Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Friday, 20 January 2017

Guestline launch door entry and check-in app

Guestline's integration to the Keez app enables guests to check-in to their pre-assigned room and open their door from their smart phone. The app, which is integrated with Guestline's Rezlynx property management system, will improve check-in and out processes, saving guests time and effort and enhancing the overall guest experience. Meanwhile, the hotel will be able to reduce costs, drive repeat bookings and improve customer service.

With more emphasis being placed on mobile technology and apps, the Keez app offers guests a quicker check in service as well as offering guests the ability to communicate direct with the hotel to order room service and notify the hotel of any maintenance or concierge requests. Guests can also receive updates and personalised marketing messages from the hotel via the app thereby driving the potential for additional revenue.

This new technology is also likely to drive repeat business. At Hotel 2020, it was announced that 46% of millennials agreed that being able to check in/out using a mobile device would motivate them to return.

The BEST WESTERN Brook Hotel in Felixstowe are currently enjoying the benefits of their Rezlynx PMS being integrated with Keez. Madis Neemelo, General Manager added, 'The new app eases congestion during busy check-in times and reduces the workload on reception. Not only does it make it easier for us operationally, it is convenient and speeds up check in times for the guests. Once they've downloaded the app guests can monitor their room and check-in early if the room is ready. Feedback from guests has been very positive – they like not having to queue and being able to leave their room key at the hotel when they go out!'

Rupert Gutteridge, Guestline Sales and Marketing Director said, 'We've long known mobile is the future and we want to give guests the advanced technology that airlines have been using for years now. We want to eliminate long queues at reception, reduce operational costs and enhance the customer journey by giving guests the ability to check in and enter their room at their own leisure via their phone. We believe hotels must act now to differentiate themselves and deliver a more personalised service in this competitive market place and this app will be key to achieving this.'

For more information, please contact Guestline here or, on sales@guestline.com.

Tuesday, 10 January 2017

Barnham Broom see occupancy rise to 94% with Guestline solutions


Barnham Broom Hotel, set in 300 acres of beautiful Norfolk countryside with 46 refurbished bedrooms offering comfortable, stylish and luxurious accommodation, have upgraded their software to the award winning Rezlynx PMS by Guestline.  
Looking for a more cost effective and future-proof offering, the team soon saw the benefits of choosing Guestline solutions. Rezlynx eliminated the need for an expensive server and ongoing IT infrastructure upgrade costs. The systems are easily accessible and the staff benefit from the flexibility of accessing them from any tablet or pc, both on and off site.

Jon Baird, Chief Financial Officer at Barnham Broom explains, “We looked at a range of solutions, but Guestline listened to what we required and provided us with the solution that most suited our needs.  
We are a large resort and needed a robust, multi-functional solution – the Guestline system has allowed us to speed up processes, review our performance and maximise revenue opportunities.  
We can now analyse and forecast our business more effectively, in order to hit our targets and swiftly address any shortcomings."
The integration of the new Guestline systems went seamlessly with minimal disruption to hotel operations and very limited downtime. With the integrated PDQ system on EPoS, charges can be posted directly to rooms and they can now provide contactless payments and ‘pay at table’ functionality for their guests.  
Guestline’s EPoS system is quick and efficient in dealing with the large number of covers in their restaurant.

The hotel required comprehensive functionality that could be expanded and developed upon as they grew their operations. The Guestline systems are adaptable and can be easily modified according to their needs as the business grows.  There is also the option to integrate other software modules into the system in the future.
Due to its robust integration into Rezlynx PMS, Guestline’s Channel Manager has enabled the hotel to manage their OTAs and rates more effectively. By flexing and managing their rates more efficiently across all channels and implementing new rate strategies, they are now up to 94% occupancy.
The hotel uses the e-shot templates embedded in the system to promote their spa, golf and restaurant offerings and exclusive packages to drive repeat, direct bookings and increase revenue across non - room profit centres.  
Emma Johnstone, VP Business Development at Guestline added, “Guestline solutions are proving time after time to be a cost effective, efficient and revenue generating choice across the globe. Barnham Broom have used the system to drive occupancy up to 94%, save time with automated processes and ensure all avenues are pursued in order to drive revenue. "
To find out how Guestline solutions can help your property, arrange a demonstration here.

