Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Wednesday, 26 April 2017

How the hospitality industry is embracing social media… and the results are generating revenue

With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two or more social media channels and the hospitality industry should be no different.

A fairly unknown and potentially daunting concept to many, here we look at just some of the ways media savvy hoteliers have embraced the channel and the interesting results they have seen. From Facebook, Twitter and Instagram to blogging, let’s dive in and take a closer look at the ways you can adopt some successful strategies for your own property.

Facebook – With 1.86 billion active users, Facebook can provide you with a platform to reach an audience much larger than traditional hotel marketing. Five new profiles are created on Facebook every second, which means your future guests are very likely to be there! Visually appealing and with no restrictions on the length of text you can use in a post, Facebook is becoming an increasingly popular channel for hoteliers to drive brand awareness, direct bookings and a great way to collect much sought-after reviews.

Facebook can be used to share information on your hotels facilities, things to do in the local area and a great place to generate reviews as well as connecting with past guests. To get started, connect with the local businesses around you that could advise their customers on your accommodation offering; is there a local castle, attraction or tourist hotspot near you? Follow their pages and promote their services to your followers; people will repay the favour and especially so if you work on that online relationship! Encourage guests to share their snaps online, offer an incentive to do so and make it clear that the guest will always receive the best deal by booking directly with you. Publish your events on the Facebook page and look into purchasing a Facebook booking app to capture those lookers into bookers!

Insider tip – Incentives really do capture people’s attention, so run a campaign to offer a night's free stay, a bar tab or prize for one lucky ‘liker’ of your page. This will generate likes for your page that will then provide you with an audience to receive your updates in their newsfeed – Win / Win for all involved. Keep an eye on the Guestline blog for an article on running successful Facebook campaigns for hotels.

Twitter – There are 284 million active users on Twitter, and this is where the hashtag # was born. On average, 6000 tweets are sent out every second, making an impressive 500 million tweets per day! Twitter has a 140 character limit on posts which means tweets are short and to the point. Hashtags are a great way to target in on prospect guests and lead generation for your hotel, whilst also building brand awareness, guest interaction and loyalty.

To maximize your marketing efforts with Twitter, ensure your page is up to date and pay special attention to your bio. Make sure you describe your hotel as clearly as possible and it is vital to include your location! (It is surprising how many active hotels on Twitter forget this simple, yet extremely effective step) If a potential guest searches on Twitter for “Hotel in London” and your location is not disclosed, you will immediately miss out on appearing in the results. Twitter is unique in its offering, with a character limit of 140, you need to keep your message sharp – wherever possible try and include a link to your website for the relevant information. Use this channel to strengthen your brand awareness and connect with your guests by using trending hashtags and, as with Facebook, connect with local businesses that can refer business your way. Again, don’t forget to broadcast the fact that booking direct with you means the guest will get the best deal! Maybe you could introduce a special offer, whereby if a guest books direct and tweets the hotel a picture of their stay, they receive a free glass of bubbly! Make sure you capture these people by creating private lists in Twitter- a place where you can manage your followers and directly market to a particular group of users.

Insider tip If there is an event, concert or other publically recognized festival upcoming in your area search the hashtag with hotel – This will show you a reel of tweets where, more than likely, people are looking for accommodation.

Instagram – Instagram has gone from being a relatively smaller, IOS only photo sharing social site to a massive channel with Android and web presence. 600 million monthly users are active on Instagram and this number is predicted to grow rapidly.

Pictures are worth a thousand words, and Instagram is a sure way to get your property in the picture (quite literally!). Consider your Instagram page as an additional hotel gallery, a place that potential guests will come to in order to see real life, accurate and different images that are not the work of a Photoshop happy marketer. Go behind the scenes at your property and share images the guests want to see – check out what your competitors are doing and ensure you stay current. Don’t forget the ‘ole faithful’ hashtag and be sure to make regular searches for pictures past and present that guests have posted of your hotel, re gram (share) these and interact with these guests. Word of mouth is the best tool for recommendations - with social media recommendations closely on its tail. Capture your properties personality in its best light and share that with your followers. Of course, even the best content is worthless without an audience so be sure to work on growing that following.

Insider tip Although you may not see immediate return on investment or interaction, persevere with Instagram, a constant stream of visually appealing imagery will do wonders for tempting those bookers your way.

Blogging – On average 2.73 million posts are made on blogs every day and this number is increasing at speed. Blogs are proving to be a fantastic way for millennials and reviewers to share first hand experiences, for properties to showcase their offerings and for readers to get a much more detailed understanding of your establishment than a short “typical” social media posting.

