Guestline

Guestline are experts in cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry. The solutions enable independent hotels, groups, pub companies and serviced apartments to achieve maximum occupancy at the most profitable rate.

Rezlynx Property Management System

Guestline’s Rezlynx PMS is a fully configurable, PCI compliant property management system to enable any sized hotel or group to manage their bookings and operations efficiently and profitably. It is updated in real-time, and incorporates a comprehensive rate and availability management tool to ensure that revenue is maximised at every opportunity.

Secure Payment Solutions

Our secure payment gateway enables hoteliers to process card payments in a PCI compliant way. Our clients benefit from a safe and secure method of storing and processing credit card details which can form part of the hotel’s overall PCI compliancy policy.

Guestline Support

Offering ongoing UK support 365 days a year, our service commitment goes far beyond just our technologically superior software solutions to deliver outstanding quality and reliability.

Channel and Distribution Manager

Guestline’s Channel Manager distributes your live inventory to a wide range of Online Travel Agencies (OTAs) and the Global Distribution System (GDS), with minimum effort and cost. It can be seamlessly integrated with Rezlynx PMS so that bookings, regardless of their source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

Monday, 20 August 2018

Guestline signs partner agreement with Stardekk

Having launched the Guestline Connect programme earlier this year, we have been keen to ramp up our partnerships across the globe.

The Guestline Connect Partner programme highlights the extensive range of integrated partner software solutions available to hospitality customers.

Robert Vogt, Guestline’s Director of Business Development for Benelux met up with Michael Wiesebron, Director of Sales and Business Development at Stardekk to find out more about the partnership.


Can you please describe your job in a nutshell?

I run the commercial department of Stardekk so overlooking / managing sales marketing and partnerships. Together with the board, we devise the strategy.

Why did you want to collaborate with Guestline?

Guestline is a leading Property Management Software provider which delivers a great solution to hotels in the form of their cloud hosted PMS system. A system that is equipped for all sizes of hotels and hotel services. With the partnership with Guestline we can offer the market a fully rounded solution no matter what facilities they offer their guest.

How will this new partnership benefit mutual clients?

By giving the hotels a solution to not only manage their room sales in the cloud, we give them a solution to automate all aspects of the hotels facilities. Automisation is something we believe in strongly and this partnership opens the door to enhance the room sales in the cloud to banqueting, spa, events and much more.

How long have you been in the industry? 

I have been working within hotel tech for over 7 years, within hospitality for over 17 years.

What sets your “company” apart from the rest? 

We are not under pressure of large global investments or hedge funds, but supported by thousands of hotels that are a part of our marketing team. Delivering software that works really well is the aim to the highest technology standard. The success of the company and the leading position of our systems are based on the request of the hotelier for the hotelier. This is what sets us apart.

What challenges/ common issues does your software resolve for hoteliers?

No more over bookings, automated price an availabilities updates, maximizes room revenue via yielding solutions, runs more than only rates and availability but content as well.

Being a top performer technically and revenue alike by all major OTAs, we make sure the hotel can optimize their strategy to their best capabilities. Besides our channel manager do we offer the hotels a full suite of tools from award winning rate box, websites, booking engine, restaurant software and yielding solutions to enhance their direct booking channels.

What should hoteliers be focussing on for the next 12 months?

They should prepare themselves for new channels that will act as real competition. Just updating room rates and availability is no longer enough, with increasingly changing rate parity rules, the hotels need to have more insights and knowledge and run a hands on mentality to keep on driving direct bookings and stay competitive in the market.

What is the most exciting technology within the industry at the moment?

Chabot’s will take over a lot of reservation processes - get ready to start innovating your website and booking engines

Any future tech trend predictions?

Consumers will start booking even more last minute via voice control of their mobile devices; the growth in these segments has been increasing yearly and will take a very dominant position within the near future.

One piece of advice for newcomers to the hospitality industry?

Network and be transparent and honest. It’s a people’s business focused on hospitality, there is no other industry where you can make it or break it on your communication skills as much as the hospitality industry. Enjoy!


Delivering on brand promise for accommodation providers begins well before check in and lasts way beyond check out. The Connect Partner programme is both customer and guest driven; by seeking partners who share an appetite for constant change and improvement, Guestline are offering hospitality customers an ever changing menu of options with Guestline’s Rezlynx PMS at the core.