Thursday, 22 December 2016

Add value to your current offering by partnering with Guestline as an approved agent


Trusted by thousands of properties worldwide, Guestline solutions are fast becoming the system of choice for Hotels, Multiple Dwelling Units and Serviced Apartments. Peace of mind comes from partnering with a hospitality provider who has operated for more than 25 years and provides a mutually financially rewarding relationship.


With a growing demand for 360° property management, distribution and PCI compliant payment solutions across the globe, Guestline will support and equip agents with the knowledge, confidence and tools required to be successful.

Dedicated account managers will work closely with each agent, with continual input and engagement welcomed into the development roadmap, and overall strategy of the business.

“Guestline is embarking on an aggressive global expansion plan with the aim of taking the market by storm. As we move into the next phase of growth, the opportunity for trusted, reputable third parties to represent the Guestline product suite are available.

2017 represents an important milestone for the evolution of Guestline and we are looking forward to partnering with agents and resellers across Europe, the Middle East, Asia and beyond.

Working closely with our agents and resellers will ensure the quality of support, customer service, product development and training is maintained for all Guestline clients and will enable us to enter new territories across the globe.”  James Cannon – Head of Commercial Development at Guestline

Becoming an approved Guestline agent will enable you to offer a complete suite of hospitality solutions and services including: Operational Solutions, Distribution Solutions and Digital Marketing

"Guestline is the right choice for Tierney’s, the Irish market have been looking for an integrated cloud based solution for some time now and Rezlynx PMS with integrated channel & distribution manager is the answer.

For Hotels it’s all about revenue management right now and every extra euro they can drive to their bottom line allows them to re-invest in their business. Adding the Guestline suite of products to Tierney’s hospitality solutions makes perfect sense for us, our business is all about the right partners who have the same customer care ethos as ourselves.

Guestline have made a substantial commitment to meet the ever changing needs of the Irish hotel market with rich reporting, PCI compliance, the digital suite and all the third party interfaces required. Working with Guestline to date has been a complete pleasure, working with such a professional team has really empowered us to deliver to the Irish market." Andy Tierney - Managing Director at Tierney's Office Automation Ltd

      
Contact our team today to discuss how this can be incorporated into your business model or send an enquiry here 

Thursday, 15 December 2016

Prepare for 2017 by getting your system in shape for the year ahead!

Our System MOT’s have been designed for hotels to streamline their current property management and distribution systems and get acquainted with the latest functionality to maximise efficiency for the year ahead.

Aimed at General Managers, Revenue Managers, Front of House staff and new starters, they will learn how to effectively: -

·         Streamline your current system to improve efficiency
·         Maximise revenue through the channels and online bookings
·         Tidy databases and remove unwanted codes
·         Cleanse your system and get it back on track for the new year.

“This is an ideal time for properties to cleanse their systems and get them back on track for a successful 2017.

Our trainers can help staff brush up their skills and increase their knowledge on the systems by teaching them best practice on a multitude of functions like sales and marketing templates, financial and revenue reports, rate optimisation and reservations for example. Hotels will be able to streamline their systems to maximise revenue and efficiency for the site.

We can also offer bespoke training according to the hotel’s specific requirements if they prefer something more tailor-made.”  Sarah Jones, Guestline Operations Director.

A Guestline trainer will assist you to evaluate your current procedures and recommend efficiencies to improve operations and make best use of the system. They will instigate effective workflows for the Front of House team and review current PCI and banking procedures.

Lori Barnes, Reception Manager at the Loch Lomond Arms Hotel received onsite training from Guestline along with her General Manager and Deputy GM, she commented: “The onsite training we received was really beneficial for us as we learnt more about the system and how to improve procedures. 

We made changes to the reservation system that have made a big difference and set up promotional codes to facilitate multi-room bookings which has saved the events team time and resources.