Content marketing is becoming one of the most powerful trends in the marketing world and blogs are the perfect platform to deliver fresh and engaging content to your potential guests. Blog posts make for fantastic content to be shared across other social media platforms as above and therefore should be tailored into your overall marketing strategy. Use this channel to tell your story, share information on things to do when guests stay with you, on the staff behind the scenes and remember to update regularly! Regular content will encourage readers back to your blog and ensure your visibility online is rising – Google indexes all of the material it can find online so see your blog as another channel to strengthen your online presence.

Insider tip There is a huge trend at the moment on well-established bloggers offering honest and detailed reviews for properties in exchange for a free stay. This is a fantastic way to generate user created content that can be recycled across other platforms!

It is clear that social media marketing should be a part of all hotels, pubs, apartments and hostels overall marketing strategy and that revenue can be increased through this medium. Guests will be 'snooping' on your property on social media whether you are active or not, so it’s best to be in control of the content they are seeing.

Marina Haigh – Sales and Marketing coordinator from Interstate Europe Hotels explains, “Our ROI has definitely increased from using social media; to be honest I can't imagine a time when hotels didn't! It is so necessary to keep connected and build awareness of brand, but consistency I would have to say is key. Whether you hire a social media company like us or have someone constantly reacting to feedback and guests on social media - it has to happen. ROI doesn't happen straight away, it's about building the trust between our brand and clients, them knowing that we're proactive and responsive through social media channels and keeping them updated means that they'll book with us again.”

If you are not already utilizing the power of social media, ask yourself why? – What do you have to lose?

For more hospitality focused news, articles and updates connect with Guestline on LinkedIn, Facebook, Twitter and Instagram.

Monday, 24 April 2017

Guestline and GuestRevu collaborate to drive online reviews for hospitality industry


Guestline’s collaboration with GuestRevu provides the industry with automated guest feedback and online reputation management, directly connected to the PMS. 93% of travellers say online reviews have an impact on their booking decisions, which makes this a particularly attractive proposition for hotels, serviced apartments, pubs and hostels looking to further improve their guest pre- and post-stay experience.
The GuestRevu tool enables hoteliers to generate a higher number of quality reviews, which can boost a property’s review score on TripAdvisor. With the interface, hotel guests automatically receive a customised email after checking out, encouraging them to send feedback to the hotel as well as posting a review directly to TripAdvisor.


The hotel will also receive valuable feedback to help them make the necessary operational improvements and provide the best possible guest experience.

With the average response rate from GuestRevu emails being 24%, the interface is already delivering impressive results amongst Guestline customers.

The Coaching Inn Group saw a 300% increase in the number of reviews collected in just 3 months of using the GuestRevu solution.
"While the explosive growth of online reviews continues to transform the market, hoteliers need technologies to help them stay competitive. GuestRevu’s interface with Guestline provides just the tool needed to leverage this - an automated solution to help hoteliers leverage their guest reviews (both direct and online) and recapture commissions lost to online travel agents.”
Kevin Charity, CEO Coaching Inn Group.

“We are delighted to have the opportunity to work with Guestline. Our partnership will give Guestline clients access to world-class guest feedback technology, which will assist them in making more informed operational decisions and help them to effectively manage their online reputations.”
Francine Heywood, Director of Sales and Marketing GuestRevu

Rupert Gutteridge, Sales and Marketing Director at Guestline concludes “ We are committed to offering our customers a wide range of tools, services and interfaces that can assist with the successful day to day management of hotels, hostels, management companies, pubs, serviced apartments and student accommodation. GuestRevu has delivered proven results across a range of our users and we are therefore very happy to collaborate with them and help provide these services to customers..”

For more information on this interface with Guestrevu please click here or email enquiries@guestline.com

Wednesday, 12 April 2017

Join Guestline on LinkedIn, Facebook, Twitter or Instagram and you stand the chance of winning some Chocolate treats!

This week, we would like to treat a few of our followers with some Hotel Chocolat goodies, because...  we appreciate all your support and custom and this is just a little way to say ‘Thank You!’ to you and your teams.

All you have to do to be in with a chance of being picked is join us on one of the four following channels and a selection will be picked at random to receive a little treat from Guestline.

On each social media platform, you will find the following picture – Just leave a like or comment and your name is in the hat!



