotels are reaching out to us to help them fill their rooms when it is needed most”.
          Mark Simpson, MyHotelBreak website manager

MyHotelBreak launched their revamped site at the start of 2018 with its main aim of introducing a better user-experience on mobile as well as enhancing conversion levels – this is already reaping great rewards with conversion levels showing a 20% increase already. Significant investments in improving technologies through partnerships with Guestline and the new website is a commitment by MyHotelBreak to offer the best possible experience for customers and the latest digital marketing techniques available to assist hotels, giving the excellent opportunities to target consumers during low and shoulder season.

For more info on MyHotelBreak visit the website here

Friday, 23 March 2018

Top five tips for getting the most out of your website


When it comes to successfully running a hotel, there’s a lot to juggle if you’re going to keep guests every bit as happy as the revenue team. These days, on top of welcoming guests, and maintaining the highest level of customer service to build their loyalty, it is important to keep an eye on how your website is performing to stay competitive.

Guestline, who have partnered with Journey, to deliver a range of website solutions and digital marketing technology to its customers have compiled these tips for hoteliers to get the most out of their website -

1.       Keep your content fresh
The key to keeping your website search engine-friendly is to avoid duplicated phrases and to ensure you never plagiarise from other sites. When you’re short on time a simple cut and paste job across different sections might seem like the easiest solution but by doing that you’ll risk being penalised when it comes to those all-important search engine rankings, who will disregard all but the most authoritative version. Original copy and carefully reworded content that is relevant to each section is therefore a must.

2.       Choose your images carefully
A picture may be worth a thousand words, but it might cost you a lot more if you don’t double check the copyright requirements before publishing it. It’s important to remember that just because you’ve seen a photo online or it’s come up in a Google search, that doesn’t mean it’s free for you to use. If you know the photographer, always make sure they’re happy for their image to be used on your website. And, if you don’t or your budget doesn’t stretch as far as their price tag, there are a number of websites offering access to free stock images under the Creative Commons license– sometimes in exchange for a photographer credit. Alternatively, when searching online, filter your results by usage rights to ensure you stay on the right side of the law.

3.       Don’t overcomplicate your home page
Whilst your home page may be the first thing a lot of your visitors see, it’s important to remember that many people will arrive on other areas of your site first depending on what they’ve searched for and how well you’ve optimised your various sections. The job of your homepage is to give people a topline overview of the information they can expect to find across the site in a simple and easy to navigate manner.

4.       Ensure your site is mobile-friendly
With over half of website traffic currently coming via mobile devices, it stands to reason that visitors expect websites to work as well on their smartphone as on their computer. The rise of more responsive website design means it’s no longer necessary to invest in a separate mobile site, which can risk penalising your search engine results. By making sure your website can adapt to the device on which it is being viewed, you can avoid any potential frustration from potential guests.

5.       Get your head around headers
Not only does having the right header give clarity to visitors over what they’re about to read, but a heading can make or break how search engines look at your page. So it’s especially vital that you understand how to use them correctly. The right HTML tag helps search engines understand how content is prioritised on your page, so it’s important not to ignore the systems put in place by your developer just for aesthetic reasons. In a structure that is not dissimilar to a newspaper layout, heading 1 (H1) tends to be the page title so must only be used once. The other sub-heading types usually need to be used in order to guide the reader, make the page navigation simple to follow and ensure the site is correctly indexed by search engines.

For more information on Guestline’s website solutions please visit https://www.guestline.com/websuite-signup.html

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