Another big advantage to us was learning how to build rate packages - by going through the procedures with the trainer one-to-one, we now manage the rates more effectively and have made changes to the website in how we promote our packages online.

The small tweaks we have made as a result have already had a positive impact on operations and we will continue to instigate changes as per the trainer’s recommendations. “

Want to find out more?

Contact our Client Sales Team today to book your MOT!

Alternatively, call us on +44 (0) 1743 282300 to discuss your own bespoke training requirements.

Wednesday, 14 December 2016

Guestline Connect in Ireland update

Over 40 guests recently attended our first Connect event in Ireland. Held at The Clayton Hotel in Dublin and hosted in conjunction with our Irish partner Tierney’s (a leading independent IT solution provider), hoteliers and consultants heard from a range of industry experts on the latest technological innovations on the market place.
We were joined by key partners, Google, Cadenza, Digital Alchemy and GuestRevu who demonstrated how hoteliers could convert their online presence into bookings; how to drive reviews to TripAdvisor; how to maximise business intelligence and how to effectively communicate with your guest after the reservation process. The event also included an opportunity for all guests to network and share best practice.

One of the guests, Alva Kenny, Business Development Manager at MindaClient, commented; ‘I found the event very informative and interesting... also it was great to mingle with colleagues over lunch. It was a great success and I wanted to say a big thanks to the Tierney's and Guestline teams for the invite!’


Rupert Gutteridge, Guestline’s Sales and Marketing Director added, ‘With today’s traveller embracing online and mobile platforms more than ever before, it’s becoming significant for hoteliers to be ahead of the digital curve and ensure they are capturing their share of mobile bookings and utilising their guest data more intuitively.

Our partners helped delegates explore how hoteliers could stand out from the crowd online and understand guest loyalty and data analysis more effectively. We have run a number of these events in the UK and we are delighted to celebrate our partnership with Tierney’s and host our first Connect event in Ireland.’

Take a look at Guestline's upcoming events here - We hope to see you there!

Wednesday, 30 November 2016

How to spy on your competitors - without leaving your office!

Our partners, GuestRevu have shared the following article about how to use online information to define and refine your competitive edge for 2017.

The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation market is going to remain hugely competitive. Unfortunately for hoteliers, differentiating your hotel from the competition can be pretty tough – essentially, you and your competitors are selling a place to sleep.
Fortunately, though, your guests are buying much more than that – they are buying an experience. Differentiating yourself from your competition entails understanding the experience you are providing, and the experiences your competitors are providing, from the guest’s perspective. These days, social media and online reviews allow you to do exactly that.

The festive season is an ideal time for hoteliers to keep an eye on what is being said about their own hotels, as well as their competitors’. The increased number of reviews allows patterns in feedback to be more easily discerned, the increased number of travellers allows you to see the hotels and your area from multiple perspectives, and the heavier workload means that any faults will be much more likely to come to the fore.

Keeping an eye on what guests are saying online about you and your competition can help you discover what makes you unique, and therefore what you should be highlighting on your website, social media, online travel agent listings and other promotional material for 2017, and can help you make the changes to your operations that will help you differentiate your hotel from the competition next year.


Closely reading online reviews of both your own establishment and your competitors’ hotels will show you what travellers loved and hated about their experiences, and what they think will matter to the other travellers who will be reading the reviews when they plan their trips.

Learn how to read between the lines of online reviews
Social media provides a slightly different perspective, as guests often post during their stays (rather than once they get home, as in the case of reviews) and their posts are not necessarily composed with other travellers in mind, rather they are simply sharing their travel experiences in the moment.

Watch for patterns
Anything that is mentioned frequently in reviews (or ignored frequently) can give you fodder for your marketing material (and may even give you some ideas for improving guests experiences).

For example, if you notice that your competitors’ guests often mention the wonderful experiences they have had at particular nearby tourist attractions, you know that publicising your proximity to these attractions will make visitors more likely to consider your hotel.