Head over to Facebook here 

Or try your luck over on Twitter here 

You can follow us on LinkedIn here 

And for those of you on Instagram, Join us here 



T & C’s

·        The competition will run from Wednesday 12th April until Tuesday 18th April.

·        Winners will be chosen at random from all qualifying entries.

·        Winners will be notified on Wednesday 19th April.

Prizes will be distributed within 7 days of announcement. 

This competition is open to UK entrants only, aged 18 and over.

Guestline’s decision is final and we reserve the right to change or remove competition at any time. 

No cash alternative.

Good Luck!


Thursday, 30 March 2017

Guestline appoints HotelREZ as a GDS representation partner



HotelREZ Hotels & Resorts (HotelREZ) and Guestline ink new partnership agreement to provide full service representation to hotels via HotelREZ’s own HO chain code on the GDS.

HotelREZ, one of the largest and fastest growing hotel representation companies in the world, has been appointed as a GDS and distribution partner to Guestline, a leading provider of cloud-hosted property management (PMS), distribution and digital marketing technologies for the hospitality industry.

The two UK-based companies have already put in place a certified 2-way XML connection, which ensures hotel customers benefit from seamless connectivity between both providers. With this new partnership, Guestline customers are able to distribute real-time rates and inventory to the Global Distribution Systems (GDS), primarily used by travel agents, as well as to millions of other bookers using websites powered by the GDS worldwide. In addition to this, HotelREZ customers can benefit from Guestline’s online merchandising platform, WebSuite, and channel management services.
Guestline customers can also benefit from access to HotelREZ’S own network of preferred travel agencies and consortia partnerships, as well as its global demand programme, which includes corporate and MICE RFP generation.
“Recognising that the GDS is of great importance to hotels’ bottom line, we decided to broaden our distribution offering by partnering with HotelREZ, who are recognised as a global leader in the hotel representation sector. Our certified 2-way connectivity has already proved beneficial to a significant portfolio of mutual clients, providing them with optimal revenue and yield capabilities. Coupling Guestline’s Rezlynx PMS with HotelREZ’s unique distribution capabilities adds significant value for customers.”
Rupert Gutteridge, Sales and Marketing Director at Guestline
“Guestline offers a best in breed property management system, and exceptional service to its customers, so we are delighted to have been selected as a GDS representation partner. HotelREZ is continually focused on leading the market in providing a range of flexible entrepreneurial distribution, sales and marketing tools, aimed at independent hotels worldwide on an individual hotel or Private Label basis. We believe a combination of Guestline technology and our distribution platforms offers the very best solution for hotels looking for revenue growth.”
Mark Lewis, founder and CEO of HotelREZ
Guestline and HotelREZ working in partnership will provide hotels with significant business distribution capabilities and ensure the latest technologies are available to Guestline customers. Contact us here for further information.

For more information on the suite of products and services available from Guestline, please visit www.guestline.com

Wednesday, 22 March 2017

Industry joins forces to promote staying in a pub

The pub sector has joined forces behind a new industry initiative to promote staying in pubs as an alternative to hotels.
The second Profitable Beds in Pubs event took place in London this week, with representatives from: the Association of Licensed Multiple Retailers, Guestline, In a Pub and Stay in a Pub hearing from delegates on the growing consumer trend of overnight pub stays.

Speakers highlighted the importance of businesses standing out in an emerging marketplace and provided tips on maximising offerings and connecting with customers. Topics discussed included digital marketing for pub accommodation, revenue management, the importance of managing guest reviews, the impact of tourist accommodation legislation and a presentation of research findings on pub accommodation.

ALMR Director of Communications Tony Sophoclides said: “Buoyed by a burgeoning consumer preference for boutique and character-driven accommodation, pubs are in a great position to capitalise and evolve their businesses. It is absolutely vital that any pubs looking to begin offering accommodation, or enhance their current accommodation offerings, are fully aware of the opportunities and pitfalls of this exciting sector.

This was a great event and an important step in helping pubs utilise their rooms. The ALMR will be working closely with its members and is excited to help promote this dynamic and growing aspect of the UK’s pub market.”

Stay in a Pub Director Paul Nunny added: “With the sector in its infancy, it is important to learn how we can continue to make gains with pub accommodation. As 80% of consumers want to book accommodation online, it is imperative that we are aware of the opportunities in relation to digital marketing, revenue management and getting to grips with TripAdvisor. This roundtable event ticked all these boxes.”