Become an integration partner here

Tuesday, 7 August 2018

xnPOS successfully achieves certified integration with Guestline’s Rezlynx PMS

Guestline Rezlynx customers can now utilize the powerful features and functionality within the xnPOS hotel and hospitality Point of Sale system from Xn protel Systems.


Global hospitality management software company Xn protel Systems today announced it has completed the API certification of xnPOS with Guestline's Rezlynx property management system. The new two-way interface connectivity and messaging means guest and billing information is communicated between the property management system and the point of sale system. The first implementation of the new interface went live in May 2018.

Emmanuel Clavé, Group Product Director - Point of Sale systems, Xn protel Systems comments: "We are delighted to have successfully completed the Guestline Rezlynx API certification for xnPOS. This highlights our 'Open Systems' strategy that helps to deliver choice and flexibility to all our customers. With this new two-way interface, independent hotels and groups using Guestline's Rezlynx PMS can fully utilize the rich features and functionality provided by xnPOS. We look forward to working with Guestline on future projects."

Guestline provides end-to-end property management, channel distribution and digital marketing solutions to a range of hotel groups, independent hotels, serviced apartments, management companies and pub companies.

Guestline has offices in Europe and Asia, and its systems are used in 25 countries across 5 continents.

xnPOS provides comprehensive functionality and scalability that meets the needs of hotel F&B, table service restaurants and hospitality foodservice operations.

The product is already proven in a wide spectrum of F&B operations in some 50 countries across Asia Pacific, Europe and the Middle East. The pedigree and range of international customers endorses the system's flexibility, functionality, language capability and simplicity of use.

Contact
Terry Osborne
Head of Marketing
Send Email

Friday, 3 August 2018

Oaky and Guestline sign partnership agreement to empower hoteliers with smart upselling


Robert Vogt, Guestline’s Director of Business Development for Benelux recently met up with the super friendly team at Oaky, the upsell geniuses with incredible knowledge.

Having recently signed a partnership agreement, we were keen to find out more about Erik Tengen, Oaky’s Co-Founder and CEO, and the benefits of having Oaky integrated with Guestline’s Rezlynx PMS.

Oaky are leading the field in driving incremental revenue and enhancing the guest experience through targeted pre-arrival upselling. Oaky dedicate their time to driving more direct bookings, improve online reviews and increasing revenue for hoteliers around the world.


Hi Erik, great to meet up, can you describe to our readers what your job is?

I like to think I have the best job, for me, in the world :) As Co-Founder and CEO of Oaky I am responsible for Sales, Partnerships, Funding and being the face outwards of our company. The way I see it, my job is to build relationships and to inspire others by sharing our enthusiasm and excitement for Upselling.

Why did you want to collaborate with Guestline?

Firstly, Guestline has always come across as a really positive team to work with. As a PMS partner, Guestline is strong in the UK market and we see a quick growth into other markets too. With Oaky, our growth strategy has always been around strategic partnerships: Identify key partners, build a strong relationship and integrate. Together we can make happy Guestline customers even happier.

Thanks Erik! How will this new partnership benefit mutual clients?

Our specialty is to drive incremental revenue and enhance the guest experience by targeted pre-arrival upselling. Everything we do revolves around providing exciting upsells, offered at the right time, at the right price to the right guest. We are excited to be able to offer this (automated) to all our mutual clients together with Guestline.

How long have you been in the industry?

We went live with our first launching customers in late 2014, early 2015. Back then, it was only us three co-founders that worked out of a kitchen table :) It has been an amazing experience to grow to where we are today with hotels in over 50 countries and a wonderful international team.

What sets Oaky apart from the rest?

I'm the proudest of our passion for what we do and how that has resulted in Oaky being ranked as the #1 upselling tool, with the leading upsell conversion in the hotel industry.
Traditional upselling is transactional and focused on selling room upgrades that are granted at the time of check-in. We think that guests prefer instant gratification, which is why Oaky only offers available upsells they can book with 1-click.