Identify gaps that you can fill
You can also use this information to create offerings that will help to differentiate your hotel from the competition – in the above example you could consider offering free transport to the most popular attractions, and, of course, publicising this offer.

You can then use this information to derive themes, and spot areas where you can fill a gap and differentiate yourself from your competition, and determine where your competition has the upper hand.

Create unique offerings based on what guests want
Keeping an eye on your online audience, and that of your competitors, will help you to gain a better understanding of your prospective guests likes and dislikes. If you can understand your target market well enough, you may be able to cater better to their desires than your competition.
For instance, you could take note of the kinds of activities that travellers in your target market tend to enjoy, and put together special packages for next year that include these activities at discounted rates (you might also want to offer these packages exclusively to guests who book direct to help you curb spending on commission in 2017).
Find out what you have that can't be copied
The Umaid Bhawan Palace (which was voted the world's best hotel on TripAdvisor for 2016) is a functioning palace and is still the residential abode of royals. The hotel staff are the same staff that service the royal family, and a brief browse through the hotel's online reviews will show you that the guests notice this, that it permeates the palace and colours their experience if it. Other hotels, no matter how luxurious they are and how well trained their staff are, cannot imitate this.

While your hotel might not be the seat of royalty, there will always be something that makes you unique. Keeping track of what guests mention frequently online can help you to see where your unique strengths lie. For example, your hotel might be situated closer than any of your competitor's hotels to one of the activities guests frequently mention online – make sure that people know about this.
Make the most of what guests have said
Your future guests are much more likely to believe what people similar to them tell them about your hotel than they are to believe what you tell them – use your past guests positive comments (or social proof) to highlight something that your hotel does better than your competitors.
Consider a review collection and online reputation management partner
Of course, the more feedback you get the better, so employing a review collection system that automatically asks guests for feedback can help you greatly in determining what your guests are enjoying most, what really makes you stand out, and where you need to work harder.
Many review collection systems also offer online reputation management features as well, which can help you keep track of reviews of your property from multiple sources, as well as help you to keep an eye on what's being said about your competition online.When pressed for time, as hoteliers almost always are, it can be tempting to only pay attention to reviews and mentions of your own hotel, but this will not help you to define your competitive edge. When you know what the competition is selling, you can be certain of where your product outstrips theirs, and you can discover your unique selling points more easily. If you believe in your product and are confident of its merits, potential guests will sense this, and be more inclined to choose to stay at your hotel.
For more information on Guestline's integration with GuestRevu (our review collection and online reputation management partner), please email sales@guestline.com.

Friday, 25 November 2016

Revenue management is for life - not just for Christmas

With the festive period just around the corner, we’re sure you’ve already pulled out all the stops to promote your wonderful festive packages and amazing food and beverage offering. While you’re looking forward to the big day and of course all the joy it brings, there must have been a number of questions you asked yourself in the run up to the grand reveal of the “Christmas Package of the Century” – have we out done the competition? Will our offer be as eagerly anticipated as the “John Lewis Advert”? How will we let the wider world know about the tasty treats and fantastic seasonal offers we have in store for them?

Of course a lot of thought - not to say, blood, sweat and tears – will have gone into what you’ll provide and of course Chef is there, ensuring he receives every penny of his allocation as part of the divine packages you’ve set out for this year’s extravaganza. My question is simple: You’ll be pleased to know it’s not whether you’ve been naughty or nice! I’d rather know whether you dedicate as much time and thought to packages throughout the year? Have you mapped out a few options on how you can drive direct business over trough periods? And more over, how can you attract more guests directly without the reliance on increasing commissions and offering inventory to distress channels?

Whist we all may wish for World Peace – our owners and GM’s may also want great revenue and reduced commissions, fabulous feedback by happy guests with higher incremental spend and of course, all the joys the season brings; this should be the aim for every day of the year though – and not just for Christmas. Speak to us on how we can help you drive the three pillars of wisdom (see, what I did there? Not just Three Wise Men) of good distribution principles – Digital Marketing, Distribution and of course Revenue Management.

Guestline offers a range of revenue management consultancy services - Find out more here

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