Guestline Head of Marketing Andy Craddock said: “The Profitable Beds in Pubs initiative and this event are unique opportunities to share, learn, discuss and implement good practice in developing profitable accommodation in the sector. Guestline is delighted to be a key part of making that happen.”

Fuller’s Head of Hotel Operations Mark Fulton concluded: “The annual Roundtable event is an excellent opportunity to openly discuss the challenges and opportunities facing us in the years ahead. It is an uncertain time at the moment, but well -run pubs serving excellent food that have beautiful bedrooms are well-placed to capitalise on the increase of tourists to the UK and the increasing popularity of “staycations.” Stay in a Pub provides managed and tenanted businesses with the perfect platform to publicise our businesses with rooms, and encourage commission-free bookings, and I look forward to working more closely with them this year.”

Thursday, 16 March 2017

Dolby Hotel in Liverpool achieve record breaking room rates, occupancy and yield with Guestline solutions

The Dolby Hotel, a 64 bedroomed property in central Liverpool, have reported strong increases across the board since implementing Guestline hospitality software solutions.

These include Guestline's award winning property management system Rezlynx, Guestline's robust EPoS, Guestline Distribution and PCI Solutions.

Cloud hosted and used in thousands of properties worldwide, Guestline's solutions embrace next generation technology and empower hotels with revenue generation capabilities, flexibility and enhanced control.
Gavin Shelton from The Dolby Hotel Management Team explains, "2016 average room rate was up 4% on 2015 which had previously held the record for the highest we have achieved to date. I genuinely did not think we could ever make an improvement on 2015 as this had beaten the previous record by 10%. Implementing Guestline was the best decision we could have made at The Dolby Hotel. We have substantially increased the number of direct bookings we take via our own website, which I attribute to bookers taking advantage of the easy to use Online Booking Manager.

The easy to use, yet very powerful rate control, has allowed us to use rate restrictions to improve length of stay during high demand periods, and this has contributed hugely to our record-breaking figures. The comprehensive Channel Manager connects to all of the top performing channels in real time allowing our complete available room inventory to be on the market at all times."

The Dolby Hotel have seen overall turnover up by 6% on the previously recorded best year and yield up by 7%. Reduced operating costs, together with streamlined, automated processes, have allowed the team to concentrate on their guests. In addition, by using one of Guestline's many user-friendly interfaces, they have successfully increased the number of TripAdvisor reviews five-fold following the implementation of Guestline and TripAdvisor's latest tool, Review Express.

To arrange a demonstration of the suite of hospitality software solutions available from Guestline, please visit www.guestline.com or contact us via enquiries@guestline.com

Monday, 13 March 2017

Guestline and Tierney's invite Irish hoteliers to popular Connect event in Limerick



Guestline has teamed up with their Irish partner, Tierney’s, to host a second Irish Connect event in Limerick, aimed at the Irish hospitality market.

Being held on 5th April at The Hunt Museum, hoteliers will learn about the latest technological innovations in the marketplace from industry experts and can share fresh ideas with like-minded hoteliers from across the region.

Guestline, market leaders in property management, distribution and digital marketing solutions for the hospitality market and their Irish partner Tierney’s, a leading independent IT solution provider, will be hosting this event in Limerick.

They will be joined by key industry partners, Google, Cadenza, Digital Alchemy and GuestRevu who will be demonstrating how hoteliers can convert their online presence into bookings; how to drive reviews to TripAdvisor; how to maximise business intelligence and how to effectively communicate with hotel guests after the reservation process.
‘With today’s traveller embracing online and mobile platforms more than ever before, it’s becoming significant for hoteliers to be ahead of the digital curve and ensure they are capturing their share of mobile bookings and utilising their guest data more intuitively. Our partners, Google and Cadenza will help delegates explore how hoteliers can stand out from the crowd online and understand guest loyalty more effectively.’

James Cannon, Head of Commercial Development at Guestline 
With reviews also having a major impact on traveller’s booking decisions, GuestRevu will demonstrate how valuable it is for hoteliers to know what guests are saying to help them increase loyalty, growth and profitability. Additionally, Digital Alchemy will demonstrate some great tips for finding hidden revenue and keeping guests spending within the hotel.

This is the ideal event for hoteliers interested in driving their occupancy and increasing revenue. It will be relevant for general managers, owners and operators, revenue managers, operation managers and front of house managers who work in independent hotels or groups.

The event is free to attend. As numbers are strictly limited, the event is expected to be booked up early so hoteliers need to register their interest ASAP here

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