We believe that hotel guests expect a mobile, on-demand and personalized experience from brands, including their hotel. Guests want the ability to personalize their stay before they arrive, with high-margin offers like room upgrades alongside free services like turning down housekeeping (in return for a reward, like a free pizza) and bookable 3rd party (local) experiences. By enabling guests to  add-on services before arrival rather at check-in, the front desk has more time to focus on what they do best - the offline guest experience.

Upselling should give guests a story to tell to drive free marketing. In addition, it should evoke good feelings about spending more with the hotel. This mix of driving incremental revenue and enhancing the guest experience is driving huge guest engagement with up to 25% deal conversion.

What challenges/ common issues does your software resolve for hoteliers?

Oaky automates the upselling of personalized upgrades, ancillaries and third party bookable services before arrival. Hoteliers use Oaky for many many different reasons, although, the main objective is to drive incremental revenue.

Here are common problems you can solve with Oaky:

1. "I want to drive more direct business"

2. "I'm giving away free upgrades and want to sell more of my higher room categories"

3. "I want higher review scores"

4. "Sustainability is very important to our owners"

5. "I want to increase the value of the asset"

6. "I want to reach my OTA guests but have no way of doing this"

7. "I want to drive F&B revenue"

8. "I want to stand out from our competition"

9. "I want to increase the number of loyalty sign ups"

10. "I want to automate the whole process of contacting my guests before they arrive"

What should hoteliers be focussing on for the next 12 months?

If I were a hotelier today, I would:

1. Firstly, embrace technology as a way of getting closer to my guests, including switching to a cloud-based PMS with an open API.

2. Secondly, map out my hotels' ideal customer journey based on the type of guests I want to attract (and the results I want to achieve)

3. Thirdly, ask my peers in the industry whom I trust (or check www.hoteltechreport.com) what technology they recommend based on step 2.

4. Finally, I would start implementing trials with tools based on step 3 and eventually find a tech-stack perfect for step 2.

What is the most exciting technology in the industry at the moment?

I am fascinated by the use cases on personalization (pricing, communication, attribute based shopping, upselling) that machine learning and automation can accomplish.

Any future tech trend predictions?

Voice is in the US slowly becoming the norm for how we search (powered by AI assistants like Alexa), and it significantly changes the way we buy. When this hits travel, I think we have a completely different distribution game on our hands. No longer will we see a long Google list of hotels, but be presented with 1 or max 2 options. Hotels need to make sure they are on the top of Alexa's offerings, and Amazon will have a very powerful position as an OTA.

One piece of advice for newcomers to the hospitality industry?

Come join the party! 



Speak to the Oaky team here
Speak to the Guestline team here

Wednesday, 1 August 2018

Have you considered selling gift vouchers for your hotel?

Guestline, in partnership with Journey, bring to you Gifted, the ultimate gift voucher platform. With South Causey Inn, in County Durham, generating £3,800 in the first month of using Gifted, it is no surprise that this solution is flying off the shelf so to speak! 




“Not only are the sales figures fantastic and the platform easy to manage, our staff now spend less time answering the phone and handling enquiries. The Gifted support team are always on hand and we can’t believe the results we’ve had since we’ve launched.” Susan Moiser, Owner of South Causey Inn.



The 4 star, 28-bedroom hotel were looking for a complete solution for their gift vouchers as they only offered a small selection over the phone and could see the potential revenue gift vouchers could deliver on a daily basis.

Their buying process was drawn out and they received minimal sales as a result. Gifted offered an intuitive and easy-to-use online platform that took care of daily operations for the South Causey team.

Guestline created an online offering that reflected their brand and provided a seamless order process for their customers, allowing guests to buy gift vouchers in as few clicks as possible.

With a fast turnaround time, design-led platform, and ongoing support, South Causey Inn have achieved outstanding results since moving to Gifted.



Arrange a demonstration of Gifted here

Thursday, 12 July 2018

Charles Cowley CCO from Impala sits down with Guestline to discuss the complex topic of third party integrations and APIs


Robert Vogt caught up with Charles Cowley co-founder of Impala earlier this week to discuss the new connectivity partnership and look into what this means for customers across the globe. In a world of connections and, with new technologies emerging on a daily basis, it is key for us at Guestline, to offer a quick and easy (although always secure!) integration for the solutions our hoteliers want and need.



Hi Charles, what is you role within Impala, in a nutshell?

I’m the Chief Commercial Officer at Impala, which in practice means I spend my time travelling the world meeting everyone who currently works in the hospitality tech space. It’s my job to get out there, bang the drum and tell everyone that the days of difficult, expensive, time-consuming integrations are coming to an end.

Why did you want to collaborate with Guestline?

Our core business is connecting developers and hospitality tech companies with hotel data by helping them integrate with PMS. So linking-up with Guestline was a no-brainer for us as they are one of Europe’s leading Property Management Systems. We’ve been very impressed by the big moves the Guestline team have been making outside of the UK for some time and want to help them grow into new regions like Germany, Benelux and beyond.

How will this connectivity partnership benefit mutual clients?

Our service will allow Guestline to connect to multiple hotel tech vendors through one simple, secure integration. In essence, this will provide Guestline clients with full use of a much larger range of technology services, without having to wait an outrageous amount of time for individual integrations to be completed or pay a premium for each one.

How long has Impala been in the industry?

We started the business in early 2017 and launched the service officially in February this year. We released Impala Version 2 earlier this week and are really excited to see how our partnership with Guestline can help take our user offering to the next level.

Are you global player?  ... Or which markets do you work in? 

Going by the amount of new stamps in my passport over the last 18 months, I’d say we were an international company! In all seriousness though, while our team is primarily based in the UK, the very nature of what we do means that ours is very much a global product because hotels and tech are such ubiquitous industries. It’s very much one of the things that drew us to the hotel tech space to begin with. We want to be facilitators for the industry. We think UK businesses like Guestline should be free and able to sell their products to hotels in Germany or integrate with third party services in the States, Sweden or Swaziland. A global industry should be globally connected. We think that sounds pretty cool.

What does your typical customer look like?

There’s actually no straightforward answer to that because we have always made a point of engaging with hotel brands of all shapes and sizes. The problem we are trying to solve is felt just as acutely by family-run B&Bs as massive hotel chains. We want to make it incredibly easy for any brand of hotel to reap the benefits of the software and hardware available to them, without having to worry about how they connect with it all.

What sets Impala apart from the rest?

I’d probably have to say ‘focus’. Our team build hospitality PMS integrations and help hoteliers connect with third party apps and services. That’s basically it. We haven’t spent the last two years building a million different things and taking on a whole laundry list of challenges, nor do we really plan on ever doing so. We identified a problem in the PMS integration sector that we believe that, as infrastructure engineers, we could deliver an effective, secure solution to. So we went for it and that is what we’ll continue to do.

What challenges/ common issues does your solution resolve for hoteliers?


At the risk of sounding a bit like a broken record, our business is all about greater, more effective connectivity. Hoteliers have been well aware of the benefits of third-party integration for years, the problem has always been that integrations have previously been expensive, complicated and time-consuming. Impala negates the need for manual data transfer on the part of hotels and seeks to identify and eliminate any friction points within the integration process. We want hoteliers to be able to use any service that can make their lives easier through greater connectivity.

What should hoteliers be focusing on for the next 12 months?

I’m a big believer in learning from your peers and staying abreast of the up-and-comers in your chosen field, hotels and hotel tech, more specifically, is no different. There are too many companies making strides in this sector to name, but I guess my advice would be to check Hotel Tech Report regularly and stay on top of the movers and shakers. It could end up saving you a huge amount of time and money in the long run. I would also definitely suggest updating and expanding their software use around their PMS. Mind you, I would say that, wouldn’t I?

Other than Impala of course, What is the most exciting technology within the industry at the moment?

One of the areas which we’re noticing a lot of movement in right now is guest experience, which has seen a huge number of new entrants in the last 12 months alone. Of course, it would be optimistic to claim that all of them will definitely succeed, but I think the current surge in interest will reveal much about how guests will be interacting with the hotel in years to come.

Any future tech trend predictions?

That’s the million dollar question, isn’t it? I think it’s really interesting to look at the rest of travel and to see where hotel tech is maybe a step behind. For me, upselling will be the next niche that really takes hold of the industry and we are already seeing the first shoots of it. If you take airlines as an example, and you see how effective Ryanair/easyjet are in their upselling strategies, just imagine that being deployed in hotels across the world. I dread to think how much of my hard-earned cash would be coming their way.

One piece of advice for newcomers to the hospitality industry?

Honestly? Don’t build PMS integrations! It’s damn hard work, but we love it.

Impala and Guestline announce connectivity partnership - Full article 

Monday, 9 July 2018

Tori Ackling, Legacy Hotels tells all on working with Guestline

We are getting many positive reviews for Guestline’s cloud based PMS, Rezlynx, but what is it about the company (and its software) that hoteliers are getting so excited about? Matt Thomas, Corporate Sales Consultant for Legacy Hotels and Resorts (a collection of three and four star properties across the UK and southern Spain) goes behind the hotel desk to speak to Tori Ackling, Revenue Manager at Legacy Hotels to find out!

Matt Thomas – Hi Tori! Legacy Hotels have been a long-standing user of Rezlynx, why did you
choose Guestline?

Tori Ackling - We were looking for a cost effective solution that could deliver a slick PMS. It needed to be easy to use, easy to implement, cloud based and with great reports in order to analyse and track the business. We were also left feeling a little neglected by our old PMS providers, they seemed to not really care, so we really wanted a company where the support was great and account management was strong.  

Matt Thomas – And how have you found working with Guestline?

Tori Ackling - Very easy and simple. If you need help someone is always there. The support is fantastic. Guestline deliver great account management, the implementation process is thorough and we were guided through every step and made to feel at ease. It was seamless and stress-free.

Matt Thomas – It is always great to hear positive feedback on our support offering, they do a great job! You have recently appointed Guestline as a preferred supplier, why did Legacy Hotels make this decision?

Tori Ackling - Legacy Hotels were looking for a company that understood our business and Guestline have shown that they do! Our USP is that we do not dictate that our hotels all have the same PMS but where evolution comes about and we need a new PMS within a hotel, we have put in a common platform across all hotels and we use Guestline. It is great from a revenue manager’s point of view as I can jump onto the PMS at any time and look at a number of our hotels and assist and support.

 Matt Thomas – That is great to hear, so you recommend to hoteliers within your group to use Guestline, what would be your advice to hoteliers who are on the fence about moving to Rezlynx?

Tori Ackling - "Just go for it… You will not be forgotten about as some other providers do once implementation is over, its great value for money! I definitely would recommend Guestline. The implementation process is great, support great and Guestline has many API connections with lots of other products/companies so it really opens doors to automated processes and gaining more information to help, do your job better and help the performance of the hotel."

Matt Thomas – As with all business relationships, trust within your supplier is of paramount importance. Do you have that with Guestline?

Tori Ackling – We trust Guestline completely, and feel extremely valued. They have listened to our development requests and actioned. The Guestline Connect events that you put on are great. You get to hear from lots of different people in the industry and make good connections and a chance to build relationships – this shows us that Guestline are about more than just selling services into their clients.

Matt Thomas – This is great customer feedback Tori, and it is very much appreciated. One last question, would you make the same decision again, implementing Guestline?

Tori Ackling – 100%!

For more information on how Legacy Hotels utilise Guestline solutions, read the full case study here.

www.guestline.com


Monday, 25 June 2018

The low down on OTA's - an OTA guru tells all

Oaky recently interviewed Guestline's Alex Bufton to get the low down on OTA's. 

When you think about the hotel-tech industry, you probably quickly think about OTAs. Not only because they are one of the biggest players in this sector, but also because you almost definitely make use of them yourself. Although we have to admit it, we all know and use OTAs, but what do we actually need to know, and what are the pros and the cons of OTAs?

Alex Bufton – a sports fanatic, hospitality enthusiast, OTA guru, and a distribution consultant at Guestline, will share her thoughts about what she thinks, you should know.

Hi Alex, could you tell us a bit more about what you do?

I’m responsible for managing the commercial relationship between our connected OTAs and RMS partners. My focus is on generating demand for our portfolio of over 2000 connected locations across the globe.


How, and when, did you end up in the hotel-tech industry?

I was captured by this dynamic industry even before I left high-school. During my long summer holidays, I was offered an apprenticeship at the resort our family stayed at in 1986. Even at that time, I’d already been involved with tech and tools aimed at improving customer journeys.

What do you like the most about this industry?

The ever-changing landscape and how it constantly evolves. Every day is a new day and it’s incredible to be at the forefront of continuous innovation.

What is your hobby?

I love sports. I love playing them, I love watching them, but my passion is competing in marathons for charity.

Your favourite holiday destination and why?

We had the most amazing holiday in Crete (Greece) two years ago. Beautiful beaches, wonderful food, spectacular sunsets – and most importantly time with my husband.

You were referred by someone when we were looking for an OTA-guru. Could you tell us what makes you an OTA-guru?

Ha! If I have to be honest, I think it must be my many years of industry experience. By working on-and-off-property with managing hectic reservation teams, directing account management teams for big players, being on the other team and supporting global chains with revenue and business optimization, I’ve gained a lifetime of experience.
Of course, Guestline has strengthened that too. Supporting businesses with driving profit, and exposing them to new markets through new tools, has contributed hugely to my expertise.



“Let’s deep dive into what we need to know about OTAs”

First of all, What is an OTA?

An OTA is an online marketplace for hotels looking to sell their rooms and services on a global scale, in exchange for commission payments – 24/7, 365 days a year.

What is changing in the OTA landscape?

OTA’s are increasingly moving towards adding more inventory – sometimes in quirky ways like treehouses, or by tapping into the shared economy market. Most significantly, OTAs want to start selling the entire experience: flights, railway travel, attractions, etc. They want to become a one-stop shop for their consumer – driving their own brand loyalty simultaneously.
My experience has shown that Google Ads are definitely a disruptor in countless markets, and whilst hotels have to work the Booking.com/Expedia duopoly, hotels have seen a business shift directly affecting their bottom-line gains.

What are the advantages of an OTA?

The advantage for consumers is the number of plug-ins and price-monitoring add-ins. These tools will cancel and re-book a property at a lower rate whenever possible. Bookers are loyal to their preferred OTA for a number of reasons. Namely: ease of booking – as the OTA’s hold the bookers details; accessibility on different devices; trust in the look-and-feel (think Booking.com – 3 steps and you’re booked).
The advantage for hotels is that they can quickly access bookers from different markets, run tactical or strategic offers and display offers to closed user groups in exchange for increased exposure.

What are the disadvantages of OTAs?

Even before we moved into the world of GDPR, OTAs “owned” the asset – the booker in this case. Properties were no longer able to market their services directly, as OTAs stopped sharing booker email addresses. OTAs may also have a high attrition rate as customers become loyal to an OTA, rather than a specific hotel (chain). OTAs also monitor properties on the rates they sell across a number of channels, and whilst rate parity is no longer a requirement, properties are penalised by OTAs with higher commision rates if they offer different rates to other public channels.

Where do you think OTAs will be in 5 years?

I think there will be further consolidation – or rather acquisition – resulting in more “super brands” offering different inventory/booking experiences/options to different markets. Meta – though it’s still a bit shiny and new, is shrouded in an element of mystery. It’s new and mainly mastered by the super savvy, but it will increasingly grow as properties try to take control of their online presence and cost of sale. By managing and driving profit whilst working with channels that produce volume, metadata will really shine through in the near future.

What are 5 things you would advise hoteliers about OTAs or the OTA landscape?

  • Content is King, so keep it fresh! Algorithms are constantly updated so ensure your property is featured in the best possible fashion, and tell your story through compelling visuals and images.
  • Interrogate your business – OTA’s might drive bookings, but what is the cancellation ratio and revenue? Does one OTA perform better than the other? Speak to your market manager and see how you can drive more (earlier) bookings, and win over your competitors market share.
  • Focus on what makes you unique and what separates you from all other competing properties.
  • ALWAYS respond to feedback. Remember it’s a gift, even if you don’t want it. The decision to purchase is impacted by organic feedback because people buy from other people. Research has shown buyers go through an emotive process and trust the opinions of a selection of strangers in making their decision to stay.
  • Be social – if you offer a great dining experience, Instagram it. Have a closed user group promotion? Facebook it. Create and share fantastic “wow” moments.

Where will you be in 5 years?

Hopefully on some fabulous island listening to some great music and eating delicious food – having booked my trip directly with the hotel!

And where will Oaky be in 5 years?

Like Guestline, Oaky will be the first choice for customers requiring exceptional service from their chosen service partners.

Check out Oaky & Guestline 

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